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$37,432 pledged of $500,000 goal
backers
By Matthew Cortland
$37,432 pledged of $500,000 goal
backers

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About this project

 

 

 

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Risks and challenges

The Cauldron is a somewhat unconventional Kickstarter project and as such comes with some specific challenges and risks. You, as a backer, should be aware of them (because we certainly are).

1) It could fail.

Yes, it could fail! The Cauldron is a startup tech company and there are risks in that. We will try with every iota of our focus and attention to help The Cauldron be successful, but it could fail. In the literary spirit of the pub, “tis better to have tried and failed than never to have tried at all.”

We are passionate, competent, and excited to make this idea happen. We hope you will give us that opportunity.

2) Magic is hard to make.

It is. However, after prototyping over the past few months we are absolutely positive that we can deliver every aspect of magic that we have outlined in our video.

The Cauldron's magic is really about excellent design. Yes, we are inventing some new technology, but really what we are doing is pulling together the recent innovations in technology that can make magic seem real. It is a mix of creation, adaptation, and design.

3) The property market can be unpredictable so it may be challenging to get premises.

We are looking to lease a pub in Central London, which is some of the most desirable and expensive real estate in the world. This means that a) we may not get our first choice in property, b) a property may not become available in accordance with our timeline, or c) properties that we like may be more expensive than we can afford. These are real possibilities, and we have done our best to carefully consider each possibility.

a) We may not get our first choice in property

Totally possible and probably likely, but that is ok! We are not married to one specific property. We would really like the pub to be within a certain neighbourhood in Central London, but are flexible within that requirement. Part of the charm of The Cauldron is that it just blends in with other shops and pubs and that those who know about it can find it. That means that a lot of shabby establishments that are in need of some love have some serious potential.

b) A property may not become available in accordance with our timeline

We are looking to sign premises around September so that we can begin refurbishments and have our grand opening in March 2018. It is a possibility that no property is available with this timeline. However, we have been working with a property search agency that specializes in this market and feel confident that with enough flexibility we can can find a suitable location. If there are absolutely no pubs available to lease, then we will have to push back our timeline. We will make every effort not to do this. In the event that this happens, we will do our best to still deliver our Kickstarter rewards in accordance with the timeline outlined in this project.

c) Properties that we like may be more expensive than we can afford

The funding goal for this Kickstarter was set after working with a property agency that specialized in the commercial market in this part of London and building prototypes of the technology outlined in our Kickstarter video. We looked at pubs in this area that have gone on the market within the past few years. We believe that we have correctly estimated the cost to lease a pub, but the real estate market can change and market prices can increase. Unfortunately, we cannot control this. If we cannot find a pub within our price range, we have a few options. We can expand our search to other parts of London until we find a pub for lease in our price range, we can take on outside investment to bring in more initial capital, or we can partner with an existing pub in this area. Each of these options is not bad if it means we can execute this project in accordance to our timeline while staying true to the spirit of the idea.

4) Insufficient capital due to unknown expenses or low sales

Running a pub can be very expensive, but the most expensive part are the startup costs. Based on research and market trends we have tried to estimate a cost for each of the startup items, but unknown expenses are a possibility. Because there are several unknowns, our budget allocation needs to be somewhat flexible. In understanding this, we have tried to anticipate the unexpected, and will be frugal with how we make purchases and business decisions.

Also, it is possible that our actual turnover is lower than our projections. Again, these projections are based on research from similar properties. We do think that there are enough fans of the wizarding world to keep a steady stream of customers.

4) Matt has never operated a pub.

Very true; while he has spent a lot of time at the pub, it has never been behind the bar! Matt’s background is in technology, design, entrepreneurship, and education. However, Matt knows how to build strong teams, communicate across disciplines, and surround himself with highly competent people who have complementary skill sets. It is important to remember that whilst The Cauldron is a pub, it is equally a technology company, which is Matt’s bread and butter. The first hire for The Cauldron will be a senior engineer, followed shortly by a senior manager who has experience running a pub in London. Matt will lean on these two individuals for their breadth of experience and insight. The learning curve should not be underestimated, but The Cauldron can be successful by building a stellar team with experience in each of these areas.

We are proud members of the British Institute of Innkeeping, the professional body representing individuals working across the licensed hospitality industry. Through this we are paired with a mentor who has years of experience in the Innkeeping industry. We will surround ourselves with the best and brightest in the hospitality industry who will help advise The Cauldron and make it more successful.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Pewter Tier

    We send you a lovely thank you email and a copy of our custom font, “The Magic of Things,” by @gg_illustration, which can be installed and used on your computer for personal and commercial use. Your name will also listed on our website as one of our Kickstarter backers who made the magic happen!

    Includes:
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
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    Pledge $25 or more About $25

    Ruby Tier

    You receive a personalized letter in the mail, written on parchment and sealed with our wax seal, that contains a limited edition laptop sticker (as pictured). The sticker contains our logo and your status as a Kickstarter Backer. Show off your support for this idea.

    Also, you get everything mentioned in the Pewter Tier!

    FREE Shipping!

    Includes:
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
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    30 backers
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  3. Select this reward

    Pledge $49 or more About $49

    Sapphire Tier

    We send you limited edition pint glass with The Cauldron’s logo and your status as a KS backer for you to enjoy at home. These pint glasses will only be made for this project. Also, you get everything mentioned in the Ruby Tier.

    Includes gift wrapping and FREE shipping!

    Great for a gift- just open the box that we send you, take out the gift wrapping (butcher paper, ribbon, and tissue paper), reseal the box, and wrap.

    Includes:
    • Pint glass (exclusive to KS backers)
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Gift wrapping (butcher paper, ribbon, tissue paper)
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
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    Estimated delivery
    Ships to Anywhere in the world
    26 backers
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    Pledge $59 or more About $59

    EARLY BIRD: Gold Tier

    54% off- Normally $129! Only 20 available. A moving photo of your choice will hang on the walls of The Cauldron on a rotating schedule. We will give you log-in information for submitting and updating your moving photo.

    Your photo will be rotated into use on a schedule, but if you tell us when you are visiting, we will do our best to make sure your photo is on display. Additionally your moving photo will be housed and viewable on our website. We reserve the right to refuse any moving image that we deem to be offensive or inappropriate.

    We will also send you a moving photo ornament (static, as pictured) to symbolize your reward that can be hung in your home or for the holidays.

    You also get advanced access to tickets for our events before they go on sale to the general public (i.e. Magical Hackathons, inn bookings, feasts). Additionally, you get everything mentioned in the Silver Tier!

    Includes gift wrapping and FREE shipping!

    Great for a gift- just open the box that we send you, take out the gift wrapping (butcher paper, ribbon, and tissue paper), reseal the box, and wrap.

    Includes:
    • Your moving photo hanging in the pub
    • Commemorative hanging photo ornament (static)
    • Name scrawled in Permanent Ink within the pub
    • Cipher and coded instructions for locating your chosen name
    • Limited edition bookmark
    • Pint glass (exclusive to KS backers)
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Gift wrapping (butcher paper, ribbon, tissue paper)
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
    $
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  5. Select this reward

    Pledge $79 or more About $79

    Invent your own potion

    Work with our resident mixologist in a one-on-one video session to design and name a magical cocktail, which we will feature in our speciality drink menu on a rotating schedule, and which will be available online. You can come with your own definitive ideas or let our mixologist guide the session. Our drinks will strive to be innovative and will combine technology, mixology, and science. Before the session you will be able to look on our website about the tech we’ve developed in this area so that you can think about what you want your cocktail to do (smoke, bubble, glow, etc). At the end we will send you the final recipe and feature your drink both in the pub and on our website. Cocktails will be featured for a period of two weeks and in that time, guests can vote on their favorites. The top cocktails will be featured more regularly and may eventually make permanent additions to our menu! This is a great gift for the budding potion maker in your life. We reserve the right to refuse any names and mixtures that we deem to be offensive, inappropriate, poisonous, or violate copyright.

    Includes:
    • One-on-one video session to design and name a magical cocktail
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    Limited 7 backers
    $
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  6. Select this reward

    Pledge $89 or more About $89

    Silver Tier

    Immortalize a name of your choosing within The Cauldron. This one-time offer for Kickstarter is a terrific way to include yourself or a loved one in the magic forever.

    If you choose this tier of support your name will be permanently scrawled on the ceiling of The Cauldron amongst symbols and the names of other Kickstarter backers. Your gift box will include a cipher and coded legend on parchment paper for locating your name within the pub. We can write individual names (i.e. Viggo Mortensen), names of couples or friends (i.e. Caspian & Susan), or the surname of a family (i.e. the Starks). We reserve the right to refuse a name or term that we deem as inappropriate or offensive.

    We will also send you a limited edition bookmark designed just for our Kickstarter backers. Also, you get everything mentioned in the Sapphire Tier!

    Includes gift wrapping and FREE shipping!

    Great for a gift- just open the box that we send you, take out the gift wrapping (butcher paper, ribbon, and tissue paper), reseal the box, and wrap.

    Includes:
    • Name scrawled in Permanent Ink within the pub
    • Cipher and coded instructions for locating your chosen name
    • Limited edition bookmark
    • Pint glass (exclusive to KS backers)
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Gift wrapping (butcher paper, ribbon, tissue paper)
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    $
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  7. Select this reward

    Pledge $99 or more About $99

    Halloween Feast ticket

    Oct 31st: Take part in our first Halloween Feast. There are a very limited number of these due to space constraints, all of which will only be open to Kickstarter backers. The cost of the ticket does not include food or alcohol, and ticketed guests will have the option of choosing and paying for a set menu separately.

    We will pull out all the stops to make this event spectacular.

    FREE Shipping!

    Includes:
    • 1 Halloween Feast ticket valid for our first Halloween
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    Ships to Anywhere in the world
    Limited 0 backers
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  8. Select this reward

    Pledge $99 or more About $99

    Christmas Feast ticket

    Dec 25th: Take part in our first Christmas Feast on Christmas Day. There are a very limited number of these due to space constraints, all of which will only be open to Kickstarter backers. The cost of the ticket does not include food or alcohol, and ticketed guests will have the option of choosing and paying for a set menu separately.

    We will pull out all the stops to make this event spectacular.

    FREE Shipping!

    Includes:
    • 1 Christmas Feast ticket for our first Christmas
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    Ships to Anywhere in the world
    Limited 4 backers
    $
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  9. Select this reward

    Pledge $99 or more About $99

    New Year’s Eve celebration

    Ring in the new year at The Cauldron. There are a very limited number of these due to space constraints, all of which will only be open to Kickstarter backers. The cost of the ticket does not include food or alcohol.

    We will pull out all the stops to make this event spectacular.

    FREE Shipping!

    Includes:
    • 1 New Years Eve ticket for our first New Year's celebration
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    Ships to Anywhere in the world
    Limited 0 backers
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  10. Select this reward

    Pledge $129 or more About $129

    Gold Tier

    A moving photo of your choice will hang on the walls of The Cauldron on a rotating schedule. We will give you log-in information for submitting and updating your moving photo.

    Your photo will be rotated into use on a schedule, but if you tell us when you are visiting, we will do our best to make sure your photo is on display. Additionally your moving photo will be housed and viewable on our website. We reserve the right to refuse any moving image that we deem to be offensive or inappropriate.

    We will also send you a moving photo ornament (static, as pictured) to symbolize your reward that can be hung in your home or for the holidays.

    You also get advanced access to tickets for our events before they go on sale to the general public (i.e. Magical Hackathons, inn bookings, feasts). Additionally, you get everything mentioned in the Silver Tier!

    Includes gift wrapping and FREE shipping!

    Great for a gift- just open the box that we send you, take out the gift wrapping (butcher paper, ribbon, and tissue paper), reseal the box, and wrap.

    Includes:
    • Your moving photo hanging in the pub
    • Commemorative hanging photo ornament (static)
    • Name scrawled in Permanent Ink within the pub
    • Cipher and coded instructions for locating your chosen name
    • Limited edition bookmark
    • Pint glass (exclusive to KS backers)
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Gift wrapping (butcher paper, ribbon, tissue paper)
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
    Less
    Estimated delivery
    Ships to Anywhere in the world
    36 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Reward no longer available

    Pledge $159 or more About $159

    EARLY BIRD: Moonstone Tier

    20% off- Normally $199! Only 10 available! Double the fun, plus some extra rewards. You get two of everything in the Gold Tier for a cheaper price per item, as well as two custom, 3D-printed access keys to our secret bar, The Vault, where you can have a more hands-on experience with our technology.

    Your 3D printed key will be separately coded with each bearer's information. To gain entry to The Vault you must present your key for inspection and the bearer and a guest will be permitted to enter.

    Includes gift wrapping and FREE shipping!

    Great for a gift- just open the box that we send you, take out the gift wrapping (butcher paper, ribbon, and tissue paper), reseal the box, and wrap. Each bundle will be individually packaged so it is easy to give one as a gift.

    Includes:
    • Commemorative hanging photo ornament (static)
    • Access to pub's secret bar for you + one guest (space permitting)
    • Custom, 3D-printed Key (coded for only the bearer)
    • Advanced access to tickets and events before open to public
    • Name scrawled in Permanent Ink within the pub
    • Cipher and coded instructions for locating your chosen name
    • Limited edition bookmark
    • Pint glass (exclusive to KS backers)
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Gift wrapping (butcher paper, ribbon, tissue paper)
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    $
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  12. Select this reward

    Pledge $199 or more About $199

    Moonstone Tier

    Double the fun, plus some extra rewards. You get two of everything in the Gold Tier for a cheaper price per item, as well as two custom, 3D-printed access keys to our secret bar, The Vault, where you can have a more hands-on experience with our technology.

    Your 3D printed key will be separately coded with each bearer's information. To gain entry to The Vault you must present your key for inspection and the bearer and a guest will be permitted to enter.

    Includes gift wrapping and FREE shipping!

    Great for a gift- just open the box that we send you, take out the gift wrapping (butcher paper, ribbon, and tissue paper), reseal the box, and wrap. Each bundle will be individually packaged so it is easy to give one as a gift.

    Includes:
    • Commemorative hanging photo ornament (static)
    • Access to pub's secret bar for you + one guest (space permitting)
    • Custom, 3D-printed Key (coded for only the bearer)
    • Advanced access to tickets and events before open to public
    • Name scrawled in Permanent Ink within the pub
    • Cipher and coded instructions for locating your chosen name
    • Limited edition bookmark
    • Pint glass (exclusive to KS backers)
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Gift wrapping (butcher paper, ribbon, tissue paper)
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
    Less
    Estimated delivery
    Ships to Anywhere in the world
    55 backers
    $
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  13. Select this reward

    Pledge $299 or more About $299

    Grand Opening ticket

    Join us at the ticketed grand opening of The Cauldron. It’s a one-time event! The cost of the ticket does not include food or alcohol, but we will have events and giveaways for guests who join us on this special day.

    Includes:
    • 1 Grand Opening ticket
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    Ships to Anywhere in the world
    Limited 2 backers
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  14. Reward no longer available

    Pledge $299 or more About $299

    EARLY BIRD: Diamond Tier

    14% off- Normally $349! Only 10 available! Book a private “Behind the Magic” tour for a hands-on and interactive experience! We will give you a tour of the pub and our research and development space with a senior member of our staff, and let you test our current and upcoming tech. Pour a pint with a wand, test our auto-refill tech, and get involved in the pub’s magic! We will go into depth about the hidden symbols and easter eggs throughout the pub, and give you the opportunity to plumb the deepest secrets of the place.

    In addition, we will send you a numbered print of one of our original illustrations (as seen in our Kickstarter video).

    Also, you get everything mentioned in the Moonstone Tier!

    Includes gift wrapping and FREE shipping!

    Great for a gift- just open the box that we send you, take out the gift wrapping (butcher paper, ribbon, and tissue paper), reseal the box, and wrap. Each bundle will be individually packaged so it is easy to give one as a gift.

    Includes:
    • "Behind the Magic" Tour ticket
    • Numbered print of illustrator’s original art
    • Your moving photo hanging in the pub
    • Commemorative hanging photo ornament (static)
    • Access to pub's secret bar for you + one guest (space permitting)
    • Custom, 3D-printed Key (coded for only the bearer)
    • Advanced access to tickets and events before open to public
    • Name scrawled in Permanent Ink within the pub
    • Cipher and coded instructions for locating your chosen name
    • Limited edition bookmark
    • Pint glass (exclusive to KS backers)
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Gift wrapping (butcher paper, ribbon, tissue paper)
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    $
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  15. Select this reward

    Pledge $349 or more About $349

    Diamond Tier

    Book a private “Behind the Magic” tour for a hands-on and interactive experience! We will give you a tour of the pub and our research and development space with a senior member of our staff, and let you test our current and upcoming tech. Pour a pint with a wand, test our auto-refill tech, and get involved in the pub’s magic! We will go into depth about the hidden symbols and easter eggs throughout the pub, and give you the opportunity to plumb the deepest secrets of the place.

    In addition, we will send you a numbered print of one of our original illustrations (as seen in our Kickstarter video).

    Also, you get everything mentioned in the Moonstone Tier!

    Includes gift wrapping and FREE shipping!

    Great for a gift- just open the box that we send you, take out the gift wrapping (butcher paper, ribbon, and tissue paper), reseal the box, and wrap. Each bundle will be individually packaged so it is easy to give one as a gift.

    Includes:
    • "Behind the Magic" Tour ticket
    • Numbered print of illustrator’s original art
    • Your moving photo hanging in the pub
    • Commemorative hanging photo ornament (static)
    • Access to pub's secret bar for you + one guest (space permitting)
    • Custom, 3D-printed Key (coded for only the bearer)
    • Advanced access to tickets and events before open to public
    • Name scrawled in Permanent Ink within the pub
    • Cipher and coded instructions for locating your chosen name
    • Limited edition bookmark
    • Pint glass (exclusive to KS backers)
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Gift wrapping (butcher paper, ribbon, tissue paper)
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
    Kickstarter is not a store.

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  16. Select this reward

    Pledge $666 or more About $666

    The 7 Part Deal

    Split this deal between you and a group of six friends. It's everything in the Moonstone Tier x 7!

    Each bundle will be individually packaged so it is easy to keep each part separate and safe.

    Includes gift wrapping and FREE shipping!

    Great for a gift- just open the box that we send you, take out the gift wrapping (butcher paper, ribbon, and tissue paper), reseal the box, and wrap. Each bundle will be individually packaged so it is easy to give one as a gift.

    Includes:
    • Access to pub's secret bar for you + one guest (space permitting)
    • Custom, 3D-printed Key (coded for only the bearer)
    • Your moving photo hanging in the pub
    • Commemorative hanging photo ornament (static)
    • Advanced access to tickets and events before open to public
    • Name scrawled in Permanent Ink within the pub
    • Cipher and coded instructions for locating your chosen name
    • Limited edition bookmark
    • Pint glass (exclusive to KS backers)
    • Laptop Sticker (exclusive to KS Backers)
    • Thank you letter, written on parchment and sealed with wax
    • Gift wrapping (butcher paper, ribbon, tissue paper)
    • Custom font: "The Magic of Things," for personal & commercial use
    • Thank you email
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
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  17. Select this reward

    Pledge $999 or more About $999

    Private Parlour rental

    Reserve our large parlour room for a private function, like a small wedding reception, birthday party, or company event. This cost includes the venue rental, supplies, service, and magical embellishments, and we will work with you to customize the space. The cost of this rental does not include food or alcohol. Space holds up to 30 people. Space reservation is subject to availability and terms and conditions.

    Includes:
    • Private Parlour rental
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    0 backers
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  18. Select this reward

    Pledge $1,999 or more About $1,999

    Local business sponsorship

    Take out a moving advertisement in The Cauldron for a period of 2 weeks. Work with our design team to create a moving advert that fits within the style of the pub for maximum effect. Wit and cleverness is preferred! We reserve the right to refuse any advert that we deem to be offensive or inappropriate.

    Includes:
    • Moving advertisement in the pub for 2 weeks with design support
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    0 backers
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  19. Select this reward

    Pledge $4,999 or more About $4,999

    Named snug or booth

    Name a snug or booth in The Cauldron. The name will be etched on a copper name plate and affixed to the snug. We reserve the right to refuse any name that we deem to be offensive, inappropriate, or corporate.

    Includes:
    • Name a snug or booth in The Cauldron, copper name placard
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    Limited 0 backers
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  20. Select this reward

    Pledge $9,999 or more About $9,999

    Named room

    Name one of the rooms in The Cauldron. The name will be etched on a copper name plate and hand above the doorway of the room. We reserve the right to refuse any name that we deem to be offensive, inappropriate, or corporate.

    Includes:
    • Name a room in The Cauldron, copper name placard
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    Entire pub rental- private event

    Reserve the entire pub for an evening, such as a private party or wedding reception. The pub will be shut to all except for your guests.

    The cost of this rental includes service
    and magical embellishments, but does not include food or alcohol. The pub cannot exceed capacity, which will determined once premises is confirmed.

    Space reservation is subject to availability and terms and conditions. We will work with you to customize the space and make it special!

    Includes:
    • Private pub rental for the night
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    Magical Hackathon Sponsor

    Become a top-level global sponsors of our Magical Hackathons as we host them in cities around the world. You will be mentioned and part of all promotional material for the events and have the option of providing informational material to our participants.

    Includes:
    • Magical Hackathon Global Sponsor
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Funding period

- (28 days)