Tate and I would like to pass on an enormous, heart-felt 'thank you' to every one of our backers, who pledged and turned a dream into reality! The Irukandji will now be on wrists all around the globe thanks to you! We are so pleased to have unlocked additional rewards for our backers, including Amazon gift cards, and the stainless steel bracelets.
If you missed your chance to grab an Irukandji as part of our Kickstarter launch, you can still head to our website to secure yours: www.maswatch.com
To be part of our day-to-day journey, make sure you follow us on Instagram, @maswatches, and join our mailing list in the footer of our website so we can keep you across important updates on the Irukandji, and our next release.
Introducing MAS Watches:
Matthew and Son, or 'MAS' Watches, was founded by Matthew Francis, a watch enthusiast and father, who shares his love of watches with his young son, Tate. Having worked in business over many years, with some of Australia's best known brands, it was time for Matt to scratch that entrepreneurial itch, and turn a personal obsession into a way of life. What better way to do it than with family by your side? So with much excitement, MAS was born!
Motivated by a passion for both the aesthetics and engineering of all timepieces, but particularly wrist-watches, Matthew and Son seek to design and produce uniquely styled, high quality pieces in a fit and finish that appeals to other watch enthusiasts. Keeping pieces functional and attainable are also important criteria for MAS products.
"We want to share our passion with like-minded enthusiasts, and pricing our products 'out of reach' runs counter to this desire."
Matthew and Son are excited to present their first timepiece; a dive watch named after a formidable creature found in the coastal waters off North-Eastern Australia. MAS are proud to be Australian owned and operated, and enjoy linking product designs to Aussie flora, fauna, or other unique aspects of the 'Down Under' lifestyle. Knowing this, you'll understand why this little diver was a natural place to start our journey...
Meet the Irukandji:
The Irukandji is a feature-packed dive watch, named after a group of small yet highly venomous jellyfish, indigenous to the coastline of Australia's tropics. With a unique design, and a range of premium features and finishes usually found in high priced offerings, the Irukandji is just like its namesake; small in size, but packing a serious punch!
"I think what MAS is producing here is similar to what got me really excited about divers when I started collecting; a watch that was affordable, didn't break the bank, and really felt special on the wrist. It's really capturing the essence of those Seiko divers that got me into collecting, and if that's what MAS is going for I think they've really nailed it."
Patrick Marlett - Take Time w/ Patrick Marlett
- 316L, marine grade stainless steel case (brushed);
- drilled lugs, for simple strap changes;
- domed sapphire crystal with anti-reflective (AR) coating on the underside;
- 120-click unidirectional bezel, with lumed ceramic insert;
- signed, screw-down crown (at 10 or 4 o'clock), delivering 200m water resistance;
- stamped caseback with Irukandji artwork (brushed & polished);
- automatic Seiko NH35 movement, regulated at the factory. Reliable, and easy, affordable servicing, and being regulated, has better accuracy than your typical off-the-shelf Swiss movement!
The Irukandji case is 42mm at the wrist, and 39.5mm at the bezel, for a unique case design that suits a variety of wrist sizes and preferences. Lug width is 20mm, and the all-important lug to lug is 46mm. Height comes in at 13.13mm from caseback to bezel, or a 15mm total including nearly 2mm of glorious dome.
When we set out to create our diver, we knew we wanted to deliver something different to the market, without casting aside some of the fundamental design elements that we see in so many of our favourite 'big brand' timepieces. We picked one important aspect that we would not compromise with our final design... the wearability of the timepiece. This saw the gradual evolution of our tapered case, which allows the piece to 'wear smaller' on smaller wrists, without forfeiting presence on a larger wrist. Bingo!
With a unique case taper, flowing into a domed sapphire, and complemented by 'tentacle' lugs, the Irukandji is the design representation of the animal that inspired it:
A signed crown is found at either 10 o'clock or 4 o'clock, based on your preference:
Paying tribute to its design inspiration, the Irukandji caseback is adorned with a stylised jellyfish, oil-pressed in stainless steel (a more premium and durable finish than engraving):
There are three standard colourways available in the Irukandji range:
All colour options are 'sunburst' effect, and throw an amazing range of tones in different lighting conditions.
It would be a shame to waste those beautiful drilled lugs... All Irukandji come with two strap options: a colour matched 'quick release' nylon two-piece, and buyer's choice from a curated selection of rubber or canvas straps, thanks to a partnership arrangement with a large scale strap supplier. These choices will be made via survey following the campaign.
What you get!
When you pledge for an Irukandji (or multiple units), each production package will include the following:
- 1 x Irukandji dive watch (regulated movement) on matching two-piece nylon strap;
- 1 x Rubber or Canvas strap of your choosing (from a curated range of straps);
- 1 x MAS Watches watch roll, to transport your Irukandji and other timepieces;
- Warranty card and MAS Contact card;
- 2 Year Warranty on your Irukandji (parts and workmanship).
You will also have a choice between the standard Irukandji crown (at 10 o'clock), or a more conventional crown placement (at 4 o'clock).
We have production-ready prototypes, and service agreements in place with our major manufacturing/parts providers.
At the conclusion of our Kickstarter campaign (7 July), we will survey backers to confirm individual selections (colour, strap choice, crown placement etc.), before placing our final production order.
All Irukandji units will spend time with MAS Watches, where they will be individually checked and tested for quality, function, and water resistance. They will then be hand packaged and posted direct from MAS to your door; no air drops or fulfilment partners. Final delivery is expected in late October.
Irukandji prototypes are currently with reviewers across the globe - check out some of the great feedback they've received so far!
TimeToGo Travel & Timepieces:
OFD Watch Channel:
Take Time w/ Patrick Marlett:
Stretch 1: $75,000 AUD
If we pass this project milestone, we will release at least one additional colour, as voted on by our backers!
Stretch 2: $125,000 AUD
If we pass this project milestone, we will place a production order for either a rivet-style or mesh-style stainless steel bracelet with milled, signed clasp, and make it available as an optional extra for our bracelet-lovers!
Update: Bracelets are happening! We are pleased to announce that we have negotiated a bulk-buy discount with a third party manufacturer, and will be placing an order for 'rivet' bracelets for our interested backers. Not only can we pass on a significant discount on retail pricing, we can also ship the bracelets out with the rest of the pledge packages, making it easier for our backers!
While we love interacting with all of our followers and supporters, and wish we could send our Irukandji anywhere, there are some places that are extremely difficult to send to. For this reason we don't ship to: Saudi Arabia, Kosovo, Cuba, Iran, Iraq, Libya, Somalia, Sudan, North Korea, and Yemen. We trust you'll understand.
As for the rest of the world, purchasers are responsible for any import taxes/duties or other charges that may be imposed by local customs.
Want to keep across the day-to-day activities of MAS Watches?
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Risks and challenges
We are confident in our product, and excited about our campaign, but there are some inherent risks involved when bringing anything new to market. Here are some of the common areas of concern, from a MAS perspective.
This is an area that many new ventures struggle with, as they allow project excitement to get in the way of responsible budgeting and financial management. At MAS we have been very conservative in setting our campaign budget, and have over-budgeted in a number of key areas to ensure we have a buffer in our campaign total to cover anything unexpected.
Again, out of eagerness and excitement, many new businesses set aspirational timelines that don't leave room for delays or unexpected stalls in a process. At MAS, we are proponents of 'under promise and over deliver', and have built healthy buffers into our schedule. If we deliver earlier than promised, that's great, but at the very least you'll get your product on time!
We have strong relationships with our manufacturing and parts provider, and third party strap supplier. Regardless, we have also maintained close relationships with other suppliers to ensure that, if the worst should happen, we have other avenues to keep production on track, and get you your Irukandji.
- (30 days)