About

Introducing The World’s Original Limited Edition Circular Memory Jacket

Be One of the First 1000 Dhana Kickstarter Backers

Welcome to Dhana's first-ever Kickstarter campaign. 

You are a pioneer. We are thrilled you are here with us. It's a moment for all of us-- to reimagine the way we consume, create and wear.  The Circular Memory Jacket by Dhana invites you to transform the future of fashion,  as we shift from fast and wasteful to regenerative and restorative. And it offers you the opportunity to honor your closest memories as you create the inner lining of the jacket. From past to present, The Limited Edition Circular Memory Jacket embodies your story, your values and a global movement toward circular fashion. Join us as we revolutionize the future of fashion and co-create a new way of wearing, together.  #WearYourValues

Be one of the first 1000 Dhana Kickstarter backers and #WearYourValues in your upcycled, zero-waste, one-of-a-kind customizable Circular Memory Jacket. The first 25 backers will receive their made-to-order jacket in time for the December holidays.

Customize. Because It’s Your Story.

Wear Your Favorite Memories.

Your journey is one-of-a-kind. The memories you hold close. The people you love. The experiences that make you feel fully alive. We think the way you express it should be too. Send us ten pieces of your most cherished garments and will hand-craft them into the lining of the jacket.

Diehard football fan? Send us your team swag. Ready to tell the world your love for your favorite 90’s band is eternal? Send us those two dozen concert t-shirts you’ve collected. Proudly strutting the streets in your favorite comic book character on your way to Comicon? Send us your old costumes. Express yourself, and the memories you cherish, in the customizable lining of The Limited Edition Circular Memory Jacket. 



Unique Features

Zero Waste. Upcycled. Weather-Friendly. And Built to Last. 

Exterior Shell Color

Adult Unisex Sizing (US Standard)

*Tall sizes are available for an additional 3" in length

The Limited Edition Circular Memory Jacket is designed for outdoor adventures, traveling, and everyday wear. Outerwear that is water-resistant, weather-friendly, chemical, and water-free, the Limited Edition Circular Memory Jacket is both performance and functionality. Made-to-order, the customizable lining offers you the chance to tell your story.  The exterior shell is available in black, navy, olive and amber. Adult unisex sizing available from XS to XL. Domestic and international shipping options available.

At the Innovative Edge of Circular Fashion

Join Us. Be 1 of 1000 Exclusive Backers.

Don’t miss this exclusive opportunity to be one of 1000 proud owners of The Limited Edition Dhana Circular Memory Jacket. Pledge during October and save $200 off the retail price, from $550 to $350! When the Kickstarter campaign closes, you will receive an email with a survey to fill out your preference of size, color, and instructions for mailing in your garments for the lining. The first 25 Kickstarter backers will receive their customized jacket in time for the December holiday season.

From Fast and Wasteful to Circular and Regenerative

The Dhana Circular Fashion Collection

 In 2017, The Global Fashion Agenda called the fashion industry to take action on sustainability and circularity—and to do so by 2020.  With the launch of the Dhana Circular Fashion Line, The Limited Edition Dhana Circular Memory Jacket embodies three of the four circularity strategies: 

We are thrilled The Global Fashion Agenda is leading the fashion industry toward a regenerative, circular model. This is who we’ve always been. As a Certified B Corp, a for-profit, for-mission company, and named 2019 Best For The World by the B Corp movement, circularity is in Dhana's  DNA. We commit to a triple-bottom-line and using our business, and our fashion lines, as a force for good.

Women-Owned. Women-Led.

Meet the Dhana Team

Thank you for your interest and consideration in the Limited Edition Circular Memory Jacket and the global circular fashion movement. You are paving a new path forward with us as we recreate the way we do business, how we make our clothing, and how we honor one another.  The future is bright. Gratefully, The Dhana Team

Risks and challenges

As each garment is made-to-order factors such as fit and interior quality may vary depending on the garments and fabrics selected to be used as the paneling.

To ensure quality and fulfillment once the Kickstarter campaign has been completed it is imperative to complete and submit your survey to communicate size, color, preference for paneling options, and additional features such as pockets and logo placement.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $1 or more About $1

    TAKE THE DHANA CIRCULARITY PLEDGE

    Support the shift of fashion from Fast to Circular.
    By pledging $1, you support this design concept which helps us expand our Circular Fashion Collection--and the shift of the global fashion industry.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $350 or more About $350

    PIONEER

    Be First. Be 1 of 25.

    Be the first 1 of 25 of 1000 exclusive Pioneers! The first 25 Pioneers receive their customized Limited Edition Circular Memory Jacket in time for the December holiday season.

    All Pledgers save $200 off the retail price, from $550 to $350. When the Kickstarter campaign closes, you will receive an email with a survey to select your preference of size, color, and instructions for mailing in your garments for the lining.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (19 left of 25) 6 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $350 or more About $350

    DISRUPTOR

    Be 1 of 50.

    Rock out the new year in your customized, Limited Edition Circular Memory Jacket. Disruptors receive their jackets by January 2020!

    All Pledgers save $200 off the retail price, from $550 to $350. When the Kickstarter campaign closes, you will receive an email with a survey to select your preference of size, color, and instructions for mailing in your garments for the lining.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (50 left of 50) 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $350 or more About $350

    CHANGE MAKER

    Be 1 of 75.

    Change Makers! You receive your Limited Edition Circular Memory Jacket by February 2020-- a perfect Valentine's Day gift.

    All Pledgers save $200 off the retail price, from $550 to $350. When the Kickstarter campaign closes, you will receive an email with a survey to select your preference of size, color, and instructions for mailing in your garments for the lining.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (75 left of 75) 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $350 or more About $350

    ROCKSTAR

    Be 1 of 150

    Take springtime on with a storm as you rock your new springtime jacket. Rockstars receive their Limited Edition Circular Memory Jacket by March 2020.

    All Pledgers save $200 off the retail price, from $550 to $350. When the Kickstarter campaign closes, you will receive an email with a survey to select your preference of size, color, and instructions for mailing in your garments for the lining.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (150 left of 150) 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $350 or more About $350

    INNOVATOR

    Be 1 of 300

    April showers bring you outdoor adventures in the rain. But you don't mind. Because you'll stay active and dry in your Limited Edition Circular Memory Jacket. Innovators will receive their jackets by April 2020.

    All Pledgers save $200 off the retail price, from $550 to $350. When the Kickstarter campaign closes, you will receive an email with a survey to select your preference of size, color, and instructions for mailing in your garments for the lining.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (300 left of 300) 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $350 or more About $350

    WANDERERS

    Be 1 of 400.

    Yellowstone? Bali? Paris? Activate your values in your Limited Edition Circular Memory Jacket just in time for your summer backpacking trip. It will be at your door by May 2020.

    All Pledgers save $200 off the retail price, from $550 to $350. When the Kickstarter campaign closes, you will receive an email with a survey to select your preference of size, color, and instructions for mailing in your garments for the lining.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (400 left of 400) 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.