The Hashtag Project is a grassroots community project that's using hashtags to solve hyper local community problems, support small business, show off our neighborhood pride, promote new projects and good ideas, and build a little old school camaraderie around the block. Basically, it's an awesome project.
The funds from this Kickstarter will...
1.) Cover the web hosting expenses for our Interactive Neighborhood Hashtag Map for all of 2014 (www.SacHashtagProject.com).
2.) Replace those labor intensive neighborhood hashtag chalkboard picture frames (which you might have seen around town) with bumper sticker quality Hashtag Stickers. The stickers will A.) be totally awesome and B.) will familiarize Sacramentans with their neighborhood geography, let us all show off our neighborhood pride, and help the project achieve a more meaningful community impact. And, they'll look like this...
Our Hashtag Stickers were designed by local graphic artist, Nick Barry. Thanks Nick!
Fact: This project lives or dies depending on whether or not you think neighborhood hashtags are worth your time on Twitter and a few of your hard earned dollars. We're counting on you #Sacramento!
Oh Yeah: You'll probably notice we only have a few neighborhood stickers available. That's because we just launched in mid-december and we'll be adding new neighborhoods to the Interactive Neighborhood Hashtag Map a few at a time over the course of the year. If your neighborhood isn't on the map yet, go to www.SacHashtagProject.com and vote for your neighborhood to be added next. Your votes decide which neighborhoods come online next!
In the meantime, go ahead and start using your neighborhood hashtags, even if they're not on our map yet. If we don't have a sticker for your neighborhood yet, don't worry, just cast your vote and hold tight- we're working on it!
Risks and challenges
The biggest challenge this project faces is that neighborhood hashtags are only useful if people actually use them. We need your dollars to cover our interactive neighborhood hashtag map's web hosting expense for the year, but we also need you to use those neighborhood hashtags online, AND for you to proudly and boldly display your Hashtag Stickers where they'll help support the project and convert new users.
We're working with local media organizations, neighborhood associations, community organizations, and small businesses to help build a critical mass of neighborhood hashtag users. We're also using hashtags offline to drive online interest. Help us out here- use the hashtag map to find your neighborhood hashtag and use it online when it makes sense. Your tweets will go a long way to help this project succeed!
The Good News: Within the first few days of our official launch, the number of people using their neighborhood hashtags on twitter more than doubled! And they're still climbing. Which means we're off to a great start!!!Learn about accountability on Kickstarter
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