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A Monograph collecting the best of Michelle Groskopf's street photography from the past 5 years published by The Magenta Foundation
A Monograph collecting the best of Michelle Groskopf's street photography from the past 5 years published by The Magenta Foundation
281 backers pledged $20,855 to help bring this project to life.

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Sentimental: Michelle Groskopf's First Monograph project video thumbnail
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A Word From Michelle Groskopf

Hi everyone. This is a very special moment for me. The opportunity to take my work from living on tiny screens to something beautiful and tangible. I can not do this without you. I need your help through this pre-sale to make Sentimental a reality. I believe in the power of community, no artist ever works alone. So order a copy, grab some rewards and help spread the word! 

"This is how I see. This book is a map of my whims. It’s a diary, in memory of all the days I trotted half in love down the street." - Michelle Groskopf

About Sentimental

We tend to forget that most of life takes place up close, where we cross each other’s paths. When we frame that energy, we can marvel at its beauty.

This is how I see. This book is a map of my whims. It’s a diary, in memory of all the days I trotted half in love down the street. It’s how I see colors and how I hold faces up to be worshipped. It's my love letter to the industrious nature of hands and all the ways they show us our busyness and our bustling. This is how I formulate my daily geography, the very things that prop me up and keep me afloat. This book is a dream line straight to my childhood where I first learned to roam.

"Photography acts as a time machine, allowing me to revisit the faces and visual iconography of my youth. " - Michelle Groskopf

"Printing her work, as a mid career review, I think is very important, especially in the realm of the digital where printed matter becomes ever more important" Cat Jimenez (Executive Director, Lucie Foundation)

I've shot almost daily in Los Angeles for the past 5 years. This is the first time this work is being collectively published. It's my love letter to this grand city and it's people. It's also a love letter to my childhood and all the ways it shaped my aesthetic. Photography acts as a time machine, allowing me to revisit the faces and visual iconography of my youth. 

Although I hope the images stand alone, it has always been about how they play off of each other to create a new world, built on the loving details and unforgettable faces that pass in front of my camera daily. 

 

About Michelle Groskopf

Originally hailing from Canada, Michelle Groskopf is a Los Angeles based photographer. Her work is a mix of photo journalism, portraiture and street photography. She holds a BFA in film and video production from the School Of Visual Arts in New York where she also taught as an adjunct professor in the graduate film and video dept. She is a member of the celebrated flash photography collective Full Frontal Flash. Her work has been shown around the world and featured in publications such as The British Journal Of Photography, American Photo, The Huffington Post, Vice Magazine and It’s Nice That, among others. Michelle is dedicated to empowering youth through photography and education initiatives working with the Lucie Foundation, Educare and Youth Arts to inspire the next generation of photographers and artists. Her clients include, Refinery 29, Bloomberg Businessweek, Vice Magazine, Marie Claire France, Aftenposten, and Stern Magazine. 

 

 

Hand with Dog
Hand with Dog

A word from The Magenta Foundation

Established in 2004, The Magenta Foundation is Canada’s pioneering non-profit, charitable arts publishing house. Magenta was created to organize promotional opportunities for artists in an international context through circulated exhibitions and publications. Magenta works with respected individuals and international organizations to help increase recognition for artists while uniting the global photography community. www.magentafoundation.org

The publication of Sentimental will be the first monograph by Michelle Groskopf. All of us here at Magenta have been big supporters of the work for the past few years and we are very pleased to be working together with Michelle to bring this book to fruition. We're very excited to present this accomplished body of work and monograph to a global audience.

We’d like to thank everyone who participated and gave us the advice and support we needed. It is extremely appreciated.

Thank you for helping make this book possible.

 

 

"It's never about a single photo for me, it's definitely about a world that I'm building"

Big Hair Woman
Big Hair Woman

 

 

Hand Postcard 1
Hand Postcard 1

 

Hand Postcard 2
Hand Postcard 2

 

Hand Postcard 3
Hand Postcard 3

 

Hand Postcard 4
Hand Postcard 4

 

Hand Postcard 5
Hand Postcard 5

 

 

Poloroid Examples
Poloroid Examples

 I would like to extend a personal thank you to Anna Condo, Meredith Marlay and Cat Jimenez for appearing on this video. Camera and editing by Roman Luck. Featured Music provided by Moby, Lie Down In Darkness (Michael Meyer Remix).

 

 

 

 

Risks and challenges

Magenta is a very experienced book publisher and is quite aware of the challenges that arise with the publication of a book and the unforeseen circumstances that may appear. Should this Kickstarter campaign be successful, we will move mountains to make sure this book is ready to go to press by Winter 2017 and released worldwide by Spring 2018.

Sentimental will be sold in limited quantities through this Kickstarter campaign. This is an Early Bird offering to everyone at Kickstarter first. And to be clear, this is a limited run First Edition.

We hope that you help us achieve our full publishing budget so that we can bring you the finest production of this book possible. And the lovely thing about any Kickstarter campaign is that working together with all of you makes this entire project special and exclusive.

Spread the Word!

After pledging your support, please help to spread the word about this project by sharing this link with your contacts.

Thank you for your support!

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Support

  1. Select this reward

    Pledge US$ 15 or more About $15

    Thank You Card

    You will get a personalized thank you card hand signed by the artist because she's super grateful.

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    Pledge US$ 25 or more About $25

    Set Of Postcards

    You will receive a set of five 4 x 6 inch postcards featuring some of Michelle's favorite hand photographs.

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    Pledge US$ 50 or more About $50

    Sentimental Early Bird Special

    To thank you for being an early bird supporter the first 50 people get Sentimental at a reduced price cause you rock.

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    Pledge $50 or more About $50

    Portrait Session

    Live in LA? Know someone who lives in LA that needs a portrait? Come to Michelle's studio for a portrait session. Makes a great holiday gift! One half hour session. 2 hi-res jpgs provided. You must come made-up and clothing ready. Natural light or lighting set up. Collaborative ideas welcomed!

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    Pledge US$ 60 or more About $60

    Limited Run First Edition of Sentimental

    Pre-order now and you will receive a signed copy of the Regular Trade Edition of Sentimental.

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    Pledge US$ 60 or more About $60

    Black Friday Sentimental, Free Shipping

    This Weekend Only...Free Shipping
    on all regular trade copies of Sentimental!

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    Reward no longer available 20 backers
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    Pledge US$ 75 or more About $75

    A Copy of Sentimental With Postcards

    Pre-Order and you will receive a signed copy of the Regular Trade Edition of Sentimental with a set of 4 x 6 inch postcards featuring Michelle's favorite hands.

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    Pledge US$ 125 or more About $125

    Collector’s Edition Including Print

    Pre-Order and receive a special signed and personalized collector's edition of Sentimental includes a numbered edition photo from the book.

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    Pledge US$ 125 or more About $125

    Black Friday Collector's Edition

    This Weekend Only...Free Shipping
    on all collector's edition copies of Sentimental!
    Pre-Order and receive a special signed and personalized collector's edition of Sentimental includes a numbered edition photo from the book.

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  10. Select this reward

    Pledge US$ 250 or more About $250

    Sentimental and a Portfolio Review

    For a pledge of $250 Michelle is offering a one-hour photo consultation and portfolio review (one-on-one in Los Angeles or online via Skype etc). Includes a Regular Trade Version of Sentimental.

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    Pledge US$ 300 or more About $300

    One of a kind Poloroid

    Along with a Regular Trade Version of Sentimental, Michelle will take a one of a kind polaroid just for you. Comes signed.

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    Pledge US$ 500 or more About $500

    8x12 Signed Limited Editioned Print

    A limited edition signed 8 x12 archival print of Big Hair Woman along with a Regular Trade Edition of the book.

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    Pledge US$ 1,000 or more About $1,000

    Personal Portrait

    For a pledge of $1000, Michelle will offer a Portrait session resulting in 2, 8 x12 prints (to be produced in Los Angeles within six months of book release). Includes Regular Trade Edition of the book.

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    Pledge US$ 1,500 or more About $1,500

    16x24 Limited Edition Sentimental Print

    A 16 x 24 inch limited edition archival pigment print of Hand With Dog along with a Regular Trade Edition of the book.

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    Pledge US$ 2,000 or more About $2,000

    I'll Document Your Day

    Michelle will follow you around for an afternoon and photo document your day. You will receive a digital photographic essay of your afternoon together (To be produced in LA within 6 months of book release). Los Angeles only unless travel arrangements are agreed upon and made separately. Includes a Regular Trade Version of Sentimental.

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Funding period

- (30 days)