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£3,382 pledged of £25,000 goal
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By Meal Monsters
£3,382 pledged of £25,000 goal
backers

About this project

WELCOME TO THE WORLD OF THE MEAL MONSTERS 

We would like to introduce you to the Meal Monsters, who come from Planet Yum. Please say Hello to Sal, Gor and Pom.  

Say hello to Sal, Gor and Pom!
Say hello to Sal, Gor and Pom!
 

Along with Sal, Gor and Pom, we believe that children should learn about food and ingredients from an early age. We want them to understand how their lunch is made and what actually goes into their dinner. 

Sal, Gor and Pom in the kitchen
Sal, Gor and Pom in the kitchen

That's why we have created The Meal Monsters, an exciting interactive recipe app to encourage children to make healthy food choices. We want them to learn about ingredients, kitchenware, nutrition and cooking, all of which will help them build knowledge for a healthy future.

Meal Monsters is an animated educational app that combines recipes, games and storytelling to encourage kids to cook and eat healthy meals. 

The Meal Monsters cooking app
The Meal Monsters cooking app

Children and their parents can make the recipes together, and this is a great bonding experience. The app can also be played as a game or read as a story by the kids themselves as they learn, laugh and burp alongside the Monsters on their cooking adventures. Our app's UI design is easy for children to navigate on their own. 

Through all the fun and excitement, our goal is for Meal Monsters to grow into a library of recipe stories across many food genres. We will also provide coverage of important categories, including breakfasts, lunches, dinners, smoothies and snacks. 

Cooking together
Cooking together

It is through engaging recipe stories and exciting characters that kids will learn how to identify their food, what ingredients are used, what superfoods are, why whole foods are best and why cooking from scratch is better than processed foods. 

Spot the Meal Monsters in your fridge!
Spot the Meal Monsters in your fridge!

Beautifully illustrated and animated, the captivating characters carry us into a wonderfully imagined world of their own as we fly with them from Planet Yum.  

Sal, Gor and Pom riding their Radish Rockets
Sal, Gor and Pom riding their Radish Rockets


After a hard day's cooking, if you are very quiet, you may find them resting in the egg compartment of your fridge! 

Spot the Meal Monsters!
Spot the Meal Monsters!

How do they get in there?
They enter through the Pineapple Portal on your fridge!  

To find out more about the Meal Monsters and what they get up to on Planet Yum, please watch the video below: 

 

THE MEAL MONSTERS TEAM


We are Mary-Kei Macfarlane and Elisa Galbraith.
We and our small but dynamic and dedicated team are all creatives in our own right.  We love cooking, kids, education and creativity, and this project was formed out of friendship and a playful approach to technology and food science.

 

 

WHY KICKSTARTER?

As independent creators, we have come to Kickstarter to raise the funds needed to help us complete the task of launching Meal Monsters. 

We love Kickstarter because it allows everyone to participate in unique and creative projects like ours.  This means that we can speak directly to you, our audience, and hear your feedback while maintaining our creative vision. 

Together, we can work to create something truly amazing! 

Whether you are able to help with £5 or £25 or with something more, you can be sure that every penny will be put to good use. 


HOW WILL WE USE YOUR CONTRIBUTION? 

We have already finished work on our first recipe and have started on two more. To enable us to launch the app, we need to spend more immediately in a number of areas: 


CREATIVE

  • Hand-drawn sketches & illustrations for 5 recipes 
  • Design storyboards for 5 recipes
  • Digital illustration & animation for 5 recipes
  • Record voice over and sound effects for 5 recipes
  • Illustrate images for our first song & video
  • Record music for our first song

TECH

  • Coding for 5 recipes 
  • Bug testing & fixing 

MARKETING & PR 

  • Social media advertising campaign 
  • Design images & create content for social media 
  • Design press releases & newsletters
  • Website development (updates, content)


FURTHER STAGES OF DEVELOPMENT

If we go above and beyond our target, additional funds can be used in the following areas: 

RECIPES

The main focus is to add more recipes to the app. Funds raised above our goal will go towards making an additional five recipes for the app. 

GAMES

If we are able to greatly exceed our target, we will allocate funds towards our first Meal Monsters game. 

Games may include: 

  • Grow your own veggies! Add soil, sun and water and watch them grow
  • Catch healthy food falling from Planet Yum!
  • Park your Radish Rocket! Safely land on the 'radpad' as you navigate through Planet Yum and healthy food
  • Pick your own veggies! Identify veggies by their leaves above the soil. Pull them from the soil to see what is growing. 
  • Clean up your kitchen! Save the Meal Monsters from slipping on banana skins and wet floors. Watch them fly across the screen!

THE MONSIE

We can't wait to introduce the Monsie! Take a Monsie (a monster selfie!) and share on social media. 

This is already designed, however, further funds will go towards the coding and functionality required to make it live on the app. 

Make a 'Monsie'
Make a 'Monsie'

MERCHANDISE

Merchandise may include lunch boxes, chef uniforms and colouring books.

Our first downloadable colouring book is available here on Kickstarter as a pledge reward. 

We are already designing a further two items.
We will get samples of these and then provide them on the website for pre-orders. 

Merchandise Potential
Merchandise Potential

ONLINE DEVELOPMENT 

An online store will allow us to provide digital downloads such as colouring books as well as physical goods. 



HOW ELSE CAN YOU HELP?

Join the Meal Monsters team by spreading the word about our idea and Kickstarter campaign. 

Please tell your friends and family.
Share our posts and updates on social media:

Facebook (@mealmonsters)
Instagram (@mealmonsters)
Youtube (@mealmonsters)
Pinterest (@mealmonsters) 

Financial contributions are great, but there are other ways you can pledge! Help promote us on social media and share our campaign. 

Thank You! 

 Your feedback and comments are highly appreciated! 

We want to hear from you, so that together, we can bring these amazing characters into homes everywhere! 

You can also visit our website for more information: mealmonsters.com 

mealmonsters.com
mealmonsters.com

SCREENSHOTS FROM THE APP

Here is a selection of screenshots from the App.
Download your trial today for free and test our Banana Berry Blast recipe! Go to mealmonsters.com/App to download. 

Screenshot for Banana Berry Blast Recipe
Screenshot for Banana Berry Blast Recipe

 

Screenshot for Banana Berry Blast Recipe
Screenshot for Banana Berry Blast Recipe

 

Screenshot for Spotty Peas Recipe - Coming Soon!
Screenshot for Spotty Peas Recipe - Coming Soon!

 

Screenshot for Dippy Chicken Dippers Recipe - Coming Soon!
Screenshot for Dippy Chicken Dippers Recipe - Coming Soon!


THANK YOU!!!!

Thank You for your support! 

Thank YOU a million times! 

We are so excited and happy to be part of Kickstarter and for your help in bringing the Meal Monsters to life. 

 

 

 

Risks and challenges

RISKS AND CHALLENGES

With Kickstarter, we see this as an opportunity to involve our audience and consumers as partners and we take Kickstarter and our project very seriously. We aim to deliver high quality content and therefore one of the things we can't always predict is how long the project will take to finish.

We will work our hardest and do our best to deliver on time without compromising on quality and content. We will keep you up to date with what's happening on Planet Yum and how we are progressing.

REWARDS FOR MERCHANDISE PRODUCTION:

As we start getting samples for merchandise, this may require more time until we are satisfied with the item and suppliers. The items we produce first may also vary depending on customer feedback and demand for specific merchandise. Should any issues arise we will keep you updated with the latest information.

APP DEVELOPEMENT:

Although we have already completed our first recipe as a prototype and outlined a plan for how the final app will look and function, we may need additional time for any changes based on customer feedback and to add more features.

Our recipes take time to develop as we want to give full attention to the illustrations and animations without compromising on quality and style of the app.

BUILDING OUR NETWORK:

We will be putting together our team of experts which includes nutritionists and chefs to advise us on recipes and content. Our goal is to expand our recipe database and so we will work closely with nutritionists and experts on kids recipes. This will take time to ensure we deliver the best recipes.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge £1 or more About $1.30

    A Meal Monsters Thanks!

    A huge Meal Monsters thanks!

    Your £1 will go towards the Meal Monsters travel expenses as they plan their journey to Planet Earth!

    Radish Rockets, although an environmentally friendly and economical way to travel, still need maintenance and can be costly when we consider the distance between Earth and Planet Yum!

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  2. Select this reward

    Pledge £5 or more About $6

    An EXTRA huge Meal Monsters thanks!

    A HUGE Thanks!

    You have just helped the Meal Monsters get one step closer to Planet Earth! Wooohooo!

    Your name will be listed on the Meal Monsters website as part of our Contributors page.
    Find your name or your kids name on our 'Thank You' Wall.

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    0 backers
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  3. Select this reward

    Pledge £10 or more About $13

    Big Love from the Meal Monsters!

    A HUGE Thank You!

    Your name will be listed on the Meal Monsters website as part of our Contributors page.
    Find your name or your kids name on our 'Thank You' Wall.

    PLUS:
    You will receive a digital download of the Meal Monsters screen saver/desktop wallpaper.

    PLUS:
    Your kids will LOVE you (just that little bit more!) when they get to join the Meal Monsters on their Cooking adventures!

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    2 backers
    £
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  4. Select this reward

    Pledge £20 or more About $26

    AMAZING! Thank YOU!

    You are AMAZING! The Meal Monsters are smiling from ear to ear!

    You will receive everything above which includes:
    Name listed on the Meal Monsters website as part of our Contributors page.
    Find your name or your kids name on our 'Thank You' Wall.

    A digital download of the Meal Monsters screen saver/ desktop wallpaper.

    PLUS:
    FREE APP downloads for the first 5 recipes!

    PLUS:
    Your vote counts!
    Cast your vote for the next recipe to be made.
    We will place 4 recipes on our website and you can vote for your favourite!
    Recipe with the most votes gets made next!

    PLUS:
    A free digital download of the Meal Monsters colouring book - 'Gor Loses his Roar!!'
    A great little story about healthy eating and friends looking after each other.

    Products will be delivered as soon as they are ready so delivery times may vary for items listed above.

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    4 backers
    £
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  5. Select this reward

    Pledge £35 or more About $45

    Boom! Now we're talking!

    Thank You! The Meal Monsters are so happy and are packing their bags as you read this!

    You will receive everything above which includes:

    Your name on the contributors Thank You page.
    Digital download of the screen saver/ desktop wallpaper.
    Your vote counts - Vote for the next recipe.
    Digital download of colouring book - 'Gor Loses his Roar!!"

    PLUS:
    FREE APP downloads for the first 5 recipes and first 2 Meal Monsters games!

    PLUS:
    You will also receive the Meal Monsters Healthy Eating Motivational Chart. Download and print for your fridge. A fun way for kids to track their healthy eating achievements . We will send you 2 different designs.

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    Ships to Anywhere in the world
    4 backers
    £
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  6. Select this reward

    Pledge £50 or more About $65

    Wooohoooo!!!!!!!

    Massive Thank You!
    Your contribution is causing waves of joy on Planet Yum!

    You will receive everything above which includes:

    Your name on the contributors Thank You page.
    Digital download of the screen saver/ desktop wallpaper.
    Your vote counts - Vote for the next recipe.
    Digital download of colouring book - 'Gor Loses his Roar!!"
    Meal Monsters Healthy Eating Motivational Chart. A fun way for kids to track their healthy eating achievements. 2 different designs.

    PLUS:
    A downloadable wall chart of fruits and veggies. Print and stick together to create a bright and fun learning chart - Can your kids name all the food?

    PLUS:
    FREE APP downloads for the first 8 recipes and first 2 Meal Monsters games!

    PLUS:
    Early bird recipe access and testing!
    Receive recipes before anyone else!

    Products will be delivered as soon as they are ready so delivery times may vary for items listed above.

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    Estimated delivery
    Ships to Anywhere in the world
    11 backers
    £
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  7. Select this reward

    Pledge £100 or more About $130

    Wowzers! Huge shout out from Planet Yum!

    Planet Yum is going wild with happiness!

    You will receive everything above which includes:

    Your name on the contributors Thank You page.
    Digital download of the Screen Saver/ desktop wallpaper.
    Your vote counts - Vote for the next recipe.
    Digital download of colouring book - 'Gor Loses his Roar!!"
    Meal Monsters Healthy Eating Motivational Chart. A fun way for kids to track their healthy eating achievements. 2 different designs.
    A downloadable wall chart of fruits and veggies. Print and stick together to create a bright and fun learning chart.
    Early bird Recipe access and testing - receive recipes before anyone else!

    PLUS:
    FREE APP downloads for the first 12 recipes and first 3 Meal Monsters games!

    PLUS:
    Vote for the FIRST Meal Monsters GAME!
    We will send you 4 choices of games and the TWO with the most votes will get made first. These will not be listed publicly and will only be seen by Contributors pledging 100 GBP or more!

    PLUS:
    Early Bird GAME access and testing.
    Get access to Games BEFORE anyone else!

    Products will be delivered as soon as they are ready so delivery times may vary for items listed above.

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    8 backers
    £
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  8. Select this reward

    Pledge £250 or more About $325

    Speechless!

    This is Fantastic! Thank You so much.
    Such a generous contribution.

    The Meal Monsters, for once, are speechless!
    Although speechless, the Meal Monsters are currently dancing with happiness!

    You will receive everything above which includes:

    Your name on the contributors Thank You page.
    Digital download of the screen saver/ desktop wallpaper.
    Your vote counts - Vote for the next recipe.
    Digital download of colouring book - 'Gor Loses his Roar!!"
    Meal Monsters Healthy Eating Motivational Chart. A fun way for kids to track their healthy eating achievements. 2 different designs.
    A downloadable wall chart of fruits and veggies. Print and stick together to create a bright and fun learning chart.
    Early bird Recipe access and testing - receive recipes before anyone else!
    Vote for the FIRST Meal Monsters GAME!
    Early Bird GAME access and Testing.
    FREE APP downloads for the first 12 recipes and first 3 Meal Monsters games!

    PLUS:
    Chef's Hat and uniform for 1 Kid - Our first official Meal Monsters Merchandise!

    PLUS:
    A special mention on our contributors Thank You Wall. Give us up to 3 names to list on the Thank You wall under our Top Contributors section on the website!

    PLUS:
    A CODE to access and download any 6 future recipes for free.

    Products will be delivered as soon as they are ready so delivery times may vary for items listed above.

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    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    £
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  9. Select this reward

    Pledge £500 or more About $649

    WE LOVE YOU!

    Unbelievable! Thank You so much!

    Overjoyed! The Meal Monsters cannot contain their excitement and are shouting their thanks from Planet Yum!

    You will receive everything above which includes:

    Your name on the contributors Thank You page.
    Digital download of the screen saver/ desktop wallpaper.
    Your vote counts - Vote for the next recipe.
    Digital download of colouring book - 'Gor Loses his Roar!!"
    Meal Monsters Healthy Eating Motivational Chart. A fun way for kids to track their healthy eating achievements. 2 different designs.
    A downloadable wall chart of fruits and veggies. Print and stick together to create a bright and fun learning chart.
    Early bird Recipe access and testing - receive recipes before anyone else!
    Vote for the FIRST Meal Monsters GAME!
    Early Bird GAME access and Testing.
    FREE APP downloads for the first 12 recipes and first 3 Meal Monsters games!
    A special mention on our Top contributors Thank You Wall. Give us up to 3 names to list on the website.
    A CODE to access and download any 6 future recipes for free.

    PLUS:
    Chef's Hat and uniform for 2 Kids - Our first official Meal Monsters Merchandise!

    PLUS:
    A CODE to access and download a further 6 future recipes for free - thats 12 total!

    PLUS:
    Your vote counts! Vote for a future character!
    Help name and choose the next Monsters character who should join the App and Meal Monsters brand. We will show 4 characters (each with 3-4 name options) and the one with the most votes will be bought to life!

    Products will be delivered as soon as they are ready so delivery times may vary for items listed above.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

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  10. Select this reward

    Pledge £1,000 or more About $1,298

    Insane Generosity!

    WOW! Wow! wow!

    Unbelievable! We cannot Thank You enough!
    The Meal Monsters are losing their minds over your generosity and kindness!

    You will receive everything above which includes:

    Your name on the contributors Thank You page.
    Digital download of the screen saver/ desktop wallpaper.
    Your vote counts - Vote for the next recipe.
    Digital download of colouring book - 'Gor Loses his Roar!!"
    Meal Monsters Healthy Eating Motivational Chart. A fun way for kids to track their healthy eating achievements. 2 different designs.
    A downloadable wall chart of fruits and veggies. Print and stick together to create a bright and fun learning chart.
    Early bird Recipe access and testing - receive recipes before anyone else!
    Vote for the FIRST Meal Monsters GAME!
    Early Bird GAME access and Testing.
    FREE APP downloads for the first 12 recipes and first 3 Meal Monsters games!
    A special mention on our Top contributors Thank You Wall. Give us up to 3 names to list on the website.
    A CODE to access and download any 6 future recipes for free.
    Chef's Hat and uniform for 1 Kid - Our first official Meal Monsters Merchandise!
    Vote for a future character! Help name and choose the next Monsters character who should join the App and brand. We will show 4 characters (each with 3-4 name options) and the one with the most votes will be bought to life!

    Chef's Hat and uniform for 2 Kids.

    PLUS:
    Chef's hat and uniform for 1 adult.

    PLUS:
    Receive 1 Meal Monster clay character.
    Choose from Sal, Gor or Pom and we will create your very own clay character! LIMITED EDITION versions.

    PLUS:
    Name up to 2 kids to become official MEAL MONSTERS TESTERS!

    They will receive:
    *Free & Early access to ALL recipes and games.
    *They will be listed on the website as Official Testers!
    *Opportunity to submit photos and be part of the Meal Monsters brand and advertising (all subject to parent permissions)
    *Meal Monsters brand ambassadors for life!

    Products will be delivered as soon as they are ready so delivery times may vary for items listed above.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  11. Select this reward

    Pledge £2,500 or more About $3,246

    Words escape us!

    This is more than we ever could have asked for!
    ENORMOUS Thank You!
    We can't wait to bring the Meal Monsters into homes everywhere! Healthy kids, healthy future!

    You will receive everything above which includes:

    Your name on the contributors Thank You page.
    Digital download of the screen saver/ desktop wallpaper.
    Your vote counts - Vote for the next recipe.
    Digital download of colouring book - 'Gor Loses his Roar!!"
    Meal Monsters Healthy Eating Motivational Chart. A fun way for kids to track their healthy eating achievements. 2 different designs.
    A downloadable wall chart of fruits and veggies. Print and stick together to create a bright and fun learning chart.
    Early bird Recipe access and testing - receive recipes before anyone else!
    Vote for the FIRST Meal Monsters GAME!
    Early Bird GAME access and Testing.
    FREE APP downloads for the first 15 recipes and first 3 Meal Monsters games!
    A special mention on our Top contributors Thank You Wall. Give us up to 3 names to list on the website.
    A CODE to access and download any 6 future recipes for free.
    Vote for a future character! Help name and choose the next Monsters character who should join the App and brand. We will show 4 characters (each with 3-4 name options) and the one with the most votes will be bought to life!
    Chef's hat and uniform for 2 kids plus 1 adult.

    PLUS:
    Name up to 3 kids to become official MEAL MONSTERS TESTERS!

    They will receive:
    *Free and early access to ALL recipes and games.
    *They will be listed on the website as Official Testers!
    *Opportunity to submit photos and be part of the Meal Monsters brand and advertising (all subject to parent permissions)
    *Meal Monsters brand ambassadors for life!

    PLUS:
    Help us make one recipe for the App!
    Join us from recipe development to storyboard creation and help choose the recipe, ingredients and story!
    Be part of the creative process and receive a credit on the app for your recipe!

    PLUS:
    Signed Original Sketches!
    You will receive the hand drawn sketches for your recipe above!

    PLUS:
    A personalised hand drawn sketch which includes your kids name! Help us choose the design and colours! We can send you 2 different sketches for 2 kids.

    PLUS:
    A full set of 3 clay characters.
    We will send you a clay model for each character - Sal, Gor and Pom! LIMITED EDITION.

    Products will be delivered as soon as they are ready so delivery times may vary for items listed above.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
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Funding period

- (30 days)