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A tiny, automatic camera and app that gives you a searchable and shareable photographic memory. Read more

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This project was successfully funded on November 30, 2012.

A tiny, automatic camera and app that gives you a searchable and shareable photographic memory.

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About this project

Our Kickstarter campaign is over, but you can still get a Memoto Camera. Head over to for more info and to place an order.

Thank you all backers! 

Thanks to you, the Memoto Lifelogging Camera was successfully funded!

This Kickstarter page will be frozen on November 30, 2012. To follow our journey ahead, follow us on Twitter (@memototeam) and on Facebook (

Orders are now available through


Remember every moment.

Have you thought about how much of life that goes missing from your memories? Many fantastic and special moments become blurred together after a while and it feels like life just rushes by, too fast for us to grasp.

We at Memoto wanted to find a way to relive more of our lives in the future - and enjoy the present as it happens.

The functional prototype
The functional prototype
The Memoto camera comes in three different colors: Arctic White, Graphite Grey and Memoto Orange
The Memoto camera comes in three different colors: Arctic White, Graphite Grey and Memoto Orange

The Functional Prototype

Hardware devices consists of mechanics, electronics and firmware. The mechanics are often overlooked, the 3D printed prototypes in our Kickstarter video has taken two engineers and one industrial designer over four months to finalize. The result is a production-ready construction of a weather protected, very strong and well designed camera casing.

The electronics has taken even longer to develop. We have used evaluation kits and break-out boards to put together a complete set of components in order to be able to start development of the firmware. At the same time we have made a circuit board design that fits all the components into a very tiny package.

What does the functional prototype do?

The prototype does everything the final camera will do, taking photos and registering GPS position. 

Sample photo and gps data from the Memoto prototype camera
Sample photo and gps data from the Memoto prototype camera

Miniaturizing the electronics

Not only has miniaturized circuit board been designed by one of Sweden's foremost digital camera engineers who are working on our team, but it is also undergoing careful review and approval from these outside sources:

  • The head of engineering at our Taiwanese manufacturer, Yomura, to make sure it fits into the camera casing without causing any problems during assembly or long term use
  • The engineer that created the Anoto pen, in order to verify our power management and battery life
  • The engineer behind the electronics in the Mutewatch watch, to verify overall build quality and circuit wiring
  • The GPS chip manufacturer, to verify that the GPS will function properly and to compare it with their reference design
  • The GPS antenna manufacturer, to verify our antenna placement in relation to other components and the casing
The PCB currently waiting for review and quote from manufacturers.
The PCB currently waiting for review and quote from manufacturers.
The 8-layer High-Density-Interconnect printed circuit board with laserdrilled blind and buried vias
The 8-layer High-Density-Interconnect printed circuit board with laserdrilled blind and buried vias

Want more details? Here's a word from our engineers: 

"The Memoto camera is small and uses fine-pitch BGA components with as small as 0.5 mm (0.02") distance between the pads. This required the use of an 8-layer IPC-2226 Type-II HDI (High Density Interconnect) PCB of 4/4 mil track/space, with filled and capped laser-drilled partial vias of 0.1 mm (0.004") diameter between the outermost layers as well as buried vias, which are mechanically drilled partial vias between layers inside the PCB. This via technology, including placing vias inside the BGA pads, is required to avoid interfering with routing on the top and bottom component layers and make room for fine-pitch BGA escape. Due to the presence of high-speed USB tracks and antenna signals on the PCB, it also has been impedance controlled which involves analysis of how the electric fields behave in the metal layers relative the other dielectric layers in the PCB."

The world's smallest wearable camera

The Memoto camera is a tiny camera and GPS that you clip on and wear. It’s an entirely new kind of digital camera with no controls. Instead, it automatically takes photos as you go. The Memoto app then seamlessly and effortlessly organizes them for you.

Easy and effortless

The camera has no buttons. (That's right, no buttons.) As long as you wear the camera, it is constantly taking pictures. It takes two, geotagged photos a minute with recorded orientation so that the app can show them upright no matter how you are wearing the camera. And it’s weather protected, so you don’t have to worry about it in inclement weather.

The camera and the app work together to give you pictures of every single moment of your life, complete with information on when you took it and where you were. This means that you can revisit any moment of your past.

The Memoto lifelogging camera - only 36x36x9 mm
The Memoto lifelogging camera - only 36x36x9 mm

Long battery life

The camera’s batteries won't need to be recharged until after approximately 2 days of use (using default photo frequency of 2 shots per minute). To recharge the camera’s batteries, you connect the camera to your computer; at the same time the photos are automatically uploaded to Memoto’s servers. There are no buttons to press. You just wear the camera, then charge it and wear it again.

Access your life through the Memoto app

With this many pictures captured and stored every day, we think it's crucial that you can easily browse among the best and most meaningful ones. The app we're building for iPhone and Android organizes the photos to work as a photographic memory even after many years.

Concept images of the iPhone app. (Photos taken with a iPhone4S). From left: Timeline view with notifications, Map display, Social timeline view
Concept images of the iPhone app. (Photos taken with a iPhone4S). From left: Timeline view with notifications, Map display, Social timeline view
Concept images of the Android app. Left: Login screen. Right: Moment view in private mode.
Concept images of the Android app. Left: Login screen. Right: Moment view in private mode.

Relive your life like you remember it

The way this works is that the photos are organized into groups of "moments" on a timeline. On the timeline, you're presented with keyframes (about 30 per day) each representing one moment. You can tap a moment to relive it in a stop-motion like video of all the pictures in that moment.

The image analysis and organization is made out of the images’ metadata, such as time, place and light. This enables you to not only browse your life the way you remember it, but to search for specific events of your life: who was it that you met at that party or what did the sunset looked like in Lapland in June? (Fun fact: there is no sunset in Lapland in June).

The app organizes all your photos on a timeline, making them easy accessable to search and share.
The app organizes all your photos on a timeline, making them easy accessable to search and share.

Your photos are yours and only you can share them

The app comes with features for sharing through the biggest social media services. However, we want to stress that your Memoto pictures will always be private by default. That is, you only share pictures when you deliberately want to share them.

Cutting your storage costs at least in half

The Memoto Camera potentially produces a huge amount of bits and bytes. 4 GB data per day amounts to up to 1,5 terabyte per year. Instead of you storing all this on unreliable and expensive hard drives that can get stolen or lost, Memoto offers safe and secure infinite photo storage at a flat monthly fee, which will always be a lot more affordable than hard drives. For Kickstarter backers, the first year of storage is included in the reward!

Technical specifications


  • Automatic photo capture at customizable frequency (default frequency is once every 30 seconds)
  • Double-tap on the camera case to manually take a photo and bookmark it
  • 5 megapixel resolution images
  • Log of GPS positions and timestamps
  • Built-in rechargeable battery which lasts up to two days
  • LED battery life indicator
  • 2 full days of constant photographing (4000 pictures) space on memory
  • Built-in accelerometer ensures that pictures are correctly oriented regardless of how the camera is worn
  • Micro-USB port for charging and connecting to computer
  • Stainless steel clip to connect the camera to your clothes
  • 36x36x9 millimeters small
  • Automatic uploading of the photos to Memoto's servers by connecting the camera with your computer (Local storage is an option, but doesn't enable use of the Memoto app.)
  • Encrypted storage for an indefinite number of photos (1 year subscription)
  • Easy access of your photos through smartphone apps and browser
  • Apps for Android and iPhone
  • Private and social layer - all pictures are in private mode only, until you choose to share them with your friends
  • All photos are stored and organized for you. None are deleted, but the best one are more visible.
  • Browse through your memories moment by moment. Tap to relive a moment.
  • Search for events in your history. Share with the ones you trust.

Why we're doing this

Our search for the ultimate lifelogging device started with gathering people from all walks of life and asking them about their use of pictures and photographing. We let them try our very early prototypes of the camera and listened to their spontaneous thoughts about it. Then, we grouped their answers according to their expectations and needs:

Memory - more pictures in order to remember more

"I wish I had more pictures to look back on and remember where I've been and with whom." - Falko, 34

Re-experience - reliving moments from one own's and other people's lives

"If I had the opportunity to relive a moment I would like to see when my parents were young and a situation not playing out the way they've told me..." - Marcus, 27

"I think the camera would capture from a different perspective and that it wouldn't be a re-experience but a completely new experience." - Elias, 26

Surprise - having pictures that wouldn't have been taken

"When coming home from a trip I often find myself with pictures I could just as well have googled me to. But I feel I miss the nice small moments in ordinary life. I'd rather have one picture from that nice alley we passed in Paris, than five pictures of the Eiffel Tower." - Ulrika, 25

Post-it wall from the prototype process
Post-it wall from the prototype process

Presence - avoiding disturbance a magic moment

"I rarely take photographs in social situations because it would disrupt the interaction I'm having." - Amelie, 25

Life improvement - using data to observe and change behaviour

"Maybe it would be a wake-up call, making me change my routines and develop more as a person" - Jenny, 38

Preservation - documenting our children's life

"I want the pictures to be saved so me and the kids can look at them later. I think it's important the kids remember everyday things. Stuff that may be lost. I don't want us to just save pictures from ceremonial events." - Johan, 47

Control - knowing the pictures are stored safely

"I can see myself using this, as long as I have perfect control" - Jenny, 38

Convenience - letting an automatic service managing the pictures

"I like the idea to not having to do anything myself and not be sitting with 5000 pictures to manage later" - Ulrika, 25

An early prototype on one of the test persons
An early prototype on one of the test persons

Who we are

Experienced entrepreneurs

Memoto was founded by six Swedish serial entrepreneurs in 2012. Martin Källström, formerly founder and CEO of blog search engine Twingly, shaped the concept of the Memoto camera, a wearable camera able to create a continuous life log for the user. For this task he recruited his friend Oskar Kalmaru, founder of an online video provider, as well as Björn Wesén, who was, at the time, a freelancing designer of high-tech electronics.

Top quality team

Together, the three recruited some of the best and most talented persons available to complete the founder team. From Sweden's largest online photo diary came UX and growth expert Sebastian Björkelid. iOS developer Erik Hampusgård moved over from tech consultancy firm Sogeti and backend developer Simon Pantzare was attracted from lifelogging startup Linkura. During summer of 2012 the team grew quickly and the work with finalizing a beta version of the camera and the service intensified. In October 2012, the team was already up at 14 people.

Parts of the Memoto team
Parts of the Memoto team

What you get when backing us

The reward for us if you would back the Memoto camera would be tremendous. We would be able to see the product we've been working hard on, for almost a year now, finally go into production and hopefully worn on our first user.

So giving something back to everyone who help us fulfilling this dream is the least we can do. Thankfully, Kickstarter is a great place for this.

To reward every contribution, no matter of size, our first rewards start as low as $1. In those low ends, we include you in our ever-growing lifelogging family and let you be the first to know whenever something new comes out. You can also sponsor the environmental recycling of up to five cameras. And you get to see the lifelogging documentary we're working on before anyone else.

The best reward, we think, is of course to get your hands of one of the very first actual Memoto cameras. For the earliest of backers, we different levels of early bird specials where you get the camera before it reaches ordinary market, plus a well-deserved mention in the list of Memoto's Friends at

One of the co-founders, Oskar Kalmaru, wearing the Memoto Orange prototype
One of the co-founders, Oskar Kalmaru, wearing the Memoto Orange prototype

Read all about the rewards on the right of the page. Go ahead - make this happen now!

Production Schedule

Things tend to take more time than you hope, doesn't it? Well, to be honest, we are actually a few months ahead of our initial production schedule at the moment but we do expect things to become trickier along the way. Therefore, we have a pretty conservative schedule laid out for us. Roughly, it looks like this:

  • October 2012 – Finalizing design and construction of the Memoto camera
  • November 2012 – Start tooling for plastic injection molding, do batches of electronics. 
  • December 2012 – Product tests, certification and finding fulfillment partner 
  • January 2013 – Start production of final version
  • February 2013 – Start shipping the first Memoto cameras to our earliest backers.

International taxes and shipping

As long as our products pass the standard quality test for a country or region, we are shipping to the entire world. Shipping is free. And the box we ship is a gift itself, from us to you, with a little surprise in it.

Legality and safety

Memoto’s products and services is all about integrity. Everything you create with Memoto is yours - only yours. If you want to share your content with someone else we think you should. But only you decide when to do that. And even when you have shared your content you are still the owner of it.

All pictures you transfer to Memoto’s cloud service are stored encrypted. The pictures are only visible to you: only you can see them and only you can change them. If you want to share a picture or a moment with someone you trust you have to make an active choice. The software contains no automatic share features, no hidden buttons, no “share-by-default”. You only share your content when you want to.

Legally, you may photograph what you want, as long as you don’t obviously infringe someone else’s integrity or violate an official photo ban. If someone asks you not to use your Memoto camera - then please don’t. If someone doesn’t explicitly ask you, but you have reason to believe that the place or the context is inappropriate for photographing - then please don’t.

Memoto’s products and services are made for those of us who like to collect memories and stories about ourselves.

And, last but not least, a big thank you to:

Risks and challenges


Building a new kind of super small digital camera is a complex and time-consuming task. We are humble to the challenge and know there are many pieces that will need to be put together for it to work. One such thing is obviously financial and only with the help from Kickstarter will be able to get to production of the first Memoto Camera.

Getting to the point where we can ship the camera to your door from the point we are at now, involves the following:

1) Getting the design and construction ready for production. All the components must fit together, literally water tight. There is so much to take into regard when finishing this up. Fortunately, we have the construction experience of one of Taiwan's formost plastics manufacturers to rely on, as well as the design experience from our ex-Nokia industrial designer Per Brickstad.

2) Fitting the electronics into such a tiny shell. This is no small feat. We have a functioning prototype with all the components in place. Right now we are finishing the wiring to send the first batch of PCBs to manufacturing. We have two very experienced camera engineers on our team to make this happen.

3) Setting up a logistics and quality assured manufacturing chain. In every step of the production, our manufacturers need to have strict guidelines and tests to sort out the good units from the bad as early as possible. To assist us with this, we are leveraging the knowledge of people that have done this over and over for many projects before.

4) Getting all the pieces of the firmware in place and working without problems. There is a big difference between having a functioning prototype taking photos and gathering GPS data (which we do) and having it function properly under adverse conditions out in the field. Again, our team members have built both hardware and firmware for cameras before, during several years of time.

We are not shying away from any of these challenges. While we are taking them seriously we are adamant in overcoming any problem. We are committed to getting the Memoto camera into the market and have all the skills needed to do so. With the help from the Kickstarter community we can have the resources to move into production while also completing all of the tasks above!

Learn about accountability on Kickstarter


  • Yes we will provide an API.

    We believe in creating opportunities for a healthy ecosystem of apps to grow, and the best way for us to do this is by providing an API.

    Last updated:
  • Our priority is to make useful service even for non-technical users. There is a risk that hundreds of gigabytes of data will quickly overwhelm most people, which is why we put a lot of effort in creating a storage service that organizes the photos in the best way possible. It also allows us to create an API to enable an eco-system of apps. If you want the data on your own computer you will be able to download them through the API or in bulk. Also, since our 2nd stretch goal was reached, there is now a local storage option!

    Also, since our 2nd stretch goal was reached, a local storage is now an option!

    Last updated:
  • Yes and No. Without the Memoto web service you can use the camera but not the Memoto app. You will have to manage and organize all the photos yourself.

    Last updated:
  • Yes.

    You will always be able to download your lifelog in bulk, even if it is to upload it to a competing service. We will also provide an open API, to allow others to build stuff on top of our storage.

    We also have in our Terms of Service that in the absolute worst case you describe, where Memoto for one reason or another need to shut down, you will have at least three months notice period to download all your data. It is yours and you own it

    Last updated:
  • Except for the images shown on this page, no. We will not be able to show (or, for that matter, see ourselves) sample photos before January 2013. We refer to the section "Production Schedule" above. Since we only have lab prototypes as of now, we don't have any end-result full resolution photos taken with the camera. When we get the first pre-run batch from the factory we will be able to provide early examples of the camera in action.

    For more explanation, here's why: When developing the device, we have prioritized those testings that have offered to reduce the most uncertainty. With much of the camera technique being tested in other devices before (for example the sensor, of which a similar version is being used in the iPhone4) we have figured do the most of the testings when it is in it's right form factor. About the quality of the pictures from the final product, here's an excerpt from the last update: "The imaging sensor we are using is proven and already being used in millions of existing devices in the market. We haven’t invented any new technological components that are used in the Memoto camera; we’ve only taken tried and true, existing technology and made it our own. The sensor comes from Omnivision which is the world’s largest imaging sensor manufacturer. The sensor uses their OmniBSI backlit CMOS pixel technology, which provides great low-light performance. It's the same pixel technology as in the iPhone4 and a wide range of other devices."

    You can read more about the imaging sensor on this product sheet from the manufacturer:… Here's a blog post reviewing the camera in the iPhone4 from when it was released, referring specifically to features of the imaging sensor:

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  • There will be a web application available as well.

    We are figuring out the details. Most of our developers (all except one, actually) use OS X or Linux so there is in-house interest in getting Linux to work.

    Last updated:
  • We can’t give any exact numbers before we have data on usage patterns. However, our goal is to minimize the storage cost as much as we can.

    Last updated:
  • Memoto is breaking new ground in terms of allowing you to document your day and making it effortless and easy to do so. It is the memories that the images trigger that will be of most value. That said, we are working hard on squeezing every bit of image quality out of the sensor.

    The camera module has a fixed focus lens with 70 degree viewing angle. The near focus limit we will chose hasn't been decided yet, pending user testing.

    The 5.0MP sensor is from Omnivision and using their back-light illuminated BSI pixel technology. There are few sensors that would perform better at difficult lighting conditions while also fitting into this very small camera body. There are a lot of trade offs to be made and we are making them based on user tests and the use cases that we see people are interested in. Therefore, it is very helpful to hear how you imagine to use the Memoto Camera!

    Last updated:
  • We will not sell or give away any user information to any third party. This is the main reason we are charging a fee for the storage service. There is a saying around the interwebs now: "If You're Not Paying For It, You Become The Product" - we would like to keep you as customers.

    All images and data uploaded will be private by default until you decided (opt in) to share them with friends or make them public. Data explicitly shared in public will be searchable, via the API, for app developers.

    Last updated:
  • No, there is not. The camera will turn itself off when it is laid flat or put in a dark place, such as a pocket. Otherwise, it will be on.

    Last updated:
  • The camera will have light detection and will not take pictures in really dark environments. This is a way to conserve battery power and make the camera sleep. Also, this way you will not end up with thousands of black images.

    We cannot answer where the line is between low and dark light is drawn, yet. There is still user testing to be done.

    Last updated:
  • We aim to get as much battery time from the battery fitted into the camera as possible. Right now, it’s at about 2 days. If we can achieve more at a normal rate, then that is what will be delivered.

    Last updated:
  • No, but it is weatherproof. The camera will be safe to wear in your daily outdoor life, as long as your daily outdoor life doesn’t include swimming or pearl fishing.

    Last updated:
  • You will be able to temporarily store data on your computer when, for example, traveling in areas with no Internet connection areas. The data will be uploaded to the servers and processed at the next sync.

    Since our 2nd stretch goal was reached, there is also a local storage option!

    Last updated:
  • Ours is one of the first to comply with the new Kickstarter rules for projects in the Hardware and Product Design categories. This affected everything about our project, from the video presentation to the decisions we had to take with our rewards. You can read the rules and Kickstarter's reasoning behind them in their blog post here: Specifically, when we as project starters go to the "edit rewards" section in the Kickstarter dashboard we are faced with this clarification: "As of September 20, 2012, projects in the Hardware and Product Design categories are prohibited from offering multiple quantities of a single reward. Projects in these categories can only offer one reward per pledge, with the exception of rewards that truly function as a set (e.g., salt and pepper shakers or building blocks). Offering a reward as a single quantity AND a set is not permitted." If you're interested, you can read more about what this change in the rules meant for the roadmap in this blog post where we disclose LOTS of illuminating details of our startup journey:

    Last updated:
  • Since before we started working on the Memoto camera we've been researching the whole field of Quantified Self and lifelogging, and we've documented our insights and viewpoints regularly on our blog since May. There are many issues related to privacy and integrity, and here are some specific blog posts with links and comments to articles that illuminates different aspects of these issues. It's a very complex issue, with laws being different from country to country. We're in talks with lawyers, and this is something that will have to be resolved as we move forward and collect real data from how our product is used.

    Last updated:


  • You selected
    Pledge $1 or more

    260 backers

    MEMOTO CURIOUS • Receive updates from this project and sponsor environment-friendly recycling of one Memoto camera.

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  • You selected
    Pledge $5 or more

    130 backers

    ECO FRIENDLY • Receive updates from this project and sponsor environment-friendly recycling of five Memoto cameras.

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    Ships anywhere in the world
  • You selected
    Pledge $35 or more

    82 backers

    YOU ARE AWESOME • Receive one awesome Memoto T-shirt in your choice of size and get featured on the list of Memoto Friends at UPDATE: Add $35 to any other pledge to get this reward as well.

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    Ships anywhere in the world
  • You selected
    Pledge $199 or more

    1,000 backers All gone!

    EARLY BIRD SPECIAL • At $80 off of list price, be the first to get a Memoto camera in your choice of color. Choose between Arctic White, Graphite Gray and Memoto Orange PLUS get featured on the list of Memoto Friends at

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    Ships anywhere in the world
  • You selected
    Pledge $249 or more

    1,304 backers Limited (696 left of 2000)

    BRING ON THE SECOND BATCH • March (2nd batch) delivery at $30 off of list price of one Memoto camera in your choice of color between Arctic White, Graphite Gray and Memoto Orange.

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    Ships anywhere in the world
  • You selected
    Pledge $279 or more

    42 backers

    SHOOTING FOR THE STARS • April (3rd batch) delivery of one Memoto camera in your choice of color between Arctic White, Graphite Gray and Memoto Orange.

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    Ships anywhere in the world
  • You selected
    Pledge $5,000 or more

    1 backer Limited (11 left of 12)

    CREATIVE GENIUS • We'll fly you to Stockholm to participate in a three days workshop brainstorming with our entire team on what lifelogging gadgetry Memoto should develop next. Hotel and all meals included. Add your choice of pledge from above to get the gear as well.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (38 days)