The Magical Moopaloop Tree with Graeme Base project video thumbnail
Replay with sound
Play with
sound
£3,741 pledged of £44,000 goal
backers
By Maurice Wheeler
£3,741 pledged of £44,000 goal
backers

About

The Magical Moopaloop Tree is a puzzle game brought to you by digital game fanatic Maurice Wheeler in collaboration with world-famous author/illustrator Graeme Base (Animalia). 

The family friendly app will see parents and children working together to grow a magical tree, nurturing the Moopaloops that live in it and trying to hatch all the breeds. Players don't necessarily need to be playing at the same time - they can play when and where it suits them. Support Base and Wheeler’s kickstarter campaign to bring this project to fruition.

Game Play

Hang charms on the tree to produce MoopaGoop.

The Magical Moopaloop Tree produces MoopaGoop as it grows; nectar for Moopaloops.  The speed with which the MoopaGoop drips from the tree can be increased by hanging magic charms on the tree.

Discover different combinations to unlock more MoopaGoop.

If you hang two charms next to each other on the tree they connect and their MoopaGoop producing power is increased. Different combinations of charms increase the rate in different ways; for example, connect three stars in a row and you have made the “Orion’s Belt” combo; eight boots around the cat is the “Puss-in-boots” combo. There are dozens of combos to discover through trial and error or sharing tips with friends.

The following images are from a game play prototype with some early version of the visuals. As the project gets up and running Graeme Base has agreed to lend his skills to making The Magical Moopaloop Tree magical indeed! (see the title logo to get a feeling for how his unique design sense is going to transform this into something really gorgeous.)

Feed the Moopaloops

The game starts with a solitary Moopaloop sitting in the tree. Scoop up some MoopaGoop from the mixing buckets with your MoopaScoop and feed her. Yum! When she has had enough she will lay an egg from which a new Moopaloop will hatch. It'll probably be just a normal Common Spotted Moopaloop but if you get the colour of the goop just right, who knows, you might manage to hatch a Striped Moopaloop or a Crested Moopaloop or, when you become a Master Moopaloop Maker, the Magnificent MegaMoopaloop! There are ten different Moopaloops to find, each one more fabulous than the last. We won’t tell you how to change the colour of the goop - everyone who has read one of Graeme’s books knows the answer is never just given to you, you need to work it out!  

MoopaPoop

Apart from eggs, the natural by-product of feeding Moopaloops MoopaGoop is, well… MoopaPoop. This is a good thing because the more they poop the more the tree is fertilised and the the bigger it will grow, giving you more space to hang the charms. Bigger trees also allow for bigger and more complicated combos. (If you want the “Baker’s Dozen” combo you are definitely going to need a bigger tree!) 

Cleaning the charms

Over time the charms will begin to get a bit tarnished - and a dull charm is not an good charm - so you will need to clean them. Each charm has a different way of being cleaned and comes with its own mini cleaning game. (More Graeme Base madness. d'oh!) We will share these mini games with you as the project rolls out.

Can you get them all?

The challenge is to try and see if you can hatch all ten species of Moopaloop, the last one being the Magnificent MegaMooploop. This achievement will be marked by a special reward which, we confess, is as yet undecided but which we promise will, with Graeme's input, be well worth the effort! And then once you have one Magnificent Mega Moopaloop, can you get two…

 

Kickstarter Rewards
Kickstarter Rewards

 

This game is built as an experience to be played by both parents and their children. Any player can log into the game at any time and check how it is going, try out new combinations, clean the charms or feed the Moopaloop. If you have 2 minutes while you’re waiting for the coffee to brew you can jump on and make sure things are working well. If you have an hour on the train you can equally find plenty to do and improve. If you are 5 or 75 there are plenty of ways to play and challenge yourself; trust us, if you want the hatch the Magnificent MegaMoopaloop it is going to need the whole family to bring their A game! 

We want this game to help bring families together and have left the gameplay open to enable you to play however you want: you might have your child in charge of charm cleaning and discovering new combos while you focus on feeding the Moopaloop or trying to get the colour of the goop right, or vica versa. 

We want you to play when you have time apart and also when you’re together - an ongoing project you work on together, building, nurturing and exploring. Up to 6 different players can log into the same tree (pardon the pun) so there's plenty of scope for the whole family to get involved. 

Our research shows that parents love playing video games with their kids and feel it brings them closer together. The problem is they don’t always have the time. The Magical Moopaloop Tree goes a long way towards solving this by allowing you to play games with your kids at any time even when you are at work and they are on the school bus. 

The game will be on all iOS and Android Platforms. We will be selling it for a one-off price of around $5. There will be no in-app purchases or other things you need to buy.  We believe once you've bought the game, completing it is down to your own hard work and skill not on how much you spend on in-game currency. 

 

Who's in the team?
Who's in the team?
Maurice Wheeler 

Maurice has been working on digital content for kids and families for over 19 years for big companies like Disney, BBC and Google and much much smaller companies too. 

His day job is as an Exec Producer of games, apps and web sites for kids and their families, creating the user experience and setting the overall objectives then project managing a team of developers and designers to actually make it. 

His job on this project is exactly the same, overseeing the production, making sure it sticks to the original concept, making sure Graeme's amazing designs and creativity shine through and making sure it gets made for the budget. 

He has made big sites such as kids.premierleague.com and smaller sites such as www.oddbods.com as well as game-based apps like Yowie World (Search Yowie World in your favourite app store) and video-based apps such Swipe TV (again please search for it).

Graeme Base

Graeme will be in charge of the final visualisation of the game (after all, the Moopaloop have been taken from his book 'Uno's Garden'!) For the last three decades Graeme has been working in the children's picture book world creating titles such as 'Animalia', 'The Eleventh Hour', 'The Waterhole', 'Uno's Garden' (go and check out those Moopaloops) and most recently 'Eye to Eye'. He's had a great time making these books but now he wants to do other stuff and this game is a great chance to explore other creative outlets.

Jop Wielens 

“Delivering beautiful stuff that works gives me a kick every time”, says Jop. He is our game designer, and a pretty good one that. Jop worked in London for five years, where he developed games, interactive sites and social media campaigns before returning to his home land of the Netherlands where he founded his own company. He is thoroughly creative and completely focused on developing innovative and experience-focused games. You can see some of his games here http://interactionfigure.nl/

Mark Avery 

Mark is our commercial guy. He has a successful history in starting up and establishing market leading companies with entertainment intellectual property including brands from Universal Studios, Warner Brothers, Hit Entertainment, Nickelodeon, Disney, BBC Worldwide, Cirque du Soleil, Feld Entertainment, Anschutz Entertainment Group and Yowie. Mark's companies have operated in 35 countries in 17 languages.

 

 

Questions and answers

Q. Why do you need crowd funding?

A. Making a world-class multi-player gaming app for the whole family doesn't come cheap. In realising Graeme's amazing vision we need to invest in technology, animation and design that does Graeme’s artwork justice and brings the game to life.

Q. What will the money be used for?

A. About one third of money raised will cover the cost of providing our supporters with their Kickstarter Rewards. Another third will be spent on developing the technical infrastructure. As we are creating a game for children to connect with their parents we need to make sure it is a very secure platform and the connection between parents and children cannot be breached. The final third goes on the animation and game build, bringing all the elements together to make the game.

Q. Am I pre-purchasing the app?

A. The first 100 supporters of the Kickstarter campaign will receive The Magical Moopaloop Tree as a free download when the app launches. For everyone else, the app will be priced at $5, and there will be a half price promotion for all supporters when the app launches.

Q. What happens if the goal isn't reached?

A. We are confident we will reach enough people who share our vision to achieve the goal within the timeframe of this campaign. If the goal is not achieved, no payments are taken from our backers who are otherwise billed on 24 July 2016.

Q. How soon do I get my reward?

A. As per Kickstarter terms and conditions, rewards are sent out at the end of the campaign only when the goal is acheived. In the event that the goal is not achieved then no payment will be taken from backers and no rewards will be sent out. We encourage all our backers to get their friends support to bring this project to life and make the rewards come true.

Risks and challenges

Q. How will you manage the delivery of all those Kickstarter Rewards?

A. We have deliberately not limited some of the smaller Kickstarter Rewards as we are able to deliver these on demand through our supply network. Should any items be in high demand we'll indicate on the Kickstarter Page if delivery will take longer than usual. Many of the larger rewards are limited in supply so we would encourage you to make your pledge and secure the reward you are after as soon as you can to avoid disappointment.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £2 or more About $2.85

    #1 - THANKS!

    A huge thank you and a call out on Graeme’s Facebook page along with a mention on the PlayMoopaloop.com web site.

    AUD = $4*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £5 or more About $7

    #2 - Digital Beauty

    A big bundle of cool Graeme base images, wall papers, photos and much much more

    Along with all previous awards

    AUD = $10*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £10 or more About $14

    #3 - Stickers

    5 exclusive Moopaloop stickers, featuring the tree, the Moopascoop and the Moopaloop themselves!

    Along with the previous awards

    AUD=$20*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £25 or more About $36

    #4 Post card pack

    Limited edition pack of 10 postcards with Graeme Base artwork on.

    Access to the Beta programme where you will get first access to the game in Beta where you can feedback and input into the games design and functionality.

    POSTAGE IS FREE FOR EVERYONE!

    Along with rewards #1&2
    AUD = $50*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £50 or more About $71

    #5 Limiter Edition Poster

    A limited edition, 11” by 17” piece of artwork printed on poster paper. This poster will only be available as part of this Kickstarter campaign.

    Along with #1 to 3

    POSTAGE IS FREE FOR EVERYONE!

    AUD = $100*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 7 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £110 or more About $157

    #6 Colouring in book

    This is a super special limited edition Colouring in book, featuring artwork from Uno's Garden. This book cannot be bought anywhere else and is only available as part of this Kickstarter campaign. Printed to the highest quality, it is a true collectors must have for anyone who enjoys colouring in.

    POSTAGE IS FREE FOR EVERYONE!

    Including rewards #1 to #3

    AUD = $220*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £125 or more About $178

    #7 Limited edition print

    Graeme will create, number and sign a very limited edition Moopaloop print. Printed on archive paper and 17” by 11”.

    POSTAGE IS FREE FOR EVERYONE!

    Including rewards #1 to #3

    AUD = $250*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £150 or more About $214

    #8 Poem written on postcard

    Tell us a bit about yourself and Graeme will compose and hand write a poem all about you. It will be on the back on one of the limited edition postcards and will also be adorned with a quick Graeme Base doodle!

    POSTAGE IS FREE FOR EVERYONE!

    Including rewards #1 to #3

    AUD = $300*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £200 or more About $285

    #9 Any book and personalised message

    Get any of Graeme’s books along with a personal message and doodle inside the front cover.

    POSTAGE IS FREE FOR EVERYONE!

    Including Rewards #1 to #3

    AUD = $400*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Reward no longer available

    Pledge £300 or more About $428

    #10 Mega Moopaloop bundle

    Get everything, yep everything! The thanks, the digital assets, the stickers, the early beta access, the postcards, the poster, the colouring in book, the poem on a post card, the limited edition print, the personalised books, the lot. WOW!

    POSTAGE IS FREE FOR EVERYONE!

    AUD = $600*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge £650 or more About $927

    #11 My own Moopaloop

    One of the Moopaloops will be created especially for you, you can guide Graeme on what you want it to look like and what you want it to be called. This will be a truly personalised piece of art that you work with Graeme to create. We will also send you a signed print of your Moopaloop.

    Along with this you also get ALL previous rewards, so yep, the thanks, the digital assets, the stickers, the early beta access, the postcards, the poster, the colouring in book, the poem on a post card, the limited edition print, the personalised book, the lot. WOW!

    POSTAGE IS FREE FOR EVERYONE!

    AUD = $1,300*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge £3,250 or more About $4,634

    #12 Get a book reading from Graeme

    Fancy having a chat with Graeme Base,

    Along with this you also get ALL previous rewards, so yep, the thanks, the digital assets, the copy of the game, the early beta access, the postcards, the posters, the colouring in books, the poem on a post card, the limited edition print, the Instagram follow, the personalised books, The personal Moopaloop, the lot. WOW!

    POSTAGE IS FREE FOR EVERYONE!

    AUD = $6,900*

    *Estimated, based on exchange rate at time of launch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (35 days)