About this project
Thank you all for making PURGGO a reality! We couldn't have done it without you.
For those of you who missed the Kickstarter campaign, please head over to:
Where you can continue to pre-order / purchase your very own PURGGO.
Like us on FACEBOOK + Follow us on TWITTER
This is real life, and in real life, we have to deal with surprises.
Have you ever left takeout in the car overnight, only to be greeted with the stench of garlic and onion the next day?
Or perhaps the kids forgot their sweat-drenched football equipment in the back seat, and it festered into an odor that can only be described as “the depths of hell itself.”
Or maybe the pooch skinny-dipped in the lake, magnifying his natural musk, and then rubbed his wet and furry body all over your car seat?
Sometimes, even the car A/C seems to send out an aroma akin to the sewage treatment plant you drive by every morning.
As if the smell isn’t enough, you realize the next day that you have to give a ride to a friend or an important client.
The nasty odor in your car is embarrassing! You’re usually calm and in control of your life, but right now you’re panicking because something needs to be done.
You desperately crack open all the windows and speed down the highway like a crazed antelope, hoping the wind will remove the offending odor.
Unfortunately, the moment you close the windows, the stench slowly returns because it has already been absorbed into the fabric.
Exasperated, you glance at the eerily neon and chemically scented car air freshener that you got at the gas station for $1.99.
After a moment of hesitation, you crack it open.
The artificial scent containing 89 chemicals (EWG) hits your senses like a semi-truck.
Your body goes into shock and you almost lose control of the car. Yikes.
After a few minutes, the scent starts giving you a headache, and the back of your throat starts feeling itchy and sticky.
Trying to scratch your throat with your tongue is not fun.
Even worse, you have an asthma attack or an allergic reaction.
But wait, at least the odor is gone, right?!
You take a tentative whiff…and realize in defeated frustration that artificial lavender fragrance mixed with garlic and dog musk is even more unbearable.
Sound familiar? We can do better.
Purggo is awesome because bamboo charcoal is a super & all natural material:
- It adsorbs and eliminates odor instead of just masking it.
- It is fragrance- and allergen-free, and it is all-natural and non-toxic.
- It works 24/7 passively and lasts for 365+ days.
- It is one of the most renewable natural resources in the world.
- It is 100% asthma and allergy friendly.
- Anyone who wants to avoid embarrassing car odor.
- Anyone who is in control of the health and well being of themselves, their families, and their passengers.
- Anyone who has asthma, allergies, or breathing sensitivities.
- Anyone who rejects the status quo and believes in healthy, safe, and sustainably made products.
- Anyone who wants to transform their driving time into a naturally purified personal oasis.
Purggo is for YOU.
Our friend’s golden retriever, Brandy, who is the love of our lives, has an uncanny ability to “musk-up” the car. Especially after a visit to the lake.
Common air fresheners like Febreze don’t work, because all they do is release a sickening artificial scent that mixes with existing odors based on our experience. Plus, the chemicals in the artificial scent aggravate our friend’s asthma and allergies. Brandy hates the scent as well, always whimpering in annoyance.
But, getting rid of Brandy’s musk from the car was critical for our friend’s social and professional life!
We wanted to help her find an effective and natural product that’s safe, healthy, convenient, and sustainable. Yet all we saw were common brands pushing their overpowering scented chemical fresheners to mask odors, or good intentioned folks recommending baking soda.
Nobody wants to breathe in chemicals, and let’s be honest, who’s got the time and energy to sprinkle and clean up baking soda all the time?
We knew we could do better.
One afternoon, while having tea with Mark’s grandma, we serendipitously discovered bamboo charcoal. Grandma Zhang told us that bamboo charcoal has been used for thousands of years in Asia to purify both air and water, and it is completely safe.
You don’t take Grandma Zhang’s wisdom lightly, so we immediately started testing, and we were pleasantly surprised by what bamboo charcoal can do.
And then, we created Purggo.
Our vision to help people breathe healthy and live happy, our mission to create a natural, safe, and responsible product, and our passion for design are all reflected in Purggo.
We chose honest materials that are environmentally responsible, and complimented them with a clean, simple, and friendly design language. Bamboo charcoal is deeply rooted in Asian culture and history, and the smooth and rounded volume of our product is inspired by Japanese simplicity and Zen philosophy.
The outer design is defined by the characteristic texture of natural hemp fabric. It’s undyed to accentuate the toned-down and calm beauty of nature. Bright and fresh color accent is used in the stitching to add contrast and excitement.
We hope you enjoy Purggo as much as we enjoyed designing it.
The air freshener business is a 3 billion-dollar industry in the United States.
Yet for such a huge industry, the FDA doesn’t regulate most of the ingredients that corporations put into air fresheners.
Sounds crazy, right? It’s a head-scratcher for us as well.
The result is that common brands can put whatever chemicals they want inside their air fresheners, many of which are incredibly harmful to the human body.
In a recent independent study conducted by the EWG on Febreze, a P&G brand, 89 air contaminants were detected in the product, yet the label on Febreze only included 5 ingredients.
Many of the 89 air contaminants cause immunotoxicity, neurotoxicity, cancer, developmental/reproductive toxicity, and allergies.
The worst part is, from our experience, the scent only overpowers and mixes with existing odors, and doesn’t remove the smell at all.
You can see the research here.
For a simple comparison between common brands and Purggo:
Purggo is powered by nature…and science.
It’s filled with 100% all-natural moso bamboo charcoal, activated and carbonized between 1110°F - 1300°F (600°C - 700°C).
This form of bamboo charcoal has been used for thousands of years in many East Asian countries to purify both air and water.
Most common car air fresheners either dull your senses to give you the illusion of freshness, or try to cover up the existing smell with a sickening and overpowering scent.
Artificial lavender scent + dog musk + takeout? Yuck.
Purggo adsorbs and eliminates the odor, rather than masking it.
The bamboo charcoal in Purggo is 4x more porous than regular charcoal. The pores and cavities work together to act like a big sponge.
As air passes through the pores, odor particles are trapped on the surfaces inside, which purifies the air in your car.
The scientific term for this process is adsorb, not absorb. We spellchecked :)
Have peace of mind knowing your family’s health is protected.
Have peace of mind knowing you won’t ever offend your passengers with overpowering scents or fresheners that trigger their asthma or allergies.
Purggo is all-natural and non-toxic. It’s fragrance- and allergen- free. It’s also 100% asthma and allergy friendly.
You never have to worry about the kids or the pooch getting too close to Purggo, because bamboo charcoal is safe even if ingested. People in many countries today will still take bamboo charcoal tablets as a natural alternative to Pepto Bismol!
For the KickStarter community, we’re going all out. Check out the video below of us showing just how safe the product really is.
While it's safe, we don't recommend trying this at home. It's like chewing on sand!
Most common car air fresheners, in addition to being ineffective, don’t last more than 45 days.
It’s a pain in the butt to constantly have to purchase refills.
With Purggo, we wanted to challenge the status quo and create something long lasting. Something we’d love to use ourselves.
This is why Purggo works 24/7 passively, and lasts more than 365 days.
It’s the world’s longest lasting car air freshener.
All you need to do is to put Purggo under the sun for an hour every month or two. The sunlight will recharge the bamboo charcoal inside by removing excess moisture, and restore its air purifying property.
Creating a sustainable and responsible product was something that we wanted to do from the beginning.
Bamboo is one of the most renewable natural resources in the world, as it can grow as much as 40 feet in just a few months, and reaches maturity in less than 5 years.
When harvested responsibly, a field of bamboo is able to renew itself indefinitely with zero artificial fertilizer and no human intervention, because the plant grows so fast and needs so little.
Hemp, the fabric used to make the outer layer of Purggo, has a much lower environmental impact compared to cotton. Hemp requires half the amount of water and produces 200% more fiber from the same amount of land compared to cotton. A major challenge with cotton is the huge volume of pesticide needed for yield. Hemp on the other hand, doesn’t need any pesticide to grow, just like bamboo.
After a year, cut open the Purggo bag and dump the bamboo charcoal into your yard or plant pot. It will serve as a rich and natural fertilizer and insecticide for your lawn, garden, or flowers.
While we have mad respect for Grandma Zhang’s wisdom, we were a little dubious when we first heard about bamboo charcoal.
It just sounded like hocus-pocus. What is this bamboo charcoal?!
Ben is an industrial designer and Mark was an accountant, so our minds are about as analytical as they come.
Objectivity, precision, and data are part of our vocabulary.
NOT “good feeling.”
Fortunately, we validated bamboo charcoal through both experiments and research data early on.
If you’re still not convinced of bamboo charcoal’s super powers, check out below:
THE ONION TEST
That was a fun little experiment you can do at home, but what if you’re a data nut and wanted more hard proof?
SCIENCE OF BAMBOO CHARCOAL - RESEARCH
In a study published in the Journal of Health Science titled “Science of Bamboo Charcoal: Study on Carbonizing Temperature of Bamboo Charcoal and Removal Capability of Harmful Gases,” by the Nagaoka University of Technology in Japan, researchers tested bamboo charcoal’s capabilities.
The results were overwhelmingly positive.
For instance, a test with nonenal (an odorant) using bamboo charcoal carbonized at different temperatures (500°C, 700°C, 1000°C) revealed the following results:
Odor elimination is quite clear.
You can check out the full study here.
The results can be summarized as:
“It is expected that (bamboo) charcoal can be effectively used as a countermeasure against Sick Building Syndrome or as a deodorant.”
Bamboo charcoal is a form of “activated carbon,” which is widely used by manufacturing facilities, and the academic community also acknowledges it as a prime material for odor elimination.
Material composition of Purggo:
- 100% moso bamboo charcoal
- 100% hemp fabric
- 100% cotton rope and stitching
Purggo’s bamboo is sourced from all over Asia, and carbonized using traditional kilns as you can see from the photo below:
The quality of the bamboo charcoal makes a huge difference in its ability to adsorb odor. Check out the quick video demonstration on the quality of our bamboo charcoal:
Each Purggo is also hand-made by our master craftsman / craftswoman, so in a way, every Purggo is unique.
Between Ben and Mark, we have over 15 years of product design, development, fulfillment, and logistics experience, and we are in a unique position to bring Purggo to you.
After over a year of research, design, and improvement, Purggo is finally ready. Our bamboo charcoal is carbonized at the perfect temperature for maximum odor adsorption. The design is simple, intuitive, and responsible.
We are also part of the community, and have previously developed, launched, and shipped a successful product on Kickstarter, called Slip Stopper.
Not only did the product deliver on time to happy customers, it went on to be featured in major publications such as Forbes, PCMag, Macworld, and TUAW.
Creating products, keeping our backers informed, and delivering on our promises is the name of the game, and something Ben and Mark are very experienced in.
3 NEW STRETCH GOALS BASED ON POPULAR DEMAND
$40,000 - Every single backer automatically gets 20% OFF on the next replacement Purggo.
$50,000 - UNLOCK the Lava Gray color scheme. This is for people who want a more toned-down look. Check out the photo below.
$60,000 - Every single backer automatically gets 30% OFF on the next 2 replacement Purggos.
In addition to the rewards, we are going all out and bringing some unique surprises to the Kickstarter community.
A bamboo is planted for every single Purggo backed
We’re planting a bamboo for every single unit of Purggo backed during the Kickstarter campaign. Bamboo is one of the most renewable natural resources available, growing as much as 40 feet in just a few months, and reaching maturity in less than 5 years. It also doesn’t require any pesticides.
With enough backers, we can cultivate a bamboo field specifically for Purggo. Once the initial bamboos have been planted, the field will be able to renew and sustain itself indefinitely.
The fun just multiplies.
When you think of bamboo, you think of pandas
This is something fun we want to do through this Kickstarter campaign. For many people, when bamboo is mentioned, the next thought that comes to mind is panda.
You have the power to make some lucky pandas VERY happy.
For every 1000 units of Purggo backed, we’re going to custom-make and donate a bamboo cake to a lucky panda.
We’ll document the entire process on film, so you can join the adventure!
Get your own mini garden
After using Purggo for a year, the bamboo charcoal inside can be used as a rich and natural fertilizer.
So, we will send you some vegetable or flower seeds of your choice 365 days after you receive Purggo. You can start your own mini garden and use the bamboo charcoal as fertilizer.
Check out our herbs being fertilized by some bamboo charcoal:
Our mission is to help people Breathe Healthy and Live Happy.
Purggo’s all-natural car air eco-purifier is just the first step. Bamboo charcoal has many applications and can be used in other parts of our lives as well. We’re already working hard on the next line of products using bamboo charcoal, and we can’t wait to show them to you.
We hope you’ll join us on this adventure!
We need you. Please back Purggo today!
We are all ready to go, and the only missing piece is YOU. Your support will help us scale up production to bring Purggo to market in a sustainable way. To achieve cost efficiency, we need to purchase raw material in bulk, which is very capital intensive. This is where your support comes in.
Remember, KickStarter is an all-or-nothing model, so we have to reach our goal or the project doesn’t go through. So please, back Purggo today.
Here’s a break down on how the funds will be allocated:
As well as the production schedule:
BLOOPER REEL PREVIEW
Backers will see the entire show! This is just a short preview of our stumbles.
MUSIC by Zech music
VISUAL DESIGN by parachute create
Ana María Lora Macias, Anne Caroline Bittencourt Gonçalves, Bucky Clarke, Cezary Lopacinski, Diego Tang, Daniele Catalanotto, Hollie Burgess, Isabel Gueren, James Christopher, João Miranda, Josh Deane, Julien Deveaux, Justin Alexandar, Lisa Staudinger, Márcio Duarte, Matthew Ryan Miller, Tracy Hudak, Owen Payette McGarry, Randall Barriga, Simon Child, Yazmin Alanis, Yorlmar Campos on The NounProject
SPECIAL THANKS to:
- Ann-Kathrin Schwarz & Finn Koch (footage of Ben's adorable nephews from their parents)
- Wu Shih Ping (Cathie's dad) for the generous use of his car
- Carol Lo for the generous use of her car
Risks and challenges
Obstacles are part of life, and we will conquer them one by one. You WILL receive a Purggo. The hundreds of backers from our previous project can attest to this.
We have built extra time into the manufacturing process, so we are confident with the shipping timeline. The team has extensive experience in logistics and shipping large volumes of inventory.
This is not the first time we’ve done this. Between Ben and Mark, the team has been designing and developing products for over 15 years. We have established strong relationships with our suppliers, and have key relationships in place to ensure smooth production.
All of the design, material, and production facilities are in place. All we need now is you.Learn about accountability on Kickstarter
Support this project
- (30 days)