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£3,481 pledged of £8,000 goal
backers
By Sportsbud Sweden AB
£3,481 pledged of £8,000 goal
backers

About

When you run, where do you put your key?

Do you squeeze it in the tiny “built in” pocket in your shorts? Tie it on your shoe lace or pant string? Do you simply grasp it in your hand? Or maybe your a risk taker and you hide it underneath your doormat?

How many times have you wished the annoying key jingling was not the soundtrack of your running? Or even worse, you completed your jog, felt energized and a minute later all good vibes have vanished because you have just realized you lost your house key!

Keybud Large - (patent pending) - All rewards are expected to be delivered before Christmas
Keybud Large - (patent pending) - All rewards are expected to be delivered before Christmas

Do you often lose your locker key when you are at the gym or in the swimming pool?

Do you keep your locker key loose in a pocket or on you wrist or ankle with a poorly designed strap? Often drop it when you are at the gym or leave it behind?

Keybud Small - (patent pending) - All rewards are expected to be delivered before Christmas
Keybud Small - (patent pending) - All rewards are expected to be delivered before Christmas

Keybud is an elegant silicone key holding bracelet that conceals your key when you are out and about. This accessory is not only stylish but serves a purpose. While there are many work arounds for storing keys, none of them offer a worry free experience. Keybud alleviates this running stressor and brings peace of mind to your jog or workout.

Keybud´s unique design allows for a safe and comfortable way to carry your key while on a run or any key holding occasion, so you will be able to stop worrying and engage in your workout and finally have peace of mind.

Key stays put in the "key-cap"
Key stays put in the "key-cap"

The key is easy to insert and is fully concealed when the bracelet is closed so no one needs to know your wrist band’s secret. The minimalistic design makes Keybud easy to wear when working out or from day to day. The silicone rubber is sweat proof, flexible, stretchy, and resistant to water.

Keybud Black Edition - All rewards are expected to be delivered before Christmas
Keybud Black Edition - All rewards are expected to be delivered before Christmas

Your funds will help us get Keybud into production. They will help pay for the tooling of our molds and casting of our product as well as incidentals such as packaging and shipping. By pledging 12 pounds you are pre-ordering a Keybud and helping make our product a reality.

With the 8,000 pounds we are creating 2 different keysize bracelets (small and large) in 2  colors ( Turquoise and red).  Please use the sizes below to determine the right size for your keybud. The bracelet fit is a one size only and works for all wrists. 

The picture below shows the sizes of keys that fits Keybud Small

The picture below shows the sizes of keys that fits Keybud Large

Design

It took us more than 7 months and a dozen prototypes to get the Keybuds just right. Check out some of the pictures below to see our progress:

Early sketches
Early sketches
Middle prototype was the first try
Middle prototype was the first try

Manufacturing

Axel visited our manufacturer in China just out of Shenzhen, where Keybud will be produced. We've spent the last year working hard finding factories, coordinating assembly of the final product, and working on establishing a relationship with the factory. Axel also made sure that the factory follows safe and fair labor conditions. We've finalized the product design and developed working prototypes, and during the first tooling we will personally fly to our factory and carefully oversee that the production is done correct.

Factory has documentation for following standards and certificates:

- ISO Environment Certificate 14001:2004 Standard

- ISO Quality Certificate 9001:2008 Standard

Material:

Slicone, FDA - Approved

Nickel free and stainless buckle lock

Here is our manufacturing time line:

- November 25 - Pre-production begins for Backers

- December 15 - Campaign wrap-up and Early Bird backer products ship

- January 10- Bulk product shipment, sorting, and fulfillment January 25 All backers will have received their reward

Axel in China visiting the factory. Check out some of the pictures below!

Great welcome at factory
Great welcome at factory
Axel testing the silicon which keybud will be made of
Axel testing the silicon which keybud will be made of
T-shirt or Chemise delivered as a part of the 100£ reward!
T-shirt or Chemise delivered as a part of the 100£ reward!

Shipping - Christmas 2013 ! 

We have partnered with DHL and we are confident that all backers will receive their awards no later than December 23d.

The Sportsbud Team

Axel and Max both attended Uppsala University just outside Stockholm. As students, they would stay up into the night bouncing around business ideas, discussing the impacts of innovation and annoying their fellow roommates. As the project developed David joined the team. David and Max got to know each other while they where doing their exchange semester at Bocconi University in Milan, Italy. 

Axel works with product development and manufacturing in China. Max is responsible for sales strategy and has an overall management role. David will help with the growth of the company by his sales experience and entrepreneurial mindset.

Sports and health is starting to evolve around digital and innovative solutions. We want to be a part of that through combining innovative design and solutions to the health and sport sector. Releasing out first project on Kickstarter will hopefully lead to a future where innovation and brilliance can take form.

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Follow us on Twitter!

We would like to give our special thanks to the industrial designers at HUE Studio and Oscar Söderberg for helping us with concept development and the great product design. Also big thanks to Ludwig Hallstensson and Sean Eriksson for making our movie presentation and product pictures.

Risks and challenges

One of the biggest challenges would be production delays. As we are going to be conducting mass production, there may be delays that cannot be foreseen, for example raw materials being delivered late or something going wrong with the actual machinery being used.

To prevent this we will personally go to the factory at regular increments, from when production starts and then throughout. Furthermore, we will also get some help from a legal adviser with setting up all necessary paperwork between us and the factory to prevent mistakes and misunderstandings.

We feel the most effective way to overcome potential problems is to be hands on, be involved with the decision making processes from start till the finish. Also, to build up a strong working relationship at all points of production is a necessity. Trust is incredibly important when dealing with manufacturing plants and we feel that building trust will help us to produce an outstanding product regardless of what happens.

We have produced a prototype with the factory that we are going to use for the manufacture of the product. This process taught us a lot about the processes and routines that are needed in mass production. It has also given us a great working relationship with the manufacture.

The most important point to take from the challenges or obstacles that we might face is, that we learn from them, to make sure they don't happen again.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About $7

    Think it´s a cool product and want to support us? We really appreciate it! You will get a special thank you letter updating you on the process of Keybud.

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  2. Select this reward

    Pledge £12 or more About $16

    KEYBUD SMALL. If you pledge £12, you will receive 1 Keybud SMALL as a thank you. This ingenious product can be used for locker keys, pad locks and small home keys. Colours available are either RED or TURQUOISE. UK shipping is included.

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    Pledge £12 or more About $16

    KEYBUD LARGE. If you pledge £12, you will receive 1 Keybud LARGE as a thank you. This ingenious product can be used for variety of keys. Wear it with pride! Colours available are either RED or TURQUOISE. UK shipping is included.

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    Pledge £16 or more About $21

    KEYBUD SMALL BLACK EDITION. If you pledge £16 you will not only feel part of an exciting innovative project but you will also be one of few owners of 1 Keybud SMALL BLACK Edition (limited quantity). UK shipping is included.

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    Pledge £16 or more About $21

    KEYBUD LARGE BLACK EDITION. If you pledge £16 you will not only feel part of an exciting innovative project but you will also be one of few owners of 1 Keybud LARGE BLACK Edition (limited quantity). UK shipping is included.

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  6. Select this reward

    Pledge £21 or more About $28

    KEYBUD SET. If you pledge £21 you will receive a bundle set which includes 1 Keybud SMALL and 1 Keybud LARGE. With this set you can keep track of all your keys while doing your everyday activities. Colours available are either RED or TURQUOISE. UK shipping is included.

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  7. Select this reward

    Pledge £30 or more About $39

    Keybud Black edition!

    If you pledge £30 you will not only feel part of an exciting innovative project but you will also be one of few owners of a special set of Keybud BLACK Edition (limited quantity). 1 Keybud SMALL and 1 Keybud LARGE in BLACK Colour! UK shipping is included.

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  8. Select this reward

    Pledge £100 or more About $132

    Think Keybud should be in another colour? Make your Keybud personal! You will recieve a set of 1 Keybud SMALL and 1 Keybud LARGE in the colours of your choice! You will also recieve a set of Keybud Small and Large in both Black, Turqouise and Red colour. Totally 8 Keybuds in different variations and colours! Last but not least you will recieve a sporty Sportsbud T-shirt or Chemise in sizes M/L by your choise. See picture in update no 3 or at the bottom of this page!

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    Pledge £1,000 or more About $1,316

    Be a part of the process! If you pledge £1000 you are really interested in the Keybud project. We there for want to invite you to our Headquarters in Stockholm and let you be a part of the Keybud brainstorming meeting and celebration dinner before we finalize the last changes. This is a chance for you to be a part of Keybud and share your ideas with us. Who know´s? Maybe we want you on the Sportsbud team! You will also recieve Keybud Small and Keybud Large in the colours of your choice, your initials and a speciall thank you picture of Keybud getting produced. Last but not least, you will be one of few owners of a special Keybud Black Edition (limited quantity). Transportation and living costs are not included.

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Funding period

- (45 days)