Project image
)}
£11,413
pledged of 16.792 £pledged of 16.792 £ goal
66
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, August 1 2015 2:22 PM UTC +00:00
Christina McMasterBy Christina McMaster
First created
Christina McMasterBy Christina McMaster
First created
£11,413
pledged of 16.792 £pledged of 16.792 £ goal
66
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, August 1 2015 2:22 PM UTC +00:00

About

A brief personal introduction...(click on my profile or website to read more)

Since graduating from TrinityLaban and the Royal Academy of Music I have been busy building my reputation as a bold and vivacious pianist of uniquely designed programmes. I have performed at major festival and venues nationally and internationally as well as on BBC Radio. I have also lectured and curated for the Royal Academy Piano Festival. My innovative and creative approach to presenting concerts makes my record label venture a natural and very exciting progression in my career.

Thank you in advance for reading about my story. Your support means a lot to me and will enable me to take my creative output and career to the next level through this exciting plan. Please take a look at the wide range of rewards available (on the right of your screen) and I hope you enjoy following my journey and my new album!

Thank you, Christina

Christina McMaster: Pianist
Christina McMaster: Pianist
MC|MASTER RECORDS

Over the last year I have produced and recorded my debut album - Pinks & Blues fusing together classical, contemporary, jazz and blues. Now it's complete I intend to release it under my own label allowing me the freedom to carry it through with creative control. Just like my album's content and approach I intend for MC|MASTER Records' branding and marketing to appeal to a wide range of tastes and curious music listeners. I will also incorporate my creativity and passion for music, art and fashion.

The music...

My approach to programming my concerts is a bit like a finely tuned DJ set, I spend hours of thinking how to set the music in a way to enlighten the listeners. My debut album and future albums reflect this approach of carefully designed and diverse programming. In addition to this I plan to continue to commission new works to keep the sounds fresh whilst enabling the new generation of composers' creative voices to be heard.

Debut Album: Pinks & Blues

The album title represents the musics contrasting moods - the Blues: deep and soulful and the Pinks: upbeat and edgy. In a way I think we all have a Pink and Blue in us! As well as merging many different styles Pinks & Blues also features two new commissions from young composers Freya Waley-Cohen and Richard Bullen whose track for the album Scenes from a deserted Jazz Club was recently given its first airing on BBC Radio 3.

Art and Design

MC|MASTER LABEL

I aim to make the cover art compelling, striking and representative of the album's content. I will be working with a group of very talented graduates from Central Saint Martins on design and production of:

  • photography
  • label and album logo
  • album cover design
  • inside sleeves fonts and text
  • QR code designs
  • posters
  • launch invitations and tickets
MC|MASTER Records Label: Fusing music, art and fashion
MC|MASTER Records Label: Fusing music, art and fashion

Design

The cover art will feature designs by upcoming designers and graduates from Central Saint Martins. In addition to this I plan to commission new jewellery and accessory designs influenced by the album themes including industrialism, movement and surrealism.

Promotion, marketing and distribution

All my performances will be used as promotional opportunities for the album both before and after the launch. I am also currently planning a UK tour of the album and hope to also take it to the US!

As well as selling albums at my concerts where physical copies will be particularly effective I will sell and promote online through my website and through iTunes, Amazon, Spotify etc.

I will be using my connection with the fashion industry to distribute to a wider audience through previews of the album at London Fashion Week.

The distribution will be managed by an experienced label manager handling distribution of albums both physically and digitally.

The value of using good PR to enhance what I believe is an excellent and unique product is immeasurable. I will be using both a classical specialist PR company for classical/jazz radio, magazines, reviews etc. as well as more mainstream general PR which will focus on the art and fashion aspects targeting national newspapers and magazines.

Launch Event

The launch will be held at the trendy  606 Club in West London where I will be joined by other musicians featured on the album, actress Emma Hamilton and rapper Tor Cesay. Telling the story of the blues, from spirituals to classical, contemporary and hip-hop.

This event will be an exciting experience for attendees to see my acclaimed live solo performances and collaborations with others. This will be an opportunity for excellent press coverage and to create a buzz about the album amongst audiences.

Beyond the launch...

Once the first album has launched in October 2015 I will begin recording the next album. In addition to this I will begin working in collaboration with a team of CSM designers to create merchandise in conjunction with the label.

Christina McMaster. All photography by Susi Ma and Carlos Lumiere @ Lumiere Creatives, London
Christina McMaster. All photography by Susi Ma and Carlos Lumiere @ Lumiere Creatives, London

Costs

Pinks & Blues has already been recorded and mastered for digital and CD formats.

Production

  • Butterfly CD cases £1.50 each 1000 x £1.50 = £1500
  • Vinyl £4 special versions 500 x £4 = £2000
  • Vinyl Mastering = £1000

Label Manager fee = £750

  • Mechanical License fee: 40p per CD 40 x 1000 = £400
  • Download Mechanical license MCPS 8% of each 99p download=na

Designs

  • Logo design for label and album = £100
  •  Image/fonts/inside sleeve/ = £200
  •  Launch posters and ticket design = £200
  • Photography = £250
  • Printing = £1500

Marketing and PR

  • Video's x2 of selected tracks = £800
  •  Classical Music PR = £3600

Launch Events

606 Club, London

Artists 5 x 250= £1250

Pop-up event at surprise location in London

TIMELINE

JULY 13: Meet with Central Saint Martins creative team to begin design planning. Briefing in detail, setting targets and follow up meetings. PR meetings. Meet with PR companies to begin PR campaign

JULY 20: Follow up meeting with designers. Send off recordings for Vinyl mastering.

JULY 23: Album covert art photo shoot.

JULY 28: Cover artwork and inside sleeve designs complete including proofing. Organising for launch event, pop up events

JULY 31: Send off artwork and album for printing.

AUGUST 8: Print posters, QR codes and promotional materials

AUGUST 10: Continue designs and images

AUGUST 31:Promotional events and PR campaign in full swing.

SEPTEMBER 7: Begin rehearsals for Launch Event.

Preparing and finalising Kickstarter rewards for postage or arrangement.

OCTOBER 1 Pop ups and promotional events.

OCTOBER 16: LAUNCH EVENT!

Continued promotion...

Risks and challenges

The main risk is effective time management. However this release is already in a strong position as the recording is complete. Finalising the artwork ready for print and other tasks listed in the timeline are what need to be managed carefully.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About $6

    A Pinks & Blues Poster designed by talented artists from Central Saint Martins, London.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £15 or more About $19

    DOWNLOAD OF PINKS & BLUES

    Pre-order the download for the Pinks and Blues album, plus P&B poster!

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 6 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £20 or more About $25

    Exclusive pre-released and signed copy of Pinks&Blues.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 32 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £40 or more About $51

    Signed limited Vinyl edition with personal note of thanks from Christina.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 4 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £100 or more About $127

    MCMASTER Masterclasses!

    For music players of all levels from beginner to advanced, young to mature.
    Select this reward and you will receive 1 hr piano masterclasses with Christina McMaster.

    Christina has taught piano all throughout her studies and beyond, she also regularly lectures at the Royal Academy of Music and The Hall School for boys.

    In addition to this you will also receive a signed limited edition Vinyl copy of Pinks&Blues.

    London based (please do inquire if outside of London)

    Less
    Estimated delivery
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Reward no longer available

    Pledge £200 or more About $253

    For new music lovers: a dedication on the album of thanks for supporting newly commissioned works by Richard Bullen and Freya Waley-Cohen. These two Royal Academy graduates are certainly ones to watch.

    Plus:
    A signed copy of the original manuscript (not available anywhere else) delivered to you with a special note of thanks.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Reward no longer available 2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge £200 or more About $253

    For art lovers - a credit on the album as sponsor of the art work by Barney McCann.

    Barney is an exceptional creative force and graduate from Central Saint Martins and his work is currently on display in the V&A Museum.

    You will also receive a signed copy of the Vinyl by both Barney McCann and Christina McMaster.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Reward no longer available 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £200 or more About $253

    MCMASTER Masterclasses!

    For music players of all levels from beginner to advanced, young to mature.
    Select this reward and you will receive 2x1 hr piano masterclasses with Christina McMaster.

    Christina has taught piano all throughout her studies and beyond, she also regularly lectures at the Royal Academy of Music and The Hall School for boys.

    In addition to this you will also receive a signed limited edition Vinyl copy of Pinks&Blues.

    London based (please do inquire if outside of London)

    Less
    Estimated delivery
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £250 or more About $316

    SPONSOR A TRACK: For music lovers!

    Sponsor one of the 14 Tracks on the album.

    Your name will be credited on the album and an exclusive copy of the Vinyl version will be presented to you with a personal letter of thanks.

    Plus an VIP invite to the launch event.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £300 or more About $380

    MCMASTER Masterclasses!

    For music players of all levels from beginner to advanced, young to mature.
    Select this reward and you will receive 4x1 hr piano masterclasses with Christina McMaster.

    Christina has taught piano all throughout her studies and beyond, she also regularly lectures at the Royal Academy of Music and The Hall School for boys.

    In addition to this you will also receive a signed limited edition Vinyl copy of Pinks&Blues.

    London based (please do inquire if outside of London)

    Less
    Estimated delivery
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge £800 or more About $1,013

    For music lovers and those in search of exclusive experiences:

    A private concert in your own house given by Christina!

    She will entertain you and your friends for the evening in a special performance tailored to suit you and of course featuring tracks from the album release. She will also invite one of the composers who wrote for the album to talk and give you a unique insight into the creation process of their works and collaboration with Christina. (London based)

    Plus:
    A special thanks on the printed and online album sleeve
    2 signed limited Vinyl editions

    *London or UK based but open to discussing performances in Europe and the US.

    Less
    Estimated delivery
    Limited 2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge £2,000 or more About $2,532

    Executive Producer: As a thank you for your generous donation your name would be printed digitally and physically on the album as Executive Producer. You will also be given VIP tickets to the launch event and a special mention at the event.

    Less
    Estimated delivery
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge £3,500 or more About $4,431

    Corporate package: A concert given by Christina in your office or at your company's next event for you and your colleagues. Christina will entertain with her music tailored to suit your requirements. In addition she will give one-to-one piano lesson vouchers for up to 3 employees.

    Plus:
    3 signed limited Vinyl editions
    Free iTunes download to a Pinks & Blues track for all employees.

    Less
    Estimated delivery
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (21 days)