John, great question, yes you are totally right! The clock piece itself has the face that is attached to the core (back) with a few drops of rubber-type glue that you can separate from the core (back) quite easily by pulling up on the clock face a bit. Then you can spin it to whatever orientation you want and press it back onto the core (back) when you are satisfied. This way you can have the orientation however you choose. some will like the lines showing diagonally, some horizontal/vertical. There are some with custom board prints where one side is "up" and they would want a custom orientation. For this reason we have made the face of the clock in relation to the position of the pegs fully adjustable.