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$2,332 pledged of $8,000 goal
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$2,332 pledged of $8,000 goal
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About this project

ALL REWARD TIERS OVER $50 NOW AUTOMATICALLY INCLUDE A DIGITAL COPY OF THE BOOK. 

The Indie Guide to Indie Publishing is a tool, a step-by-step guide to publishing your independent book. Each article is written by an experienced authority from the independent world, and the book includes an index and glossary to help aspiring authors and publishers along the way.

In a way, it seems like the perfect project for the Kickstarter spirit. Kickstarter is about putting control into the hands of the consumer. You fund the projects you want to see made. Independent publishing follows that same ideal. Indie publishing puts the power of content creation in your hands. The Indie Guide to Indie Publishing cannot prescribe commercial success, but it can make the ins-and-outs of formatting, distribution, and marketing less of a mystery.

This book will have:

  • Nine (9) writers with experience publishing and promoting independent work.
  • An alphabetical glossary of terms you need to know for publishing success.
  • An index for quick reference and trouble-shooting.
  • A list of useful resources and references for further research.

The Writers:

Blake Northcott- Blake Northcott rocked the Kindle Bestseller lists with her 2011 debut, Vs. Reality. Since then, she has appeared at Stan Lee's Comikaze; been endorsed by Mark Millar (Kick-Ass, Wanted) ("Blake Northcott is the most exciting new voice to come to superheroes in over a decade. She's got a brand new angle on this material. I genuinely think she's going to be a game-changer"); published a sequel to Vs. Reality, Relapse; had a Kickstarter project 543% funded; started her own publishing company; and become a regular writer for the CBS Mancave. Blake Northcott has amassed a social media army with nearly 25,000 followers on Twitter and thousands more on Facebook and Instagram.

Blake Northcott
Blake Northcott

Amy Leigh Strickland- Amy Leigh Strickland is a teacher, author, and the Chief Web Officer at Matter Deep Publishing. She graduated from The Savannah College of Art and Design in 2008 with a BFA in Performing Arts. Her first novel, Olympia Heights: The Pantheon was published in 2011. Amy has since penned and published five novels and contributed to many other indie projects as an editor, contributing author, and marketer. Amy recently earned her Master’s in Secondary Education, English Language Arts from the University of Montevallo. She is the mastermind of this project.

Amy Leigh Strickland
Amy Leigh Strickland

JL Bryan- JL Bryan is best known for Jenny Pox, the first novel in the series, The Paranormals. He was lucky enough this year to make the transition to full-time writer with the success of his Paranormals and Songs of Magic series. JL Bryan has studied English Literature at the University of Georgia and Oxford, and also studied screenwriting at UCLA. His books are raved about on Amazon with hundreds of reviews to date, and he is a favorite author on a number of popular book blogs. 

JL Bryan
JL Bryan

Kiri Callaghan- Kiri Callaghan-- a self-described bard-- is a writer, actor, director, and singer. She is the author of Funeral Potatoes, Into the Dust, and the upcoming Alys. In addition to her independent writing, Kiri is a contributor to a number of blogs including Wit & Whimsy, Nerds in Babeland, and Geek Vs Life.

Kiri Callaghan
Kiri Callaghan

Dave Wheeler- Dave Wheeler is a sequential artist and graphic designer working hard at living the dream in the Twin Cities. Dave is best known for co-founding the kid friendly comic company MIND WAVE COMICS and their diverse series: The Misadventures of Wonderboy, The Bolt Strikes and Totem. Dave is a regular at comic conventions across the country doing what he loves, getting his books in the hands of readers to enjoy.

Dave Wheeler
Dave Wheeler

Carly Strickland- Carly Strickland is an illustrator and graphic designer living and working in Birmingham, Alabama. In 2011, Carly graduated from The Savannah College of Art and Design with a BFA in illustration. Carly has illustrated and independently published three picture books-- Sunshine’s Night Out, Awesome Like a Possum, and Mothership Goose. She supplements her income designing covers and interior layouts for indie novels, art books, and art catalogues. Most notably, Carly designed the interior layout for the 2012 Kickstarter project The Incognito Project.

Carly Strickland
Carly Strickland

Bobby Nash- Bobby Nash writes in a variety of genres, including but not limited to novels, comics, short fiction, and screenplays. In 2013 he won the Pulp Ark award for Best Author. Nash co-hosts the Earth Station One podcast and travels to fan conventions when he’s not writing.

Bobby Nash
Bobby Nash

Teal Haviland- Teal Haviland is a mother and writer from Tennessee. Teal was offered a traditional publishing contract for her series, but turned it down after the publisher selected cover art that would have misrepresented her work to the readers. Her first novel, Inception, The Reaping Chronicles #1, was nominated for and won a UtopYA award for Best Debut Novel 2013.

Teal Haviland
Teal Haviland

Kyle Strickland- Kyle Strickland is the author of Say No to Sparkles, an anthology of short vampire stories. He earned his Bachelor’s in Professional Writing from The Savannah College of Art and Design in 2008. During the day, Kyle writes for a bank, but by night, he is the chief editor at Matter Deep Publishing and has edited over a dozen projects in publication. Kyle is working hard on his novel debut, Mars 1, expected in early 2014.

Kyle M. Strickland
Kyle M. Strickland

The Topics:

These are the topics for the base project (before stretch goals) in no particular order:

  • Editing and Quality Control
  • Formatting Your eBook
  • Print Layout
  • Cover Art
  • Print-on-Demand v Short Run Printing
  • Author Sites
  • Getting Reviews
  • Pitching Bloggers
  • Social Media Marketing
  • Events and Signings
  • Awards and Accolades
  • Audio Books

Where Does the Money Go?

The majority of the the budget will go to paying the writers for their individual contributions. Another large portion will go to paying for the cover art and the interior layout. We have also built funds into the project for ordering proofs, sending out review copies, and-- of course-- fulfilling backer rewards. Another 10% is reserved for Amazon and Kickstarter fees.

How Do I Get the Book?

You can get a paperback copy with free shipping by pledging $15 or more to this project and then selecting a reward package containing the paperback. To back this project, simply log-in to your Kickstarter account (or sign up for one if you're new) and pick your choice of backer rewards from the bar on the right.


The Rewards

The following rewards can all be expected to ship in December 2013 (a great idea for a Christmas gift!) Digital rewards included in specific reward tiers may fulfill sooner than the December date. Fulfillment of all rewards is dependent on the prompt return of your backer survey.

$1- PATRON OF PUBLISHING: Your name on the acknowledgments page at the back of the book. All packages include the PATRON OF PUBLISHING reward.

$5- SUPPORTING AUTHORS: Your name on the acknowledgements page, credited with the title of one book you have authored (E.g. Amy Leigh Strickland, Author of Olympia Heights: The Pantheon.) This credit will be in a separate section before the rest of the Kickstarter acknowledgements.

$5- DIGITAL DOWNLOAD: A zip file containing a copy of the final book in four (4) digital formats: ePub, Mobi, iBooks, PDF. 

$5- DIGITAL BUNDLE: A zip file containing ten eBooks. This file includes-


This reward will be fulfilled in August. Other titles may be added as the project progresses.

$8- SPARKLE-FREE: An adult-sized rubber Say No to Sparkles cause bracelet and a vinyl, waterproof Sparkle-Free Guaranteed sticker.

$15- EAGER READER: The book will retail for $15.99 in paperback, and this price won’t include shipping. You can get the book for $15, shipped anywhere in the US as soon as it’s available.

$20- EAGER READER + DIGITAL: The book will retail for $15.99 in paperback, and this price won’t include shipping. You can get the book, shipped anywhere in the US as soon as it’s available, plus a zip folder containing five digital formats for only $20.

$25- BOOK PLUS: A copy of the final paperback shipped anywhere in the US, one high-quality YSBW sticker, and a YSBW bookmark. All packages come with your name on the acknowledgements page at the back of the book.

Sticker- The sticker is a vinyl, waterproof sticker printed by Redbubble. It is easily removable and last 18 months outdoors.

Bookmark- Oak tag. Quality printing. Double-sided. Front side featuring design inspired by the book cover. Back side solid blue with glossy words.

$40- INDEPENDENT PATRON: Not a writer? That's okay. This package includes an "I Support Independent Art" shirt in your choice of color and size, plus three waterproof, vinyl stickers.

T-shirt available in shown colors, size S - 3XL printed on American Apparel shirt by Redbubble. 

Sticker- The sticker is a vinyl, waterproof sticker printed by Redbubble. It is easily removable and last 18 months outdoors.

$50- THE INCOGNITO PROJECT: A copy of Matter Deep's The Incognito Project, featuring the art of Terry Strickland. This $50 price hasn't been seen since the book's Kickstarter project in August, 2012. This limited edition book currently retails for $65 and comes signed and numbered.

$60- SIGNAL BOOST: A copy of the final paperback shipped anywhere in the US and your link tweeted by all of the authors of the book (no sex, religion, or politics). This signal boost comes from nine accounts with over 30,000 combined followers (some may overlap). 

$85- WRITE REMINDERS: A copy of the final paperback shipped anywhere in the US, a You Should Be Writing T-shirt, three high-quality YSBW stickers, a YSBW bookmark and YSBW magnet.

Sticker- The sticker is a vinyl, waterproof sticker printed by Redbubble. It is easily removable and last 18 months outdoors.

Bookmark- Oak tag. Quality printing. Double-sided. Front side featuring design inspired by the book cover. Back side solid blue with glossy words.

T-shirt available in shown colors, size S - 3XL printed on American Apparel shirt by Redbubble.

Magnet printed with eco-friendly waterless printing process. 12 Mil. thickness with glossy coating. Dimensions 2"x3.5"

$100- PERSONAL ADVISING: A copy of the final paperback shipped anywhere in the US and a one-hour Google Hangout with three of our authors (see reward details). You can talk about your book, your marketing, or just ask us about our favorite comics. You can screen-share your cover design for advice or read us a chapter. You have us for an hour, so use it well!

Choose three of the following authors:

  • Amy Leigh Strickland
  • Blake Northcott
  • Kyle Strickland
  • Dave Wheeler
  • Kiri Callaghan
  • Carly Strickland
  • Teal Haviland


$150- DIGITAL DESIGN: A copy of the final paperback shipped anywhere in the US and a digital cover design for your book by Carly Strickland, including a signed release to be used on all digital formats, merchandising, and in promotional material for your book.

See more of Carly's work at www.carlystricklandart.com

$300- PRINT DESIGN: A copy of the final paperback shipped anywhere in the US and a print-ready (full wrap) cover design for your book by Carly Strickland, including a signed release to be used on all digital and print formats, merchandising, and promotional material for your book. Includes PDF for Createspace, JPG, and PSD files.

The PDF file will be made to dimensions and page-count for Createspace printing. You provide the title, description, dimensions, page-count, and the back-of-book blurb and the file will be delivered upload-ready for use with your Createspace paperback.

See Carly's work at www.carlystricklandart.com

$1000- CREATIVE CRITIQUE: A copy of the final paperback shipped anywhere in the US and a written critique of your draft by Kyle Strickland, BFA Professional Writing (SCAD) and chief editor of Matter Deep Publishing.

You provide the draft (up-to 100k words) and you will receive a thoughtful written response. Kyle will provide you with honest thoughts, pointing out structural errors and giving suggestions to improve your draft. This is NOT a copy edit; grammar will not be marked or edited. Rather, this is for early drafts of your novel to improve character, story, and avoid pesky things like plot-holes and cliches.

International Shipping:

International shipping will be added to any reward including a book for those living outside the US. The international shipping fee is $15, which is calculated to cover the majority of the costs of shipping this item via USPS First Class mail to most countries worldwide.

We are not responsible if the book is held up in customs or confiscated as prohibited material in your country of residence. Please allow extra time for international shipping.

Stretch Goals:

Here are some things we would like to add, should the money permit. We will decide on the funds needed to unlock these things as the Kickstarter campaign nears funding.

  • Shorter pop-out articles on more specific topics such as: Kickstarter, NaNoWriMo, Anthologies, World Building, Createspace, etc.
  • Helpful and amusing anecdotes from experienced authors.
  • Printable worksheets for planning author sites, promotions, etc.

Risks and challenges

The risks and challenges for this project are minimal. The writers involved are all experienced and capable of working on a deadline. The publisher, Matter Deep Publishing, has experience running and fulfilling rewards for a successful Kickstarter campaign (see The Incognito Project).

All of our writers are very busy people, so we have built extra padding into the timeline to give everyone plenty of time to write and edit their respective articles.

We plan to use Createspace for print-on-demand production. When we sat down to think about how we would create a book for indie publishers, this seemed like an appropriate choice. This decision will minimize the cost and risk involved with putting the book out, though it will limit our choices for covers, dimensions, and interior paper.

In a project with this many creators, organization and book-keeping will be our biggest challenge. We will keep in frequent contact with our writers to ensure that everyone is on the same page and that deadlines are met.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

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    SUPPORTING AUTHORS-
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    DIGITAL DOWNLOAD- A zip file containing a copy of the final book in four digital formats: ePub, Mobi, iBooks, PDF. All packages come with your name on the acknowledgements page at the back of the book.

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    DIGITAL BUNDLE: A zip file containing nine eBooks, including JL Bryan's NOMAD; Teal Haviland's INCEPTION; and Amy Leigh Strickland's KISSING CORPSES, OLYMPIA HEIGHTS: THE PANTHEON, and RESCUE; Kyle Strickland's "JEREMY'S MOTHER IS A VAMPIRE" and "LOVE AND BLOOD"; Bobby Nash's SAMARITAN; and Dan Strickland's MESSAGE IN THE DUST.

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    SPARKLE-FREE- An adult-sized rubber Say No to Sparkles cause bracelet and a vinyl, waterproof Sparkle-Free Guaranteed sticker.

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    EAGER READER-
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    BOOK PLUS- A copy of the final paperback shipped anywhere in the US, one high-quality YSBW sticker, and a YSBW bookmark. All packages come with your name on the acknowledgements page at the back of the book.

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    EAGER READER + DIGITAL + DIGITAL BUNDLE- The print EAGER READER package, plus a zip file containing both the digital edition of The Indie Guide and the books included in the DIGITAL BUNDLE.

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    BOOK PLUS + DIGITAL BUNDLE- The entire BOOK PLUS package, plus an email zip of the DIGITAL BUNDLE to inspire you while you wait for our final product.

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    INDEPENDENT PATRON- Not a writer? That's okay. This package includes an "I Support Independent Art" shirt in your choice of color and size, plus three waterproof, vinyl stickers.

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    INDEPENDENT PATRON + DIGITAL BUNDLE- The INDEPENDENT PATRON bundle and the DIGITAL BUNDLE of indie novels to read!

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    PERSONAL ADVISING- A copy of the final paperback shipped anywhere in the US and a one-hour Google Hangout with three of our authors (see reward details). You can talk about your book, your marketing, or just ask us about our favorite comics. All packages come with your name on the acknowledgements page at the back of the book.

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    THE INCOGNITO PROJECT- A copy of Matter Deep's The Incognito Project, featuring the art of Terry Strickland. This book retails at $65 and has not been available at this price since its Kickstarter in August 2012.

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    SIGNAL BOOST- A copy of the final paperback shipped anywhere in the US and your link tweeted by all of the authors of the book (no sex, religion, or politics). All packages come with your name on the acknowledgements page at the back of the book.

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    WRITE REMINDERS- A copy of the final paperback shipped anywhere in the US, a You Should Be Writing T-shirt, three high-quality YSBW stickers, a YSBW bookmark and YSBW magnet. All packages come with your name on the acknowledgements page at the back of the book.

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    WRITE REMINDERS + DIGITAL BUNDLE- The entire WRITE REMINDERS package, plus a zip file of the DIGITAL BUNDLE books sent to your email.

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    DIGITAL DESIGN- A copy of the final paperback shipped anywhere in the US and a digital cover design for your book by Carly Strickland, including a signed release to be used on all digital formats, merchandising, and in promotional material for your book. All packages come with your name on the acknowledgements page at the back of the book. This package also comes with 250 custom bookmarks with your art, shipped to your house to use for the promotion of your new book!

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    PRINT DESIGN- A copy of the final paperback shipped anywhere in the US and a print-ready cover design for your book by Carly Strickland, including a signed release to be used on all digital and print formats, merchandising, and promotional material for your book. Includes PDF for Createspace, JPG, and PSD files. All packages come with your name on the acknowledgements page at the back of the book. This package also comes with 250 custom bookmarks with your art, shipped to your house to use for the promotion of your new book!

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    CREATIVE CRITIQUE- A copy of the final paperback shipped anywhere in the US and a written critique of your draft by Kyle Strickland, BFA Professional Writing (SCAD) and chief editor of Matter Deep Publishing. All packages come with your name on the acknowledgements page at the back of the book.

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Funding period

- (30 days)