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After the success of the Kickstarter campaign and the on-going requests of our dear fans, we decided to go ahead and launch our online store!
After the success of the Kickstarter campaign and the on-going requests of our dear fans, we decided to go ahead and launch our online store!
2,186 backers pledged €126,645 to help bring this project to life.

YOU did it!

Posted by Miki Mottes (Creator)

Done. After 30 days of excitement with no limits, the Kickstarter campaign ended just a few hours ago. After taking some time to drink some (more) coffee and rest a bit, we're excited to share Simple Happy Kitchen has been 1011% (!!!) funded, and we don't even know where to begin to thank you all 2,186 backers who made it possible.

We started this project about a year ago, and as time passed, we hoped it's going to be fully funded, but we never expected this. From the bottom of our heart, our biggest THANK YOU goes out to you all wonderful backers, and to the amazing people who helped us along the way to make it all possible. Thank you, thank you, thank you.

Here's what's next

We just need o̶n̶e̶ (thousands!) more cup(s) of coffee, and we're ready to start executing. We're starting to work on the full book, and promise to make it the best plant-based nutrition guide you all supported. We hereby commit to ship your products and meet our deadlines. Here's what to expect:

  • We'll soon send an email to all the amazing backers, with questions to finalize your order. These will include your shipping address, the option to choose your plush dolls and charms if you pledged for them, and even questions about your favorite subjects to cover in the book! Expect this email to land in your inbox in the next weeks.
  • We got numerous requests from people to accept pre-orders of the book outside of Kickstarter, for those who weren't able to back it on time, so we just did. But rest assured – you lovely Kickstarter backers made it all possible, and we stay true to you and you only. All Kickstarter backers got the lowest prices we could give (new pre-orders are now more expensive), and it's only you 2,186 backers who'll get the exclusive rewards as a token of our appreciation: first, the lowest prices; plus, the exclusive coloring book (so you can win parenting, uncling, or maturity), and the special stretch goal perks: the Mr. Pedro Almondovar sticker for your laptop (or wall! or fridge door!), the 12 jar labels and the latest stretch goal perk achieved just minutes before the deadline – the iron-on bag patch of Mr. Pedro Almondovar in all his glory. All these were added to your pledge for free, and we thank you again for your support. Oh, and if you choose add-ons to be added to your shipment, they'll of course be at Kickstarter-exclusive prices as well! (yes, backers who pledged for the €1/$1 pledge level, we ♥︎ you and you can choose the discounted add-ons as well.)
  • We'll continue to post valuable content all around: our website and on Facebook, Twitter, and Instagram, where you'll be able to get updates on our project, and even more tips and insights on plant-based nutrition, as we've been doing for the past year. And we'll of course keep updating you over email and here on Kickstarter as well. We'll be happy to answer any question you may have, just shoot us an email at

From day 1, it was our mission to help more and more people go plant-based. We have at least 5 backers named Ashley, 13 (!) backers named Ben, at least two Jessicas, at least 5 Michaels, and at least 3 Pedros, but not Mr. Pedro Almondovar – that would have been awkward, right? We're going to ship to almost every country in the world, bringing more easy-to-access info about veganism to more and more people.

♥︎ Our hearts belong to you now. Thank you all, and we'll be in touch soon!

 – Miki, Neta, Mr. Pedro Almondovar, Ziv, Miss Tomate, Mr. Tofu and the entire Simple Happy Kitchen team

Chantal, Lowe, and 48 more people like this update.


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    1. Miki Mottes Creator on

      @Creative Mending We heart you! :) Thanks so much for your support!

    2. Creative Mending on

      So excited to meet the whole gang! :D Going to make a special place just for displaying everything.

    3. Miki Mottes Creator on

      @Lawrence Hoo Kah Shing, what you don't see it Mrs. Pea's unhappy face cropped out of this photo! Muhahahahaha!

    4. Missing avatar

      Lawrence Hoo Kah Shing on

      Oh Boy, is great to see Mr Pedro and Ms Tomate together

    5. Miki Mottes Creator on

      @susan boeman, I just talked with Mr. Ginger and he says you're adorable. His words, not mine.
      Thank you so much for your support and kind words, we all ♥︎ you!
      – Miki & the team

    6. Missing avatar

      susan boeman on

      Oh my goodness the ginger is so adorable I can hardly stand it. I cannot wait to see Mr. Tofu in all of his glory. Glad to be a backer and that your campaign was so successful. Good news for the planet!!