Head on over to our Facebook Page to find out what we're doing for fans with A YEAR SUPPLY OF TASTYKAKE treats here in the FINAL HOURS. Help us get our movie funded!
This film does NOT currently exist and will not be finalized without the project funding! Thank you for your generous support.
NEW T-SHIRT AVAILABLE
Support the film at any reward level that includes a t-shirt and you can choose this awesome shirt. But hurry, only a few days left.
THE FILM'S JOURNEY
The Ultimate Fan Competition
Which team is the most pumped about their store? Which team can move the needle?
When you back the project at the $50 or $100 level you have the option of selecting the Team Sheetz reward or the Team Wawa reward. We will add up these rewards throughout the campaign to see which team is making better progress. Once the campaign is complete, we will compile a final count from all the reward levels. By the end, we will know which store's fans have raised more support for the film and reign supreme.
Don't let your team down. Share this Kickstarter link with your friends and family and on your social media platforms to get the word out. Talk about the movie while ordering your hoagie. Support your team. They need you.
America's Greatest Rivalry
Most gas stations are gross, dirty, and no place to get excited about. However, Sheetz and Wawa, two PA-based convenience stores, have gained a massive following along the east coast and across the country because of their over-the-top service, yummy food, impeccable cleanliness and unique personalities.
To some, the roadside gas station, or convenience store, is a necessary evil as part of an otherwise enjoyable road trip. But for people in Pennsylvania, a convenience store is more than a stop, it’s a way of life.
Sheetz started in Western Pennsylvania, Wawa on the eastern side of the state. Decades later, each has grown to be a full service, one-stop shop. But when two giants exist so close to each other, it naturally breeds...you guessed it, rivalry.
The friendly rivalry between Sheetz and Wawa lovers has seeped deep into the culture of Pennsylvania. Team Sheetz or Team Wawa? It’s the kind of thing you ask on the first date. Parents hope to pass their own affiliation down to their children. But if you ask the people in the area, you can’t have it both ways.
Why is it that people all over the country know and love two simple Pennsylvania-based convenience stores? And why does this rivalry impact the entire convenience store industry? In Sheetz Vs. Wawa The Movie, filmmaker Matthew Fridg sets out to settle the debate once and for all and in the process learn why the fierce love of two convenience stores in Pennsylvania matters to people everywhere.
The film will follow filmmaker Matthew Fridg as he sets out on a quest to determine which is better, Sheetz or Wawa. This means recruiting some of Pennsylvania's brightest minds in branding, advertising, retail and social science to develop an unbiased rubric in which to score each store.
Then each store will be put through its paces...convenience, cleanliness, food, coffee, community, and more. Coffee cupping with professional coffee roasters, detailed taste tests with America's Test Kitchen, and the ultimate mom test of each store...just to name a few.
In the film will be interviews with Wawa & Sheetz CEOs, experts in the retail/convenience store industry as well as social and behavioral experts.
Additionally, the film will explore the stories of fans whose lives have intersected with Sheetz and Wawa in a fun, interesting, weird, or heartwarming way.
Finally, the film will investigate why rivalries even exist and what learning about them can reveal about ourselves. In doing so, maybe we'll realize that we actually have more in common with those on the other side than we thought.
And don't you think we could use a little more of that today?
To professionally produce a full length movie to the quality standards accepted by Netflix or Amazon takes a lot of resources. The money we raise will be used to procure production equipment, pay professional production crews, cover travel costs, pay for motion graphics, sound design, and color grading. Additionally we will need to cover insurance, legal fees, and festival costs.
Our initial goal is $25,000. This is just the starting point. It will get us what we need to begin production on a short 10-15 minute version of the film distributed digitally. But it won't include some of the epic taste tests we have planned, or the incredible stories of the fans, nor will we be able to have professional sound mix, color grading, animations or music score.
At this level we will be able to add a couple of fan stories for a slightly longer version of the film and produce DVD and Blu-Ray copies, but it won't include professional sound mix, color grading or music score to the level accepted by major distributors or traveling to fully realize the taste test aspect of the story.
At this level we will be able to get pretty close to our full-length vision. However, we won't be able to bring as much of the beauty of Pennsylvania and the full story of the science behind rivalries to the screen. We would love to include incredible drone footage of Pennsylvania countryside and cities as well as beauty shots of the stores themselves. Also, this won't cover our ability to send the film to festivals and it won't include professional sound mix, color grading or music score to the level accepted by major distributors.
To be funded at this level means barely a worry about what we would have to sacrifice for the fans. You get the full vision of the film with professional finishing which will give it the best chance to compete at festivals and be distributed through top streaming services. Plus, at this level, we will be able to take the story farther than Pennsylvania through film festivals, screenings and potential distribution...so the entire world can know about our love for Sheetz and Wawa.
My name is Matthew Fridg and I am the director of Sheetz Vs. Wawa: The Movie. I have been fortunate enough to make a living as a filmmaker for over ten years. The last two years have primarily been spent directing documentary work for Facebook Watch. It's been fun traveling all over the country creating films that have been seen by millions of people. However, many of them have a pretty serious tone and I wanted to do something with a little more levity. Something that could tap into the funny side of my personality.
I remember saying a prayer, hoping for an idea to just pop in my head. One day I was driving past a Sheetz and I remembered the rivalry. In that moment something clicked, I heard the church bells ringing in my head, fireworks were bursting, my heart was racing...could this be the idea? I thought, "For sure someone is already doing this." I couldn't get home fast enough. As I Googled the rivalry, I found articles and news stories but no one was making a full-fledged film about it. No one had created a space for the fans and the rivalry to unite. So, I decided to make a documentary to do just that.
At that point, I knew I wanted the fans of Sheetz and Wawa to be a core component. So I created a Facebook page and it started growing, and growing. Once the news media caught hold of the story, I knew we had something special.
Sheetz Vs. Wawa: The Movie has been featured in many major publications.
So, there was only one thing left to do...I had to visit Wawa and Sheetz headquarters.
I was invited by both Wawa and Sheetz to visit their respective headquarters. I pitched each team my vision for the film and they loved it. They agreed to support the film, give me access to their stores as well as permission to interview both CEOs for the film. Just knowing I had their support and blessing meant so much to me. Now, it was time to start planning the film.
Since then I have been building the filmmaking team, lining up experts to appear in the film and working on budgets, locations, production crews, branding and more. But the next big step is acquiring the funds needed to start production.
"Only a man with the last name 'Fridg' could make this film." - Sally Wiggin, WTAE-TV
About The Director:
Matthew Fridg is an EMMY®-nominated filmmaker born and raised in the hometown of actor Jimmy Stewart, Indiana, PA. After graduating from Indiana University of Pennsylvania in 2006, he worked as a set lighting technician for feature films and major commercials in Pittsburgh. In 2008 he became a full-time director at PMI, a Pittsburgh based production company, and later took over as the head of production.
He took a short break for filmmaking to further his education and spend some time in ministry. In 2015 he graduated from Liberty University with a MA in Pastoral Counseling. Not long after, he joined Vinegar Hill, a production company named after the area of his hometown where Jimmy Stewart lived as a child. He started getting the itch to start his own company. So earlier this year he founded HeadSpace Media, the production company behind Sheetz Vs. Wawa: The Movie.
He has produced work for Facebook, Discovery Channel, Freethink, GNC, Martin Guitar, Siemens, UPMC, Velocity Network, Visit PA and more.
I love living in Pennsylvania. It's a beautiful state and a wonderful place to raise a family. I have been fortunate enough to travel all over the country as a filmmaker. But to be able to tell a compelling story with roots in my own backyard is something I am very excited about.
- Matthew Fridg
We can't thank you enough for supporting the film. But, we can try. So we put together some incredible rewards for you when you back the film.
You can choose whether you want the Team Sheetz or Team Wawa t-shirt when you choose a reward level that includes this cool T.
Copy of the Film & Movie Poster
At the $20 level you will get an HD digital copy of the film and above that you can add a DVD/Blu-Ray copy as well. At the higher levels, we'll send you a full-size, color movie poster with our final movie release design. And, if you back at the Associate producer level or higher, your name will appear on this special poster.
Catered Private Screening
If you are one of those folks who digs deep down into those pockets and backs us at the $5,000 level, we will go all out and cater a private screening of the movie, with your favorite Sheetz or Wawa food, for you and 20 of your friends. However, we are not responsible for any rumblings if some of your friends don't share your affiliation!!
Other rewards include...
- Private Screening for 20 (w/Sheetz or Wawa Catering)
- Large Format Sheetz Vs. Wawa Movie Poster [24 x 36]
- 2 Tickets to the Movie Premiere Event [Details TBD]
- Your Name Listed as Team Sheetz or Team Wawa in End Credits
- Choice of DVD or Blu-Ray Disc for Sheetz Vs. Wawa Movie
- Choice of Team Sheetz or Team Wawa T-Shirt (Your Choice of Size)
- Choice of Team Sheetz or Team Wawa Employee Style Badge
- Digital Copy of Sheetz Vs. Wawa Movie
- Sheetz Vs. Wawa Movie Companion Guide
- Choice of Team Sheetz or Team Wawa Sticker
- Sheetz Vs. Wawa Podcast Link
- Your Name Listed as Team Sheetz or Team Wawa on the Website
- "Convenience Store Jams" - Spotify Playlist Link
- All Updates + "Backers Only" Content for Sheetz Vs. Wawa Movie
And keep an eye out for surprise rewards as we hit our milestones and bust through our stretch goals.
Thank you for your support of Sheetz Vs. Wawa: The Movie. I can't wait for you to receive these great rewards as a thank you for coming along on this journey. We will update you on the progress of the campaign and the film. We look forward to sending you behind the scenes photos and updates as well as info on the release and premiere. This project couldn't happen without you. Thank you!
HERE'S HOW YOU CAN HELP TODAY:
· Please support the film. No token of your support is too small.
· Please spread the news and share this Kickstarter link with everyone you know!
· Please follow us on social media @sheetzvswawa for updates on the film’s progress:
Risks and challenges
Making films, especially documentaries, is a long and unpredictable process. It is possible that the people we have lined up to appear in the film will not be able to and that the reality of the film will not align exactly with the vision. However, I have found that when constraints present themselves, it causes the artist to dig deeper into their creative bank and pull out something new and unique.Learn about accountability on Kickstarter
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