About this project
This Ain't No Picnic is the first cookbook featuring creative and delicious recipes that match the quality and presentation of a five star restaurant with the self-parody and humor of punk rock culture and history. While exploring and improving the favorite foods of historic punk rockers through exclusive interviews, Picnic treats you to the delectibles they could—and perhaps should—have been eating. How to make s'mores with a zippo, cook without a stove or oven, and 80 new recipes of Joshua Ploeg's magical food and flavor combinations like you've never dreamed of.
Joshua takes a look at punk tropes and cliches and isn't afraid to poke fun at his brethren—from crusties to Blondie to the early L.A. scene to The Ramones and so much more. There's about one hundred full color photos of the action taken by Dalton Blanco and Vice Cooler to boot!
Risks and challenges
This will be our longest full color book to date at 192 pages. The vast majority of full color books are printed in China and shipped on boats, to the detriment of American jobs. But we will be printing these at a worker-owned print shop in Illinois, because it's what our conscience allows.
Combined, all of this costs about $3,000 more than our typical release.Learn about accountability on Kickstarter
The photography is finished and the book is written. We are turning the corner on adding final indexing, menu plans, and design flourishes. Assuming funding is successful (so far, so good), we may have finished copies by mid-December!
Well, we might be the foremost experts on this subject! While he's been producing groundbreaking and influential work through punk, queercore, vegan cooking, chanting, political and economic theory, and more over the last twenty years, we've been publishing his work for the last seven. Joshua came storming into our lives with some of the most exciting (and inventive) flavour combinations we'd ever heard of or tasted. This is the fourth title that we've worked on together...and we have lots more on the horizon! So exciting is his work that we take him on tour every year...so he can feed us!
Anything we earn over $3,000 will be split between the author, photographers, and towards the additional $6,000 production costs of making this book. While we can't expect to make it all back right away, we know that additional costs will be covered over the next few years through book sales. Thanks for your support!
The total cost of printing hovers around $9,000—depending how close we get things and don't have to pay for our own mistakes later. Beyond that there's the star team of hired photographers and our own time, some of it paid, some of it not. Then we have to pay our distributor to list the book with the booktrade, pay strange and mysterious "co-op advertising" fees to bullies like Amazon, and promoting its existence to the world. All in all, producing a book like this and seeing it through costs us around $12,000 or so.
While you might feel pleasantly smug if you should find all of your ingredients for free in the trash, it's not required, nor necessarily even helpful! What this cookbook does have is a sense of humor: About itself, about punk, and about food memes.
At the same time you could literally just make the recipes like normal, even if you didn't read the jokes or look at the photos. It's just character in the background. "What does Joshua think Henry Rollins should eat?" "If Blondie ate this, she'd look young forever!"
The book is, of course, also peppered (food pun!) with soundtracks and quotes from punks about food, both from the press and the underground and the comically absurd!
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