Project image
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$4,216
pledged of $13,000pledged of $13,000 goal
90
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, June 27 2019 2:51 PM UTC +00:00
Last updated June 27, 2019

Aida - A New Tool for Postpartum

Aida is a new tool that makes it easy to ask for help from loved ones and guides you through postpartum.

Aida - A New Tool for Postpartum

Aida is a new tool that makes it easy to ask for help from loved ones and guides you through postpartum.

$4,216
pledged of $13,000pledged of $13,000 goal
90
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, June 27 2019 2:51 PM UTC +00:00
Last updated June 27, 2019

About

Aida is the postpartum help coordinator we, as parents, always wish existed. This new postpartum tool guides you through creating a postpartum plan and easily connects it with your network of trusted family and friends that can be there to lend a helping hand—all with the push of a button from your phone or computer. It also provides postpartum education to both you and your chosen helpers/support team to inform all involved in your experience. 

Whether it’s a helpful meal delivered, an hour or two of childcare for a desperately needed nap or walk around the block, a request for an adult conversation, and everything in between, Aida pushes out calls for a little assistance to your support network. The person from that group who can help easily accepts that call. It’s really that simple.


Aida is for parents and parents-to-be who want to take charge of their postpartum experience by creating a postpartum plan with the support from their friends and family.

Asking for help shouldn't be hard.

With Aida, we’re taking back the term postpartum—changing it from one of depression, isolation, or “getting back to your old self” to one of strength, support, and togetherness. 

Picture this: the entire day has been spent feeding, changing, and bouncing an amazing but why won’t this little thing sleep baby, all while keeping up with a toddler who can’t be left out of sight. The clock says it’s 1:00PM. Food? Nope. What is a glass of water? What is that smell? Help is needed, but who is even available and what would the ask even be? It’s all overwhelming and too much trouble to figure out who can help so it’s easier to go at it alone. 

Sound familiar? We’ve been there, and it’s a hard place to be. Now, let’s paint a new picture, with Aida. 

The day will start the same (sorry), but thankfully you created a plan for postpartum with Aida. Meals, togetherness, or extra hands—get help when you need it. With a push of a button, Aida sends out the call to your network of chosen family and friends who are ready to meet your needs. They accept the call and are ready to lend a hand. A shower, shoulder to lean on, and warm tea. You are charged physically and emotionally for the rest of the day. Sweet relief.

Cris is a mother, parenting two spirited boys with her steadfast husband. Her own struggle in postpartum inspired her to become a doula.  She aspires to connect with fellow humans and support them as they navigate pregnancy, birth, and the messy, joyful journey into parenthood.
 

TGW Studio is a social impact marketing and creative studio that partners with forward-thinking businesses and individuals to tell their stories and breathe life into ideas. As parents themselves with similar blindsiding experiences into parenthood and the desire to spark change in that arena, it was a natural fit to team up with Cris to bring Aida to life. 

Risks and challenges

The main challenge we face is developing the proprietary software that will help Aida function. This Kickstarter project will help us fund part of that undertaking.

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Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Something else

Aida will live and breathe on servers powered by 100% wind energy.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    High Five & Updates

    A virtual thank you for your support in bringing Aida to life.

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    15 backers
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    Pledge US$ 15 or more About US$ 15

    A moth of your own

    All of the above plus a moth named after you on our site as a special shout out and thank you.

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    20 backers
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    Pledge US$ 25 or more About US$ 25

    4-Month Discounted Subscription

    All of the above plus a 4-month free Aida subscription membership for you or to gift to a friend (Kickstarter exclusive pricing)

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    12 backers
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  4. Select this reward

    Pledge US$ 50 or more About US$ 50

    Postpartum Toolkit & Aida Subscription

    All of the above plus a downloadable postpartum toolkit

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    4 backers
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    Pledge US$ 75 or more About US$ 75

    1 Year Discounted Subscription

    All of the above plus 1-year free Aida subscription membership for you or to gift to a friend

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    5 backers
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  6. Select this reward

    Pledge US$ 100 or more About US$ 100

    Aida Beta Access

    All of the above plus beta (early) access to Aida.

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    2 backers
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  7. Select this reward

    Pledge US$ 250 or more About US$ 250

    Give the Gift of Aida - 10 Subscriptions

    All of the above plus 10 bulk 1-year subscriptions to gift (ie. to your doula families, families in need, etc)

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    Limited 1 backer
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  8. Select this reward

    Pledge US$ 500 or more About US$ 500

    Give the Gift of Aida - 25 Subscriptions

    All of the above plus 25 bulk 1-year subscriptions to gift (ie. to your doula families, families in need, etc)

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    Limited 1 backer
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    Pledge US$ 1,000 or more About US$ 1,000

    Aida Matched Organization Donation

    All of the above plus 50 free 1-year subscriptions matched and donated to a community-based organization for parents/families in need

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    Limited 1 backer
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Funding period

- (30 days)