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Former CBS personality Mark McEwen, a stroke survivor, is launching a Web TV series with his brother Kirk to host "McEwen Brothers TV". Read more

Washington, DC Webseries
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Funding Unsuccessful

This project's funding goal was not reached on October 15, 2011.

Former CBS personality Mark McEwen, a stroke survivor, is launching a Web TV series with his brother Kirk to host "McEwen Brothers TV".

Washington, DC Webseries
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About this project

Thank you for checking out our Kickstarter page! 

Update: We are close to the end and have learned from our Kickstarter experience. The video has been reduced to 7 minutes. There is no such thing as a small contribution because it really does help us reach our funding goal. (Greg)

1+1=10

It is very rare to find two brothers who have spent an entire career in the broadcast profession quite like Mark and Kirk McEwen, who have always followed each other’s impressive careers with pride. The traditional radio/TV business did not provide the chance for these two talented brothers to work side by side. After suffering a massive stroke in 2005, Mark McEwen's life was changed forever. His story and amazing recovery to date is inspirational. On a single day, suddenly and without warning, any future envisioned by Mark and Kirk was nearly taken away...forever. 

It was a major wake-up call. Mark and Kirk realized that now is the time because "now" may never happen again. Don't just wait for someone to allow you to do a show together - do it yourself. Now. And call it McEwen Brothers TV.

The three of us started watching shows online, talked about the impact of social media, then watched more shows online. We weren't interested in simply recording a Skype interview and calling it a TV show. We were also uninterested in renting a high-end TV production facility, even if we could afford one, as the show we envisioned would inevitably be altered. So we quickly got to work and built a home-made studio, bought lights, some green fabric, took iPhone photos, rented a pro camera and mics, read the manuals and pressed RECORD.

From the moment we started taping everything just "clicked" with Mark and Kirk. Although it was only test shots, it looked fantastic and there was something special at work.

What is the show about? It's about you.

Entertainment, Inspiration and, most of all, Community...

These are just three words that come to mind watching McEwen Brothers TV. We will produce a weekly Web TV series along with our daily blog posts that will feature compelling content. This includes interviews with up and coming talent across the world of music, comedy, art, business, science and technology, hot-topic discussions, app reviews, fan contests, live events, lots of user-submitted content, profiles in charitable giving and organisations perhaps not as well known but still important. We like to think of Give-Learn-Life as big buckets to discover. There are so many untold stories out there.

And it's hosted by two very talented brothers. Mark has plenty to share with our audience from his long career interviewing in Radio/TV, to his incredible insight on life's most valuable lessons. That is, of course, when he is not laughing out loud with his brother! Kirk continues to endure the volatile, dog-eat-dog world that is the radio business. But working with Mark represents so much more. Plus he is a natural in front of the camera and is enjoying the freedom that only Web TV can offer.

Let's all do this together - a Social Web TV series

One thing became clear to us as we learn and refine our show. We're building a community of viewers who do more than just tune in and watch. We want everyone to participate in shaping McEwen Brothers TV. That means the audience, as co-producers, who have content to share, tell stories and engage with each other as life unfolds around us. McEwen Brothers TV represents a high quality Web TV standard, as unique as anything on the web but something that will be created by all of us. That's when the ideas began to flow and that's when we discovered Kickstarter. 

When we reach our funding goal, McEwen Brothers TV will launch on Facebook, Blip.TV, iTunes, YouTube, Vimeo and many other platforms online.

How we are going to use the funds?

Mark, Kirk and Greg established Dark Egg Productions with a only a small amount of money to produce our Kickstarter Trailer above and a detailed strategy to execute and measure all aspects of McEwen Brothers TV online. A full-fledged Web TV operation of this caliber isn't cheap. In the meantime, we continue to film interviews, remote shoots and other great content with the intent of getting to work immediately after reaching our funding goal. 

Plus we can't stop. We're having way too much fun!

We are raising funds to cover the costs of producing a cutting-edge Web TV show including: 

  • Operations (Office space, Computers, Admin support, Legal, Financial)
  • Studio & Remote Filming Production (Travel, Crew Rental, Cameras, Lighting, Sound)
  • Post-Production (Editing, VFX, Media Rendering)
  • Syndication (Hosting, Live feeds, Publishing, Social Media Tracking)
  • Publicity/Inbound Marketing (Live Events, Online Ads, Social Media, Contests, Expertise finding Advertisers)
  • Rinse and Repeat

It's simple. We need Kickstarter to help us make McEwen Brothers TV everything it was meant to be. 

HOW CAN YOU HELP?

You can help by making a pledge to fund this project. The Pledge Levels are listed to the right along with the Rewards for each. Pledge as little or as much as you would like but remember every little bit helps bring Mark and Kirk a little closer to their dream.

Whether you pledge $5 or $5,000, your backing of this project means something. It means that you are becoming a part of something that has true meaning and a show that you will participate in with us. Always.

DON'T FORGET TO SPREAD THE WORD

Mark and Kirk have thrown their hearts and their entire being into this project. Now they need you to back it. And please, don't forget to spread the word about our Kickstarter project. We must reach our funding goal by the deadline listed. The more people that we have backing this project, the closer we are to the official launch of McEwen Brothers TV. As long as you're coming along with us, Mark and Kirk are ready to make a real difference in the world of web entertainment. 

Please "Like" us and comment on our Facebook Page 

Follow us on Twitter and the McEwen Brothers BLOG.

We'll keep everyone up-to-date on Kickstarter progress but we'd also like to hear from you.....right now.

We truly thank you for your support.  (Mark, Kirk and Greg)

FAQ

  • Kickstarter is a new way to fund creative projects.

    We believe that:

    • A good idea, communicated well, can spread fast and wide.

    • A large group of people can be a tremendous source of money and encouragement.

    Kickstarter is powered by a unique all-or-nothing funding method where projects must be fully-funded or no money changes hands.

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  • It's called "All-or-nothing funding". Every Kickstarter project must be fully funded before its time expires or no money changes hands.

    Why?

    1. It's less risk for everyone. If you need $5,000, it's tough having $2,000 and a bunch of people expecting you to complete a $5,000 project.

    2. It allows people to test concepts (or conditionally sell stuff) without risk. If you don't receive the support you want, you're not compelled to follow through. This is huge!

    3. It motivates. If people want to see a project come to life, they're going to spread the word.

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  • REWARDS! Project creators inspire people to open their wallets by offering smart, fun, and tangible rewards (products, benefits, and experiences).

    STORIES! Kickstarter projects are efforts by real people to do something they love, something fun, or at least something of note. These stories unfold through blog posts, pics, and videos as people bring their ideas to life. Take a peek around the site and see what we're talking about. Stories abound.

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  • Absolutely not. Project creators keep 100% ownership of their work. Kickstarter and Amazon do charge a small fee from project owners ONLY if they reach their target funding level (i.e. usually 8-10%).

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  • To pledge to a project, just click the green “Back This Project” button on the McEwen Brothers TV project page. You will be asked to enter your pledge amount and select a reward. From there, you will go through the Amazon checkout process. Note that you must finish the Amazon checkout process for your pledge to be recorded.

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  • If the project you’re backing is successfully funded, your card will be charged when the project reaches its funding deadline. If the project does not reach its funding goal, your card is never charged. That's why we call them pledges.

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  • Nothing. If funding fails, all pledges are canceled and that's that.

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  • We don't currently have an anonymous pledge feature. You are free to choose any username you wish, though, so you could anonymize that way if you would like. Otherwise, we hope you're okay with showing your name and support.

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  • No. Only you and the project creator will be able to see your pledge amount.

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  • Sorry, Kickstarter only supports credit card payments through Amazon Payments. It's a very quick and easy process through Amazon.

    Kickstarter uses Amazon's Flexible Payments Service, which enables our all-or-nothing funding method. No other credit card processor currently supports our requirements. We're always talking with other companies and exploring other services, so expect more options in the future.

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  • Visit the project page and click “Manage Your Pledge.” Enter a new amount in the pledge amount box. Note that you are not adding to your existing pledge; the amount you enter will be the total amount collected if the project is successfully funded.

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  • Each project is crafted solely by its creator, and it’s up to them to make the case that they can successfully bring their project to life. Part of every creator’s job is earning their backers’ trust, especially backers who don’t personally know them.

    Creators are encouraged to share links to their personal website(s), as well as any websites that show work related to the project, or past projects.

    The web is an excellent resource for learning about someone’s prior experience. If someone has no demonstrable prior history of doing something like their project or is unwilling to share information, backers should consider that when weighing a pledge. If something sounds too good to be true, it very well may be.

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Rewards

  • You selected
    $1 reward

    1 backer

    Guess what? You rock, that’s what! You'll receive a personal email from Mark and Kirk to say thank you.

    Estimated delivery:
  • You selected
    $10 reward

    7 backers

    A personal email from Mark and Kirk to thank you for showing your support plus a copy of "McEwen Brothers TV: Season 1" on DVD.

    Estimated delivery:
  • You selected
    $25 reward

    15 backers

    Signed copy of "McEwen Brothers TV: Season 1" on DVD, your name on the series website plus a personal video greeting from Mark and Kirk. It's also likely someone will approach you and say,

    "Whoa...where did you get THAT? It's so cool!"

    Yeah - that would be your custom, stainless steel Coffee Mug with McEwen Brothers TV logo that has its own Carabiner Hiker handle. What's a Carabiner? Just Google it and you'll see. Did we mention it's attached to the coffee mug? Skadoosh.

    Estimated delivery:
  • You selected
    $50 reward

    8 backers

    You've just earned our sincere thanks. We're going to give you something cozy and warm that will never let you go. It's the official McEwen Brothers TV Custom Hoodie just in time for winter! Plus you'll get your name in the show credits and signed "McEwen Brothers TV: Season 1" on DVD. Imagine it's the holidays and we just gave this to you wearing a turtleneck by the fire....you get the idea.

    Estimated delivery:
  • You selected
    $100 reward

    7 backers

    This sounds like we're reading a COMMUNITY CHEST card from Monopoly but it's true. You've just been named ASSOCIATE PRODUCER for McEwen Brothers TV! Please collect your signed copy of "McEwen Brothers TV: Season 1" on DVD, your name in the Producer credits, your choice of Coffee Mug or Hoodie plus tickets for you and a guest to attend one of our 2012 Live Launch Events in NYC/LA/DC (other cities to be named later). Transportation and hotel not included. You may proceed directly to "Go" as the card says.

    Estimated delivery:
  • You selected
    $150 reward

    2 backers

    What's bigger than a Coffee Mug but smaller than a Hoodie? You guessed it...a Leather Portfolio for your favorite tablet (iPad, Android, etc.) with a custom McEwen Brothers TV embossed logo plus the ASSOCIATE PRODUCER package as described above. We know you can't go an hour without your tablet so we get to say , "Thank You" every day!

    Estimated delivery:
  • You selected
    $250 reward

    1 backer

    Mark has been working hard on a very special reward for this level. He has an incredible collection of personal, celebrity photographs, each with its own unique story as told by Mark! We're publishing a One-of-a-kind hard cover coffee table-style book for you as our thanks for helping us realize a dream. You won't find this at the local shopping mall. These pictures are way cool but it's the stories as told by Mark that make each one unique. It will be autographed to you by Mark and will look good alongside your ASSOCIATE PRODUCER package: "McEwen Brothers TV: Season 1", producer credit and tickets for you and a guest to attend one of our Live Launch Events in 2012 as described above. Thank you and welcome to the team!

    Estimated delivery:
  • You selected
    $500 reward

    1 backer

    We've set aside a special "Meet Our Producers" segment of McEwen Brothers TV for people who pledge at this level! You'll get your OWN interview on an upcoming episode during Season 1 where you'll make a guest appearance in-person or via Skype! We want everyone to meet you! This level includes the ASSOCIATE PRODUCER package, your choice of Coffee Mug, Hoodie or Leather Tablet Portfolio plus Mark's celebrity photos book. Get ready for your closeup!

    Estimated delivery:
  • You selected
    $1,000 reward

    0 backers

    You are an EXECUTIVE PRODUCER for McEwen Brothers TV! Does that mean people should avoid making direct eye contact with you? Should you buy an expensive lap dog? We're not sure but it does mean the EXECUTIVE PRODUCER package (All seasons of McEwen Brothers TV on DVD, choice of Custom Logo Coffee Mug, Hoodie or Leather Tablet Portfolio, plus Mark's celebrity photos book, Executive Producer credit in the show, a special video message from Mark and Kirk which will be broadcast in the "Meet Our Producers" feature, a profile interview with you on McEwen Brothers TV PLUS lifetime VIP passes to any of our Live Events (transportation/hotel not included). Stay classy my friend and thank you!

    Estimated delivery:
  • You selected
    $5,000 reward

    0 backers

    You will earn the EXECUTIVE PRODUCER package above plus bring a guest for an evening of fine dining and fantastic conversation in New York City or DC. You pick the cuisine, we choose a topnotch establishment and pick up the tab. Since you've never dined with Kirk, it'll be fun to watch him try to sit still for the entire meal. Hint: he never sits still. Ever!

    More importantly, tell us what YOU'RE really passionate about? A promising musician, an artist or a charitable organization? If its got a positive vibe then we want to share it with our audience for a dedicated segment on McEwen Brothers TV or one of our Live events. Be a special guest on McEwen Brothers TV anytime or, if you prefer, have that guest be someone who inspires you. If it's important to you there's no better way to show our appreciation. Let's meet and eat!

    Estimated delivery:

Funding period

- (30 days)