Share this project

Done

Share this project

Done
Freedom to be fashionable and comfortable wherever you go
Created by
114 backers pledged $13,942 to help bring this project to life.

About

Mestrae - Interchangeable High Heels project video thumbnail
Replay with sound
Play with
sound

$13,942

114

Easily convert from high heels to flats or switch between the many shapes, heights, designs and colours available...

 project video thumbnail
Replay with sound
Play with
sound

"High heels were far and away the biggest culprits of foot pain .  Daily heel-wearing can cause the Achilles tendon, the strong tendon at the back of your ankle, to shrink"   - The American Podiatric Medical Association (APMA) & Matthew G. Garoufalis, DPM, past president of APMA

 project video thumbnail
Replay with sound
Play with
sound

Interchangeable between heights 3.5”, 2.5” and flats version

 Designed to synchronise the mating head, to enable mix and match of various designs of heels : Chunkies, Stilettos, flats . The sturdiness of locks are tested by Satra UK

The flexible sole is designed, experimented, combined, compressed and moulded into midsoles using a combination of multiple materials which includes but not limited to fibre glass for firmness of arch, rubber, EVA and fibre.

Midsoles are not visible to the naked eyes when viewing the finished product (Mestrae's shoes and boots)  The front part of the flexible soles (toe part) is reliant on the body weight to bring it down


We have some amazing women worldwide who share their thoughts, reviews, tutorials and fashion tips using Mestrae Interchangeable Heels. 

Watch Lucy Corsetry's review here 

View Here

Walking with Mestrae worldwide

View their reviews 

Watch their videos

 Part of our achievements and proud moments : 

  • Speaker on E-Commerce returns in E-Tail Asia, Singapore 2019
  • Nominated as top 30 startups by Silicon Review 2019
  • Top 100 CEO of Asia by CEO Today 2018
  • Female CEO of the Year – Fashion by AI Global 2018
  • Top 20 startups in Malaysia of 2017 (High Impact Programme) 2017
  • Speaker, representing Malaysia  at the Youth and Women ASEAN forum in Vietnam 2017

 Shoes :

Boots : 

Sizes are from size 4 to size 12 . Design and size confirmation will be finalised once campaign ends. 

Each pair will come with 4 sets of heels + 1 heels bag 

1. 1 pair of 3.5” chunky heels 

2. 1 pair of 2.5” chunky heels 

3. 1 pair of 3.5” Stilettos 

4. 1 pair of flats covers 

5. 1 heels bag 

Picture courtesy of Lucy Corsetry (Canada) and Dhasshaini (UK)

 1. Click Back this Project: Select the available reward tier you would like to pledge on the right side of the page or click here. Each backer may only make one pledge.

2. Payment: Enter your payment information. Your payment won't be effective until the very end of this campaign.


Sizes are available from US 4 to US 12. If you are a X + half size, we recommend for you to go a half size down. Size selection will be done after the campaign ends. We will also provide the length and width to be extra sure !

High heels are wonderful, but it is not suitable for every occasion in a day. However, high heels technology has remained the same for the past 50 years. Over the years we have heard friends complain after a night out , or that they often hated walking in heels but were willing to sacrifice their health just to look good. 

Mestrae innovates the high heels technology to quickly change from heels to flats with a snap of a button. As an engineer, Pam started to piece together what this would look like, building prototypes from her house porch, while putting together a team from engineering, fashion, marketing and finance background. We are sharing our story because this is a love affair with shoes for us. 

When you receive your shoes, we hope you will love them and that they truly will be practical and functional. 

School / College Assistance programme

At Mestrae, we take it to heart in helping young minds. We have offered assistance in numerous students request worldwide (US, Singapore, India). One of our proudest moment was to have sponsored and supported an incredibly talented and passionate group of high school students in Murrieta, California - and recently they won 2nd place out of 550 schools in a nationwide business plan competition in New York -- with their business plan for Mestrae interchangeable heels

Fashion Brands crossing borders

Initiating the Business part of Fashion was both interesting and challenging. The Fashion industry is a thriving $2.4trillion industry - but running a fashion business is complicated, and not knowing how to is even worse. This started as Mestrae’s journey of struggles in trying to survive and self-learning the business of fashion and realising that we were not alone. 9/10 fashion brands don’t make it the first year. Additionally, fashion-based companies are unable to receive funds as it is considered high risk. This event was to push forth international growth, sustainability and expansion, that enables the increase of fashion business ROI as a whole.

We had an incredibly group of speakers amongst some were Thierry Bayle, Global Fashion Management and Professor Loredana, of ASB - MIT Sloan

Reviving a 30 years shoemaking industry

Artisan shoemakers, with 30 years fine craftsmanship are hard to come by. Mestrae recently faced the turmoil of needing to expand manufacturing to meet customers orders and it didn’t help that the shomaking manufacturers were on a rapid shutdown. We lost over 10 manufacturers in 5 months. Mestrae is expanding overseas to meet customer orders, but in the mean time, we have set up a networking place (FB group) for fashion buyers and shoemakers to meet. Will it work ? We don’t know but we hope it helps !

Girls Day Out, A celebration of 21 women founders

We had a fantastic time running Girls' Day Out event bringing together 21 passionate women founders and their team. Held in conjunction with international women’s day, this helped alleviate the consumer pool and give the founders wider visibility

Sharing startup journey with brilliant students from ASB - MIT Sloan

Everytime someone asks me what’s it like being a startup founder, I tell them, if I thought building a product was hard, building a business around it is insane and expanding it, shocks the living hell out of ya :)

      I learnt that knowledge is powerful at a young age. My father started off a forklift driver while bringing up us 3 siblings with the help of my mom, sometimes working 24 hours straight to make ends meet. Yet he studied part time and graduated with a bachelors degree at the age of 40. When he passed away, he had 2 doctorates (pHD) and established a community college. Hence education platforms is always special to me

      Given I had no footwear, fashion nor business background, and I come from an engineering background, it has been a lot of self learning - mechanical engineering, finance, supply chain, logistics, sales, marketing, design, media, retail etc  and most importantly understanding the market and what consumers want.

     I met @prof_loredana of ASB - MIT Sloan over 2 years back and she is always full of energy, ideas and has a big heart. Loredana invited me to share the experience of how I started from scratch,  to her MBA students - and I was happy to share the journey and 3 million mistakes I made along the way. That’s the real part of startups :)

      It was absolutely a privilege having that many questions and ideas by a room full of brains running through and dissecting every part of your business segment and I’m really excited to try some of the ideas. I think the journey of learning never ends. And I think the willingness to be humble and to learn, no matter who you are, makes all the difference. 

      I’m a woman, I’m brown skin, I’m from a third world country and a single founder. While I definitely understand  being under privileged, and face tremendous repercussions and challenges on a day to day basis, knowledge does not discriminate nor stops your from being the best of the best. 

      I rarely do share personal experiences on Mestrae’s official pages but education is a big part of my life and I’m truly proud of this school and this strong woman behind it 

      Pam, 
      Founder

Website
Twitter
Facebook
Instagram

Risks and challenges

For the past months, our team has been working day and night to sort production and logistics. We work with handmade shoemakers in Malaysia with an average of 30 years experience in shoemaking skills and are looking into expanding manufacturing overseas (Europe, South America and Asia).

We understand and acknowledge that no project comes without risk and challenges. Despite our planning, there are circumstances that may be out of our control. If we are met with these, we promise to communicate with full transparency to you.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    Thank You!

    Thank you for your support!
    Pledge $1 or more to let us know you believe that fashion and comfort should co-exist as much as we do! Get access to all our updates and more ;)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 10 or more About US$ 10

    Top of the World

    Pledge $10 or more and let us know which country are you from! We will write all of your name and country on our website. For the country with the highest no of participants, you will each receive a gift voucher. Get access to all our updates and more!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 48 or more About US$ 48

    1 set of Accessory Heels

    +55% off est. retail value of $107

    Receive a full set of accessory heels (4 pairs) and a heels bag made out of pineapple fibre (we’ll contact you to choose your design after the campaign ends).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $59 OFF RETAIL)

    This reward is only for accessory heels only and does not include the shoes . To pledge for Interchangeable Shoes + Accessory Heels, please refer to the Kickstarter Shoes and Boots, and the combo deals

    Includes:
    • Flats Covers
    • 2.5" Chunky (Block) Heels
    • 3.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 99 or more About US$ 99

    Mestrae Kickstarter Price : Shoes

    Mestrae Early Bird - High Heels
    +49% off est. retail value of $196

    Receive a pair of Mestrae Interchangeable Heels Shoes (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $97 OFF RETAIL)

    Includes:
    • Shoes
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    30 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 129 or more About US$ 129

    Mestrae Early Bird : Boots

    Mestrae Early Bird - Boots
    +52% off est. retail value of $273

    Receive a pair of Mestrae Interchangeable Heels - Ankle Sock Boots (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $144 OFF RETAIL)

    Includes:
    • Ankle Sock Boots
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 144 or more About US$ 144

    Mestrae Kickstarter : Boots

    +47% off est. retail value of $273

    Receive a pair of Mestrae Interchangeable Heels - Ankle Sock Boots (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $129 OFF RETAIL)

    Includes:
    • Ankle Sock Boots
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge US$ 198 or more About US$ 198

    Dual Combo Kickstarter : Shoes + Shoes

    +49% off est. retail value of $392

    Receive a pair of Mestrae Interchangeable Heels Shoes (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $194 OFF RETAIL)

    Includes:
    • Shoes
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 213 or more About US$ 213

    Dual Combo Early Bird : Shoes + Boots

    +54% off est. retail value of $469

    Receive a pair of Mestrae Interchangeable Heels - Shoes and a pair of Mestrae Interchangeable Heels - Ankle Sock Boots (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $256 OFF RETAIL)

    Includes:
    • Shoes
    • Ankle Sock Boots
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 9 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge US$ 243 or more About US$ 243

    Dual Combo Kickstarter : Shoes + Boots

    +48% off est. retail value of $469

    Receive a pair of Mestrae Interchangeable Heels - Shoes and a pair of Mestrae Interchangeable Heels - Ankle Sock Boots (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $226 OFF RETAIL)

    Includes:
    • Shoes
    • Ankle Sock Boots
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge US$ 297 or more About US$ 297

    Triple Combo Early Bird : 2 + 1

    2 pair of Shoes + 1 pair of Boots
    +55% off est. retail value of $665

    Receive 2 pairs of Mestrae Interchangeable Heels - Shoes and a pair of Mestrae Interchangeable Heels - Ankle Sock Boots (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $368 OFF RETAIL)

    Includes:
    • Shoes
    • Ankle Sock Boots
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge US$ 342 or more About US$ 342

    Triple Combo Kickstarter : 2 + 1

    2 pair of Shoes + 1 pair of Boots
    +48% off est. retail value of $665

    Receive 2 pairs of Mestrae Interchangeable Heels - Shoes and a pair of Mestrae Interchangeable Heels - Ankle Sock Boots (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $323 OFF RETAIL)

    Includes:
    • Shoes
    • Ankle Sock Boots
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge US$ 441 or more About US$ 441

    4 x Mestrae Combo Kickstarter : 3 + 1

    3 pair of Shoes + 1 pair of Boots
    +48% off est. retail value of $861

    Receive 3 pairs of Mestrae Interchangeable Heels - Shoes and a pair of Mestrae Interchangeable Heels - Ankle Sock Boots (we’ll contact you to choose your size and design after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $420 OFF RETAIL)

    Includes:
    • Shoes
    • Ankle Sock Boots
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge US$ 475 or more About US$ 475

    5 x Mestrae Shoes : Kickstarter Price

    +51% off est. retail value of $974

    Receive 5 pairs of Mestrae Interchangeable Heels - Shoes (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $499 OFF RETAIL)

    Includes:
    • Shoes
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge US$ 690 or more About US$ 690

    5 x Mestrae Boots - Kickstarter Price

    +49% off est. retail value of $1,365

    Receive 5 pairs of Mestrae Interchangeable Heels - Ankle Sock Boots (we’ll contact you to choose your size and colour after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $675 OFF RETAIL)

    Includes:
    • Ankle Sock Boots
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Reward no longer available

    Pledge $84 or more About $84

    Mestrae Early Bird : Shoes

    +57% off est. retail value of $196

    Receive a pair of Mestrae Interchangeable Heels Shoes (we’ll contact you to choose your size and color after the campaign).

    ** FREE SHIPPING to US & Reduced International Shipping **

    (SAVE $112 OFF RETAIL)

    Includes:
    • Shoes
    • 3.5" Chunky (Block) Heels
    • 2.5" Chunky (Block) Heels
    • 3.5" Stilettos
    • Flats Covers
    • Heels Bag made out of Pineapple Fiber
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)