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BUY A HAT. SHARE YOUR STORY. CHANGE THE GAME.With your purchase, you'll help someone get the mental health treatment they need. With your story, you'll end the stigma.
BUY A HAT. SHARE YOUR STORY. CHANGE THE GAME.With your purchase, you'll help someone get the mental health treatment they need. With your story, you'll end the stigma.
289 backers pledged $15,216 to help bring this project to life.

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Mental Health League - Rally Caps for Mental Health

$15,216

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HELP US REACH $15,000!

We reached our first two goals in less than 14 hours. Now, we're sprinting to raise $15,000 to help us tell 20,000 mental health stories by 2020 and end the stigma once and for all.  

With your purchase, you'll help someone get the mental health treatment they need. With your story, you'll end the stigma.

20% of adults live with a mental health condition in a given year, but 60% of them don’t receive treatment. We try to deal with it alone because we’re ashamed to admit it to ourselves or to others. The stigma leads us to believe that we’re weak or broken, when that’s just not the case. Beyond that, access to treatment is costly and exclusive.

Together, we can change that. 

It’s time for everyone to come out of the shadows and rally around mental health like it’s their favorite sports team. It’s time for this invisible illness to be seen and heard, to take the shame out of the game and let the world know that alone we are strong, and as a team we can’t be beaten.

The MHL is here to help – with Rally Caps and the #MHLGameFace. 

Here's our stigma-killing gameplan...

Step 1: Buy A Rally Cap

The first step to fighting stigma is to let this invisible illness be seen. Other health conditions have ribbons and bracelets, mental health has Rally Caps. 

Not only will these caps help increase visibility, but they’ll work to create a sense of community, start conversations, help you remember you're not alone when things are tough and help others when they're struggling. Oh...and while it’s against Kickstarter’s rules to donate any of the funds from this campaign, long-term we’ll donate a portion of profits to mental health charities and fund our other impact initiatives.

We have two styles of caps to help you show your support.

Mascot Flatbills vs Monogram Dad Caps
Mascot Flatbills vs Monogram Dad Caps

Team Caps To Represent Specific Conditions

The MHL's Inaugural Teams
The MHL's Inaugural Teams

To help you show your support and tell your story, we've developed teams for specific mental health conditions. If your reward includes  a Rally Cap, you'll be able to choose any of the ten options below.

We created the teams we felt we could best speak to in the beginning. As we grow, we plan to create teams to make sure every condition and mindset is represented. If you don't see your team, click here to tell us what expansion teams you'd want to see › 

MHL Team Cap Options
MHL Team Cap Options

Step 2: Share Your Story Using #MHLGameFace

The second step to fighting stigma is to let our voices be heard. Once you receive your cap, beyond wearing it, we encourage those that are comfortable to share their mental health story publicly along with a photo of their #MHLGameFace. What you share is up to you. It could be the story of your biggest win or loss, tips for success, or just you telling your network that you’re there for them.

Why? For the same reason we want you to wear the hat. To rally support for mental health, let others know that they aren’t alone and that it’s okay to ask for help. Plus, you’ll look pretty amazing.

The #MHLGameFace movement is already in motion. Here are a few examples... 

Step 3: Change The Game (MHL’s Impact)

#MHLGameFaces
#MHLGameFaces

The third step to fighting stigma is to just watch the impact you’ve had by doing the first two things.

The #MHLGameFace Effect: Ending The Stigma In 2019

If we can get 21,000 to join the league and share their story, we believe we’ll be able to reach 4 million people, and end the stigma.

Why 4 million people?

According to a study by scientists at the Rensselaer Polytechnic Institute, once 10% of a population is committed to an idea, it’s inevitable that it will eventually become the prevailing opinion of the entire group. If we can change how 10% of the population perceives their mental health condition, and shift them from stigma to a place of strength, we can encourage the entire population to respond with the same mentality. And that’s powerful.

Our GameFace effect is a simple equation:

League Member x Average Audience = Total MHL reach

On average, each individual’s audience is approx 193 people. To reach 4 million individuals, we need to draft 20,725 people to join the league and share their story. Learn more about the #MHLGameFace Effect here. 

Portion of Profits Donated To Mental Health Charities

While we're not allowed to donate any Kickstarter funds, the MHL will donate a portion of its profits to mental health charities in the long-term.

BONUS: Community Building and Resources

Beyond the above, the MHL hopes to rally around mental health in real-life through mental health meetups, sharing resources, and more.

The MHL Mindset: With Mental Health, There Is No Off-Season

Why are we called the MHL and selling sportswear for mental health? 

Because before we could start the rally for mental health, we had to find a way to make mental health easier to talk about – something universally understood, something that would turn stigma into strength. After years of living with and studying mental health, we found the solution.

Let’s talk about mental health like it’s a sport – every day is a game, and with the right game plan and fan base, you can win. The definition of a “win” will be different for everyone, and so will the game plan, but the commonality is that there’s NO OFF-SEASON. You have to play 365 days a year. You won’t win every game — no athlete ever does. What’s important is that you continue playing and training to succeed the best you can.

 Our Team 

MHL Co-Founders Mike Vosters and Nicole Cardoza
MHL Co-Founders Mike Vosters and Nicole Cardoza

The MHL is brought to you by Mike Vosters and Nicole Cardoza.

Mike Vosters (CEO) was previously a partner at The Elephant Pants, a charitable e-commerce company that successfully launched on Kickstarter in 2014, donated over $180,000 to elephant conservation efforts, and appeared on ABC’s Shark Tank. There he learned what it takes to manage and scale a successful apparel business while having a positive impact on the world.

Nicole Cardoza (CMO) is a serial entrepreneur focused on the reclamation of healing. Her nonprofit Yoga Foster has empowered more than 2,000 educators with yoga and mindfulness resources to create healthier, happier classrooms. She's a 2018 Forbes 30 Under 30, celebrated keynote speaker, and wellness advocate.

Learn More

Writing Samples

Press

Social Media

Acknowledgements

Thanks so much for everyone who has helped us get this off the ground.

Video

Production Company: Last Hipster 

Producer: Trent Lyle

Creative Director : Nick E Finn

Director: A. Cody Osborne

MHL HQ Location: Compound Media

Branding: CJ Zilligen

Photos & Much More: Darcie Drahus

Risks and challenges

Our team has done extensive due diligence and product testing on the hats and we love the way they look and wear. We've also lined up production partners for every step of the journey from design to doorstep. However, no project comes completely without risk - below are the two biggest ones for us.

Delivery: As with any Kickstarter, there are many parts of the production process that lend themselves to possible delays - especially when placing orders around the holidays. We've worked with our supplier before and everything was on time, but depending on their order volume, things could get delayed. Also, we will be shipping from overseas, so there is a chance there will be customs issues due to trade wars. While we believe we will get most (if not all) of our units shipped in December, we have listed the delivery for the Kickstarter orders as January to provide ourselves a cushion just in case.

Manufacturing: We have worked with our supplier for past projects, so we are confident in their ability to produce quality product. However, it is possible that you may not like the fit or style of the product.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    Starter

    Join the League and get project updates as we start the rally for mental health!

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    10 backers
    $

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  2. Select this reward

    Pledge $20 or more About $20

    Superfan

    Get the official MHL Swag Kit – including stickers and the MHL No Off-Season Pennant Magnet. Includes shipping in the US.

    Includes:
    • MHL Stickers
    • MHL "No Off-Season" Magnet
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    Limited 5 backers
    $

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  3. Select this reward

    Pledge $35 or more About $35

    Slugger [Earlybird Extended x2]

    Be the first to receive one of our inaugural team Draft Caps, plus the official 2018 MHL Draft Pin. Includes shipping in the US. Note: We will allow you to choose which cap you want when the campaign ends. Compare to $50 retail.

    Includes:
    • 1x MHL Rally Cap
    • MHL Draft Pin
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    Estimated delivery
    Ships to Only United States
    Limited 61 backers
    $

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  4. Select this reward

    Pledge $50 or more About $50

    All-Stars [Extended]

    Receive your choice of any MHL Draft Cap plus our MHL Draft Pin, Stickers, and "No Off-Season" Magnet. Includes shipping in the US. Note: We will allow you to choose which cap you want when the campaign ends. *Compared to $65 retail*

    Includes:
    • MHL Stickers
    • MHL "No Off-Season" Magnet
    • 1x MHL Rally Cap
    • MHL Draft Pin
    Less
    Estimated delivery
    Ships to Only United States
    Limited 12 backers
    $

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  5. Select this reward

    Pledge $70 or more About $70

    Captains

    Select any two (2) of our inaugural Rally Caps plus receive one of our official 2018 MHL Draft Pins. Includes shipping in the US. Note: We will allow you to choose which two (2) caps you want when the campaign ends. Compare to $85 retail.

    Includes:
    • MHL Draft Pin
    • 2x MHL Rally Caps
    Less
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    Ships to Only United States
    Limited 12 backers
    $

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  6. Select this reward

    Pledge $100 or more About $100

    Coaches

    Receive any three (3) of our MHL Draft Caps and one (1) MHL Draft Pin. Includes shipping in the US.
    Note: We will email you and let you choose which three (3) caps you want when the campaign ends. Compare to $120 retail.

    Includes:
    • MHL Draft Pin
    • 3x MHL Rally Caps
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    Estimated delivery
    Ships to Only United States
    Limited 15 backers
    $

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  7. Select this reward

    Pledge $150 or more About $150

    MVP

    Receive your choice of any five (5) MHL Rally Caps along with the official 2018 MHL Draft Pin. Includes shipping in the US. Note: We will allow you to choose which five (5) caps you want when the campaign ends. *Compare to $200 retail*

    Includes:
    • MHL Draft Pin
    • 5x MHL Rally Caps
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    Estimated delivery
    Ships to Only United States
    Limited 2 backers
    $

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  8. Select this reward

    Pledge $250 or more About $250

    Champions

    Your choice of hat, embroidered with your name, slogan, or whatever else you choose on the right side of the hat. Plus, you get to be featured in an MHL HQ video on our social channels.

    Includes:
    • MHL Stickers
    • MHL "No Off-Season" Magnet
    • MHL Draft Pin
    • Customized MHL Rally Cap
    Less
    Estimated delivery
    Ships to Only United States
    Limited 3 backers
    $

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  9. Select this reward

    Pledge $500 or more About $500

    Hall Of Famer

    Ten (10) MHL Rally Caps, a Draft Pin, Stickers, a "No Off-Season" Magnet. Eternal gratitude from the founders including thank you notes and calls.

    Includes:
    • MHL Stickers
    • MHL "No Off-Season" Magnet
    • MHL Draft Pin
    • 10x MHL Rally Caps
    Less
    Estimated delivery
    Ships to Only United States
    Limited 3 backers
    $

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  10. Select this reward

    Pledge $1,000 or more About $1,000

    G.O.A.T.

    Dinner with us + be a part of a photoshoot in a upcoming campaign in NYC. A custom embroidered Rally Cap, Pin, Sticker, and Magnet.

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    Estimated delivery
    Ships to Only United States
    0 backers
    $

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  11. Reward no longer available

    Pledge $35 or more About $35

    Slugger [Early Bird]

    *Compared to $50 retail* Be the first to receive one of our inaugural team Draft Caps, plus the official 2018 MHL Draft Pin. Includes shipping in the US.
    Note: We will allow you to choose which cap you want when the campaign ends.

    Includes:
    • 1x MHL Rally Cap
    • MHL Draft Pin
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 50 backers
    $

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  12. Reward no longer available

    Pledge $35 or more About $35

    Slugger [Early Bird Extended]

    Be the first to receive one of our inaugural team Draft Caps, plus the official 2018 MHL Draft Pin. Includes shipping in the US. Note: We will allow you to choose which cap you want when the campaign ends. Compare to $50 retail.

    Includes:
    • 1x MHL Rally Cap
    • MHL Draft Pin
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 50 backers
    $

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  13. Reward no longer available

    Pledge $40 or more About $40

    Sweet Denise' Monster Cookies

    Get a baker's dozen of Sweet Denise's World Famous Monster Cookies. Legit the world's greatest cookie – the real ones know. A mix of peanut butter, oatmeal, chocolate chip, and M&M Cookies.

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    Estimated delivery
    Ships to Only United States
    Reward no longer available 1 backer
    $

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  14. Reward no longer available

    Pledge $50 or more About $50

    All-Stars

    Receive your choice of any MHL Draft Cap plus our MHL Draft Pin, Stickers, and "No Off-Season" Magnet. Includes shipping in the US. Note: We will allow you to choose which cap you want when the campaign ends. *Compared to $65 retail*

    Includes:
    • MHL Stickers
    • MHL "No Off-Season" Magnet
    • 1x MHL Rally Cap
    • MHL Draft Pin
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 50 backers
    $

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Funding period

- (34 days)