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$8,981 pledged of $40,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

$8,981 pledged of $40,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

McDowell Time is a growing watch company based in Rockville, MD, USA.  Following our successful Kickstarter release of The DelRay last year, we are here to introduce our newest model, The Sonoma.  

The Sonoma is a race-inspired design.  There's something about the speed of cars, the screech of the tires, and the harmony of the engines that create a marvelous passion for racing.  Our goal for the Sonoma was to design a watch that embodies that same passion for speed.

The name Sonoma comes from two places.  The first is Sonoma Raceway, a road course and drag strip located in Sonoma, California.  The second source is the area where I proposed to my wife in Sonoma wine country.  When I think of Sonoma, my heart races, and I am hoping you have the same sensation from our newest offering.

Photo courtesy of @watchhound7777
Photo courtesy of @watchhound7777

   

 

At McDowell Time we have a soft-spot for vintage chronographs, especially 3-dial varieties. While looking to vintage designs for inspiration, we wanted to put our own flair on the 3-dial layout while also continuing the McDowell Time ‘family look’. We are using the same dial colors & fonts as our successful DelRay model that we released last year. The contrasting sub-dials provides a ‘panda look’ that enhances legibility, and frankly we love panda dials. Surrounding the dial is an angled chapter ring that is used for chronograph timing as well as giving depth to the watch.

 

As with our DelRay, we are providing three different color options for the dial; Blue, White, and Black. These color options allow for six distinct looks and lets you choose the perfect color combo, not to mention straps options discussed below. 

Blue, White, and Black Dials
Blue, White, and Black Dials

 

 

With much feedback & consideration, we will put 'Sonoma' on the dial. After seeing the prototypes in person, we feel the name is necessary.
With much feedback & consideration, we will put 'Sonoma' on the dial. After seeing the prototypes in person, we feel the name is necessary.

 

We LOVE a nice bright lume on a watch, so that's why we chose C3 Super-LumiNova, one of the brightest options available.  We also apply the lume in multiple layers to help build up the material because the more material on the dial, the brighter and longer the glow.

  

Photo courtesy of @jazzbass251
Photo courtesy of @jazzbass251

 

 

 

As a backer, you can decide which case finish you prefer to have: either Brushed Stainless or Black PVD coated.

Brushed Stainless Steel Case
Brushed Stainless Steel Case

 

Black PVD Case
Black PVD Case

 

Side-by-side case comparison
Side-by-side case comparison

 

We wanted a departure from the traditional round watch, so we designed a custom cushion case that measures 39MM. This in-house design was made using CAD software and a 3D printer. Being able to have this technology allowed us to continuously tweak the model until we knew it was perfect. Many hours and prototypes later, the Sonoma was born.

 

Various phases of prototypes
Various phases of prototypes

 

The Sonoma is powered by a Seiko VK63 meca-quartz movement which combines the accuracy of a quartz watch, but also the mechanical feel that we as watch enthusiast crave. Pushing the buttons gives a positive feedback, just like a vintage chronograph, you can feel that 'click'. The chronograph hand moves at 5 beats per second which helps give the appearance of having a smooth sweep instead of a one-second tick like traditional quartz watches. This movement also includes a fly-back chronograph reset, which means the chronograph hand instantly snaps back to zero, a feature we love.

Fly-back chronograph instant snap-back when resetting!
Fly-back chronograph instant snap-back when resetting!

 

 

  

  • Case - 316L Stainless Steel in Brushed or Black PVD Finish
  • Case Width - 39MM
  • Lug Width - 22MM
  • Thickness - 12MM
  • Crystal - Domed Sapphire Crystal with Anti-Reflective Coating
  • Dial - Contrasting Sub-Dials and C3 Super-LumiNova Numbers
  • Movement - Seiko VK63 Meca-Quartz
  • Hands - Vintage-Inspired with C3 Super-LumiNova
  • Straps - Carbon Fiber Leather with Quick-Release Pins
  • Water Resistance - 10 ATM
  • Warranty - 24 Months
  • Assembled in The USA

 

The cushion case measures 39MM and sits comfortably under the shirt cuff due to its low profile and angled lugs.

 

Photo courtesy of @paguiarneto
Photo courtesy of @paguiarneto

 

 

We are excited to have partnered with Clockwork Synergy in making custom Carbon Fiber Leather straps. These straps are made specifically for the Sonoma and come in two color options; Red or White stitching. The Carbon Fiber Leather works perfectly with the racing vibe of the Sonoma. Our favorite feature of these, as well as many other Clockwork Synergy straps, are the Quick-Release Pins. Strap changes are effortless with no tools required.

Choice of white or red stitching
Choice of white or red stitching

  

 

 

Quick-Release pin built into the strap
Quick-Release pin built into the strap

  

See how easy strap changes can be!
See how easy strap changes can be!

 

By backing this campaign and choosing a reward, you are committed to receiving a watch of your choice. At the end of the campaign, we will send you a survey where you can indicate your watch preferences. You will be able to choose the Dial Color (Black, Blue, or White), the Case Finish (Brushed Stainless or Black PVD), and the Carbon Fiber Strap (Red or White Stitching). A watch made just for you!

All possible Case, Dial, and Strap combinations - Click to enlarge
All possible Case, Dial, and Strap combinations - Click to enlarge

 

Every watch is shipped in a custom leather McDowell Time travel case.

 

  

   

 

Photo courtesy of @mrsinista13
Photo courtesy of @mrsinista13

  

 

  

 

Red and white strap comparison
Red and white strap comparison

  

 

Photo courtesy of @emos7
Photo courtesy of @emos7

 

Photo courtesy of @dlh30
Photo courtesy of @dlh30

    

 

 

  

 

 

 

 

Risks and challenges

Having already created & successfully funded our first watch, The DelRay, we know what it takes to run a smooth Kickstarter campaign. We shipped watches on time while delivering a high-quality timepiece that exceeded expectations.

The Sonoma is engineered and ready to produce. This is not a rendering or theoretical design, but a real working watch that is ready to be built. At the completion of this campaign, we will begin production immediately, with no time wasted toward final design.

We have a very tight working relationship with the factory and we stand by our watches. In fact, The Sonoma comes with a 2 Year Warranty. That's right! If the watch has any mechanical issues, we will take care of the repair for free within two years of purchase.

The McDowell Time Sonoma is hand-assembled in the United States of America, something we are very proud to say.

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  2. Select this reward

    Pledge $219 or more About $219

    EXTREME DEAL - One Sonoma Watch

    - One (1) Sonoma Chronograph
    - Carbon Fiber Strap Included
    - Leather Travel Case Included
    - Choice of Dial Color & Case Finish

    We will send a backer survey at the end of the campaign and you can decide exactly which variation you want.

    ** You save $230 off retail **

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  3. Select this reward

    Pledge $229 or more About $229

    EARLY DEAL - One Sonoma Watch

    - One (1) Sonoma Chronograph
    - Carbon Fiber Strap Included
    - Leather Travel Case Included
    - Choice of Dial Color & Case Finish

    We will send a backer survey at the end of the campaign and you can decide exactly which variation you want.

    ** You save $220 off retail **

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    Pledge $239 or more About $239

    KICKSTARTER DEAL - One Sonoma Watch

    - One (1) Sonoma Chronograph
    - Carbon Fiber Strap Included
    - Leather Travel Case Included
    - Choice of Dial Color & Case Finish

    We will send a backer survey at the end of the campaign and you can decide exactly which variation you want.

    ** You save $210 off retail **

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  5. Select this reward

    Pledge $438 or more About $438

    DOUBLE EXTREME - Two Sonoma Watches

    - Two (2) Sonoma Chronographs
    - Carbon Fiber Straps Included
    - Leather Travel Cases Included
    - Choice of Dial Color & Case Finish

    We will send a backer survey at the end of the campaign and you can decide exactly which variation you want.

    ** You save $460 off retail **

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  6. Select this reward

    Pledge $657 or more About $657

    TRIPLE EXTREME - Three Sonoma Watches

    - Three (3) Sonoma Chronographs
    - Carbon Fiber Straps Included
    - Leather Travel Cases Included
    - Choice of Dial Color & Case Finish

    We will send a backer survey at the end of the campaign and you can decide exactly which variation you want.

    ** You save $690 off retail **

    Less
    Estimated delivery
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