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Unsurpassed Plasticity, picturesque Expression of Space and miraculous Glow returns to 21st Century Photography. The APO Plasmat 105.
Unsurpassed Plasticity, picturesque Expression of Space and miraculous Glow returns to 21st Century Photography. The APO Plasmat 105.
221 backers pledged $267,296 to help bring this project to life.

About

Glorious Dr. Rudolph's APO Plasmat Lens 105mm f2.7 returns project video thumbnail
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105 years ago, in 1918, famous Dr. Paul Rudolph started his work on the Plasmat lenses. His goal was the design of lenses that would have the optimized correction of chromatic and spherical aberration and would generate a natural “in depth” view of space in the image.

“The Plasmat is a lens that is equal to the painter who is able to give his paintings a natural plasticity of total perfection,” he wrote in 1930.

Next to the so called "Set Plasmat" lenses and the "Kino Plasmat" his work culminated in what he called the "Makro-Plasmat". By the word Makro he referred to the fact that this lens could also be used for the upcoming 35mm photography of the time. It has nothing to do with macro photography!

We have further improved this legend to become the APO-Makro-Plasmat 105 which offers natural sharpness, unbelievable color reproduction and a glowing bokeh united at every step of the aperture. 

We are using only the most sophisticated and highest quality glass, mainly Schott, and our lead developer Dr. Wolf Dieter Prenzel has nailed down very tough, narrow and precise specifications to guarantee the highest possible optical performance in the spirit of the Plasmat lenses but also with the 21st century gear in mind. The same is true for the mechanical components which will be produced to the highest standards.

Images produced with the APO-Makro-Plasmat have that special glow, an unmet plasticity and aerial perspective that you will only be able to achieve with this lens. “I did not touch the images afterwards in post processing, it would only have ruined the picturesque looks”, says photographer Max Unuetzer who was excited that he could work with one of the first prototypes.

Connoisseurs pay unbelievable sums of money to get their hands on a historic Makroplasmat adapted to 35mm format. More than $ 30.000 have been paid for models adapted to Leica or other mounts of modern 35mm cameras.

Recent Auction Results for Makroplasmat
Recent Auction Results for Makroplasmat

This Kickstarter project is your chance to own one of these unbelievable wizards of photography. 

Your images will gain a special glaze, a mood, a feeling that you have not been able to produce so far no matter how technically perfect the lenses are that you use.  

It is no exaggeration that a Plasmat photgraph can be identified and picked out from any number of images because of their perfect plasticity and depth perspective, their perfect correction and their ability of true rendering of colors and light. The image taken with a Makroplasmat is a picturesque, unique one off shot much like a painting of an artist.

The lens creates a glace that is unmet by any other lens ever. The lens is sharp but it takes away the razor cut, sterile, microscope like sharpness and replaces it by an even sharpness around the subject that flatters it and pleases the eye of the spectator. Thus the lens fills the whole space with amazing depth and at the same time with a smooth transition from focus to softness. 

While a modern lens has clearly defined areas of focus and out of focus often with relatively abrupt edges which are totally unnatural when compared to the way the human eye works the APO Makro Plasmat resembles the human eye like no other lens. So the same image if taken with a Makro Plasmat is full of live, natural depth and plasticity. 

The image has a soul!

We can also put it in the words of photogarapher Benedikt Ernst who describes his experience with the Makroplasmat as follows:” The look created by the Makroplasmat is extremely artistic, since everything becomes very pictureseque with the aperture wide open, which I have not seen with any other lens. 

At f4 the Bokeh is still very artistic, almost illustrative by nature. At f8 focus and plasticity are unmet with the out of focus areas in the background still being beautiful and special. I think the bokeh deserves its own name to differentiate it from everything else I know. It is world class and I have not seen anything like it before”.

The lens will be available with mounts for 35 mm cameras (full format):  

  • Canon EF   
  • Nikon F  
  •  Sony E  FujiX   
  • Leica M (rangefinder not supported/focusing via live view)   

It will also be available for medium format with mounts for 

  • Fuji G 
  • Hasselblad X1D .

The APO Makro Plasmat is the lens that overcomes an embarrassing “quality” of other lenses which is the togetherness of sharpness and clear cut out of focus areas. Instead it senses the world around you and is able to recognize depth and gains a feeling of space, like a hand that finds its way in darkness.

Don’t miss this opportunity and check out the possibilities of this wizzard lens. Do not refrain yourself from the charm of plasmat photography!

 

At f 2.7 and with a little bit of backlight the typical Bokeh of the APO-Makro Plasmat starts to show its unusual characteristics. When we look at the areas away from the focus position it is not a sharp edge but it seems like the play between light and shade. 

The sharpness subsides in a mellow way giving larger areas of what may be called semi sharpness and slowly lingers into a very unique bokeh which gives the image depth, a romantic haze and a moody atmosphere.

The outstanding ability of this lens is to show a special view of the image, an artistically and picturesque insight into the space and depth of the scene. It extends over the whole range of aperture openings with different, fascinating characteristics at each f stop. This lens is world class at every f stop it offers. The work of Dr. Rudolph has been made for eternity and the effects are especially valuable in modern day photography.  


The APO-Makro-Plasmat is maybe the world’s best lens for color photography. The color rendering is so outstanding that our photographers felt that they should not even touch their images in post processing because they were afraid to only worsen the impression of color in their images. But see for yourself.

Hans Windisch wrote in 1926: “Show me 10 pictures taken with 10 different lenses and I will be able to name those that were taken with a Plasmat lens. Only this lens can show life around you in all its plasticity and wealth. Plasmat photography adds the smell and the glow of life to an image.”

There is nothing more to add to this so we decided to show you some examples of plasmat photography in the different areas of photographic application.


Nature photographers will get their special kick out of the creative possibilities of this lens. Bubbles seem to be floating into each other and swirling in the background.

When Dr. Rudolph called his Plasmat 105 "Makro-Plasmat" he reffered to the fact that it was dsigned for 35mm film. But we wanted to add more meaning so we designed a specifically optimized achromatic front lens for the Plasmat 105 to turn this lens into a real makro lens in todays common sense of the meaning of the word. This achromatic front lens consists of 3 lenses in two groups and allows images of excellent sharpness with fullest correction of chromatic aberation and is specially designed for the lens so that its abilities and character do not disappear. The minimum focus distance is at 30cm / 1 foot.


Built with an optical construction of six lenses in five groups the lens is also a mechanical masterpiece handmade in Germany. You can visit our production facilities at any time. 

NEW: Mounts for M42 & Pentax-K have been added to the mix
NEW: Choice of color in black and silver

Schematic Lens Architecture
Schematic Lens Architecture

When Dr. Paul Rudolph designed the Makroplasmat he was aiming at the highest or better to say perfect stage of chromatic correction. The result was a lens that is spherically corrected to the highest degree for the colors of the spectrum at various diaphragm stops. For the blue rays the diaphragm opening is slightly smaller than for the yellow rays. Paul Rudolph called the fact that he had spherically corrected the Makroplasmat equally well for all colors of the spectrum “Sphero-Achromatic”. By using the most modern glasses with tightest specifications we could improve this feature some more and the Makroplasmat lens is therefore designed to bring the three wavelengths (typically red, green, and blue) into focus in the same plane. The Makroplasmat is also corrected for spherical aberration at three wavelengths. The effect which is derived is a chiaroscuro (light and shade) of the Plasmat that shows an enhanced plasticity and a unique transmission of space formation with greatest pictorial atmosphere.

Makroplasmat longitudial (axial) spherical aberation
Makroplasmat longitudial (axial) spherical aberation
Makroplasmat Transverse (lateral) spherical aberation
Makroplasmat Transverse (lateral) spherical aberation

Thank You

Words can hardly express what the Macro Plasmat can do but the photographers who have helped us with their images deserve a special thanks. All of them have been fascinated by our Makro Plasmat and have enjoeyed working with the prototypes. Feel free to contact them and ask for their experiences. Special thanks to Firat Bagdu, Benedikt Ernst, Benedikt Hartmann, Raffaele Horstmann, Dimitrij Jleltschuk, Tamara Skudies and Max Unnuetzer.

Shipping information

The new APO Makroplasmat will be available worldwide. Different from our former Kickstarter projects we will ship all lenses centrally from Germany. It gives us better control over tracking and we can supply better service for our backers this way. This makes shipping to the US a little bit more expensive than before but we are better able to tell you were your lens is at any given time. Since local regulations vary, please note that we cannot be held responsible for additional sales taxes or import/customs fees added by your country.  

Deliveries to the U.S.:  Shipping costs of the lenses in the U.S. are $35 USD. For most deliveries inside the U.S., there is no additional fee besides shipping costs. But things might change and we cannot foresee customs or tax regulations that may change.

Deliveries to the European Union:   Shipping costs in the European Union is $20 USD. For our supporters from the European Union, please note that VAT is not included. So please add an extra of 19% (VAT Germany) to your pledge for deliveries within the European Union. If you have a company and provide the tax ID before delivery you do not have to add VAT. 

If you have forgotten to add VAT/sales tax to your pledge, you can just raise it as long as the Kickstarter project is live. If you forget this part we will write to you before delivery and make sure that everything is in line with European tax laws.

Deliveries to Non EU and Non US: Deliveries to regions outside U.S. or the European Union: Shipping costs is $50 USD. Please note there may be extra import costs/customs/taxes to pay upon delivery, depending on your location. If you have a question about shipping, handling or local charges, please don’t hesitate to contact us! 

Why we do what we do

We restored the Meyer-Optik brand to build lenses that are distinguished in their uniqueness. Today, our lenses are made for those who want more than standard shots for their everyday photography. These lenses are special hand made optics designed for the artistic photographer who craves a special unique look.  Here is a look at the team that is behind our special project and at our production.

Risks and challenges

Any new venture or innovation includes an element of risk. The APO-Makro-Plasmat is no different. Meyer Optik has a strong and experienced team of manufacturing, photography and business professionals and have carefully evaluated and mitigated all foreseeable risks and challenges, but may face unforeseen challenges. Although we have already successfully designed, created and tested several prototypes of the lens, and each of the final lenses will be hand-made in Germany, we have not yet started serial production and will only do so once we reach the next stage of our project. Each lens is carefully made and is of high-value and we will take extra precautions to ensure each one is shipped carefully. Our delivery dates, as outlined in the campaign, are based on careful planning and our manufacturing experience with several Kickstarter campaigns, but may change due to materials, suppliers and unforeseen events. We will ensure that we keep each of our supporters fully updated. Conversely, it is important that all backers keep us updated of their address before we ship the final rewards. Any reshipping will require additional payments.

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Support

  1. Reward no longer available

    Pledge US$ 1,049 or more About US$ 1,049

    48 h Super Early Bird

    The Lost Treasure Lens APO-Makro-Plasmat 105 is yours if you act fast! Supporters of this pledge also get the serial number in the order of their backing. First backer # 001, 2nd backer # 002 and so on...

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    Pledge US$ 1,099 or more About US$ 1,099

    Super Early Bird Special

    Get Your Lost Treasure Lens at this very special price that will not come back again.
    Expceted MSRP is 2.999,--.

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    Pledge US$ 1,099 or more About US$ 1,099

    48h special Super Early Bird

    Get Your Lost Treasure Lens at this very special price for another 48h.
    Expected MSRP is 2.999,--.

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    Pledge US$ 1,149 or more About US$ 1,149

    Early Bird

    The Lost Treasure Lens with awesome plasticity and unmet harmony of sharpness and bokeh. The ideal portrait and nature lens will be yours. Do not miss it!
    Expected MSRP is 2.999,--.

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    Pledge US$ 1,199 or more About US$ 1,199

    Special Kickstarter Price

    The Lost Treasure Lens with awesome plasticity and unmet harmony of sharpness and bokeh. The ideal portrait and nature lens will be yours. Do not miss it! This special Kickstarter price is still way below what you will see later.
    Expected MSRP is 2.999,--.

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    Pledge US$ 1,299 or more About US$ 1,299

    True Makro in APO Makro

    When Paul Rudolph called his lens Makro he referred to 35mm small film. But this lens can be a real fantastic true Makro lens with the special additional achromatic (!) front lens. Great deal for a great lens! A true APO Makro 105 is back!

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    Pledge US$ 2,099 or more About US$ 2,099

    Double the Lost Treasure

    Get two of these amazing lenses: maybe two colors? Or just double the fun and give one to a friend?

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    Pledge US$ 2,999 or more About US$ 2,999

    Bokeh Wunder: Bubble, Swirl & Cinematic

    Get your maximum dose of possible Bokeh at all focal length´ with famous Soap Bubble(Trioplan 35), ingenious Swirly Bokeh (Primoplan 58) and Cinematic (APO Makro Plasamt 105) with this set of lenses each less than a thousand dollars.

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Funding period

- (20 days)