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$2,358 pledged of $20,000 goal
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By Patricia Nazario
$2,358 pledged of $20,000 goal
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About

In a nutshell:
It's about a bilingual doc about Mexican street food; food trucks; negative connotations; the status quo; a cultural shift; a national movement.

Fundraising continues. Follow this link to pitch in: http://goo.gl/PS18y

The Film:
Masa Revolution is a bilingual documentary about the Mexican influence of street food in Los Angeles and how that has inspired a national gourmet food truck phenomenon.

Nicknamed "Roach Coaches" for many years, catering trucks have a rich, yet slightly negative history in Southern California.  But, all that's changing.  The film explores how that cultural shift factors into our appetite for breaking bread in social settings:  Tribal family feasts, communal taco stands, and, now, the flashmob-esque world of gourmet food trucks.

Masa Revolution takes you behind the "order here" window of trucks for a look at some of L.A.'s most popular kitchens on wheels:  Gourmet burgers and fusion Korean tacos to Indian Dosa and Shrimp Creole.  The film introduces you to both sides of L.A.'s food truck scene:  Blue-collar Hispanic immigrants and white-collar corporate hipsters.  The industry is split along cultural, social and economic lines.  Loncheras (traditional taco trucks) on one side.  Gourmet trucks on the other.  They have opposite ways of doing business, but are governed by a singular set of laws.  L.A. City and County politicians want to gain more control over the booming industry, but their challenge is to adopt regulations that are fair to both:  For example, where catering trucks can park and how long they can stay put.  This is a major concern for some restaurant operators.  They complain that entrepreneurial chefs with trucks have less overhead, offer competitive cuisine for a lower price, and steal customers.  Gourmet truck operators say it's a free market.

Eating is universal.  Masa Revolution explores the controversial intersection of affordable quality food and people hungry for something different.  The film also highlights unique ways some entrepreneurs are using trucks, including: The Mens salon on wheels, The Original Mobile Barber Shop Co.; the green greasy truck that runs off its own recycled oil, Frysmith, and le fashion truck where two young designers offer wears instead of food!

WHY WE NEED YOUR SUPPORT:                                                                                     Since September, 2010, we've recorded more than 100 hours of footage.  The team has rallied around the project.  Your contribution is crucial to completing Masa Revolution.  Every dollar we receive will go towards additional shooting, scoring, licensing, animation, subtitling, sound mixing, festival submissions and publicity.  We are confident that Masa Revolution will dominate film festivals around the world.  This is your chance to grab hold of the excitement!

There have been other reports about the food-truck phenomenon, but this is the only documentary in production.  We have a unique story to tell.  Plus, our film has unparalleled access to key players, including L.A County health inspectors.

MEDIA:                                                                                                                                NPR's @AltLatino                                                                                                           April 20, 2011                                                                                                              Here's the tweet

EAT.ST                                                                                                                              April 19, 2011                                                                                                                    I’ve just found out about the Masa Revolution happening over in L.A. Synchronicity is a funny thing (read on)...

LA Observed                                                                                                                  Morning Buzz 4.11.11

HISPANIC TIPS                                                                                                                  April 8, 2011                                                                                                           http://bit.ly/dZ1Enp

LA WEEKLY                                                                                                                      April 4, 2011                                                                                                                          The revolution may or may not be televised, but it will certainly be filmed...

HOW PATRICIA FOUND THE STORY:                                                                               I was on assignment for a local news radio station when I covered the food truck issue for the first time.  I was using my flipcam to capture a tense situation near downtown when a man bullied me.  He stepped in front of my camera and demanded to know what I was doing.  I told him that I was a journalist on public property and kept shooting.  He didn't seem too happy about that and hung around until I finished recording the footage I needed.

His behavior made me realize how much traditional restaurants are threatened by food trucks.  Times are changing and food trucks are the catalyst:  Brick and mortar versus social media, social conservatism versus youth rebellion, socioeconomic separation versus cultural fusion.  It seemed similar to other events that challenged our nation's status quo and shaped our collective consciousness:  The Disco Era in the 1970s, the Cuban migration to Miami in 1980s, and the birth of the Hip Hop culture.  I wanted to capture the moment, so I launched my own independent production company to cover the story. 

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    You'll get access to "Members Only" blog and Special Thanks with your name on the Masa Revolution website acknowledgment page.

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    Pledge $15 or more About $15

    Missed the "Hatchi Truck Stop" at the Century City BREADBAR? No Worries! Get an original restaurant menu signed by Grill Em All co-founders and the Food Network's, "Great Food Truck Race" reality TV show winners, Ryan Harkins and Matt Chernus. Plus, access to "Members Only" blog and Special Thanks with your name on the Masa Revolution website acknowledgment page.

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    Pledge $15 or more About $15

    Get a frameable 8X10 Masa Revolution collage with 20 images that capture some of our favorite behind-the-scenes moments, including food truck field inspections, posting letter grades, Grill Em All's NYC Victory Lap, and L.A. Art Walk. Plus, access to "Members Only" blog and Special Thanks with your name on the Masa Revolution website acknowledgment page.

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    Pledge $25 or more About $25

    You'll get a HD digital download; Special Thanks on website; Access to Members Only blog

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    Pledge $40 or more About $40

    You'll get a hard-copy DVD; Special Thanks on website; Access to Members Only Blog

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    Pledge $100 or more About $100

    You'll get all of the above + DVD/Blu-Ray HD with limited-edition cover signed by Producer/Director Patricia Nazario; Food Truck gift card

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    Pledge $150 or more About $150

    You'll get all of the above + Limited-edition Masa Revolution design on American Apparel T's (male/female); Select limited-edition production postcards

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    Pledge $400 or more About $400

    You'll get all of the above + Compete series of limited-edition postcards; An 8X10 numbered still from film signed by award-winning photographer/photojournalist/videojournalist

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    Pledge $750 or more About $750

    You'll get all of the above + 2 VIP tickets to World Premiere in Los Angeles (travel not included); Special Thank You on film; Complete series of limited-edition postcards signed by the director

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    Pledge $1,000 or more About $1,000

    You'll get all of the above + Associate Producer film credit

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    Pledge $2,000 or more About $2,000

    You'll get all of the above + Executive Producer film credit; Dinner with Patricia Nazario and crew at regional premiere; Private screening followed by Q&A with producer/director (outside of CA, AZ, NV you cover travel expenses)

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Funding period

- (46 days)