HELP US REACH $15,000!
We reached our first two goals in less than 14 hours. Now, we're sprinting to raise $15,000 to help us tell 20,000 mental health stories by 2020 and end the stigma once and for all.
With your purchase, you'll help someone get the mental health treatment they need. With your story, you'll end the stigma.
20% of adults live with a mental health condition in a given year, but 60% of them don’t receive treatment. We try to deal with it alone because we’re ashamed to admit it to ourselves or to others. The stigma leads us to believe that we’re weak or broken, when that’s just not the case. Beyond that, access to treatment is costly and exclusive.
Together, we can change that.
It’s time for everyone to come out of the shadows and rally around mental health like it’s their favorite sports team. It’s time for this invisible illness to be seen and heard, to take the shame out of the game and let the world know that alone we are strong, and as a team we can’t be beaten.
The MHL is here to help – with Rally Caps and the #MHLGameFace.
Here's our stigma-killing gameplan...
Step 1: Buy A Rally Cap
The first step to fighting stigma is to let this invisible illness be seen. Other health conditions have ribbons and bracelets, mental health has Rally Caps.
Not only will these caps help increase visibility, but they’ll work to create a sense of community, start conversations, help you remember you're not alone when things are tough and help others when they're struggling. Oh...and while it’s against Kickstarter’s rules to donate any of the funds from this campaign, long-term we’ll donate a portion of profits to mental health charities and fund our other impact initiatives.
We have two styles of caps to help you show your support.
Team Caps To Represent Specific Conditions
To help you show your support and tell your story, we've developed teams for specific mental health conditions. If your reward includes a Rally Cap, you'll be able to choose any of the ten options below.
We created the teams we felt we could best speak to in the beginning. As we grow, we plan to create teams to make sure every condition and mindset is represented. If you don't see your team, click here to tell us what expansion teams you'd want to see ›
Step 2: Share Your Story Using #MHLGameFace
The second step to fighting stigma is to let our voices be heard. Once you receive your cap, beyond wearing it, we encourage those that are comfortable to share their mental health story publicly along with a photo of their #MHLGameFace. What you share is up to you. It could be the story of your biggest win or loss, tips for success, or just you telling your network that you’re there for them.
Why? For the same reason we want you to wear the hat. To rally support for mental health, let others know that they aren’t alone and that it’s okay to ask for help. Plus, you’ll look pretty amazing.
The #MHLGameFace movement is already in motion. Here are a few examples...
Step 3: Change The Game (MHL’s Impact)
The third step to fighting stigma is to just watch the impact you’ve had by doing the first two things.
The #MHLGameFace Effect: Ending The Stigma In 2019
If we can get 21,000 to join the league and share their story, we believe we’ll be able to reach 4 million people, and end the stigma.
Why 4 million people?
According to a study by scientists at the Rensselaer Polytechnic Institute, once 10% of a population is committed to an idea, it’s inevitable that it will eventually become the prevailing opinion of the entire group. If we can change how 10% of the population perceives their mental health condition, and shift them from stigma to a place of strength, we can encourage the entire population to respond with the same mentality. And that’s powerful.
Our GameFace effect is a simple equation:
League Member x Average Audience = Total MHL reach
On average, each individual’s audience is approx 193 people. To reach 4 million individuals, we need to draft 20,725 people to join the league and share their story. Learn more about the #MHLGameFace Effect here.
Portion of Profits Donated To Mental Health Charities
While we're not allowed to donate any Kickstarter funds, the MHL will donate a portion of its profits to mental health charities in the long-term.
BONUS: Community Building and Resources
Beyond the above, the MHL hopes to rally around mental health in real-life through mental health meetups, sharing resources, and more.
The MHL Mindset: With Mental Health, There Is No Off-Season
Why are we called the MHL and selling sportswear for mental health?
Because before we could start the rally for mental health, we had to find a way to make mental health easier to talk about – something universally understood, something that would turn stigma into strength. After years of living with and studying mental health, we found the solution.
Let’s talk about mental health like it’s a sport – every day is a game, and with the right game plan and fan base, you can win. The definition of a “win” will be different for everyone, and so will the game plan, but the commonality is that there’s NO OFF-SEASON. You have to play 365 days a year. You won’t win every game — no athlete ever does. What’s important is that you continue playing and training to succeed the best you can.
The MHL is brought to you by Mike Vosters and Nicole Cardoza.
Mike Vosters (CEO) was previously a partner at The Elephant Pants, a charitable e-commerce company that successfully launched on Kickstarter in 2014, donated over $180,000 to elephant conservation efforts, and appeared on ABC’s Shark Tank. There he learned what it takes to manage and scale a successful apparel business while having a positive impact on the world.
Nicole Cardoza (CMO) is a serial entrepreneur focused on the reclamation of healing. Her nonprofit Yoga Foster has empowered more than 2,000 educators with yoga and mindfulness resources to create healthier, happier classrooms. She's a 2018 Forbes 30 Under 30, celebrated keynote speaker, and wellness advocate.
Thanks so much for everyone who has helped us get this off the ground.
Production Company: Last Hipster
Producer: Trent Lyle
Creative Director : Nick E Finn
Director: A. Cody Osborne
MHL HQ Location: Compound Media
Branding: CJ Zilligen
Photos & Much More: Darcie Drahus
Risks and challenges
Our team has done extensive due diligence and product testing on the hats and we love the way they look and wear. We've also lined up production partners for every step of the journey from design to doorstep. However, no project comes completely without risk - below are the two biggest ones for us.
Delivery: As with any Kickstarter, there are many parts of the production process that lend themselves to possible delays - especially when placing orders around the holidays. We've worked with our supplier before and everything was on time, but depending on their order volume, things could get delayed. Also, we will be shipping from overseas, so there is a chance there will be customs issues due to trade wars. While we believe we will get most (if not all) of our units shipped in December, we have listed the delivery for the Kickstarter orders as January to provide ourselves a cushion just in case.
Manufacturing: We have worked with our supplier for past projects, so we are confident in their ability to produce quality product. However, it is possible that you may not like the fit or style of the product.Learn about accountability on Kickstarter
- (34 days)