About

Mercer Watch Co. is a small designer and producer of time pieces located in historic central New Jersey, USA. We strive to design and produce custom mechanical time pieces of the utmost quality for an affordable price. We have teamed up with some of the best names in the industry and sourced parts from all over the world to make that happen.

We will not sell anything that we wouldn't proudly wear ourselves. Simple as that.

REVIEWS OF THE BRIGADIER

  

BLACK FRIDAY DEAL

We'll be offering the Brigadier at an even greater discount in honor of black Friday.  Limited number, get 'em while they last! 

UPDATES

We're happy to announce that we're adding an additional feature to the Brigadier many of you have asked for.  The rotors on all Brigadiers will now be customized - and will be engraved with the Mercer Watch Co logo.  This will not cost anything extra and no further funds will be needed to reach this goal.  Below is a rendering of what this customization will look like.

Our first watch takes its name from Brigadier General Hugh Mercer, a key figure of the Revolutionary War. He was a doctor, a soldier and a leader. He's also the namesake of Mercer County, New Jersey, where we are based.  

The Brigadier is a stylish automatic timepiece that embodies the mission of the Mercer Watch Co. - a revolution in affordable watch design. No gimmicks, no gadgetry - just a great looking watch at a great price. 

Here's a quick rundown of some of the Brigadier's specifications.  More detailed information for each aspect of the watch can be seen below. 

  • 316L stainless steel case and buckle
  • Sapphire crystals on both the front and rear of the watch
  • Luminous hands and indices
  • Embossed pumpkin crown
  • Miyota 9015 automatic movement
  • 5 ATM water resistance 
  • 22mm lug width
  • 42mm wide, 12mm thick
  • Two strap options, in two colors each
  • Available in black or white dial models

 CASE

For the Brigadier we designed and manufactured a custom case, made from 316L stainless steel. This low-carbon ‘surgical steel’ is resistant to both pitting and corrosion, and is the same alloy used by the best high-quality watch manufacturers. We have made molds and are prepared for large scale production. 

The dimensions of the watch are enough to give it wrist presence, but not so large that it won't fit under your cuff. The leather strap is 22mm wide and 3mm thick. Take note of the polished and brushed surfaces of the Brigadier, an elegant detail adding to the classy appearance of the watch (original renders below). 

CRYSTAL/DIAL

While many watches use mineral or plexi glass, the Brigadier is constructed with a sapphire crystal on both the front and the back of the case for excellent scratch resistance. Moreover, the inside of the domed front crystal has an anti-reflective treatment, making the gently guilloched dial easy to read, even in difficult lighting. The two piece dial is made of brass and is enameled with a ceramic coating, giving it a matte finish. Applied stainless steel hour markers and numerals add depth.  Final production versions will have the square indices on the rehaut lumed.   

A black dial Brigadier prototype was unable to be completed prior to the launch of our Kickstarter campaign. However we have reviewed actual dial samples and will have no issues in the production and delivery of black dial watches at the conclusion of this campaign. The actual dial can be seen below. 

**Backers will have the opportunity to make their dial and strap selections at the end of the campaign via survey.

MOVEMENT

The Brigadier is powered by one of the most reliable movements available today – the Miyota 9015. The 9015 includes a date window and beats at 28,800 vph, resulting in a very smooth sweep of the second hand. It is also shock resistant and hacking, making it one of the best values on the market. Best of all - no battery needed. 

STRAPS

Two strap options are available, each in two colors.  The first option is the 'Integra' strap, named because it is a curved strap, and gives an integrated appearance.  It can be removed and changed like any other watch strap, and uses common 22mm spring bars. This strap comes in pebbled brown and black.  

The second option is the more traditional 'Contempo' strap, also available in brown or black with contrasting stitching. 

**Backers will have the opportunity to make their dial and strap selections at the end of the campaign via survey. 

We will offer several different dial/strap color configurations of the Brigadier, as listed below.  To make ordering simple, we will determine backers dial and strap selections via a survey at the conclusion of the campaign.  

YOUR OPTIONS

HOW WE WILL USE FUNDS RAISED

As of the time of our Kickstarter campaign going live we have produced designs, renderings and prototypes of both watches and packaging. The funds from this Kickstarter campaign will allow us to place orders with our manufacturing partners and begin mass production of the Brigadier and its associated packaging, as well as pay for shipping, warranty cards, etc. 

$35,000 is no doubt a large sum of money.  This amount is necessitated by both our required order quantity with our manufacturing partners and the high quality of the watch.  With your help we believe we can reach this goal and realize our dream of producing a fine mechanical timepiece at a reasonable price.

PRODUCTION VERSIONS

This campaign was initiated with prototype/s versions of the Brigadier, and subtle changes will be made in the final production versions of the watch.  We want to make you aware of these changes:

  • Hour indices on the rehaut of the watch (the little squares outside the hour markers) will be luminous, and visible in the dark
  • Our company saber graphic will be embossed on the buckle
  • The engraving on the back of the case will be made larger and deeper
  • All Brigadier rotors will now be customized and engraved with the Mercer Watch Co. logo 

We anticipate our production and delivery timeline to follow an orderly schedule, depicted below.  

**Backers will have the opportunity to choose their dial and strap choices at the end of the campaign via survey. **Backers will have the opportunity to choose their dial and strap choices at the end of the campaign via survey.

Risks and challenges

Our risks and challenges are the same as others with product-based Kickstarter campaigns - namely, production delays. We do not anticipate delays beyond our timeline above, but there are no guarantees in life and so it is possible that something unanticipated could occur during production.
If something were to happen, rest assured that we would keep our Kickstarter community appraised of the situation.

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Support

  1. Select this reward

    Pledge $25 or more About $25

    SUPPORTER
    Thanks! Your name will appear in our supporter list on our website.

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    Pledge $299 or more About $299

    BLACK FRIDAY BACKER One (1) Brigadier ($100 off MSRP). Dial color and strap choice to be confirmed at the conclusion of the campaign.

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    Limited 36 backers
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  3. Select this reward

    Pledge $329 or more About $329

    EARLY BIRD BACKER:
    One (1) Brigadier ($70 off MSRP). Dial color and strap choice to be confirmed at the conclusion of the campaign.

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    Limited 8 backers
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    Pledge $550 or more About $550

    EARLY BIRD DOUBLE UP:
    Two (2) Brigadiers ($250 off MSRP). Dial colors and strap choices to be confirmed at the conclusion of the campaign.

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    Ships to Anywhere in the world
    Limited 2 backers
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Funding period

- (30 days)