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The sequel to the Amazon.com top #20 music business book Tour:Smart


Why Band:Smart?

I like that Tour:Smart has made a difference -  but I’ve been asked a LOT over the last few years on the road - why not create another book that starts at the very beginning of an artists journey?

There’s loads (and loads) of advice already out there – websites, forums, and videos for everything. You can spend hours on a site dedicated to recording drums …on a Tuesday afternoon, a Vimeo series on vocal tips for diabetics living in Memphis, weekly podcasts on how to succeed in business in a blue sweater for vegetarians. The list goes on. So, again, why even bother writing this book ? WHY?


Well, the only reason would seem to be the way I assimilate information, sift through it for you, insert myself and a few fucks and drawings along the way….and poop it back out along with tremendous advice from hundreds of industry professionals?

I’ve decided that if more fucks-per-page than any other book out there gets someone to read, retain this information and use it to create their own success (or at least avoid some problems) then who the fuck is anyone to say I shouldn’t put a few more (and more) fucks in my book? I’m happy to use any means necessary to communicate – from fucks to free.

Over the last few years I’ve been working on making Band:Smart as good as I can get it ( in its 71st revision) it addresses all aspects of being an artist, from starting out all the way through creating the entity (whatever it is);  through the first shows, the writing, the recording, the packaging, the merchandising, the problems, the labels – why / why not, the people, the ups, the downs, and the ins and the outs (that wasn’t a sex reference until I made this comment) kind of like a d.i.y. bible, a d-i-why-ble?

The establishment, the labels, academia, the old school, the old guard, the what-evers……fuck ‘em – and there’s the most important fuck of all.

Whatever it takes……..whatever it takes

So to do this, and to do it my way, the way it needs to be done, I need your help.  For Band:Smart to succeed on its own terms I need to do it without a publisher telling me what I can and cannot do with my own book.  That’s where you come in…


How I will use the pledged money?

We need to raise $18,000 to finish, edit, illustrate and print the first edition of the book.  I'm also in the process of buying the rights back  from my previous publisher.  That way I can continue to do all of this myself, give away free books when I want to, and keep developing a new hybrid model for book publishing. The learning curve has been much shorter than my music business experience!  I want to make sure I can do what I want with these entities and not have to try and convince anyone of strategies that I know work!


Who's Who In Band:Smart

There are 200+ amazing contributors to Band:Smart! Here's 10% or so.....

Adam Grayer, Andrew Dubber, Andy Sernovitz, Ariel Hyatt, Bob Lefsetz, George Massenburg, Fabricio Nobre, Joel Gausten, Josh Hogan, Julian Herzfeld, Lee Popa, Madalyn Sklar, Ryan Lykken, Mark Kates, Mark Williams, Micah Solomon, Nan Warshaw, Ruth Daniel, Tommy Borschield, Wendy Day

There is a whole list of amazing people that I consider lucky enough to have rubbed shoulders with over the last few years or longer.  If you know who they are then you will be crapping your pants right now! If not, then that’s ok too. But let me just tell you briefly…


Adam Greyer was responsible for the music program at Jagermeister. Fabricio Nobre writes so well on the gloves off subject of “why your band is not playing my festival. ” George Massenberg fucking INVENTED the parametric equalizer and produced EVERYONE.  His thoughtful real world advice is worth the price of admission alone! Wendy Day sorted out Eminem’s & the Cash Money deal! Are you fucking kidding me?

Sprinkled though the above list are pioneers in communicating what social media, or word of mouth, or the future of any of this really is, whilst doing their own things relentlessly, do-ers, shakers, disruptors, connectors, influencers and just glorious motherfuckers!  Can I just take a moment here to say how completely humbled I am to have all of these and many more amazing people contribute to this book?


What the fuck is Kickstarter?

Kickstarter is an innovative and amazing way to fund projects.  If you don't know how it works, it's as easy as pledging an amount to a prize level.  You get the prizes and we get some money to help us create our dream.  Kickstarter has an all-or-nothing funding policy, which means we appreciate any pledge amount and hope that you tell your friends as well. 


How Can I Help?

  • Start a Kickstarter account.  You can either enter your e-mail and create a password or you can sign in using your Facebook account.
  • Sign in to Amazon.  If you already have an account, you are all set!
  • Pledge $1 or more (Your card will only be charged if we reach our goal)
  • Spread the word!


What's been said about my first book Tour:Smart (An Amazon Top 20 Book in Music Business)

“One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin

"it should be required reading for every event planner on earth, not just music!" – Andy Sernovitz (CEO, GasPedal)

“Best Panel at SXSW 2010” – Caine O'Rear (American Songwriter)

“ brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools

"..... you are a bloody genius."  – Dan Weiden (Weiden + Kennedy)

“..... [Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” –Greg Kot (Chicago Tribune)

“Western civilization needs you.... You are brilliant.” – Howard Bloom

“Four Stars! The ultimate touring manual. Tackles every conceivable aspect of getting the show on the road in a highly readable style.” ‐ Kris Needs (MOJO Magazine)


“Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)

“Should be in the car, van, or bus of anyone trying to make it.” – Trevor Fischer (Illinois Entertainer Magazine)

“Best speaker on the planet.” – Paul Natkin (Chicago Music Commission)

“Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Fransisco Chronicle)


Connect With Me!

"Like" me on Facebook!

Follow Me on Twitter!

Check out Tour:Smart on the Web!

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    BUY A “FUCK”!! Pledge any amount to have one "fuck" inserted into Band:Smart. Help me break the world record for uses of the word "fuck" in a book. Your name will be added to a thank you section that will appear at the end of the book.

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    This pledge gets you 2 free CDs: 'Easy Listening For Difficult Fuckheads" a great album from my band Pigface featuring the most people on a Pigface album Ever!. and Bedside Toxicology by Ritalin thats me and Ohgr from Skinny Puppy. ** Pledgers in Canada and Mexico add $8.00($23.00 Pledge). And all other international pledgers please add $12.00($27 pledge). THANK YOU!!! **

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    This pledge gets you 2 free CDs: Double Damage by my band The Damage Manual contains the first two releases and a poster!. the other is Dubhead by Pigface - lovely dubby mixes of tracks from 'Easy Listening' ** Pledgers in Canada and Mexico add $8.00($23.00 Pledge). And all other international pledgers please add $12.00($27 pledge). THANK YOU!!! **

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    “FUCK" a little!! I’ll send you a signed physical copy of my Welcome To The Music Business....You're FUCKED! book AND I’ll insert one "fuck" into Band:Smart. Your name will be added to a thank you section that will appear at the end of the book. Pledgers in Canada and Mexico add $8.00($28.00 Pledge). And all other international pledgers please add $12.00($32 pledge). THANK YOU!!! **

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    At the $25 level I will send you two limited edition vinyl 7" singles. The first one is pressed on red vinyl and features my band Pigface on one side and Snapline from China on the other. It is signed, numbered and wrapped in a sleeve made from a poster from the Cultural Revolution. The second 7" is The Countdown in a scratch and sniff blueberry sleeve pressed on white vinyl. ** Pledgers in Canada and Mexico add $8.00($33.00 Pledge). And all other international pledgers please add $12.00($37 pledge). THANK YOU!!! **

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    For $100 you can have the home made, pre-release, cool version of the drum library(Beat Fetish)! I'll make sure I sign it for you too!! Beat Fetish is the culmination of over 25 years of recording and includes some of the best material, cherry picked from sessions with Pigface, The Damage Manual, Killing Joke, and other artists. Recording engineers for this material include ME, along with Steve Albini, Mark Walk, Keith "Fluffy" Auerbach and others. ** Pledgers in Canada and Mexico add $8.00($108.00 Pledge). And all other international pledgers please add $12.00($112 pledge). THANK YOU!!! **

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    SPONSOR A “FUCK”!! (The Curated Park Bench “fuck"). For $100 or more I will insert one 'fuck” into Band:Smart dedicated to you on the page where it is located. PLUS everything in the $75 tier. ** Band:Smart is going to be heavy! Pledgers in Canada and Mexico add $33.00($133.00 Pledge). And all other international pledgers please add $48.00($148 pledge). THANK YOU!!! **

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    GET “FUCKED”!! For $1,000 or more you will have me at your service. I will come to your home, business, or whatever for a four to six hour block of time to do whatever you want (within some limits). Options for activities include lectures, band consults, drumming on your next recording, being the worst DJ at your wedding, whatever you want. My travel expenses and any additional costs are extra. Arrangements for the date of the trip are subject to my schedule. Appearances should happen within 6 months but I will guarantee within 12 months. ** I reserve the right to accept or decline proposed activities at my own discretion **

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    ** This level can ONLY be redeemed by Amanda Palmer herself ** For $2500 you, Amanda, will be covered in chocolate and eaten by your fans before your next Chicago appearance. Of course, the recipe is open to interpretation, the amazing people at Bleeding Heart Bakery can make the chocolate mixture saltier around the armpits if you like or 'spicier' in the naughty bits.. White one leg? Dark the other? You know your fans want to eat you! Now they can! You will also get 50 shirts that will say 'I ate Amanda Palmer'* You'll also get a full page in my book Band:Smart to write whatever advice you want in there for bands along with a Curated Park Bench “fuck". I'll also throw in an original plaster cast of my penis by Cynthia Plastercaster. I can draw all of this in magic marker quite poorly, or play drums really well, or Dj as you wish. *If you are from Roadrunner Records you can easily insert an 'h' in there

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    For $5,000 or more, I’ll wrap ¼ of my Nissan Cube with advertising for whatever you choose for one year. It could be your band or brand. I drive thousands of miles every year traveling from Chicago, IL to Madison, WI and to speaking and other events around the country. My vehicle will become your traveling billboard.

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Funding period

- (30 days)