Share this project


Share this project

meMINI, a wearable camera with the gift of hindsight's video poster

meMINI is a wifi enabled wearable camera that allows you to handpick your favourite moments, after they happen Read more

Auckland, NZ Hardware
Share this project
pledged of $50,000 goal
seconds to go


This project was successfully funded on February 5, 2014.

meMINI is a wifi enabled wearable camera that allows you to handpick your favourite moments, after they happen

Auckland, NZ Hardware
Share this project
Project by


First created  |  0 backed

See full bio Contact me

About this project

Our Kickstarter campaign is over, but you can still get a meMINI Camera. Head over to for more information, and to place an order.

Thank you all backers!

Thanks to you, the meMINI wearable camera was successfully funded!

This Kickstarter page will be frozen on February 6, 2014.  To follow our journey ahead, check out our Twitter - @joinmemini, and Facebook -

Every day, we share experiences with family and friends. As we struggle to retell the story to others later, we often regret not having captured it on film somehow. With meMINI, there’s no longer any need for regret… 

meMINI in the media

  Mashable - Tech Radar - Engadget - - Pocket Lint - Idealog

 Capture the past with Recall

Recall gives you the ability to use hindsight. It allows you to save moments in high definition video, after they happen – because we understand that the best moments in life tend to happen without warning. 

Capturing once-in-a-lifetime memories and everyday moments while avoiding hours of unwanted video footage has never been easier. Those funny moments with your husband or wife, your child’s “firsts,” or the joke your friend just told - all can instantly be saved. 

Memories made easy with Magnatach 

Understanding that we’re all different, our special Magnatach technology means how you wear meMINI is up to you. Attach your meMINI anywhere on your clothes or place it down to include yourself in the moment. Being so discreet, meMINI will help you capture a moment, not a performance. 

Universal Mount

With the Universal mount you can use meMINI in your car, on your motorbike, bicycle. The universal mount that will work with most mounting systems out there that you currently own or that you can buy. Allowing you to mount meMINI on your dash, handlebars or helmet. Giving you the Ultimate in flexibility. Upgrade your pledge by $10 on any level to get one universal mount or $20 to get two!

Upgrade your pledge by $10 on any level to get one universal mount or $20 to get two!
Upgrade your pledge by $10 on any level to get one universal mount or $20 to get two!

Upgrade your pledge by $10 on any level to get one universal mount or $20 to get two! Upgrade your pledge by $10 on any level to get one universal mount or $20 to get two!

 Simplicity with performance

We believe we should all be able to capture life's moments quickly and easily, and have that video at our fingertips minutes later. We have approached the design of the meMINI user experience and camera with one goal in mind: keep it simple. 

With it's wireless capabilities, cloud-based storage and innovative Recall technology, meMINI has eliminated the need to watch hours of unwanted footage or memory cards and handfuls of cords. meMINI will automatically transfer your moments to your profile. 

meMINI comes in four colours - All Black,  Black/Silver, Black/White and All White
meMINI comes in four colours - All Black, Black/Silver, Black/White and All White

Stunning on the outside and powerful on the inside, meMINI’s technical features will allow us to add updates in the future, giving you more options to enhance your meMINI experience. With all that choice, you’ll never miss a moment again.

High Definition video 

With image stabilisation and 1080 HD, your moments will be lifelike, for life.


meMINI is a reinvention. We’re taking things that are familiar to you and making them better. Camera functionality is being incorporated with our revolutionary recall technology and the magnatach capability is replacing traditional mounting systems, giving you the ability to do with meMINI, whatever you like. 

Commuter mode

Change the record mode in the app from Recall to Commuter, and meMINI will safeguard your journey. If meMINI senses a fall or rapid stop, meMINI will activate Recall using it's inbuilt accelerometer. You can also activate recall manually by pushing the Recall button for those close calls or for moments you are a bystander to. Not to worry if you do take a fall, meMINI is capable of withstanding most knocks, bumps and is water resistant.

Synchronise your moments with a twin pack

Some moments are worth capturing from two perspectives, so we have added another pledge level with a great deal, so you can buy two meMINI’s. They connect together over the built-in Bluetooth link, so when a moment happens, the push of one meMINI’s recall button will activate multiple meMINI’s. Capturing one moment in time, perfectly synced together.  Check out our footage with two meMINI's on commuter mode while driving..

Storing and sharing your memories 

We know meMINI captures amazing videos of great moments, and that this video needs to be shared - to loved ones and sometimes, to the world - so we have created a unique sharing and storage service to run alongside meMINI. 

With meMINI integrated to our cloud-based storage service, you can store and share moments easily right after they take place. 

Your smartphone allows you to control your camera, your footage and its chosen destination easily. meMINI’s app means you can connect loved ones to your chosen moments whenever and wherever you choose. 

Then there’s the meMINI community. An online platform where meMINI will wirelessly and automatically send your videos, where you can store or share captured memories via email, on social media or with other users. You can even share your moments with the whole community.

meMINI Ta Moko

This is Pip Hartley's design of meMINI Ta Moko . Pip runs Mana Moko and has custom sketched this design for this one of a kind camera. All lines will be laser etched into a dark green meMINI camera, which will only ever be made for this Kickstarter campaign. Here is one we 3D printed to show you how amazing it looks. 

Camera specifications



Initial prototype and testing

Our first prototype utilised one of Teknique’s existing cameras with a software modification to enable Recall, Teknique modified their existing app technology to allow the length of the Recall time to be adjustable in the field.

Once we validated the concept of Recall, we changed the housing to move from one centralised magnet, to multiple magnets. This greatly increased the hold and functionality of the Magnatach system. 

Prototype Footage Compilation

's video poster

Recall and Smartphone App demonstration

's video poster

Magnatach is the future of wearables

It was also the first time we began testing Magnatach, with great results. We could literally put the camera anywhere we wanted! We were also able to get it into the hands of users, and observe how they interacted and used it to capture their moments.

Form development

We were gaining momentum, Recall and Magnatach worked, so out came the foam and a craft knife, and after a lot of coffee sessions with different user groups, we developed the design to a form that we really liked and it was time to begin sketching out what meMINI might look like.

3D Prototyping

After three rounds of basic 3D prototypes, we took the plunge and meMINI truly came to life, and the form you see today is one we are very proud of. Ben and I owe a lot to our friends, the team at Blender Design, everyone who completed one of our surveys on shape, colour or accessories and also the kindness of so many strangers, who took the time to talk to us and answer questions.

The people and ideas behind meMINI

Sam Lee: Co –founder and Ideas

 The original founder of Snow Park in Cardrona Valley, New Zealand, Sam has always had an entrepreneurial streak. Having been at the epicenter of freestyle snow sports for over a decade, Sam has witnessed many innovations in camera technology, and been involved in the production of cutting edge skiing and snowboard films.

When Sam moved on from Snow Park, he realized he had endless hours of video, but he hadn’t captured the ‘stand out’ personal moments or hadn’t done anything with the tapes, which had since been lost or damaged. It was out of this frustration that Sam started dreaming… What if he could create a product that would enable him to capture the moments he experienced, without creating excesses of digital content, and protect that content forever?

Having experience with delivering a customer-focused product with Snow Park NZ, Sam knew he needed to start engaging the wider community to help develop meMINI. Focus groups and his friends and family further validated and guided meMINI’s development from concept to reality.

Ben Bodley: Co-founder and Brains

 It wasn’t long before Sam came across Ben Bodley and the team at Teknique, who helped to really bring the meMINI idea to life. As well as reputable skills in product design and development, Teknique have built a reputation for manufacturing high quality, high volume camera systems for specialized filming environments, with it’s camera designs having been awarded CES Honoree, and Red Dot Design awards.

Pushing the boundaries of what most think is possible, the Teknique team proved the perfect match for Sam’s creativity. A family man himself, Ben could instantly see the potential in meMINI to capture his favourite moments with his family.

Involved throughout the development, Teknique were responsible for creating the electronics for the first ever prototype of meMINI, as well as offering the technical brains behind the smartphone and cloud-based functionality. Their involvement with meMINI will continue, as technology moves on and greater features can be added to this revolutionary product.

2011 – CES Honoree award for HD camera & Red Dot Design Award for HD camera with Bluetooth Viewfinder

Blender Design: Making meMINI’s look

Blender is made up of a small team of product development experts who are passionate about creating user-centered and market-oriented products. Sam approached Oliver McDermott, Managing Director, to help ensure that the design of meMINI was simple, discreet and appealing. Their design language and creative problem-solving abilities are second to none.

Risks and challenges

meMINI is a first of its kind. We know that there are many challenges involved, and we are excited to meet them head on, to bring meMINI to the world. We have been careful to use existing, proven electronics platforms to ensure quality, and keep the size at a reasonable level, to ensure we can meet our targets. The first challenge is gaining the backing of the kickstarter community to produce it, which is where you come in – with your help we can bring this incredible camera to life.

The process of getting meMINI from the prototype that it is now to a fully functional camera worn on your clothes involves the following:

Getting the design ready for production. Luckily, we have fantastic partners in Teknique, Blender Design and experienced manufacturers who we have a long history of success with.

Our talented team is fizzing with new ideas, and we are super excited to be engaging with the Kickstarter community - our end-users - to help refine this product and make meMINI the best wearable camera, period. We will be delivering new features across the entire meMINI ecosystem - camera, smartphone application, and cloud.

We are committed to building meMINI into a fun, dynamic, and sustainable company that is honoured to be responsible for capturing people's special moments - and making sure you never miss a moment again.

Whats next?

We have completed the housing design, and now need to re-layout our proven electronics camera platform PCB to fit the new enclosure. Once this is done, a small initial production run will be done at our factory. Our software teams are already hard at work on the firmware, Smartphone applications, and Web backend as they are using electronics from our other cameras. This is a great position to be in as we are not hampered or slowed down in any way, and both hardware and software teams work in parallel from the beginning.

After our prototype run has been completed, we'll run the new PCBs up and modify the software abstraction layer to support some of the new internal hardware features, and then tune the IQ (Image Quality) with our new lens. This is important to ensure the color definition meets our strict requirements. Once the design is stable, we then take the product through a larger production run and send units away for testing and certification to our lab. This is required for FCC and CE certification. As soon as our certificates are granted, we'll be able to crank the handle on volume production and quality assurance to begin shipping to you, our users!

Our production timeline is targeted as follows:

Jan - campaign end. Design development and pre-production.
Feb - DVT (Design Verification Test) samples ready. Testing and refinement.
March - DMT (Design Maturity Test) samples ready. Testing and certification.
April - Volume production begins. Final quality assurance.
June/July - Packaging and Shipping to customers.

Learn about accountability on Kickstarter


  • meMINI is dust proof and water resistant, it'll handle a splash or shower of rain, but won't like being thrown in the swimming pool!

    Last updated:
  • meMINI will record in 1080 HD at 30 frames per second (FPS) as standard, however it will also be able to record 720P at 60 or 30 FPS.

    Last updated:
  • 3 hours

    Last updated:
  • Production will begin in May 2014 and delivery is expected for June 2014. 

    Last updated:
  • Yes, you will be able to use the USB port to transfer file’s like a normal camera – meMINI just has the extra ability to transfer wirelessly to the cloud. People can then export videos later from the cloud to their computer if they wish.

    Last updated:
  • There won’t be any ongoing costs to use the camera itself, however the cloud based storage will have an ongoing cost, much like any cloud based storage system. Users will receive 2GB of data free, and then can upgrade for more storage. As you only storing moments you won’t require as much space as you would if the footage was captured with a traditional camera. 

    Last updated:
  • meMINI has two storage centres. One is a traditional internal memory, while the other is a smaller, looped memory. This smaller memory will constantly record looped footage, so that when you push the recall button, the last few moments are transferred to the internal memory, and if you so choose, the cloud.

    Last updated:
  • We are using neodymium magnets in both the camera and the backing plate. This ensures that the camera has  strong bond between both the backing plate and the camera. 

    Last updated:
  • The videos will simply stay stored in meMINI’s internal memory until the camera is connected to a computer or Smartphone.  When you next connect to meMINI you can then edit and remove any videos you don't like and save the rest to your computer hard disk, or upload to the cloud.

    Last updated:
  • Not at this time, we are looking to develop our apps for all platforms, including smart watches, allowing you to control the camera remotely from all of your devices, it will depend on backer feedback as to the priority of a potential stretch goal. 

    Last updated:


  • You selected
    Pledge $5 or more

    30 backers

    MINI MEMINI THANKS. Welcome to the team! As thanks for your help, we will put you on our mailing list and when cloud goes live, you can use our app to upload videos from your phone. As with all of our pledges, you’ll receive a free 2GB of storage on our cloud service for free - forever. Thanks for your support!

    Estimated delivery:
  • You selected
    Pledge $29 or more

    9 backers


    To celebrate meMINI we are making a limited run of custom CNC machined meMINI replica key rings. These will be only available to kickstarter backers. Every Kickstarter pledge above this level will receive one to remember the day, you backed meMINI.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $149 or more

    250 backers All gone!


    We’re just giving these ones away! You will be one of the first 250 people to join us and bring meMINI to production. You will get one of the first 250 cameras produced in your choice of colour. Thanks!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $169 or more

    194 backers


    We’re super grateful for your support, We will send you your own meMINI as soon as it comes off the production line in your choice of colour. What’s not to love?

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $249 or more

    19 backers Limited (231 left of 250)

    meMINI Tā Moko The permanent body and face markings worn by the Māori people are called Tā Mok. It is distinct from tattoo and tatau in that traditionally, the skin was carved by uhi (chisels) rather than punctured. This left the skin with grooves, rather than a smooth surface. We will send you a meMINI inspired by these etchings, which will be dark green and feature a moko etched into the surface.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $299 or more

    39 backers

    meMINI TWIN PACK - Capture amazing moments from two perspectives in perfect sync. When Recall is pressed on either camera, the moment is saved from both meMINI's. Front and rear coverage on your bike or car when combined with Commuter mode!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $499 or more

    2 backers Limited (48 left of 50)

    API HACKER KIT - Want to be the first to announce your app works with meMINI? The API Hacker Kit comes complete with a pilot production meMINI, example iOS and Android apps, and documentation to get you up and running right away. Show us what you can do!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $5,000 or more

    0 backers Limited (10 left of 10)


    We would love to make you your own custom printed meMINI. We will work with you to design a custom finish on your meMINI, featuring a special message to a loved one, a cool design that you’ve drawn or a business logo to help promote your company while you capture moments. Regardless of what you want on it, it will be one of a kind and a keepsake to record moments that have just passed in your own way.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $10,000

    0 backers Limited (10 left of 10)


    Grab your brand new meMINI, that we will send you, get yourself to Wanaka, New Zealand, next Sepember and have an adventure with us. Let Sam and Ben take you a wild escapade in Outdoor Magazines "Best Outdoor Hub of 2012", Wanaka. Amazing scenery with great biking, fishing, vineyards, snow driving and more! With all of that fun, you’ll have plenty of memories to capture with your brand new meMINI, fresh off the first production line. We also spend time discussing the future of meMINI with you let you help us, shape the future of meMINI.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (30 days)