Back in 2012, one of our idols, Adam Yauch, MCA, tragically lost his battle to cancer. I immediately put a call out to fans to join me outside to pay our respects to MCA and listen to his music. A week later, I showed up to Union Square in Manhattan with a table, an easel, some markers, a boomboxand a grip of batteries.
To my surprise, a bunch of people showed up, including Ad Rock, and MCA DAY was born. Beastie fans like you from all over the world flooded my inbox with messages sharing your love for Yauch, and insisted that I keep it going. So I did...
I found a venue in Brooklyn called the littlefield, and for the past 5 years, have teamed up with some amazing peeps to throw down a one-of-a-kind event. MCA DAY! Each year, we pack the stage with DJ’s, guest speakers, breakdancers, and performers that were also inspired by Yauch.
We’ve had live performances by the Legendary DMC, Santigold, and shout outs from Chuck D, Biz Markie, Rakim, Tom Morello, Doug E. Fresh just to name a few.
Our fan fueled art gallery is jammed with some of the dopest BBoy themed art you’ve ever seen. It’s all ages, so we even have a badass crafts & science corner for the kiddos.
You can’t rep Yauch without some charities as well, which is why we’ve featured Alex’s Lemonade Stand, Students for a Free Tibet and the Jam Master Jay Foundation for people to get involved with.
We always have a grip of dope posters, stickers, postcards and take homes for attendees as keep-sakes for the event.
The best part about MCA DAY, is that it’s FREE. YES, it’s free for anyone willing to come out to Celebrate Yauch. And we’ve never sold anything!!! The event has been completely built and funded with donated time, talents, and contributions from the minds, the hearts, and the pockets of countless volunteers.
For the LAST MCA DAY...We’re looking to go BIG, by putting on the best event ever to represent Adam. There is NOTHING like MCA DAY, we want this last one to echo through eternity. I need your help, and I want YOU to be part of it.
Funds raised will be to help pay for the venue, secure some posters and take aways for attendees, ANNNND we’d like to send this event off by securing a live, relevant performance to rock the stage at MCA DAY 2017.
We support and raise awareness for the Adam Yauch Foundation which continues to to push the causes he held dear, and honor his life by helping others.
THAT’s WHAT HE DID! Adam Yauch: musician, artist, director, activist, father, humanitarian, skater, scientist and overall-amazing human being! Please help me celebrate this guy’s life this year and put together an event that pays proper tribute to a man who spent his life inspiring people to help one another, be kind, have fun, and be yourself.
THANK YOU for helping me create this incredible event and being part of the community that celebrates the legacy of MCA! THANK YOU for helping me keep this event FREE for EVERYBODY, WHO ATTENDS. AND Thanks Adam Yauch for bringing us together. It’s Called Gratitude…. And that’s right!
Check out the dope giveaways and packages we have available to make it even easier for you to support this cause.
T Shirt Power Pack & DJ HURRICANE AUTOGRAPH!
11x17 2014 Event Poster by Michelle Lawlor and Andy Katz
18x24 2014 Event Poster by Michelle Lawlor and Andy Katz
MASTER JEDI YAUCH by KEVIN BEDNARZ!
11x14, 16x20 Fully Framed. KB will hand deliver this signed piece to you at MCA DAY 2017! The perfect piece for Beastie Boys/Star Wars Aficionados'
(this IS the art you're looking for...)
Epic, 2 panel, 8ft x 6ft canvas art titled,"Behind The Wheel"! This is a one of a kind piece created specifically for MCA DAY 2016 by artist Jack Aguirre. Spray-painted on two sturdy, high quality, wood-framed canvases, it is NOW available to hang in YOUR living space.
*Artwork must be picked up at littlefield in Brooklyn between the end of the event on August 5th, and Monday August 7th by purchasing donor. Transportation of the piece can not be provided.**
MCA DAY Original Art ~ Event Poster Power Pack
You get all 3 11x17 Posters!
Beastie Crew Autographed Poster - Signed by DJ Hurricane, Cey Adams, Bilions McMillions & DJ KO
Artist Andy Katz's Individual BEASTIE BOYS Prints! Choose from Mike D, Ad-Rock or MCA!
Sheet of Tom "Butchy" Jacobs' Beastie Boys Lyrical Reference Trading Cards!
Artist Kevin "Double Down" Bednarz Original Artwork
Oscilloscope Tour/Prize Package!
MCA DAY VIP/ALL ACCESS LANYARDS
Gratitude Wall: to be displayed day of event. Your name will be tagged by MCA DAY artists with some fat sharpie markers and photographed by Michelle Lawlor to view!
Risks and challenges
The only challenge to this project and YOU receiving your reward is successfully hitting the funding goal. MCA DAY has over 15K Facebook followers, but we are really counting on word of mouth to get this campaign to spread through the Global Community of Beastie Boys fans, those who share a strong sense of Gratitude for Adam Yauch, and anybody who appreciates this cause.
MCA DAY will go on regardless of the success of this campaign. We encountered some additional costs this year that have been donated in years past or that have come out of the pockets of volunteers. Many people have offered to donate financially to the event over the past 5 years, all of which have never been accepted. With this year being the Grande Finale, and with a lot of leftover posters/garb from previous events, we decided to put it to good use to help us cover event costs and ensure that we can secure a relevant performance/act for this year's event, and keep the event free for attendees who are able to make it to Brooklyn on August 5th!Learn about accountability on Kickstarter
- (31 days)