Almost 80% goal reached and... Aequa's philosophy
we’re so glad and excited about this adventure and thanks to You and Your support, we’re close to reaching the 80% of our goal!
We strongly believe that being honest, passionate, authentic is the right path to follow: if you're just like us, feel free to share the AEQUA project with others out there who might be interested.
The goal of the campaign is to support Italian craftsmen as well as supporting certified Italian leather factories while at the same time avoiding useless overheads and having consumers pay astronomical advertisement costs as most upscale brands do.
Our factory in Italy supplies most of the expensive brands, so Aequa's leather uses the same, identical leather as bags that cost up to several thousands of dollars. Aequa is also manufactured in Milan, Italy, not in some obscure country with cheap labour and no regulations or oversight. That is what a lot of fashion brands do today and some of them, as a result, cannot even use "Made in Italy" anymore.
Most luxury brands today overcharge consumers and mass produce in third World Countries. The numbers say that you cannot call exclusive what is produced in 100s of thousands of items a year, while costing a fortune. Aequa is truly exclusive, both in numbers and in terms of being able to make it truly yours, while at the same time costing what a bag should cost, especially considering that the entire manufacturing process is fair to all involved.
Think about it, it's not a trivial concept.
Reaching as many people as possible while the campaign is live is essential for us and You, the backers, are the key to make this happen!
Take a look at our Instagram page and follow us to be always updated: https://www.instagram.com/aequabag/
We also want to share with you this great piece about AEQUA: http://www.themanual.com/fashion/aequa-customizable-leather-bag-launches-on-kickstarter/
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Believing in this strong community also means to highlight other cool projects that we really like! Take a look at Boston & Stewill
Swiss Made automatic watch from the British brand Boston & Stewill. Designed by two friends desperate to encapsulate the heritage of British watchmaking. Starting from just £325, possibly the most affordable Swiss auto on the market.
Read more and back them here: http://kck.st/2ks7Zpv
and The Floafers
Ditch your preconceived notions about foam shoes, Floafers were created for the fashion savvy! Floafers are are made of environmentally friendly closed cell EVA foam, which is light weight, water proof and anti-microbial while the soles are made of a scuff proof and slip resistant TPC rubber; especially perfect for boats or any kind of wet surface.
They are this summers newest shoe! Have fun in style as they are perfect for any occasion whether it be floating the river with friends or getting off the boat and heading to brunch!
Their campaign has been fully funded as of yesterday! Check out their campaign HERE
The AEQUA Team