Thank you for all your support and encouragement throughout this Kickstarter campaign. You can continue to follow Marloe Watch Co. and place pre-orders at www.marloewatchcompany.com.
Marloe Watch Co is a new and independent designer and producer of wrist watches based in Oxfordshire, England, owned by Oliver and Gordon. Having crossed paths in the spring of 2015, they created Marloe to reinvigorate the world of hand-wound timepieces.
Taking their name from the town of Marlow, close to where Oliver grew up, the company’s values are strongly bound to tradition and design. And it's these values, along with a passion for timepieces, that inspired the creation of beautiful watches powered by manual, mechanical movements.
As watches get smarter, and lives more complicated, there is a movement embracing the slow-living counter culture, going back to the simple things, celebrating tradition. So as the technology brands fight it out over who makes the smartest watch, Marloe is proudly going against the grain to create the most traditional of all watches - the hand-wound timepiece.
For more information please visit www.marloewatchcompany.com.
Our First Edition, the Cherwell, is a hand-wound timepiece powered by a mechanical movement. Designed in Britain and inspired by the prestigious university city of Oxford, this watch is named after the River Cherwell, which meanders through this City of Dreaming Spires.
Our Beating Heart
We use hand-wound mechanical movements in all our timepieces. The beating heart of the Cherwell is the beautiful Sea-Gull ST36, which was selected not only for its reliability, but also its delicate and eye-catching engravings that can be seen through the exhibition case-back.
With the Cherwell we strived to create the archetypal classic wristwatch, complimented by contemporary touches. As we develop the range these values will remain at the heart of the Marloe brand.
The Devil Is In The Detail
When designing the Cherwell we had several prerequisites. The first was to design something bespoke - a true ‘from the ground up’ design - as few stock parts as possible. The second was to present the time clearly and efficiently, but also dynamically - minimalism doesn’t have to be devoid of information. And finally the Cherwell must be beautiful and comfortable to wear, whilst also feeling great to hold in your hand. Too often, tactility is neglected when designing physical objects, especially those worn for long periods of time. Picking up your Cherwell and winding it should feel just as good as wearing it on your wrist.
Every element of the Cherwell's design has been carefully considered - a robust and accurate manual wind mechanical movement; a slim yet modern sized beautifully designed custom case; a large sub-dial displaying the sweeping seconds ticking by; and the bespoke crown designed to remind the wearer to turn it and keep that heart beating.
The Cherwell has a simple, beautiful, and cleverly designed bespoke case - the sides are gently tapered which, when worn on the wrist, give a sleek and elegant look. The weight of the Cherwell is designed to convey a feeling of quality and strength whilst visually appearing refined. The bezel is thin and gently angled to leave the dial feeling open. The lugs are steep and tapered, which along with the angled case sides, places the strap snug to the case to avoid unsightly gaps and comfortably secures the watch to the wrist.
Within the efficiently designed case is a robust and accurate mechanical movement, whose beat is maintained by winding the bespoke crown. Our crowns are a signature element with angled grooves and a subtle taper to promote positive and quick winding. The face of the crown is concave, inverting the reflection and adding a light halo around our engraved M icon.
The window to the soul of the Cherwell demands special attention - the curve of the crystal matches the bezel angle to form an almost seamless arc over the dial. Double-domed and made from Sapphire, the crystal is piercingly clear and allows the dial to be read from any angle. To cut down on excessive reflections the crystal is treated with an anti-reflect coating.
We believe the rear of a watch should be as spectacular as the front, so the Cherwell flaunts the oscillating balance wheel with a large glass aperture. Internal engraving on the crystal can be seen only at certain angles offering an intimate flourish. Surrounding this visual spectacle is an inverse engraving with the words of renowned British author, poet and scholar, C.S. Lewis. Lewis served on the English faculty at Oxford University and, along with close friend and fellow novelist J.R.R. Tolkien, were active in the informal Oxford literary group; the Inklings.
The dial is the watch. It should excite and intrigue from first glance. It should invite the eyes to take a deeper look. Light and shadow should play on it. Balance is of utmost importance.
The Cherwell is designed as a dress watch with a contemporary feel, and we use several elements to achieve it. The dial is made up of two layers, combining to offer a simple yet elegant way of reading the time efficiently. The base layer holds the minute markers detailed by subtle squares that line the outer edge of the dial - a visual cue to a minute’s duration, these markers start and stop at positions 1 to 5 and 7 to 11. The '12' index, as well as the sub-dial at position 6, replace the need to display all 60 minute-markers.
The sub-dial is sunken sharply and furnished with a stunning radial pattern that shimmers in the daylight - the sweeping second hand providing a visual acknowledgement that the watch is powered. The hour batons, polished or bead-blasted depending on the version, rise just that bit higher than the upper layer and stretch out into the void towards the perimeter. The hands, again polished or bead-blasted, reach out and visually touch their respective marker with clarity and purpose.
The gently worked, hand-stitched strap of soft cowhide nestles comfortably around the wrist. Specific strap colours of black, tan and navy blue have been chosen to complement the various dial options, and we think you’ll love them.
The vegetable-tanned saddle leather has a natural and organic look, whilst offering high durability and strength. Vegetable tanning is an old-world, artisanal process, and thanks to this the straps have a unique and genuine aesthetic.
Since hitting our 3rd Stretch Goal of £100,000, there are now 4 dial options available to all backers, as illustrated below.
The white, black and Limited Edition blue dial options have a polished case, crown and hands, whereas the grey dial version has a matte, bead-blasted case with matching crown and hands.
Blue dial (Stretch Goal #3) - Limited Edition exclusive to Kickstarter backers
High resolution gallery of the Cherwell - click here.
Strap Options (due to hitting Stretch Goal #2)
And now, due to hitting our £75,000 Stretch Goal, each dial colour can be matched with any of the 3 strap-options you'd like, as illustrated below.
The full retail price for the Cherwell will be £249/$359. We will not be selling the Cherwell in retail until all Kickstarter rewards have been shipped.
Upon the conclusion of the Kickstarter campaign we will be sending out a survey where you will indicate which colour options you would like and confirm your shipping address and other relevant details.
If we are successful in raising our funding goal we will announce the first of our stretch goals at the top of our campaign page.
We will ship the Cherwell worldwide, with the exception of Argentina, Belarus, Cuba, Iran, Iraq, Lebanon, Libya, Myanmar/Burma, North Korea, Russia, Somalia, Sudan, Syria, and Yemen. Please note that you may be responsible for duties, fees and taxes applicable to your region.
We expect to be fulfilling orders in June. While we do not expect this deadline to move, it is possible that the estimated shipment month may shift. If at anytime you would like an update, please either check the ‘Updates’ section of our Kickstarter campaign, or feel free to email us - firstname.lastname@example.org.
We stand firmly behind our products. Each Marloe watch includes a 1 year limited warranty. For more information, please see www.marloewatchcompany.com.
Need help? We're here for you.
If you have questions at any time, during or after the campaign has concluded, you can always reach us at hello(at)marloewatchcompany.com.
Stretch Goal #4 Reached! Amazing work everyone, we're delighted with your support. Every watch will now come with an additional free leather strap.
Stretch Goal #3 have now been reached. All backers can choose the exclusive Limited Edition blue dial option in any reward (only available to Kickstarter backers - not to be made again).
Stretch Goals #1 and #2 have now been reached. Thank you Backers for your awesome support, this is all down to you.
Gordon, an astute Industrial Designer, and Oliver, an experienced Marketing Manager, crossed paths in the spring of 2015 over a shared affection for beautifully designed mechanical watches.
This well-matched team set about creating Marloe Watch Co and 9-months later are immensely proud to share the product of their imagination and perseverance.
Their philosophy? To embrace heritage and tradition, beauty and quality. To choose analogue over digital, mechanical over smart, cogs over data, and above all, to deliver a timepiece that their customers will fall in love with.
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Risks and challenges
Taking the Cherwell from prototype to production will almost certainly have unforeseen issues, but we've done our best to forecast demand and create a solid production plan. Should we miss projections, we'll let you know when and why, and make it right as soon as possible.
Supply Chain Risk
We are very confident in our supply chain which consists of very professional and talented suppliers and manufacturers. We do not expect any delays to our timeline, but if the unexpected happens, rest assured we will keep you well informed until you receive your timepiece.Learn about accountability on Kickstarter
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