About this project
We are so appreciative, thankful and moved by the thousands of people all over the world that supported us in our mission of bringing BREAD HEAD to life.
While our Kickstarter campaign may be over, it's not too late to join us and be a part of the film that will explore the intersection of diet, lifestyle and brain health.
Please visit our website at www.breadheadmovie.com for the latest updates and to find out how you can still get involved.
Because of you, BREAD HEAD will live—a film about taking back the fate of our defining characteristic. It seems we are indeed the ones we've been waiting for.
Once again, THANK YOU.
Max Lugavere and kNow Productions
Dementia is, without question, horrible. There’s no way around it. It robs us of the essence of who we are. Currently, there are over 5 million people in the US who have Alzheimer’s, the most common form of the disease, and it costs the nation $200 billion per year. Those numbers are expected to triple by the year 2050. Worldwide, there are 45 million with the disease, and a new case is diagnosed every 4 seconds.
But for me, dementia transcends statistics. It’s personal. Three years ago, at age 59, my mom began having serious difficulty with her cognition. Scratching our heads in bewilderment, we did what anyone would do, and decided to see a neurologist. Because her symptoms were atypical, the diagnosis was unclear, and it sent us around the country to some of our nation's top neurology departments to figure out what she had.
The process was gutting, and left me with more questions than answers. To say I was in shock is an understatement. My frustration with the limited capacity for treatment I saw, and my intuition that something could and needed to be done, compelled me to action. My focus from that point on was two-fold: What, if anything, can be done to address the disease (rather than just the symptoms) of somebody who is already showing early symptoms of cognitive impairment, and what, if anything, can be done to prevent it in the first place? It was around that time that I encountered a groundswell of cutting edge thinking that stood in stark contrast to the vacuum of standard medical care as I had experienced it with my mom.
This is not another documentary exposing the hardships of dementia. There are plenty of those. BREAD HEAD (working title) will be the first documentary to investigate the empowering science that is happening in labs and clinics today to help us beat it. Because changes in the brain begin decades before Alzheimer's symptoms, the absolute best way we can move the needle on this disease is through minimizing risk when it matters most.
I am an optimist. I believe in the ability of science to be utterly illuminating. While there is no cure for Alzheimer's yet, understanding of the disease has advanced exponentially over the past decade. And yet, JAMA, the Journal of the American Medical Association, recently printed that it takes on average 17 years for just 14% of what is discovered in science to be put into day-to-day clinical practice. We can do so much better. BREAD HEAD will be a soaring homage to the awe and wonder of brain science, liberate what insight is out there, and spotlight the luminaries in the field today.
The film will follow my journey to uncover ways of optimizing brain health and cognition, applicable to anyone and everyone, starting today. Lastly, BREAD HEAD will move past the present science to explore what the future may look like for both the prevention and treatment of these diseases.
This is a film about the future of us.
We will look at the impact of diet on brain health and explore with leading experts how "low fat" nutritional guidelines may have affected the wellbeing of America across generations, both generally, and from the perspective of brain health. Additionally, we’ll cut through the noise to hear from leading voices at the front lines of medicine about the role that gluten, a source of much confusion lately, plays in our health. We’re explore the gut-brain axis and "microbiome", an emerging new field of interest, which has stunning implications for our health. Lastly, we’ll cover our "always on" lifestyles and its effect on our brains.
Other topics covered:
- How to minimize dementia risk factors, starting today
- How you can control your gene expression, even if you have Alzheimer’s in your family
- The science behind why a common supermarket food may provide an alternate fuel source for ailing brain cells
- How to protect and grow new brain cells at any age, and optimize memory and cognition
- The newly discovered self cleaning mechanism in the brain and how to maximize it
- Board-certified neurologists who are taking drug-free integrative approaches to dementia patients, and seeing stunning results
- The future – What will brain disease look like 5, 10, 20 years from now? What are the most exciting developments underway today? Who is leading the charge?
BREAD HEAD will be a journey to the cutting edge of neuroscience.
“Let food be thy medicine.” – Hippocrates
Contrary to popular belief, dementia is not a normal part of aging. Also, it is not hereditary, although there are genetic risk factors, the influence of which can either be exacerbated or mitigated by lifestyle choices. Inflammation plays a role, and there is evidence pointing to an auto-immune aspect of the disease. Additionally, metabolic health is a chief concern for brain health as the brain at rest utilizes 20% of our energy needs.
Because changes in the brain begin decades before symptoms, the chance to really move the needle on this disease lies with making a big, empowering film to catalyze a movement around minimizing risk through diet and lifestyle, using the latest, safest, evidence-based science, aimed at a demographic not typically tuned in to dementia-related content. All movements begin with a good story, and this film will be that story. And as a millennial, I know that if there’s one thing my generation doesn’t like to do, it’s wait.
“New brain science has revealed remarkable ways in which our diet and genes interact to affect almost every aspect of our cognitive functions and our risk for future brain disease. Few people are better suited to chronicle these findings than Max Lugavere, one of Gen Y’s leading voices, and the dream team of scientists he has lined up. I don’t agree with all of Max’s views, but my conversations with him have always made me think twice about facts I took for granted. Controversial and deeply personal, this film aspires to do for brain health what An Inconvenient Truth did for climate science. The debate is timely and much needed.” - Murali Doraiswamy MD, Duke Institute for Brain Sciences
"I worked with Max on a series that we co-created, Acting Disruptive, which received a stunning 26 million views. Max has a captivating yet instantly relatable storytelling style and a very personal commitment to making this film. Combining Max's journey with fascinating science, this is a timely and important story for anyone with a brain." - Jane Rosenthal, Co-Founder, Tribeca Film Festival
"Max is a rare breed of young, passionate storytellers—dedicated to bridging the worlds of media and social good. This film crosses media & health, a combination I fully support. Max's passion for communicating science can really help move the needle on this pressing global issue, at a time when it matters most." - Marc Hodosh, Co-Creator, TEDMED
All of our rewards are meant to support our contributors' brain-healthy lifestyle!
Kickstarter seed funding is incredibly important because it keeps the project moving at an early stage where little other funding is available. We are then able to use the amount raised here to leverage other funding sources. Additionally, your support proves to studio execs that an audience for this film exists. But we know you're more than just an audience. You're now part of a community of stakeholders and partners that share in the BREAD HEAD movement. The sky is truly the limit for how much we can accomplish together if this campaign succeeds.
Please also note that up to 30% of the funds raised go for fees, outreach cost, reward costs, etc.
Tax-deductible rewards of over $500 are accepted. For details contact email@example.com.
A word about music: I can't wait to score my film with original music from some of my very talented friends. Because of my time spent making music, I personally know many incredible and internationally-recognized artists, so the music on this film will surely be noteworthy.
“What is any ocean, but a multitude of drops?” – David Mitchell, Cloud Atlas
Your contribution will help, however small. But if making a financial contribution isn’t an option for you, we understand. Getting the word out about this campaign by emailing it to everyone you know REALLY HELPS. Post the campaign to Facebook. Tweet it. Use the hashtag #breadhead so that we can get it trending.
Max Lugavere (Director, Producer) - Max Lugavere is a multi-hyphenate content creator, filmmaker and media personality. Featured recently on NBC Nightly News and in a widely-circulated Wall Street Journal article titled "Alzheimer's Prevention for 30-Somethings With No Symptoms", Max, 32, has quickly become a leading voice for brain health among millennials. He has given talks on the topic, most recently at the Evolution of Brain Health Summit in NYC, and Media Rise in Washington, DC. He has written about science, technology, and health innovation for The Daily Beast, Fast Company, Huffington Post, Psychology Today, and many more, and his work has been covered by USA Today, Details, Forbes, Variety, and RYOT, among others.
Max is one of GOOD Magazine’s 2014 GOOD 100, their annual list highlighting visionaries each of whom is tackling present-day problems and issues, offering up his or her own creative, tangible solutions to push our world forward.
Prior to BREAD HEAD, Max created and hosted AOL’s top viewed web series ever, Acting Disruptive, which he produced with Tribeca Digital Studios. Dubbed “two parts big ideas, one part late night talk show” by Forbes and “one of the best streaming shows of 2013” by Entertainment Weekly, the series earned upwards of 26 million views. Before that, Max was a prominent host and producer of Al Gore’s Emmy-winning Current TV during its most ambitious years, landing him a featured appearance in Gap’s “Icons” campaign worldwide.
Know Productions is a creative media firm with offices in New York and Tel Aviv, and has produced a variety of feature films, television shows, and commercials. Our projects have garnered critical acclaim, earning us three Emmy nominations and a Peabody award. Among our range of titles include 'To Die in Jerusalem' 2007, 'After the Storm' 2009, 'Numbered' 2012, 'Dancing in Jaffa' 2013 (Tribeca, Sundance selects), 'Web Junkie' 2013 (Sundance) and 'The Go Go Boys' 2014 (Cannes). Our latest film, 'Censored Voices' 2015, has premiered at the Sundance Film Festival and Berlinale Film Festival.
Risks and challenges
Making a documentary film is an inherently risky business but we are confident that we can meet any of the potential obstacles head on.
There is always the potential challenge that more funding will be needed to complete the film. This can happen for a variety of reasons, such as: editing takes longer than anticipated or unforseen events require more filming days. This would hold up our completion date but would not keep us from completing the project. No matter what, with the money we raise here we will have a strong rough-cut version to show investors and distributors which will help us secure any additional necessary funds.
We promise to keep our backers up to date on any new risks and challenges and to be straight-forward and transparent about our brilliant plans to tackle them!
DVDs will be available when ready for distribution and release in respective territory. But we promise to send to our backers first in any circumstances.
Also some fine print on the prizes. For our nutritionist award: one consultation + dietary suggestions upon scheduling separately within 4 months as of the end of the campaign. Traveling and accommodation not included in any awards.Learn about accountability on Kickstarter
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