In MatataLab, the story begins from we four co-founders happens to know each other in the robotics industry, facing our own children entering kindergarten age, and we always dream of combining our passion with our children’s education.
That's why we designed MatataLab, hands-on coding robot set, make coding easy, fun and inspire creativity. And since we are designing this product for our children, we strive for excellence in every detail.
Why starts ages four?
Around age four the brain lays the groundwork for the development of logic. While there are already many educational robot toys on the market, few of them focus on a crucial stage of brain development. So why don't we just try it out?
Why hands-on coding?
We know kids naturally play and learn by using their hands, building stuff and doing things together. This is essential, and it reminds us of tangible programming which makes code physical, so kids can play with it. With simple logical games, plus a robot to make it fun and give instant feedback, coding is not necessarily to be difficult.
Starting young and equipped with the understanding of fundamental concepts, children at a later age will be able to grasp more abstract concepts of real programming at school and can learn without fear.
"The most important value of the solution you are developing is the tactile learning that is involved and the modular growing complexity of the learning activities that a student can engage with while using your tools."
- Tommaso Dalla Vecchia, Future Classroom Lab, European Schoolnet
"Colourful, creative, hands-on. MatataLab’s“Coding like ABC” takes coding to kindergarten level. Using game-based, hands-on coding, even the youngest children can start developing an understanding for computing in the most playful way. This is a relevant step in supporting future coding talents from an early stage on."
- Beate Jost, Technical Manager at Open Roberta, Fraunhofer IAIS
"Child-friendly programming is one of the great educational tasks of this century. The coding robot from MatataLab is a milestone in realizing this task."
- Volker Bombien, german publisher, Bombini Verlags GmbH
"The most favorite part that I like is that this educational robot not only help young kids to do some exercise of coding game, but it is quite unique product to combine the idea of coding and music creation, which will make this product a possible market winner."
- Christian Göttker Executive VGM, European Educationall Group
"This is a very innovative concept to learn logic and coding in an intuitive way, without knowing how to write or read! No computer, no screen, no complicated setup, teachers are going to love it!"
- André Bernot – A4 Technologie |France
"The possibility of learning computer logic through tangible play, without the use of a digital device, will be appealing to many educators. The playful look inspires engagement and makes children want to come back to this tool. The expandability that the product offers is also very important and adds to its appeal."
- Mats Oscarsson Category Manager Education | Sweden
“Innovative, clean and very nice design. It is funny and easy for kids and very powerful new way of teaching programming! Congratulations! You have made a brilliant job.”
- Iratxe Sáez Robotics BU manager | Spain
People tend to think that programming is difficult, so we know our first job is not to really teach them how to code, but make them feel easy to code. While easier to use, more kids would like to try it and play with it, thus to make their first program effortless.
For this reason, the coding block is designed extremely simple, and physical; you can touch the blocks, see the symbol, and already like to guess what it means. No need for a screen, nor any literacy capability.
The symbols are just intuitive icons, e.g., an arrow point forward means let the Robot goes one step forward, in the same way, just name it, you have more icons mean turn left, right, or even note or melody to create music. That’s it, simple like ABC, what you see is what you get!
We not only make it easy to code, but also bring a lot of fun ways to play!
With MatataLab, kids don’t feel like serious programming, they are just playing some maze game adventure, create music or even drawing a picture which means something, your kids are born to be an artist, isn’t it?
To build a solid and sound logical thinking mindset, don’t be rush, it’s always important to construct a good foundation from a simple concept.
Sequencing is a very common starting points to help kids explore the world around them. That’s the reason we firstly introduce Matata Adventurer. With several sets of adventure maps, kids are challenged to find different ways to meet the target. As they progress from easy to advanced level, kids learn and use new coding concepts step by step. They can collaborate with their friends or compete with them to complete the challenges.
Coding is cool, and if you like to make one step forward to inspire kids creativity, music could be the best combination. With Matata Musician, kids choose the musical notes and beats they want to combine and the robot plays the song they’ve created.
Painting things could be another creation that you won’t miss! Kids are introduced to basic geometrical concepts as they program the robot to draw creative graphics and designs.
Learn to Code
According to CSTA standard, that kids learn to construct programs, in order to solve a problem or for creative expression, that includes sequencing, events, loops, conditionals, parallelism, and variables, using a block-based visual programming language or text-based language, both independently and collaboratively.
To animate his robot, the child must simply use these blocks to build sequences and then associate them with the control tower provided. The latter will then transmit the instruction to the robot and the robot will begin to animate itself by following the different steps defined by the script designed by the child.
Parameters, Loops, Functions
The number blocks will allow kids to quantify its movements and angle blocks to rotate it in one direction or the other. In order to do it right, we also created loop blocks and functional blocks to allow even the most experienced children to go even further.
When kids program with a few blocks and hit the button, the robot will just follow the instruction according to the block sequence one by one. So they get the idea in mind that block=action, and if the robot didn’t perform the action or miss target, they can easily start the debug job.
Code to learn
Inspired by Logo, Scratch, we extend the possibility of coding. Coding is not just coding, there are more ways to play! Code to learn math, geometry, music. What you have to do is to free your imagination.
The family interaction is always a precious hour, with MatataLab, parents don’t need any professional programming skill before you show your kids how it works. As designed very easy to use, and by offering extra warm-up cards and easy-to-advanced booklets, parents can easily play with kids without any worries.
Creativity brings to our awareness what was previously hidden and points to new life, so just be your kid's learning partner and explore the new world.
More interaction comes from customizing the robot with funny costumes for special occasions, and role-playing through minifigs, all the while exploring the simple programming logic that drives the MatataLab experience. Combined with kids’ favorite clay, paper craft and 3D printing to the robot sets, kids can create their dream world and tell their own stories.
How we make coding so easy?
A Matata Block size = Two Lego® brick 2x4, easy for kids to grip and place.
Symbols on coding blocks are intuitive icons which are easy to understand.
Magnetic connection between blocks: Kids could easily put blocks together with just snapping them.
Fool-proofing device to make sure kids place the right blocks and place the blocks right.
The coding language is simply designed as intuitive Symbols, and learning resource also try to use the minimum character, no matter what language you speak, or where you come from, all kids can play together indiscriminative of race, gender or education level.
How we make it so playful and much fun?
Adorable robot design with small size, compatible with official robot cover, 3D printing and more DIY models. Kids are up to change the look of the robot.
Inside MatataBot, there are servo motors, pen holder, and mini-speaker, equip with these parts, the robot finally can perform to make precise motion, draw things, and even sing a song.
Image recognition technology gives us freedom to design the best and beautiful coding symbol, it will also support the ultimate coding style that you can imagine.
Abundant coding blocks to support all your creativity. Symbols are available to update.
Is it safe for kids?
Children's safety is our top priority, as we design this also for our own baby. We follow strict standards when we design MatataLab. For now, we are in the process of developing pilot production and will gain CE（EN71）, RoHS, ASTM F963-16, CPSIA, 3C, SRRC accreditation certificates before delivery.
Stretch goal #2 Hit!
Stretch goal #1 Hit!
Currently, we have three MatataLab robot sets, the Starter Set, the Advanced Set, and the Pro Set.
Moreover, add-ons with music, drawing and other complex functions will be available in the future. You are up to order Starter or Advanced Set first and add-ons later when your kids grow up.
- MatataLab Starter Set
Get started on your first coding adventure! Join to play the adventure game with MatataLab and learn fundamental coding concepts like sequencing. Friendly for kids ages 4 and no coding experience beginners.
Starts at $99, save $50 instantly! (Grab super early bird before it's gone!)
- MatataLab Advanced Set
MatataLab Advanced Set Including all functions of Starter Set, accompany your kids from ages 4 to 6, using added parameters and music blocks, take a second journey and composing music.
Starts at $129, save $60 instantly!
- MatataLab Pro Set
All functions included. Accompany your kids through ages 4 and up with step by step coding game levels. With the advanced coding concept of functions, loops and more, to try higher level creation like music & art, even create stories with more accessories.
Starts at $169, save $80 instantly! (Early bird is already gone! Grab $169 before it's too late!)
Our founders are four ambitious young men and women with a background in robotics and with young kids of their own. Our common dream is to build a simple coding language and a robot which we can enjoy together with our kids as they learn. As we believe there are many young families in the world that share our dream, we realized that we could work together to achieve it. After countless tests, we are finally ready to share our creation.
We partner with experienced hardware coworking space Shenzhen Valley Ventures (svv.io) for our hardware development and manufacturing. SVV has helped and speeded up many successful startups for many years and Samsung, Lenovo and Huawei's OEM. In short, our designs and manufacturing process are highly guaranteed.
We are young and with passion. We believe, with talent, dedication and a dream, nothing is impossible.
Besides the collaboration with SVV, the experienced manufacturing, we also have a wonderful industrial design team, IU+Design including David Juan, Jason See, Junyao Li, Xi Chen, Judge Wu. Thank you so much for all our partners!
Risks and challenges
As we strive for perfection, we will never cease to improve our product both in hardware and design. So the risks are:
1. While delays in delivery are possible, the product quality will never be impacted.
2. The final product you receive may be very slightly (less than 10%) different from the version you see here now, because we are continuously testing our products with educational experts and kids, and are refining our design according to their feedback. The best user experience will always be our first priority.
- (30 days)