Share this project

Done

Share this project

Done
The Cherwell, a hand-wound watch from Marloe Watch Co. inspired by the beautiful university city of Oxford.
The Cherwell, a hand-wound watch from Marloe Watch Co. inspired by the beautiful university city of Oxford.
The Cherwell, a hand-wound watch from Marloe Watch Co. inspired by the beautiful university city of Oxford.
932 backers pledged £179,194 to help bring this project to life.

About

The Cherwell - A New Hand-Wound Mechanical Watch project video thumbnail
Replay with sound
Play with
sound

The Cherwell - A New Hand-Wound Mechanical Watch

£179,194

932

Thank you for all your support and encouragement throughout this Kickstarter campaign. You can continue to follow Marloe Watch Co. and place pre-orders at www.marloewatchcompany.com.

Marloe Watch Co is a new and independent designer and producer of wrist watches based in Oxfordshire, England, owned by Oliver and Gordon. Having crossed paths in the spring of 2015, they created Marloe to reinvigorate the world of hand-wound timepieces.

Taking their name from the town of Marlow, close to where Oliver grew up, the company’s values are strongly bound to tradition and design. And it's these values, along with a passion for timepieces, that inspired the creation of beautiful watches powered by manual, mechanical movements.

As watches get smarter, and lives more complicated, there is a movement embracing the slow-living counter culture, going back to the simple things, celebrating tradition. So as the technology brands fight it out over who makes the smartest watch, Marloe is proudly going against the grain to create the most traditional of all watches - the hand-wound timepiece.

For more information please visit www.marloewatchcompany.com.

The Cherwell

Our First Edition, the Cherwell, is a hand-wound timepiece powered by a mechanical movement. Designed in Britain and inspired by the prestigious university city of Oxford, this watch is named after the River Cherwell, which meanders through this City of Dreaming Spires.

Our Beating Heart

We use hand-wound mechanical movements in all our timepieces. The beating heart of the Cherwell is the beautiful Sea-Gull ST36, which was selected not only for its reliability, but also its delicate and eye-catching engravings that can be seen through the exhibition case-back.

With the Cherwell we strived to create the archetypal classic wristwatch, complimented by contemporary touches. As we develop the range these values will remain at the heart of the Marloe brand. 

The Devil Is In The Detail ​

When designing the Cherwell we had several prerequisites. The first was to design something bespoke - a true ‘from the ground up’ design - as few stock parts as possible. The second was to present the time clearly and efficiently, but also dynamically - minimalism doesn’t have to be devoid of information. And finally the Cherwell must be beautiful and comfortable to wear, whilst also feeling great to hold in your hand. Too often, tactility is neglected when designing physical objects, especially those worn for long periods of time. Picking up your Cherwell and winding it should feel just as good as wearing it on your wrist.

Every element of the Cherwell's design has been carefully considered - a robust and accurate manual wind mechanical movement; a slim yet modern sized beautifully designed custom case; a large sub-dial displaying the sweeping seconds ticking by; and the bespoke crown designed to remind the wearer to turn it and keep that heart beating.

Case

The Cherwell has a simple, beautiful, and cleverly designed bespoke case - the sides are gently tapered which, when worn on the wrist, give a sleek and elegant look. The weight of the Cherwell is designed to convey a feeling of quality and strength whilst visually appearing refined. The bezel is thin and gently angled to leave the dial feeling open. The lugs are steep and tapered, which along with the angled case sides, places the strap snug to the case to avoid unsightly gaps and comfortably secures the watch to the wrist.

Crown

Within the efficiently designed case is a robust and accurate mechanical movement, whose beat is maintained by winding the bespoke crown. Our crowns are a signature element with angled grooves and a subtle taper to promote positive and quick winding. The face of the crown is concave, inverting the reflection and adding a light halo around our engraved M icon.

Sapphire Crystal

The window to the soul of the Cherwell demands special attention - the curve of the crystal matches the bezel angle to form an almost seamless arc over the dial. Double-domed and made from Sapphire, the crystal is piercingly clear and allows the dial to be read from any angle. To cut down on excessive reflections the crystal is treated with an anti-reflect coating.

Exhibition Case-Back

We believe the rear of a watch should be as spectacular as the front, so the Cherwell flaunts the oscillating balance wheel with a large glass aperture. Internal engraving on the crystal can be seen only at certain angles offering an intimate flourish. Surrounding this visual spectacle is an inverse engraving with the words of renowned British author, poet and scholar, C.S. Lewis. Lewis served on the English faculty at Oxford University and, along with close friend and fellow novelist J.R.R. Tolkien, were active in the informal Oxford literary group; the Inklings.

"The future is something which everyone reaches at the rate of sixty minutes an hour"
"The future is something which everyone reaches at the rate of sixty minutes an hour"

Dial

The dial is the watch. It should excite and intrigue from first glance. It should invite the eyes to take a deeper look. Light and shadow should play on it. Balance is of utmost importance.

The Cherwell is designed as a dress watch with a contemporary feel, and we use several elements to achieve it. The dial is made up of two layers, combining to offer a simple yet elegant way of reading the time efficiently. The base layer holds the minute markers detailed by subtle squares that line the outer edge of the dial - a visual cue to a minute’s duration, these markers start and stop at positions 1 to 5 and 7 to 11. The '12' index, as well as the sub-dial at position 6, replace the need to display all 60 minute-markers.

The sub-dial is sunken sharply and furnished with a stunning radial pattern that shimmers in the daylight - the sweeping second hand providing a visual acknowledgement that the watch is powered. The hour batons, polished or bead-blasted depending on the version, rise just that bit higher than the upper layer and stretch out into the void towards the perimeter. The hands, again polished or bead-blasted, reach out and visually touch their respective marker with clarity and purpose.

Straps

The gently worked, hand-stitched strap of soft cowhide nestles comfortably around the wrist. Specific strap colours of black, tan and navy blue have been chosen to complement the various dial options, and we think you’ll love them.

The vegetable-tanned saddle leather has a natural and organic look, whilst offering high durability and strength. Vegetable tanning is an old-world, artisanal process, and thanks to this the straps have a unique and genuine aesthetic.

Since hitting our 3rd Stretch Goal of £100,000, there are now 4 dial options available to all backers, as illustrated below.

The white, black and Limited Edition blue dial options have a polished case, crown and hands, whereas the grey dial version has a matte, bead-blasted case with matching crown and hands.  

White dial

White dial, polished case with tan leather strap
White dial, polished case with tan leather strap

 Black dial

Black dial, polished case with black leather strap
Black dial, polished case with black leather strap

Grey dial

Grey dial, bead-blasted case with navy blue leather strap
Grey dial, bead-blasted case with navy blue leather strap

Blue dial (Stretch Goal #3) - Limited Edition exclusive to Kickstarter backers

Blue dial, polished case with brown leather strap
Blue dial, polished case with brown leather strap

The Range

High resolution gallery of the Cherwell - click here.

Strap Options (due to hitting Stretch Goal #2)

And now, due to hitting our £75,000 Stretch Goal, each dial colour can be matched with any of the 3 strap-options you'd like, as illustrated below. 

White dial with strap options
White dial with strap options
Black dial with strap options
Black dial with strap options
Grey dial with strap options
Grey dial with strap options
Blue dial with strap options
Blue dial with strap options

The full retail price for the Cherwell will be £249/$359. We will not be selling the Cherwell in retail until all Kickstarter rewards have been shipped.

Upon the conclusion of the Kickstarter campaign we will be sending out a survey where you will indicate which colour options you would like and confirm your shipping address and other relevant details.

Stretch Goals

If we are successful in raising our funding goal we will announce the first of our stretch goals at the top of our campaign page.

International Backers

We will ship the Cherwell worldwide, with the exception of Argentina, Belarus, Cuba, Iran, Iraq, Lebanon, Libya, Myanmar/Burma, North Korea, Russia, Somalia, Sudan, Syria, and Yemen. Please note that you may be responsible for duties, fees and taxes applicable to your region.

Estimated Delivery

We expect to be fulfilling orders in June. While we do not expect this deadline to move, it is possible that the estimated shipment month may shift. If at anytime you would like an update, please either check the ‘Updates’ section of our Kickstarter campaign, or feel free to email us - hello@marloewatchcompany.com.

Warranty

We stand firmly behind our products. Each Marloe watch includes a 1 year limited warranty. For more information, please see www.marloewatchcompany.com.

Need help? We're here for you.

If you have questions at any time, during or after the campaign has concluded, you can always reach us at hello(at)marloewatchcompany.com.

Stretch Goal #4 Reached! Amazing work everyone, we're delighted with your support. Every watch will now come with an additional free leather strap.

Stretch Goal #4 - £150,000 - A free additional strap with every watch.
Stretch Goal #4 - £150,000 - A free additional strap with every watch.

Stretch Goal #3 have now been reached. All backers can choose the exclusive Limited Edition blue dial option in any reward (only available to Kickstarter backers - not to be made again).

Stretch Goal #3 - £100,000 - The option of an Exclusive Limited Edition blue dial.
Stretch Goal #3 - £100,000 - The option of an Exclusive Limited Edition blue dial.

Stretch Goals #1 and #2 have now been reached. Thank you Backers for your awesome support, this is all down to you.

Stretch Goal #1 - £50,000 - a FREE leather travel case with every watch, and Stretch Goal #2 - £75,000 - mix and match any dial/strap combination
Stretch Goal #1 - £50,000 - a FREE leather travel case with every watch, and Stretch Goal #2 - £75,000 - mix and match any dial/strap combination

Gordon, an astute Industrial Designer, and Oliver, an experienced Marketing Manager, crossed paths in the spring of 2015 over a shared affection for beautifully designed mechanical watches. 

This well-matched team set about creating Marloe Watch Co and 9-months later are immensely proud to share the product of their imagination and perseverance.

Their philosophy? To embrace heritage and tradition, beauty and quality. To choose analogue over digital, mechanical over smart, cogs over data, and above all, to deliver a timepiece that their customers will fall in love with.

If you would like keep in touch on social, please follow the relevant links below.

Alternatively, you can sign up to our newsletter here.

Risks and challenges

Forecasting Risk

Taking the Cherwell from prototype to production will almost certainly have unforeseen issues, but we've done our best to forecast demand and create a solid production plan. Should we miss projections, we'll let you know when and why, and make it right as soon as possible.

Supply Chain Risk

We are very confident in our supply chain which consists of very professional and talented suppliers and manufacturers. We do not expect any delays to our timeline, but if the unexpected happens, rest assured we will keep you well informed until you receive your timepiece.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge £129 or more About $166

    SUPER EARLY BIRD: Your choice of one Cherwell timepiece in any of the three versions. Regular retail price will be £249/$359 (so you save £120/$170).

    (choose colour after campaign conclusion)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Reward no longer available

    Pledge £149 or more About $191

    EARLY BIRD: Your choice of one Cherwell timepiece in any of the three versions. Regular retail price will be £249/$359 (so you save £100/$140).

    (choose colour after campaign conclusion)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 250 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £169 or more About $217

    EARLY KICKSTARTER: Your choice of one Cherwell timepiece in any of the three versions. Regular retail price will be £249/$359 (so you save £80/$115).

    (choose colour after campaign conclusion)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 422 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £189 or more About $243

    KICKSTARTER SINGLE: Your choice of one Cherwell timepiece in any of the three versions. Regular retail price will be £249/$359 (so you save £60/$85).

    (choose colour after campaign conclusion)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £289 or more About $371

    EARLY BIRD DOUBLE: Your choice of two Cherwell timepieces in any of the three versions. Regular retail price will be £498/$715 (so you save £209/$300).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 99 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £349 or more About $448

    KICKSTARTER DOUBLE: Your choice of two Cherwell timepieces in any of the three versions. Regular retail price will be £498/$715 (so you save £149/$215).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £399 or more About $512

    EARLY BIRD COLLECTION: All three Cherwell timepieces in each of the three versions. Regular retail price will be £747/$1,070 (so you save £348/$500).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 24 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £499 or more About $641

    KICKSTARTER COLLECTION: All three Cherwell timepieces in each of the three versions. Regular retail price will be £747/$1,070 (so you save £248/$355).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £529 or more About $679

    EARLY BIRD COLLECTION + LIMITED EDITION: All three Cherwell timepieces in each of the three versions PLUS the Limited Edition blue dial Cherwell (Exclusive to Kickstarter backers). Regular retail price will be £996/$1,430 (so you save £467/$672).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 13 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)