$631
pledged of $5,000pledged of $5,000 goal
8
backers
11days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, December 27 2018 5:01 PM UTC +00:00.

MicroShinerBy MicroShiner
First created
MicroShinerBy MicroShiner
First created
$631
pledged of $5,000pledged of $5,000 goal
8
backers
11days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, December 27 2018 5:01 PM UTC +00:00.

About

We love micro distilleries and craft spirits, and we love sharing them with our friends. Which is why we created MicroFinder, a mobile app for Android and iOS that lets you find micro-distilleries near you, search our database of authentic craft spirits, and save your favorites to your own virtual bar.

We have already built and launched the app - you can download it right now from the Google Play and Apple App stores! It is great (if we do say so ourselves), but we want to make it so much better. Which is why we need your help!

With the money we raise from this Kickstarter campaign, we are going to make it much easier to add new distilleries to the map, so that anyone can find a micro-distillery near them, no matter where they are in the world. And we'll also make it easier to add more craft spirits, so all your favorite spirits will always be available right there at your fingertips, and lots of new ones for you to try as well!

Who are we and why do we care so much about craft spirits? 

MicroShiner is a company founded by two people with a passion for craft and distillation, Brian Cary and Cobey Williamson. 

Always a fan of craft beer and buying local, Cobey was visiting Bozeman, Montana when he learned that someone there was making whiskey. "What? Craft whiskey? From a micro-distillery?!" On the drive home the next day, the idea for creating a guide for consumers to the world of craft spirits was born.

A bar manager who practiced photography and distillation as a hobby, Brian entered the picture when he answered an ad on Craigslist looking for a someone to shoot a distillery. "Travel around the country, visiting distilleries?!" For a craft spirits enthusiast like Brian, it was an opportunity to good to pass up.

But why are we so fired up about micro-distilleries? Well, besides enjoying a good drink, it is because we believe that buying craft and supporting local is a much better way of going about things. Craft producers care as much about what goes into the products they make as what comes out, and that means better spirits for you and me! 

We also believe that small businesses make better citizens than big corporations. They care as much about the communities they operate in as they do about making profits. That leads to happier, healthier places to work and live, especially when the business we're talking about is making local craft spirits!

What comes next?

Following this successful Kickstarter campaign, we will immediately begin development of the new interface that will allow us to more readily add and edit information about micro-distilleries and craft spirits in the app. In fact, our development team has everything in place and is waiting to go! As soon as we reach our funding goal, we will begin the work of updating to the new version, with the goal of having it complete for the American Craft Spirits Association convention in Minneapolis next February.

We need your help, but what do you get in return?

If you are the owner of a micro-distillery, we have two pledge rewards that will ensure that your distillery and current products are included and made live in the app. (we have certain criteria for companies in our app, so please check out the FAQ)

And if you are a lover of craft spirits who wants to help create the ultimate guide to micro-distilleries and have it available at your fingertips, we have a pledge reward for you as well. Every individual backer who pledges $25 can choose from one of these great t-shirts!

Risks and challenges

To be honest, there is little risk involved with this campaign. We already have the app live in both Google Play and Apple App stores, and the only risk we run is that the new development will either take longer than expected or crash the current build, the chances of which we feel are minimal. Our development team is outstanding, and we have every confidence in their ability to deliver a fully functional new version within the projected timeline.

It could be said that we also run the risk of someone creating a similar app and out-competing us in the market, however we again believe this risk to be minimal. Obviously, there are already many different ways for finding micro-distilleries and buying craft spirits, but we are confident that the user friendly design and unique features of the MicroFinder app will ensure it becomes the go-to solution for every true lover of craft spirits.

Our challenges come in the form of marketing the app and user acquisition. There are tons of great online marketplaces that no one ever heard of. Gaining traction will be difficult, but it is a challenge we know we can overcome. Airbnb did it, and so will we.

It may also be a bit challenging getting all these t-shirts printed up and shipped, but we'll make it happen, because we can't to see people wearing them!

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Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

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  2. Select this reward

    Pledge $25 or more About $25

    Craft AF or Small Is Beautiful tee

    Help us reach our goal and we'll send you one of our "Craft AF" or "Small Is Beautiful" slogan tees! Printed on 100% organic cotton.

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    Pledge $50 or more About $50

    Distillery Pin On the Map

    A pin with the exact location for the micro-distillery on our map, linked to a listing with all the pertinent information (hours of operation, website, phone number).

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    Pledge $100 or more About $100

    Craft Spirits in Database (5 or less)

    Craft spirits added to database in the MicroFinder app (between 1-5 specific expressions). Includes bottle shot, price, and link to online store.

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  5. Select this reward

    Pledge $150 or more About $150

    Craft Spirits in Database (more than 5)

    Craft spirits added to database in the MicroFinder app (more than 5 specific expressions). Includes bottle shot, price, and link to online store.

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    2 backers
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