About this project
***THANKS TO THE BACKERS WHO HELPED US REACH OUR GOAL!!!***
We passed the $20,000 mark in just 4 days and we are excited that the SnapFocus is hitting a cultural nerve with filmmakers.
Why go beyond our goal?
To improve the product. $20,000 was the budget we needed for a functional version of the SnapFocus. Every dollar from here makes it BETTER! Here is a rendering of the final product design we are moving towards.
What is the SnapFocus?
Grip-level focus control. The SnapFocus allows filmmakers to pull focus and steady the camera on the move, making it easier to achieve Hollywood production value on a shoestring budget. Focus on the fly and give your documentary or cinema vertiè footage an expensive look, or add production value to your projects with really cool technical focus pulls.
Is this what it will look like when we get it?
No. We launched our Kickstarter project at the point when the SnapFocus was working great and came here for the funding we needed to turn this into a badass retail-level product. We are working with the R&D team of a defense contractor and incorporating their ideas for a more military-ispired look.
Where can we try the prototype?EVS 1819 Victory Boulevard, Glendale, CA 91201 (www.evsonline.com)
Does it just "snap" or can I do smooth focus racks?
Both. With a simple lever and cable system, the SnapFocus is really easy to use. You simply pull the lever on one side and your lens spins to infinity (focuses the lens far away). Pull the other lever and it spins to macro (focuses the lens close up). It’s an intuitive way to control the focus on your camera and since you don’t have to keep spinning and spinning a focus wheel, you can literally “snap” the focus into place or use it for smooth, continuous focus and turn your DSLR into an ENG rig.
Here's an interview with me on the show 'Out of Focus' by Adam Nelson that answers a lot of the questions about the SnapFocus:
Since it's a mechanical system, you have an intuitive feel for your focus control that's not possible with an electronic remote system. The SnapFocus puts you and the lens in sync.
What people are saying?
"Love the product, design and determination." - JJ Abrams, Co-Creator of 'Lost', Director, 'Star Trek' and 'Mission: Impossible III'
"The SnapFocus gives you access to big-league production techniques that are normally reserved for going to Panavision and spending tons of dough." - Jimmy Hayward, Director 'Horton Hears a Who', 'Jonah Hex' and 'Turkeys'
"A product like this will help indie filmmakers achieve production value from features to commercials to music videos and short films." - Josh Mond, Producer, 'Martha Marcy May Marlene'
"The SnapFocus finally makes it possible to shoot ENG and reality TV style on a DSLR, something that until now was pretty much impossible." - Biagio Messina, Executive Producer, MTV's 'Caged', VH1's 'Scream Queens' and The CW's 'Beauty and the Geek'
“As a Producer, this system allows me to get much higher production value all by myself which makes low budget work look like high budget work.” –Lorena David, Executive Producer, My Ride Rules
"Finally there's a way to shoot DSLR for reality television." - Scott Gill, Executive Producer, 'Wall Street Warriors'
“The feedback is much better because it’s not electronically controlled; it’s by your hands. It’s muscle memory.” –Ray Huang, Cinematographer
“I didn’t even have to think about it! It really became second nature!” –George Esguerra, Director, Talk To Me
“This product is truly revolutionary!” - Casey Goode, Cinematographer/EVS Sales Rep
"I've tried the SnapFocus and its makes an advanced style of shooting easy for rising filmmakers in a seamless way." - Jason Blagman, Producer, Life@Large (see Jason's Kickstarter here)
Who is the SnapFocus for?It’s not only for the independent film maker, but for anyone shooting video that wants to add production value to their work. With so many filmmakers, photographers, videographers and everyone with a YouTube channel buying DSLR cameras, the SnapFocus is a great way to make your work stand out above the crowd. It can also be used to control focus on bigger cameras like RED, Alexa and traditional motion picture rigs.
How do I know you can deliver and how will you produce it?As a film student at NYU and an indie feature film director I built a lot of my own camera support gear over the years. Recently, I turned my DIY passion into a brand called Midas Mount and launched a retail product called The Skaterail Slider. For the past two years I have been working hard on the SnapFocus prototype with my neighbor Harry, a machinist and inventor with over 40 years of experience. During this time we used feedback from our film maker friends and retail partners to make improvements.
We have built solid working relationships with machine shops and suppliers for our Skaterail Slider and and have the experience of producing, delivering and standing behind that product for a few years now. The SnapFocus will be made in the USA, handcrafted right here in Los Angeles, California.
Jump over to our brand website at http://www.MidasMount.com to learn more about us and our first retail product the Skaterail Slider.
Check out this video about Harry Gramig, our machinist and inventor:
Is it easy to install?The model of the SnapFocus that ships will easily install on your 15mm rods with thumbscrews. And the levers will have a universal clamp to mount onto various sizes of shoulder rig handles, tripod legs, jib arms and other camera support systems. You will be able to SnapFocus no matter what your camera is mounted on. The cables will be available in various lengths for mounting in different applications.
Will it last?Made in the USA (right here in Los Angeles) of machined aluminum, the components are durable and the unit is solidly constructed. As with our Skaterail Slider, the goal is to make the SnapFocus a real piece of film equipment that can take the abuse of life on a film set.
Can I use it with other cameras? How about other equipment?Absolutely! The SnapFocus will work with any 15mm rod based system and standard lens gears. You can buy the SnapFocus together with our Hitchhiker Shoulder Rig (at a special KickStarter price) or use it on your own. You can also mount it to your tripod, jib-arm, or just about any kind of camera mount.
What does it come with?The basic SnapFocus kit will come with two levers, cables and a bracket that mounts to any standard 15mm rod mount system. A set of interchangeable SnapFocus gears will also be included to make it easy to change the ratio depending on the lens you are using.
Why KickStarter?We cannot wait to get the SnapFocus out into the filmmaking world so we’ve come to KickStarter for your help. Not only for the funding needed to cover the cost of production, but also for the support of fellow filmmakers so we can live up to our brand motto: “By Indie Filmmakers, for Indie Filmmakers.”
Why buy now?Once the Kickstarter project concludes, it will be several months before the next version of SnapFocus units are available at retail. And the price will most likely go up $100. This is basically our way of letting early adopter filmmakers in on wholesale prices in exchange for helping us get this off the ground.
We are counting on the Kickstarter community to bring the SnapFocus into the filmmaking world and hope you will join us!
****NEW REWARD**** Get the Wide Open Camera Lens Gear through this special SnapFocus deal for $15 - retail value of $21 which is a deal already.
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