What's this all about?
It began simply with 100 stickers. In the past decade over a half million stickers have traveled around our globe. From coast to coast, and around the world. You Are Beautiful has evolved into block long murals, public installations, and exhibitions at cultural institutions involving thousands of artists.
You Are Beautiful has grown much larger than any one person. Matthew Hoffman, who originally initiated the project, considers himself the custodian, keeping the lights on and the floor clean. He points to the incredible global community that has championed and embraced this message.
No really, what is this all about?
A simple and bold message meant to improve lives on a personal level.
You Are Beautiful.
That's it. Plain and simple.
What's this Kickstarter for?
This Kickstarter is to help us create a book that will document the journey over the last 10 years. It's going to be packed full of images and stories, and you'll learn first hand what goes into a project of this magnitude. Likely, if you've collaborated on the project, you'll find yourself within the pages.
You're not just supporting a book, you're backing this message. If you've been looking for a way to plug in, and support the project - here's your chance!
We hope to surpass what we need for the book, so we can remind even more people of their beauty. All funds that exceed the book printing and shipping costs will be directly put back into spreading You Are Beautiful.
The more you give, the more we can share this message.
How about the rewards, any good stuff?
Many of the hand made rewards are exclusively available through this Kickstarter. It's a great way to support this project, and get some incredible art.
Not only will you be the first to get your hands on the book, all copies purchased here will be signed, along with a hand written note from Matthew Hoffman.
Stickers - See this as a way to order your stickers. You'll get more through this Kickstarter than you would elsewhere, and sticker-only orders ship in February.
Does this book mark the end of the project?
Absolutely not. We're just getting started! 2013 is the year we are reenergizing and reinvigorating this message and this project.
We're putting on a massive exhibition As You Are : A Decade of You Are Beautiful opening Thursday, February 7, 2013 at the Green Exchange in Chicago. Check out our Facebook Event page for more details. Hope to see you there.
How do I get involved?
This project is designed for you. The message is open to everyone. It's a way to make a difference, and have fun in the process. Get some stickers, and get out of your comfort zone. Give back, and leave a smile on someone else's face. Share this message with your world.
Each of the top tier pledges are unique hand cut pieces from remnants of the State Street Mural that ran along Block 37 in downtown Chicago from 2005-2008. Please go here for more history on this iconic collaborative mural.
Risks and challenges
Going through the archives, and pulling from thousands of images from the last 10 years will be a feat. But we're up for it, and feel this is necessary to share with you. We're partnering with the incredible team at Firebelly Design in Chicago to tackle this exciting project.
We have a lot of experience with all the other rewards. What gets produced from this Kickstarter will likely surpass our high standards, since it will be a sincere thanks for your support.
Thank you for believing in this project, and this message.
You are beautiful.Learn about accountability on Kickstarter
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