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About this project

 

 

 

• Why is BRID such a powerful purifier?

BRID uses exclusive patented, proven and certified technology to get rid of: POLLUTANTS, CARBON MONOXIDE, NOx, ODORS, BACTERIA, MOLD SPORES and much more, transforming them into harmless substances. Ref. BRID’s exclusive patents: WO20006061367, WO2207088151, WO2012085950, FI.C0163.12.IT.1

• How does BRID work?

BRID’s high tech Nano Ceramic Honeycomb Filter uses Titanium Dioxide (TiO2), which has been modified in order to work with LED visible light. TiO2, through a well known and scientifically documented process, purifies the air, and that’s where BRID really excels compared to others, as it's the only purifier using this technological breakthrough. BRID's nano ceramic core would even work if exposed to sunlight. BRID is also the only purifier using ceramic filters where TiO2 is "Baked" into the filter, so nano particles never escape into the environment. None of the other filters can guarantee this, as they simply treat their filter without guarantees that these nano particles will not escape right form the start. The baking process also guarantees the virtually unlimited life of BRID's ceramic honeycomb. All the other PCO purifiers have to necessarily replace their filters from time to time, just like inkjet printers, running up ownership costs.

 

• BRID uses exclusive and unique patented nano technology, what are the differences compared to other purifiers?

BRID is the result of over 13 years of development. BRID is the only commercial purifier that uses a NanoCeramic Core Filter and LED visible light (Good), while others mainly use the same outdated PCO Technology with UV light (Bad) and they necessarily produce toxic ozone in various quantities.

• BRID, unlike other purifiers does not need to replace the filters, why?

Our patented Nano Ceramic Filter only need rinsing with water, other purifiers need very expensive regular replacement filters.

• BRID, is cheaper than other nano technology purifiers, why?

BRID is being sold directly, without intermediates and uses the patented technology exclusively and is being offered to the consumer market for the very first time. Since the Nano Ceramic Filters do not need to be replaced, BRID drastically reduces costs to consumers overtime.

• BRID DOES NOT produce OZONE, how? 

BRID uses an exclusive patented process that reacts to LED visible light and modified TiO2 in order to clean the air. BRID's technology DOES NOT produce ozone, which is the byproduct of virtually every Photocatalytic purifier that uses UV lights, which produces ozone.

BRID's Modified TiO2 ceramic honeycomb + LED Visible Light = No Ozone VS existing PCO Technology + UV Light = Ozone byproduct

.

 

BRID's Core Element: Nano Ceramic Filter

The unique and ingeniously designed honeycomb structure, covered by 4 patents and its porous ceramic surface, treated with our modified TiO2 (Titanium Dioxide), is obtained through a meticulously calibrated heat treatment and then "doped" with a gas (Patent pending process).

LED Board

84 high quality cool white LEDs, arranged in 6 rows, light each ceramic filter from the top and bottom, starting the Clean Photocatalysis reaction WITHOUT generating any ozone. LED lights have a guaranteed life of several years, longer than traditional UV lights. BRID's innovative modular Italian design allows for single elements to be replaced without any needing any technical knowledge. We designed BRID thinking about end users.

The Fan

A super silent, 42 Db, white noise and low consumption fan (air flow of 7.600 Ft³ - 215 m³/h) pulls in the polluted air at 360˚. Quiet library -> 40 Db Normal Conversation -> 60 Db Vacuum Cleaner -> 74 Db

NWF Filter

A NWF (Non woven Fabric) filter at the bottom of the base blocks large particles like pollen, dander and dust. The prototype uses an inexpensive pre-filter, but the final production version will be equipped with a washable pre-filter, just like the nano ceramic filter, therefore you will not need to purchase additional consumables.

Works Worldwide (110 / 220 volts)

BRID's power supply works worldwide (110 / 220 v.) and an accessory will allow you to use it even in your car (24 v.), making it a the perfect companion for commuting in heavy traffic / pollution cities.

 

 

 

 

 

                                                                                                                  

Car Friendly

If you are a daily commuter and if you are forced to long frequent rides with your car, you know the struggle: exposure to toxic air is often far higher inside our car rather than outside. BRID is available with a super handy car adaptor and it can solve this dangerous issue in a matter of minutes: just plug it in and enjoy your ride.

Americans spend almost 300 hours driving each year
Americans spend almost 300 hours driving each year

 

Whether you want it to merge with the rest of the room or make it the centerpiece, BRID's clean lines allow it to fit in with any interior design.

Its sleek design and unique compact size makes it easy to place in your home, making it as much a part of your interior design as you like, knowing that it is always working to keep you and your loved ones air clean.

Pure metal, Clear white, Deep blue

The refined aircraft grade aluminum body with a sleek matte finish makes BRID the perfect accessory for any room in your house. Choose from the more modern pure metal version or add a touch of sophistication with the real oak base. Whatever your style is, there is a BRID to match it.

 

 

 

BRID's main component
BRID's main component

The unique modular configuration lets BRID adapt to your needs and by simply adding a second power filter module (BRID XL) or a third power filter module (BRID XXL), it can speed up the cleaning process or deal with larger environments. Its ground breaking technology makes BRID the best solution when it comes to eliminating indoor pollution.

Once BRID has cleaned the entire room, it automatically adjusts to maintain the air pure and fresh and intervenes when the environment is once more altered by external causes.

Less Waste & Future Upgrades

BRID's distinctive configuration allows future upgrades to be easily implementable and inexpensive, creating less waste. We expect that BRID will benefit from technological developments that will occur in the near future and we don't want you to throw away perfectly functioning components to upgrade one single sensor. Using this approach, we placed the hardware in the base making it is less likely to become outdated. The base is the only module you'll have to replace when future versions of BRID are available.

  

 

  

 

The working heart of the C.PC. (Clean Photocatalysis) technology is the revolutionary honeycomb-shaped ceramic filter. This first generation Nanotechnology engineered ceramic filter is made of porous ceramic surface meticulously designed utilizing the latest technologies to create a designed nano structured filter, making it not only effective but extremely durable and 100% safe as treated nano titanium particles are fixed in its structure. 



The final product is the result of years of research and experimentation. It is the first time a ceramic structure has been treated specifically with our modified TiO2  (Titanium Dioxide) particles, it can to be used in an extremely safe manner on an active surface of over  5.4 ft² / 0.5 m².

Easy maintenance, no need to replace messy filters

To make the ceramic filter good as new, just rinse it under tap water, let it dry and put it back in. There’s never been such a complete and user friendly air-purifier.

 

So, what's photocatalysis?

Photocatalysis is a reaction which uses light to increase the rate of a chemical reaction.

BRID's active ceramic element, which is permanently bound with our modified nano Titanium Dioxide (TiO2), absorbs radiation from our precisely calibrated LED board, producing free radicals. They then attack pollutant molecules, breaking apart their chemical bonds and turning them into harmless substances.

 

BRID was developed in conjunction with CE.RI.COL (Colorobbia Consulting research Center), a research lab specialized in innovative environmental research, a spin off of Colorobbia, a worldwide leader in the ceramic business. Prof. Giovanni Baldi holds over 25 Patents, and many of them are related to NanoTechnology

the brain behind BRID and owner of over 25 Patents
the brain behind BRID and owner of over 25 Patents

Tests have shown when used indoors, in typical conditions of indoor air contamination, over 90% of the VOCs (volatile organic compounds), outdoor pollution, odors and bacteria that are commonly found in homes and offices are all removed. This breakthrough is just one of the amazing characteristics of BRID, the other is directly connected to patented technology making it the first REALLY OZONE FREE photocatalytic air-purifier on the market. Other's claim the same, but do in fact produce trace amounts of ozone.

Technologies compared: BRID vs conventional consumer Air Purifiers

 

 

Many may have heard about Ozone in reference to other environmental issues, but did you know it often is created by products that work to “clean” too? Part of the fundamental philosophy behind BRID was to create an air purifier that did only that, never contributing to making the air more polluted.

“Ozone is a molecule composed of three atoms of oxygen. (...) When inhaled, ozone can damage the lungs. Relatively low amounts can cause chest pain, coughing, shortness of breath and throat irritation. Ozone may also worsen chronic respiratory diseases such as asthma and compromise the ability of the body to fight respiratory infections. People vary widely in their susceptibility to ozone. Healthy people, as well as those with respiratory difficulty, can experience breathing problems when exposed to ozone.”

Source: EPA United States Environmental Protection Agency 

 

 

 

  

 

01— Blending In 

Place BRID wherever you like. With its sleek design it blends in perfectly no matter where you put it. Plug it in and begin to enjoy its patented Clean Photocatalysis technology purifying the air.

02— Pulling In

The air’s journey begins as BRID’s silent fan channels the air through its first phase: an NWF (non-woven fabric) filter. This filter begins the purification process by blocking the larger particles such as pollen, dander and dust. Now half of the air is refreshingly clean.

03— Pushing Through

Now the air passes through its second filter and our Clean Photocatalysis technology is implemented. The ceramic filter is activated by 84 visible LED lights.

04— Breaking Down 

Our modified Titanium Dioxide (TiO2), presented in our ceramic filter, absorbs radiation from our precisely calibrated LED board, producing free radicals. They then attack pollutant molecules, breaking apart their chemical bonds and turning them into harmless substances.

05— That's it

BRID is now taking care of your environment. In a matter of minutes, the air in your room will be cleaner and free of bacteria and nasty odors.

06— Need more?

Have a bigger room? Add more power filter modules with ease and begin to notice the difference fresh air can make. Need to clean your filter? It’s easier than you think, with no tools required for adding or removing ceramic filters. Simply pass your filters under running water.

 

 

NOx reduction Certification

BRID was tested and certified by our exclusive partner CE.RI.COL (Colorobbia Consulting research Center), member of Colorobbia Group in Florence, Italy.

Ce.Ri.Col (Colorobbia Consulting research Center) plays a major role in the continuous research of the synthesis of nanoparticles, which has been a part of the world of ceramics for over a century, but has also always conducted research and analysis of chemicals, outdoors.

The test was carried out by placing BRID, BRID XL and BRID XXL in a (35 ft³ / 1 m³) computer monitored test box and polluting the air inside with a controlled amount of Pollutants (NOx) at a 100 ppb concentration, above the legal limit

The measurement was taken using chemiluminescence technology with the Thermo Model 42i, at a sampling interval of 10 s for 90 minutes. The graph above shows the rate at which the pollution was reduced for all three configurations of the product.

Carbon Monoxide reduction Certification

BRID's effect on Carbon Monoxide was tested and evaluated by the independent lab Micro-B srl.

A BRID XXL with three power modules was placed in a 17 ft³ / 0.5 m³ test box that was filled with Carbon Monoxide using a gasoline-powered automobile. Our laboratory used a Carbon Monoxide measurement device with a 1ppm resolution, collecting data every 10 minutes for the first 4 hours, and every 20 minutes for the remaining 11 hours.

The concentration of Carbon Monoxide decreased at an exponential rate reducing it by half in approximately 3 hours, showing that a continued use of BRID does indeed lessen the threat of Carbon Monoxide gas in indoor environments, adding precious minutes in case of emergencies.

 

Carbon Monoxide - The Silent Killer

Carbon monoxide gas is known as the "silent killer" for a very good reason: you can't see it or smell it, and being exposed to it may lead to very serious consequences such as loss of consciousness, seizures and death. Carbon monoxide poisoning can occur accidentally and it can be the consequence of a poorly maintained or badly repaired appliance, or blocked chimneys and vents. Each year, more than 20,000 Americans visit the emergency room because of unintentional Carbon Monoxide poisoning and more than 400 die.

Pre-filter

We use a G4 non-woven fabric pre-filter that blocks pollen, dust, dander and particulate matter as small as 0.5 µm. This filter should be a washable filter in the final version, making it totally inexpensive.

 

Find out what easily-adaptable BRID setup works best for your space. Cleaner and healthier air is only a few clicks away.
Pick the version you want, no matter how big or small the room isAll three versions (BRID, BRID XL, BRID XXL) will eventually give you the same results, some configurations with more power filter modules will simply do it faster, but this doesn't mean more modules are necessary to have truly clean air.

 

 

The latest scientific research has shown that overly sterile environments can actually be harmful for your immune system. Not all microbes are bad, having some in our environment is beneficial and crucial for our bodies overall function. BRID simply targets all bacteria, without toughening the strongest ones, which is what usually occurs. By lowering the level of harmful impurities you, your loved ones and those around you are guaranteed a clean and healthy environment that won't weaken your immune system. 

 

BRID can adapt to different environments thanks to its modular configuration that guarantees extra cleaning power where you need it. This allows it to fit perfectly in many situations, whether it’s in your home, office, or other public areas. Not to mention its clean and minimal lines that will blend in perfectly in any room or space.

 

 

In Auto mode BRID takes action only when it’s needed and how it’s needed. 

The Night Mode lets BRID continue to work quietly in the background, making it ideal for sleeping. Take advantage of this mode when you want to dim down the lights while still keeping the air you breath clean and refreshing.

For an extra power, you can set BRID on Boost Mode and speed up the fan. This will be useful on those occasions when the environment is deeply altered by external causes or you just need to accelerate the cleaning process.

By putting two BRID units in the same room, the reduction of indoor pollution happens at an exponential rate. 

Data refer to NOx reduction
Data refer to NOx reduction

Two BRID XXL, in a 4,000 ft3 / 120 m3 room, can clean 90% of the air in three hours and a half, compared to the thirty-two hours needed for one BRID XXL.

Stay connected and know exactly what’s going on with your air. BRID’s app offers a variety of easy to understand statistics and information keeping you informed about your air.

Wifi Connection:  BRID and your smartphone stay connected via wi-fi.

Statistics & Air Quality Monitor:  Get regular up to the minute information regarding the air you breath.

Filter:  Receive regular alerts for ceramic filter cleaning and NWF filter replacements. 

Night / Boost mode:  Enable the mode you prefer with one tap.

 

 

 

•We have in the pipeline two other spectacular versions of Brid. If we reach our first stretch goal, we will unlock All White Brid and All Blue Brid. 

•If we reach our second Stretch Goal we will make available the additional Smart Module. This new module will specifically monitor the concentration of Carbon Monoxide in your air. Not only you will be able to keep an eye on it through our free app, but BRID will warn you with sounds and lights if the concentration exceeds a dangerous limit.The Smart Module will be available in pure metal, clear white and deep blue. 

 

 

 

 

BRID is the direct result of an incredible synergy between scientists, engineers and designers who have worked together diligently over the last two years, designing, tweaking and creating numerous prototypes. Colorobbia Srl. has made their incomparable know-how about photocatalysis and studies on clean air available for the project, while the Atellani team took this information and synthesized it with the absolute latest in technology, putting it all together to create the most simple and intuitive product possible. 

 

  

  

 

 

  

 

Atellani is a team of designers with the aim of empowering ideas and bringing them to life. We research and endorse the most innovative initiatives around the globe, no matter how small or big. We are fueled by Creativity and Innovative ground breaking technology. All of our projects are designed to bring you new experiences.

Colorobbia Consulting Ce.Ri.Col. Colorobbia Research Centre is a corporation of Gruppo Colorobbia, and specialized in research and development of new innovative materials. 

The Ce.Ri.Col. Research Centre can avail itself of an extensive portfolio of technologically advanced instruments for material analysis, production and technical assistance facilities. Since 1999 it has been dedicating to the business diversification on two main lines of research: synthesis, scaling-up and industrialization of nanomaterial glass-ceramic materials and their applications

Ce.Ri.Col. took part in the VI and VII framework programme of the European Community and now is involved in Horizon 2020. Over the years it has coordinated several national and regional projects in fields of its competence and namely: Nanomedicine, Coating, Encapsulation, Glass, Ceramics, etc. It was and is still involved in “Marie Curie ITN People” educational projects and received researchers from all over the world.

Ecocity's main goal is to develop innovative environmental projects and products in partnership with Colorobbia Consulting.

 

 

 

 

Risks and challenges

Here at Atellani, we’ve done our best to understand, test, troubleshoot and resolve any potential issues that may come up. Obviously, when creating an innovative product with many different components, coordinating with different suppliers can be tricky. We’ve made sure, repeatedly, there will be no problem with the quantity and coordination when the time comes to begin production.

Each air purifier will be assembled and tested to ensure that it is fully functioning. We’ve tested and timed the assembly process and have a clear vision of how long it takes from when the various components reach us and the final product reaches your door.

If at any point during the production and assembly process there is a hiccup, we will be the first to communicate and be upfront about how we intend resolve the issue. Though we do not predict there to be any large issues of concern, customer service and communication has always been of great importance to us, and we will make sure that we do what is in the best interest of our donors/investors.

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