About this project
The Everyday Watch is...
1) Versatile. The Everyday Watch is one watch with ten variations. A perfect fit for every occasion.
2) Affordable. Quality timepieces commonly range from $250 - $400. We’ve created a ten-piece collection that retails for the price of one.
3) Timeless. Two clean, classic faces and five bands emphasize our desire to a create a timeless unisex watch that will never go out of style. Each package includes 2 faces along with 1 brown leather, 1 tan leather, 1 black textured leather, 1 blue rubber, and 1 green mixed canvas/leather band.
4) Durable. The Everyday Watch is as sturdy as it is handsome. Our bands come with a 5 year guarantee. Should they wear down within this period, send us a digital photo of your worn out strap and we’ll replace it. Each collection also includes 2 replacement batteries to save you the hassle of purchasing your own.
5) Easy. A simple button at the base of each strap makes it easy to switch faces and bands in a matter of seconds.
MIJLO arose from a desire to build an essential collection of well-designed goods – a collection we launched with A Better Backpack. After a successful campaign that attracted nearly 2000 backers, we decided to apply our core design values to another product: The Watch.
Why a Watch?
Choosing a timepiece is difficult, because quality is usually paired with a lofty price tag. When MIJLO designed The Everyday Watch, we did so with a clear purpose: To create an affordable watch with a quality design and a commitment to durability.
A Timepiece For Every Occasion
What makes this watch truly unique is its versatility. The Everyday Watch is a premium 10 in 1 timepiece fit for every occasion. Two face designs: one simple, one sophisticated, complement a diverse collection of bands: 5 in total.
For the price of one premium watch, you receive a collection of 10 sleek & durable timepieces: The last watch you’ll ever need to buy.
Every Watch Comes with a Beautiful Case!
Each 10 in 1 collection comes neatly bundled in a handsome felt case. It looks just as sharp rolled up and ready for travel as it does while it’s displaying The Everyday Watch.
Back the Everyday Watch, Back the Last Watch You’ll Ever Buy
10 watches, one price: MIJLO designed a watch so you never have to buy another. Clean, classic looks, durable design, and versatility culminate in a 10 in 1 timepiece that will never go out of style. The Everyday Watch is our answer to fleeting trends and overpriced timepieces. The Everyday Watch is our solution to shabby accessories and buyer’s regret.
10 watches, 1 price: A fit for every occasion.
Classic Starter Kit
For those with a simpler approach to timekeeping, we’re offering a classic face & band combination for $97. It’s a starter kit: begin your collection with a rose gold face and your choice of a brown or tan leather band. Visit MIJLO.com whenever you’d like to add another piece.
Time’s Ticking300 watches, 5 discount prices: Our early bird campaign is bigger and better than last time around. Instead of running a single phase of early bird pricing, we’ve decided to offer 5 discount phases at: $197, $207, $217, $227, $237. Back us right away to grab an early bird watch while you can.
Join The MIJLO Collective
You chose the design, you chose the name, and The Everyday Watch has become the first project of many that will involve you: our community. MIJLO finds joy in creative collaboration. MIJLO believes that interesting, intelligent design stems from the imagination of a like-minded collective.
When you back us, you back a collective vision; a vision that you're encouraged to be a part of. So join us, let's see what else we can dream up.
A special thanks to Kid Design Studio (Art Direction), Shaun Roncken (Copywriting), Luis Mora (Photography), Arno Lubbinge (Vocals), Valentin Radelscu (Development), Paolo, Jennifer, Anysia, Marta, Burger; and Canadian Watch Imports for their timepiece consultation. Our final design is a testament to the scope of CWI’s experience in the watch industry – over 30 years worth.
And thanks to you, our community, for your design tips and support. The Everyday Watch wouldn't be complete without you. MIJLO loves to collaborate and we have a variety of interesting projects waiting in the wings. Until our next collaboration...
Risks and challenges
With experience comes wisdom. This is our second go-round on Kickstarter, and although A Better Backpack surpassed our expectations, we did hit a few snags along the way. We quadrupled our goal and encountered a few unexpected design hiccups, which led to shipping delays. Those problems have since been remedied, our customers have their bags, and we’re a full campaign wiser. However, if you received a defective bag and haven't contacted us, please send an email to email@example.com and we'll refund or replace it ASAP.
We spent these past few months working out the kinks we encountered with A Better Backpack. If there are any hiccups in the months to come, we promise to be transparent about any potential obstacles, including these:
THE EVENT OF OUTRAGEOUS DEMAND
This happens from time to time on Kickstarter, so we’ve made sure that our manufacturing partners are prepared to take on additional units.
We're shipping our products through the mail, which means there is general risk in the reliability of shipping companies. However, we'll make sure that we keep track of your order at all times and communicate its progress openly to you.
The staff at MIJLO has spent months upon months making sure that we get this right; that we’ve built something that’s going to last a lifetime. We’re aware that you’re a massive part of our mission, and we want you to know that we’ll do whatever it takes to be at the forefront of this industry. Thank you for all of your support and welcome aboard!
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