Little Player - Video Game Magazine for Kids
Little Player is a bi-monthly magazine that provides a safe, fun, ad-free reading experience for the 7 to 12 year old video gamer.
We only cover and review video games that are rated EC, E, and E10 to ensure our young readers are not exposed to content meant for teens or mature audiences. Our mission is to enable parents and their children to make good gaming choices and help kids play what is appropriate for their age group.
For a limited time we are offering a FREE PDF of the 20-Page Preview Issue of Little Player Magazine:
Download and view it on your iPad, Android Tablet, PC, Mac or any device that can display an Adobe PDF.
If you and your kids like what you see, please back us here on Kickstarter so we can bring this project to life!
Here are some samples of the layouts you'll see in our Preview:
The idea for Little Player was born several years ago when my own son was nine years old, but the only video game media available was—and still is—designed for mature audiences. According to studies, over 90 percent of kids are playing video games these days. Gamers in the 7 to 12 year old age group number in the tens of millions, yet there are no magazines expressly geared toward their reading level and interests.
One of the greatest joys I can remember from my childhood was getting an issue of Nintendo Power in the mail. My passion is for this younger generation of video gamers to discover the joy of print magazines and to finally have a voice in this industry.
Each issue of Little Player will include features showcasing popular video games, as well as game reviews written from both kids’ and parents’ perspectives. Little Player magazine is especially designed to be interactive in the sense that kids will be contributing reviews, not just reading them.
The editorial team includes journalists, gaming parents and teachers specifically selected to ensure the highest level of care goes into creating each issue. We will deliver sincere, honest coverage of the games younger kids should and will want to be playing.
Printing and Shipping - 55%
The majority of our costs are related to the actual printing and shipping of the magazine to backers. We are using very high quality paper stock and inks to ensure the magazine you receive is the best it can be. Kids can be rough on a magazine so we want the stock to be heavier so it will last. Shipping can also be a higher expense than anticipated. We have estimated the cost of printing and shipping to backers and still managed to keep our subscriptions at a fair price.
Production and Design - 20%
We have seasoned creative staff on board so our production costs are low but there are still expenses associated with design. Maintaining computer hardware, software licenses, and design resources like fonts and stock photography are some of the things that will be out of pocket expenses.
Marketing and PR - 9%
We've got to get the word out so we partnered with a great PR company well established in the gaming industry. We also need to produce a variety of printed marketing materials to help promote and introduce people to Little Player. Maintaining a web site and social media are also important marketing tools we must utilize.
Admin and Legal - 8%
Starting and running a publishing business requires things like an accountant to manage the finances and hiring a lawyer to protect the interests of the magazine and the company. Expenses such as incorporation and filing trademarks and copyrights are just some of necessary cost of doing business.
Kickstarter Fees - 8%
These are just the standard fees collected by Kickstarter and card processors once a campaign is funded.
Risks and challenges
Every project that goes to the printing press these days has its challenges, but with careful planning and tight budgeting we are prepared to face and overcome them. Some of the challenges we will face after being successfully funded include getting fresh gaming content from publishers and PR reps, meeting strict deadlines so we can get the magazine to the printer on time, and providing excellent customer service should any issues arise during shipping. These main challenges will be met by the staff with years of expertise and a level of care that can only come from a small operation. If setbacks do occur, we strongly feel that responsive, clear communication with our backers is the only way to go. You will be updated and informed at every step of production process until your reward is fulfilled and even thereafter.Learn about accountability on Kickstarter
- (31 days)