We're still figuring that out. We don't even know what proportion of orders will be paper, and what will be PDF. If there are a LOT of paper pledgers, then we can project much lower printing/fulfillment costs for Issue #2 and going forward, which will be the big factor for paper subscriptions.
Readers are our revenue. This is essentially a softcover book with a couple of pages of free ads for our contributors' work, and comedy things we think our readers would enjoy. Not a source of revenue, but reader service -- "If you like us, you'll like this neat thing, too." Since they aren't paying our bills, advertisers can't exert any control over editorial, which is what kills humor magazines. But that also means that readers will be asked to pay for The Bystander, not Exxon or Diageo or Philip Morris or Pfizer.
We're testing out a whole new publishing model, so bear with us for a bit. Just know that our pledgers will be first in line, and get as low a rate as we can manage while still paying our contributors.