Exactly 3,173 of you supported the creation of my debut album ALCHEMY, you guys made it possible then, and I’m here to ask for your support once again so I can create this next album, and embark on the next chapter in this indefinable yet magical career path of mine, together with you!
When I told you guys I wanted to create my debut album, you totally supported the idea, even though you had very little clue if I’ll be able to deliver a full length original album. But thanks to your support I wasn’t ONLY able to CREATE the album, but you made it CHART on the Billboards, right along side some of the bands that have inspired me to start playing in the first place. SURREAL.
Many of you know my story but if you just happened to stumble upon this page here’s a short recap! My name is Meytal Cohen. Pretty common Israeli name that also just happens to sound like my favorite style of music. coincidence? I think not! I'm the youngest of 7. I have 4 sisters and 2 brothers. My dad died when I was 7 years old, when a drunk driver crashed while he was standing on the sidewalk. My mom successfully raised us all by herself.
I started playing drums at 18 years old, despite the conventional ‘you’re making noise, you’re wasting time, you’re spending money, and this will never mount to anything’ sorta attitude I was getting at home. That same year, I graduated from high school and was drafted to the Israeli Defense Force (it’s mandatory), I served my country for 2 years and was released from the IDF.
At age 21 I moved to Los Angeles to attended the LA Music Academy, and while in school I managed to break my back in a car accident. I broke three vertebras, and had to wear a back brace for 6 months. I returned to Israel for the healing process, and within a year came back to LA and later on graduated.
After school, it wasn't easy, like it never really is for a musician trying to make a living at it. In 2009, me and a few friends shot an audition tape for 'America’s Got Talent' of a metal violin cover of System Of A Down's “Toxicity”. The show didn’t think much of us, but the video quickly became a viral hit gaining 3 MILLION views in just a couple of months. After seeing the response to our toxicity video, I decided I was going to shoot 100 drum covers of my favorite songs and see what happens next - I now have over 200,000,000 views, 1,200,000 subscribers on YouTube, and 1,500,000 likes on Facebook. UNREAL.
Learning note for note covers of my favorite songs was (and still is) the best music school I could have ever asked for, but it wasn’t the reason why I became a musician. and so in 2013 I felt it was time for me to STEP OUTSIDE my video making comfort zone, and try and create my first ever original album. I went to Kickstarter and asked my fans to help me raise $60k so that I can create this album. The response was incredible and you guys ended up pledging over $140k towards the album.
When the album was ready, I was searching for the best way to release it. I wanted to make sure I’ll be able to record more albums, go on the road, have legit music videos, and really just use this album to launch a successful recording/touring career. Finding a record label with resources, connections and experience seemed to make the most sense.
A few known labels started showing interest in the project, and the possibility of signing with one label in particular seemed very exciting. There were talks of putting us on a huge festival tour and for once it seemed like someone else was gonna do the heavy lifting - almost seemed too good to be true. Well, turned out it actually was too good to be true. Long story short, signing this deal would have meant that all the work and effort I put into my career, and this project, would be owned by the label - not exactly what I had in mind.
We live in a time where no compromises need to be made, and we have all the tools as artists to make it happen ourselves. Using platforms like Kickstarter to gain the support of our people to make it possible and keep making it possible. sure it might be compelling to let someone bigger and wiser steer the ship, but at what price?
None of the labels I met with truly believed I’ll be able to cross over from shooting covers to producing original music.. and more than that they didn’t think any of you would care. well turns out that not accepting their offer was the best decision I ever made, cause you guys DID care, and YOU made it BLOW UP!
For years I was looking for the right label deal, till it dawned on me - I already have the best label an artist can ask for - YOU!
Out of Chaos is the first song of the yet to be present album - it marks the beginning of a new understanding and a whole new approach to writing, free of expectations or industry guidelines of what it should or should not be and the first step in this yet to be written chapter in the MEYTAL saga.
I’ve been fortunate to gather a group of some of the most talented people I’ve ever met, each with his own little quarks that make them special in their own amazing way. and not only that, they also happen to be some of the sweetest people this world had ever seen - I would gladly carry them all in my pocket if they’d fit, but that’s ok, cause they probably won’t let me.
If you want to REALLY know someone, go on tour with them. Just be in eachothers face 24/7 in a small confined space for a couple weeks, that should do it. first I’ll say, my tour experience would not give me the best rating as a human. for one I was sick AF roughly 98% of the time, and the amounts of anxiety I had about playing live after years of playing alone in my studio shooting videos for you guys, had me INCREDIBLY finicky about my drum set up (I think my drum tech hates me, as well he should).
But regardless, I’m super grateful to have had this opportunity and I can now honestly say my band consists of some of THE best people I’ve ever met. period. with that said, sometimes people just don’t mash. It’s not anyone's fault, it's just how it is. and by the end of the tour it was clear that Eric and I were going our separate ways. No hard feelings at all, I’m grateful for the time we had together and wish him nothing but the best!
At the end of a long-ass and most frustrating singer search, I found that the right person was there all along! the one person who was most involved in this project, who wrote the songs with me and produced Alchemy, Sahaj Ticotin. Some of you know him as the lead singer of RA which got worldwide recognition and sold over 500K copies in the US alone - haven’t yet met a person with his vocal chops and beaming personality. And that statement IS incredibly ACCURATE (minus the part about his beaming personality). There’s definitely a spiritual connection there and I'm insanely lucky to have him sing this next album.
Cameron Gray is my Australian art love story, he created the art to ALCHEMY and he will continue to create magic filled pieces of art for my music for as long as we both shall live, or in an attempt to be less dramatic, for this next Meytal album. I figured I'll share with you some of his amazing work, to get your juices flowing, and gain an inside look as to what the album artwork might look like!
Some of you know my weird fetish for making packages - well this is truly my time to shine. Fulfilling my last Kickstarter was kinda like opening my own little sweatshop, only instead of enslaving kids in Bangladesh I enslave my close friends, same result and slightly less evil. But in all seriousness, I personally put tons of love in each and every single package, those of you who have been following me for a while have gotten familiar with the added organic lollipop which you can expect to receive again this time. I do it for you, but it doesn’t hurt that I get to eat lollipops all day, while making packages - a classic win WIN.
As a THANK YOU for backing this project and by doing so MAKING IT POSSIBLE for me to grow as a human and as a musician, while all at the same time decreasing the percentage of music that sucks here on planet earth at this time…. you will be getting this KS exclusive album, as well as the extended digital download which will include the art, the lyrics, some tabs, some pics, some videos, and a piece of my hair. JK. but you get it, lot’s and lot’s of good goodies.
ALSO I’ve put together a list of spacial items and some one-off’s! My plaided drum shoes (which I wore to death in so many of my latest videos) my used cymbals, my white DW performance series drum set, my orange cast from the skateboarding fiasco, and THE infamous skateboard itself which someone should have already taken from me really, for the love of god. this will be a Kickstarter Exclusive Limited Edition.. we love those - they bring us closer together.
My debut album Alchemy came to life thanks to you guys, matter fact my entire career did, and ultimately you guys will decide where I go next.. for those of you not familiar with how Kickstarter works - this album will ONLY come to life IF I reach my goal. it’s your support ALONE that will either make it possible for me to create this second album, or immortalize Alchemy as the first and last ever MEYTAL album!
Following a dream of turning a hobby into a career consists of high doses of uncertainty, not knowing where to go next and just hoping things will somehow magically work out - not a simple path to walk for sure, but you know what? about 10 years ago a terrible car accident broke my back, BROKE it. and weirdly enough the settlement I got was the sole reason I was able to support myself while making videos for you guys and gaining over 200 MILLION youtube views. Life is painfully unexpected, and we can’t ever really see the big picture.. something you thought was pure bad luck could eventually prove to be just what you needed. so here’s for things working out just as they should, and to a new and amazing chapter - let us just hope I won't need to break my back for this next one..
Huge thanks to each and every one of you reading this now. if it’s liking, commenting, sharing, buying an album, coming to a show or showing the dude at the grocery store one of my videos, YOU bring my dreams to life, YOU are the reason I’m 34 years old and never had a boring job in my life. it's been a sweet ride, couldn’t have done this without you - can’t wait to see what comes next!
See you on the other side!
Risks and challenges
I'm much more aware of what this entails this time around! fret not - it's going down.Learn about accountability on Kickstarter
- (45 days)