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Women's fashionable, performance led running apparel that supports & celebrates women while giving back to non-profit organizations.
115 backers pledged $30,890 to help bring this project to life.

About

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$30,890

115

THE IDEA

Women's active apparel that fuses Fashion, Function, & Philanthropy, while celebrating women! Designed by female runners, for female runners to ensure the highest level of comfort & technology from bRUNch to mile 26.2!

MARATHON TESTED, DESIGNER APPROVED!

 * Made in the USA 

***Note from the Creator: All funds pledged from KICKSTARTER go toward the first production run of the product. Once our goal is hit and the KICKSTARTER campaign closes, we will begin the production process. Please take note of estimate delivery time, in addition to the production timeline. We will keep you updated on the progress of the campaign while it is live, along with the production progress post-campaign.


MEAS WATER BOTTLE



SHINE GRAPHIC TEE/TANK: 

  • WHITE/ROSE GOLD (pictured)
  • BLACK/ROSE CHAMPAGNE
CLICK HERE FOR PRODUCT DETAILS.
CLICK HERE FOR PRODUCT DETAILS.

CONSTANTINA HALF SHIRT

  • TEAL/FOIL SLICK (pictured)
  • BLACK/GOLD
  • BURGUNDY/GOLD
CLICK HERE FOR PRODUCT DETAILS
CLICK HERE FOR PRODUCT DETAILS

MARY MESH TANK

  • TEAL/FOIL SLICK (pictured)
  • ELECTRIC VIOLET/FOIL SLICK
  • BLACK/GOLD
  • TEAL/GOLD 
CLICK HERE FOR PRODUCT DETAILS
CLICK HERE FOR PRODUCT DETAILS

EVIE BRA

  • BLACK/GOLD (pictured)
  • BURGUNDY/FOIL SLICK
  • MAGENTA/FOIL SLICK
  • TEAL/FOIL SLICK
  • ELECTRIC VIOLET/FOIL SLICK
CLICK HERE FOR PRODUCT DETAILS
CLICK HERE FOR PRODUCT DETAILS

FLOJO RUN SHORT 

CLICK HERE FOR PRODUCT DETAILS
CLICK HERE FOR PRODUCT DETAILS

NAOKO BIKER SHORT

  • BLACK/FOIL SLICK (pictured)
  • BURGUNDY/FOIL SLICK
  • BLACK/GOLD
CLICK HERE FOR PRODUCT DETAILS
CLICK HERE FOR PRODUCT DETAILS

TIRUNESH MESH SKORT

  • MAGENTA/FOIL SLICK (pictured)
  • ELECTRIC VIOLET/FOIL SLICK
CLICK HERE FOR PRODUCT DETAILS
CLICK HERE FOR PRODUCT DETAILS

KATHERINE 2 IN 1 SHORT

  • TEAL/BLACK/GOLD (pictured)
  • BURGUNDY/BLACK/GOLD
CLICK HERE FOR PRODUCT DETAILS
CLICK HERE FOR PRODUCT DETAILS

JOAN METALLIC JACKET

  • BLACK/GOLD/ROSE GOLD/HEMATITE (pictured)
CLICK HERE FOR PRODUCT DETAILS
CLICK HERE FOR PRODUCT DETAILS

ZOLA LEGGING

  • BLACK/GOLD (at left)
  • ELECTRIC VIOLET/OIL SLICK (2nd from left)
  • BURGUNDY/GOLD (3rd from left)
  • BLACK/BLACK SLICK (not pictured) 
CLICK HERE FOR PRODUCT DETAILS
CLICK HERE FOR PRODUCT DETAILS

SIZE CHART

Risks and challenges

Starting a business is no easy task, especially as an individual working as a full time designer. There are many unknown factors and then there are many known factors that do not go in your favor as you are starting up.

The main risks & challenges are as below:
CHALLENGE: BRAND AWARENESS! The biggest challenge is marketing & gaining brand awareness.
ACTION: We have been promoting and growing our brand following through social media outlets INSTAGRAM & FACEBOOK. We are working with local and national news stations, publications, bloggers & influencers to promote the KICKSTARTER launch. Once we produce the product we have booked running events to connect directly with our customer and gain additional awareness of the brand.

RISK: Providing excellent quality product.
ACTION: I have been developing the garments & fabrications for over a year & a half. I have perfected the fit & fabrications and have wear tested all garments for miles and miles of running, including marathon training and racing. I have also shown the garments to other runners for fabric & design feedback.

CHALLENGE: As a small business it is more difficult to source raw goods to purchase smaller quantities, while still providing a good price point to allow the ability to profit.
ACTION: I have spent a year & a half sourcing high quality, raw materials that will be affordable at the small quantities needed. Sourcing has remained in the US to ensure product is available at the quantities needed, along with fast shipping. I have secured these materials for production, so that once our goal is met, they can immediately be shipped to the factory.

CHALLENGE: Sourcing a factory that is willing to work with a small startup that is crowdfunding the production. It is hard enough to find a factory that will produce very small quantities, but trying to find one to work with prior to having your funding takes a lot of persuasion.
ACTION: I have spent a year and a half working with various sample rooms and factories to ensure there is not just 1, but 2-3 that I am able to work with in the case one falls through. All factories I have sourced provide me with a 4-6 week turnaround time on production. With that being said, once we are funded we will have product in house within 6 weeks to ship out. We are also able to prioritize the garments that have a higher pre-order demand on KICKSTARTER, so that we can get the more popular items in first.

RISK: Financial; the most obvious.
ACTION: I have partnered with a seasoned & professional financial manager to help with building financial goals to ensure costing & price points are accurate, along with building in long term growth for the business (including sales channels & events where we will be able to sell the product)

As a seasoned designer with 10+ years of experience in the mass retail industry, I have great knowledge of design, product development, production & costing of garments. While this is a great start, I understand I still have a lot to learn & I am open & eager to do so. Thus far, the most important lesson overall I have learned is that the best approach to overcome risks & challenges is to plan. I have a strong plan from the design process to production, along with strong goals & financial plans to ensure that execution & benchmark points are met. While planning makes my brand more likely to succeed, I realize it is not a given. As a driven & ambitious individual, I have become extremely resourceful, agile & I do not believe in failing, only adjusting the plan.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    HUGE THANK YOU-Social media shoutout!

    We appreciate your support so much! Contributions (big or small) are important to helping us get exposure and to reach our goal. We will be giving you a shoutout on Social Media for your support!

    Less
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    2 backers
    $

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  2. Select this reward

    Pledge US$ 30 or more About US$ 30

    SHINE Tank or Tee

    Grab your SHINE Tank or Tee for $30! (reg. price $38). + FREE SHIPPING (after campaign, you will receive a form to choose color/size)

    Includes:
    • SHINE Graphic Tank or Tee: See product details.
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    Ships to Only United States
    Limited 3 backers
    $

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  3. Select this reward

    Pledge US$ 48 or more About US$ 48

    EVIE Bra: Pre-order

    Grab your EVIE bra for $48! (reg. price $58) + FREE SHIPPING (after campaign, you will receive a form to choose color/size)

    Includes:
    • SHINE Graphic Tank or Tee: See product details.
    Less
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    Ships to Only United States
    Limited 3 backers
    $

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  4. Select this reward

    Pledge US$ 50 or more About US$ 50

    SHINE Starter Kit

    Start shining & giving back with this starter kit! Your choice of a SHINE TANK or TEE & a MEAS Active metallic gold water bottle. Retail Value of $56 + FREE SHIPPING
    (after campaign, you will receive a form to choose color/size)

    Includes:
    • SHINE Graphic Tank or Tee: See product details.
    • MEAS Water Bottle: See product details.
    • Listed as a SHINE Level Founding Contributor on our website!
    Less
    Estimated delivery
    Limited 19 backers
    $

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  5. Select this reward

    Pledge US$ 80 or more About US$ 80

    EARLY BIRD EVIE BRA KIT!

    LIMITED QUANTITY! Be one of the first babes to get the most fashionable & functional EVIE BRA. You also receive a SHINE tank or TEE. Retail Value of $96 + FREE SHIPPING
    (after campaign, you will receive a form to choose color/size)

    Includes:
    • EVIE Bra: See product details.
    • SHINE Graphic Tank or Tee: See product details.
    Less
    Estimated delivery
    Ships to Only United States
    Limited 7 backers
    $

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  6. Select this reward

    Pledge US$ 80 or more About US$ 80

    JOAN JACKET!

    LIMITED!

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    Ships to Only United States
    Limited 3 backers
    $

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  7. Select this reward

    Pledge US$ 85 or more About US$ 85

    ZOLA Legging: Pre-order

    Grab your ZOLA legging for $85! (reg. price $105).+ FREE SHIPPING (after campaign, you will receive a form to choose color/size)

    Includes:
    • SHINE Graphic Tank or Tee: See product details.
    Less
    Estimated delivery
    Ships to Only United States
    Limited 2 backers
    $

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  8. Select this reward

    Pledge US$ 110 or more About US$ 110

    EARLY BIRD LEGGING KIT!

    LIMITED QUANTITY! Be one of the first babes to get the most fashionable & functional legging. You also receive a SHINE tank or TEE. Retail Value of $143 + FREE SHIPPING
    (after campaign, you will receive a form to choose color/size)

    Includes:
    • ZOLA Legging: See product details.
    • SHINE Graphic Tank or Tee: See product details.
    Less
    Estimated delivery
    Ships to Only United States
    Limited 22 backers
    $

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  9. Select this reward

    Pledge US$ 120 or more About US$ 120

    EARLY BIRD STATEMENT Kit: Pre-order

    Make a statement on & off the road! Be one of the first babes to shine with the CONSTANTINA half shirt, EVIE bra & the SHINE Tank or Tee. Retail Value of $140 + FREE SHIPPING.
    (after campaign, you will receive a form to choose color/size)

    Includes:
    • SHINE Graphic Tank or Tee: See product details.
    • EVIE Bra: See product details.
    • CONSTANTINA Half Shirt: See product details.
    Less
    Estimated delivery
    Ships to Only United States
    Limited 4 backers
    $

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  10. Select this reward

    Pledge US$ 135 or more About US$ 135

    BRONZE EARLY BIRD Running Kit: Pre-order

    The perfect MEAS Starter Kit! Retail Value of $154 + FREE SHIPPING
    (after campaign, you will receive a form to choose color/size)

    Includes:
    • EVIE Bra: See product details.
    • SHINE Graphic Tank or Tee: See product details.
    • FLOJO Run Short or NAOKO Biker Short: See product details.
    • Listed as a BRONZE Level Founding Contributor on our website!
    Less
    Estimated delivery
    Ships to Only United States
    Limited 5 backers
    $

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  11. Select this reward

    Pledge US$ 185 or more About US$ 185

    SILVER EARLY BIRD Running Kit: Pre-order

    The perfect MEAS Starter Kit for the babe that loves a legging that stands out while having all the storage her long runs need!
    Retail Value of $201 + FREE SHIPPING

    (after campaign, you will receive a form to choose color/size)

    Includes:
    • EVIE Bra: See product details.
    • ZOLA Legging: See product details.
    • SHINE Graphic Tank or Tee: See product details.
    • Listed as a SILVER Level Founding Contributor on our website!
    Less
    Estimated delivery
    Ships to Only United States
    Limited 7 backers
    $

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  12. Select this reward

    Pledge US$ 190 or more About US$ 190

    LEGGING KIT + JOAN METALLIC JACKET

    LIMITED QUANTITY! Be one of the first babes to get the most fashionable & functional legging. You also receive a SHINE Tank or TEE + the JOAN METALLIC Jacket. Retail Value of $263 + FREE SHIPPING
    (after campaign, you will receive a form to choose color/size)

    Includes:
    • ZOLA Legging: See product details.
    • SHINE Graphic Tank or Tee: See product details.
    • JOAN Metallic Jacket: See product details.
    Less
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    Ships to Only United States
    Limited 1 backer
    $

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  13. Select this reward

    Pledge US$ 220 or more About US$ 220

    GOLD EARLY BIRD Running Kit: Pre-order

    Be one of the first 150 backers to shine in a short and a legging because you get both, along with a SHINE Tank or Tee and n Evie Sports Bra! MSRP Value of $259 + FREE SHIPPING
    (after campaign, you will receive a form to choose color/size)

    Includes:
    • SILVER EARLY BIRD Running Kit
    • PLUS! FLOJO Run Short or NAOKO Biker Short: See product details.
    • Listed as a GOLD Level Founding Contributor on our website!
    Less
    Estimated delivery
    Ships to Only United States
    Limited 5 backers
    $

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  14. Select this reward

    Pledge US$ 290 or more About US$ 290

    GOLD PLUS EARLY BIRD RUN Kit: Pre-order

    Be one of the first 50 backers to shine in a short and a legging because you get both, along with a SHINE Tank or Tee and Evie Sports Bra! Retail Value of $327 + FREE SHIPPING
    (after campaign, you will receive a form to choose color/size)

    Includes:
    • GOLD EARLY BIRD Kit
    • PLUS! KATHERINE 2-IN-1 Short or TIRUNESH Running Skort
    • Listed as GOLD PLUS founding contributor on our website!
    Less
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    Ships to Only United States
    Limited 3 backers
    $

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  15. Select this reward

    Pledge US$ 300 or more About US$ 300

    NYRR bRUNch with MEAS founder+Shine Top

    We will sponsor an NYRR race of your choice followed by brunch with Founder of MEAS Active, Erin Roddy (brunch on her, so eat your heart out!). You will also receive our SHINE Active Tank or Tee!

    Includes:
    • SHINE Graphic Tank or Tee: See product details.
    • Brunch on the founder, Erin Roddy!
    • NYRR Race of your choice on us (up to $50 value)
    Less
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    Ships to Only United States
    Limited 0 backers
    $

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  16. Select this reward

    Pledge US$ 388 or more About US$ 388

    MEAS Treasure Chest: Pre-order

    Be one of the first 20 backers to receive the a little bit of everything MEAS has to offer, tailored to your comfort! Retail value of $453
    (after campaign, you will receive a form to choose color/size/style)

    Includes:
    • EVIE Bra: See product details.
    • ZOLA Legging: See product details.
    • SHINE Graphic Tank or Tee: See product details.
    • MEAS Water Bottle: See product details.
    • MARY Mesh Tank: See product details.
    • Short 1: Naoko Biker/FLOJO Short/Katherine 2-in-1/Turunesh Skort
    • Short 2: Naoko Biker/FLOJO Short/Katherine 2-in-1/Turunesh Skort
    • CONSTANTINA Half Shirt: See product details.
    • Listed as TREASURED Level Founding Contributor on our website!
    Less
    Estimated delivery
    Ships to Only United States
    Limited 5 backers
    $

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  17. Select this reward

    Pledge US$ 485 or more About US$ 485

    PLATINUM RUNNING KIT: Pre-order

    LIMITED OFFER! Grab one of everything from the MEAS Collection! Retail value of $569
    (after campaign, you will receive a form to choose color/size/style)

    Includes:
    • EVIE Bra: See product details.
    • SHINE Graphic Tank or Tee: See product details.
    • MEAS Water Bottle: See product details.
    • ZOLA Legging: See product details.
    • MARY Mesh Tank: See product details.
    • NAOKO Biker Short: See product details.
    • KATHERINE 2-1 Short: See product details.
    • CONSTANTINA Half Shirt: See product details.
    • TIRUNESH Mesh Skort: See product details.
    • FLOJO Run Short or NAOKO Biker Short: See product details.
    • Listed as a PLATINUM Level Founding Contributor on our website!
    Less
    Estimated delivery
    Ships to Only United States
    Limited 4 backers
    $

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  18. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    BE A CONTRIBUTING DESIGNER!

    Join our team for our next graphic design! We will partner with you & teach you the process of designing the graphic for our next shirt. You will walk away with the knowledge to design your own graphic tee & a MEAS graphic in production! We will add your name to the garment label & website description for everyone to see! PLUS, you will receive the MEAS TREASURE CHEST reward!
    (after campaign, you will receive a form to choose color/size/style)

    Includes:
    • MEAS TREASURE CHEST
    • Designer of the next MEAS Graphic tank/tee!
    Less
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    Ships to Only United States
    Limited 0 backers
    $

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  19. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    FUND THE PRODUCTION OF A GARMENT!

    Choose one of our styles to fund & we will print a dedication to you, a loved one or organization of your choice in the interior of the garment. In addition, you will get the complete TREASURE CHEST reward (the whole collection). Lastly, you will be listed as a PLATINUM Brand Founding Contributor!
    (after campaign, you will receive a form to choose color/size/style)

    Includes:
    • Printed dedication in the interior of garment chosen to produce.
    • MEAS TREASURE CHEST
    • Listed as a PLATINUM Level Founding Contributor on our website!
    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

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  20. Reward no longer available

    Pledge US$ 10 or more About US$ 10

    FOUNDING CONTRIBUTOR

    Thank you for your support! We will feature your name on our Founding Contributor page on our website, along with a shoutout on social media!

    Includes:
    • Listed as a Founding Contributor on our website!
    Less
    Estimated delivery
    Reward no longer available 1 backer
    $

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  21. Reward no longer available

    Pledge US$ 80 or more About US$ 80

    24 FLASH PRE-SALE! JOAN METALLIC JACKET

    LIMITED TIME! Shine on & off the road in the JOAN Metallic Jacket. Retail Value of $120 + FREE SHIPPING (after campaign, you will receive a form to choose color/size)

    Includes:
    • JOAN Metallic Jacket: See product details.
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 0 backers
    $

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Funding period

- (30 days)