Project image
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£253
pledged of 5.000 £pledged of 5.000 £ goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, September 3 2015 4:00 PM UTC +00:00
£253
pledged of 5.000 £pledged of 5.000 £ goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, September 3 2015 4:00 PM UTC +00:00

About

You know when your day is over and you haven’t accomplished anything?
When you feel dead tired but you have little to show for it?

You were just about to finish that piece of work, when someone texted you, and then an email came in, and then you got lost in Google. And to make matters worse, last night you stayed up browsing waaaay past your bed time. No energy left here.
Having loads to do and no time to get it done sucks. But what if you could be more productive AND more relaxed, all just by taking a break from the constant input of your phone?

The Mindful Dock reminds you to take some time off the distractions of your smartphone and bring your concentration back to the present, so you can make progress on that task you've been postponing for days, or just enjoy watching that film with your significant other (before they decide to dump you). Just slide your smartphone in to get a break from notifications and enjoy a boost in productivity or a moment of calm.

And being a dock, it also charges your phone. It's win-win-win-win.

With the Mindful Dock, you can:

  • Get one extra day a week.
    What if you could get 8 days a week?
    We spend 23 hours every week using our smartphones: almost a full day.
    What would you do with an extra Monday? Or Saturday, you choose.
    Every time you are checking your phone you are borrowing time from your other activities. Just by taking a break, you could get more stuff done, spend more time with friends, work on your hobbies, or just sleep a little longer…for as long as a whole day!
  • Enjoy improved concentration and better creativity.
    What if you could not only have more time, but use your time better?
    Being under your smartphone's constant stimulus is linked to shorter attention span and lower creativity. By minimising interruptions, you are training yourself to be more focused and more creative.
    Now you not only have an extra day, you can also make the most of it.
  • Make yourself your number one priority.
    Every time you pick up the phone, check whatsapp, reply to an email and send an attachment, you are working for someone else on their own terms, and postponing your own to-do list, goals, and dreams.
    Just by taking a break from that constant availability, you can put yourself first and go back to that goal you’ve been snoozing forever.
  • Work hard, sleep hard.
    It’s not just the blue light. The overstimulation that we’re subject to all day makes it difficult to wind down at night and truly rest while we’re asleep. On top of that, the blue light emitted by your beautiful retina display disrupts your sleep cycles by lowering the secretion of melatonin, a hormone naturally released by the body to regulate your circadian rhythm. If you’re not resting while you’re sleeping, you’re basically wasting time. Keep the Mindful Dock next to your bed to remind you to stop all that mindless browsing.
    Give yourself time to unwind, and you will be able to sleep hard, and work even harder.
  • Have a charged phone when you need it.
    You won’t be the only one to feel recharged. Every time you take a break from “total availability” mode, you are also letting your iPhone charge up in the dock.
    This means that next time YOU need to use your iPhone to check maps, send a text or ApplePay your lunch, it will be ready.

How much is one extra day of your time worth?

The average wage is over £13 ($21) in the UK and $25 in the US. If you’re not taking a break from your phone, you’re losing an extra $200 a week in increased productivity and extra free time!
It’s like the Mindful Dock will pay for itself in the first five hours of usage.

Only the best materials, inspired by nature.

The cherry and maple finish are a soothing change from the cold metal and glass of your phone, reminding you to take a breath and focus on that one important task, or just enjoy the moment.
The Mindful Dock was created to be a calming presence that doesn’t go unnoticed, so you won't forget to take a break, and it'll remind others how much your time is worth.

Maple creates beautiful patterns with its different hues of white, ranging from clear to reddish and even golden.
Dark cherry is an extremely durable timber, that offers captivating patterns in different shades of dark brown.
MFi components: the mindful dock uses MFi connectors only, making it fully compatible with iPhone 6.

Limited availability.

Hand-crafted from a solid block of wood, each unit is skilfully made by master carpenters in a small wood shop in England. To stay true to the artisanal nature of the Mindful Dock, we decided to make the current design and finishes exclusive to Kickstarter, and cap production to 600 units, with the first 120 being offered at a 25% discounted early-bird price.
We have NO IDEA how fast these are going to go, but once they're gone, that's it.
It’s first come, first served, so if you want to get one for the bedroom and one office, make sure you do it now.

Rewards.

Compatibility.

Timeline.

.

Risks and challenges

Having worked closely with our manufacturers in the development and prototyping phase, the final production of the Mindful Dock is ready to start shortly after the end of the campaign. The skilled artisans who made the prototypes you see in the pictures and video, are the same who will craft every single Kickstarter dock.
The delivery date showed in each pledge description accounts for production time, funds clearance from Kickstarter (up to 4 weeks after the campaign ends), the necessary arrangement with our supply chain, and logistics.
Although manufacturers, suppliers and logistics are ready and lined up, delays might happen along our production, due to the initial uncertainty of the volume of the Kickstarter orders. In order to minimise this risk, we have set rewards so that we can spread production across different subsequent batches.
Thanks to the advanced stage the project is currently at, and a rigorous prototyping and preparation process, we feel that all possible risks have been considered and minimised: now all we need is your help to reach the minimum quantities necessary to be able to bring some balance and focus to your life. Thank you!

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Support

  1. Select this reward

    Pledge £35 or more About $46

    *Early Woodpecker*

    Mindful Dock - Maple

    That was fast!
    Get one MindfulDock handcrafted from a unique block of high-quality maple.
    Made in the UK.

    £35 = $54 = €50 approx. exch. rate

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 4 backers
    £
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  2. Select this reward

    Pledge £49 or more About $64

    Mindful Dock - Maple

    One MindfulDock handcrafted from a unique block of high-quality maple.
    Made in the UK.

    £49 = $76 = €70 approx. exch. rate

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  3. Select this reward

    Pledge £59 or more About $77

    Mindful Dock - Cherry

    One MindfulDock handcrafted from a unique block of high-quality North American cherry.
    Made in the UK.

    £65 = $92 = €84 approx. exch. rate

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
    £
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  4. Select this reward

    Pledge £89 or more About $116

    Double dock

    Two MindfulDock, one Maple, one Cherry.
    Ideal for your home office and to share with a special person.
    Made in the UK.

    £89 = $139 = €127 approx. exch. rate

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    £
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  5. Select this reward

    Pledge £129 or more About $168

    Triple dock

    Three MindfulDock, in Maple.
    Add £15 to receive them in Cherry.

    Ideal for the creative office and to share with friends.
    Made in the UK.

    £129 = $200 = €185 approx. exch. rate

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    £
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Funding period

- (22 days)