Because you love us!!! Ok, failing that, there are several reasons for backing the Kickstarter.
(a) The game is cheaper here - up to 22% off depending on the reward tier.
(b) The Alien Coins are only available on Kickstarter (Collector tier) and they're gorgeous!
(c) You get a KS Exclusive promo.
(d) You get the game at least a month before distributors, but in some cases more.
(e) Supporting us directly makes a big difference. It allows us to keep unique games with innovative systems and gorgeous art and components without skimping out on any of those elements. That means a lot to us!