LUMINNO Developments + Plans
Hi LUMINNO Backers!
With only a couple days left to go in the campaign, it's unlikely we're going to reach our ambitious funding goal. Since Kickstarter is an "all-or-nothing" crowdfunding platform, your credit cards will not be charged if we don't reach our funding goal by August 31st and all pledges will be cancelled.
This is our first crowdfunding campaign ever and we certainly learned a lot from this experience and now have a much better understanding of how things work. This is definitely not the end of the line for LUMINNO, quite the contrary. We're planning a RELAUNCH soon and will fill you all in on all the details shortly!
We also have some GREAT NEWS to share! Word of our invention is finally starting to get out and propagate as we've been getting more interview requests lately and quite a few retailer inquires as well. Albeit a bit late for this particular Kickstarter campaign, any PR is still good for LUMINNO going forward.
Here are a few recent highlights:
LUMINNO was featured on the Crowdfunding Cast show last week:
We also presented LUMINNO GlowaSwitch and did a live product demo at Indiegogo Headquarters in San Francisco (28:30 mark) where we got a lot of positive feedback and gained some new fans:
Our interview on Invention Stories Tales From the Inventor blog just posted too:
Several enthusiastic retailers have reached out to us so the feeling here is things are starting to move in a positive direction despite the slow start with the Kickstarter campaign. Some of these people have suggested Kickstarter isn't the right venue for a home-improvement product as many users may be younger and aren't homeowners but we still believe in crowdfunding platforms being a powerful way to launch new products and get valuable feedback.
With growing retail interest, our manufacturing partners are now pitching-in to help us move things along. With their cooperation, we believe we can still stay close to our original production schedule even with a crowdfunding relaunch in September. We're thinking through and working out the details with them as we speak and will structure our campaign strategy a bit differently next time.
Thank you for being early and loyal supporters of LUMINNO GlowaSwitch! We will post details on our relaunch plans within the next couple of days so you can get on the mailing list and be the first in line to back us again! With what we know now about crowdfunding campaigns, we fully intend to move ahead and deliver this unique and useful product on the relaunch while still keeping close to the original delivery estimates. Stay tuned!
P.S.: Please consider backing our cross promotion partner of the week:
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Take some time and check them out. https://www.kickstarter.com/projects/602233102/vvco-watch