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The evolution in men's style we've all been waiting for... A technology designed to retain a shirt's crisp appearance when worn open. Read more

Milwaukee, WI Apparel
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$15,584
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The evolution in men's style we've all been waiting for... A technology designed to retain a shirt's crisp appearance when worn open.

Milwaukee, WI Apparel
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About this project

SUMMARY

Isn't it time for an evolution in dress shirts as impactful as the collar stay? 

What is Million Dollar Collar?

Million Dollar Collar is a long overdue enhancement to the dress shirt, reinforcing the front-upper PLACKET (the part with the buttons and holes) to help it retain it's crisp appearance and keep you from looking sloppy when worn open.  

Ironing, Starching, Dry Cleaning, and other methods to prevent this unkempt look simply do not last as you move about the day.  

To make Million Dollar Collar a reality for all dress shirt brands, we need your support here on Kickstarter.  With your backing, you'll have an opportunity to receive limited-edition run shirt(s) with the enhanced reinforcement needed now, before it's available to the public.  

Whether you're out for the night, "business casual" for work, or just want to ditch the necktie without looking sloppy, Million Dollar Collar is your ticket - "Casual doesn't have to be careless."

Gentleman, when you want to look your best for even when you're "dressing down," there's nothing that will send a stronger statement than a dress shirt with Million Dollar Collar.  Support us, and we'll "support you."

Finally - something that will stay up all night.  ;)

How'd we get the idea?  

Below (bottom left) is an image from my (Rob Kessler's) wedding day in Jamaica.  I'm wearing a brand new, custom-fitted shirt that was pressed, ironed, and starched several times in preparation to look my best.  It ruined most of my wedding photos, and I hate it.  A solution was needed, so we created one, and we're bringing it to you with Million Dollar Collar.

The other images are two of my friends:  One just after work and another at happy hour.  What a joke - are shirts really supposed to look this way?!  I think not - and my incredible wife (pictured above) and her friends agree - image matters, first impressions matter, and the images below look like we could care less.

Here's the problem:  Every dress shirt has a significant design flaw - One that allows the placket to sink into a sloppy mess.  Why?  Because there's no reinforcement.  Million Dollar Collar works much like a collar stay supports collars - by adding reinforcement - but this time, to the CORRECT part of the shirt.  

And yes, we've explored the following ineffective solutions: 

  • Laundering 
  • Ironing
  • Starching 
  • Shirt quality
  • Button placement 
  • Collar style 
  • Shirt fit 
  • Button down collars 
  • Various collar stays

The fact is - none of these solve the problem.  Some provide a very short term fix, but nothing will hold up like Million Dollar Collar.  

Do away with your limp placket.  Cure that floppy collar.  Back us - right now, and together, we'll set the new standard in dress shirts.

Dress Shirt with Million Dollar Collar
Dress Shirt with Million Dollar Collar

Cool - So why dress shirts and not the technology itself? 

Every premium dress shirt brand has unique specs and dimensions to their placket, and thus, our stiffeners must be custom engineered to fit each brand. One size definitely does not fit all.

So here's where we ask once more for your support:  We've examined this problem across all brands and price-ranges of shirts, and regardless of special treatment, a sloppy look is inevitable.  It's time to stop accepting this as "normal."  So please, reward yourself... or the man in your life.  Take care of Christmas early.   Back us now, RIGHT NOW, and prepare to put on the last dress shirt you’ll ever want to wear: The FIRST one with the impeccable staying power of Million Dollar Collar technology.

The Limited Edition Run Shirt:

  • Available in a modern slim fit and a classic cut sizes S-2XL. 
  • Available in three essential colors. (White, Grey, Blue)

How the Kickstarter process works:

1.  Select your Pledge level now.  
2.  After we are funded on September 7th, we will send you a 'questionnaire'.  This is when you will pick out all of the details of each of the shirts you ordered (ie. the size and colors you want). The sooner you can get that back to us, the sooner we can order the fabric and the sooner you will get your shirts.

Risks and challenges

1. We already have pre-production runs of the shirts with stiffeners installed that are being worn and tested, and our production team is ready to produce full orders as soon as funding is received.

2. We have ample experience creating and delivering various clothing products, and anticipate Million Dollar Collar's distribution to go smoothly with a prompt and easy delivery once the project is funded and the first run of shirts is received.

3. Delays and unforeseen obstacles are always possible. We find the likelihood of anything serious occurring to be extremely unlikely. That said, our community of supporters will be the first to know if anything unexpected happens.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Rewards

  • You selected
    Pledge $25 or more

    4 backers

    Not only will you receive a hand-written thank you card showing our gratitude for your support, we're going to throw in an awesome high quality, fashion cut Uni-sex T-shirt with the Million Dollar Collar logo. Already selected another reward? Just add $25 and we'll send you a shirt too.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $25 or more

    8 backers

    Ladies, we haven't forgotten about you. Not only will you receive a hand-written thank you card showing our gratitude for your support, we're going to throw in an awesome high quality, fashion cut tank-top with the Million Dollar Collar logo. Already selected another reward? Just add $25 and we'll send you a tank too.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $65 or more

    55 backers Limited (45 left of 100)

    Early Bird - Get your own Million Dollar Collar dress shirt. ONE high-quality shirt made with Giza cotton featuring our patented stay up technology and detailed convertible cuffs that will retail for $99 after the project gets funded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    6 backers

    Get your own Million Dollar Collar dress shirt. ONE high-quality shirt made with Giza cotton featuring our patented stay up technology and detailed convertible cuffs that will retail for $99 after the project gets funded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $125 or more

    27 backers Limited (23 left of 50)

    Early Bird - Get TWO Million Dollar Collar dress shirts. TWO high-quality shirts made with Giza cotton featuring our patented stay up technology and detailed convertible cuffs that will retail for $99 after the project gets funded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $145 or more

    1 backer

    Get TWO Million Dollar Collar dress shirts. TWO high-quality shirts made with Giza cotton featuring our patented stay up technology and detailed convertible cuffs that will retail for $99 after the project gets funded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $180 or more

    9 backers Limited (24 left of 33)

    Early Bird - Get THREE Million Dollar Collar dress shirts. THREE high-quality shirts made with Giza cotton featuring our patented stay up technology and detailed convertible cuffs that will retail for $99 after the project gets funded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $210 or more

    0 backers

    Get THREE Million Dollar Collar dress shirts. THREE high-quality shirts made with Giza cotton featuring our patented stay up technology and detailed convertible cuffs that will retail for $99 after the project gets funded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $220 or more

    8 backers Limited (17 left of 25)

    Early Bird - Get FOUR Million Dollar Collar dress shirts. FOUR high-quality shirts made with Giza cotton featuring our patented stay up technology and detailed convertible cuffs that will retail for $99 each after the project gets funded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $260 or more

    2 backers

    Get FOUR Million Dollar Collar dress shirts. FOUR high-quality shirts made with Giza cotton featuring our patented stay up technology and detailed convertible cuffs that will retail for $99 each after the project gets funded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    3 backers

    BULK PACK - Get TEN Million Dollar Collar dress shirts. TEN high-quality shirts made with Giza cotton featuring our patented stay up technology and detailed convertible cuffs that will retail for $99 after the project gets funded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $5,000 or more

    0 backers

    Get TEN Million Dollar Collar dress shirts, meet and greet with the 3 owners. You and a guest will receive domestic airfare, hotel and a fabulous dinner in the beautiful city of Milwaukee, WI. Tour of our facility and see where it all started. (Local Supporters will be taken to Chicago for dinner and over-night stay.)

    Estimated delivery:
    Only ships to: United States

Funding period

- (60 days)