The increase of mass production has given us more apparel choice than ever before, but as consumer we generally do not seem to be benefiting from it. This is done on purpose and is surely not in the best interest of ours. In order to sell more and more shoes large brands choose to lower the quality, attention to detail and bring something which is easier for them to produce and sell in bulk.
We believed we could do better, much better. We are calling it Markhor!
We take pride in prioritizing quality over quantity and directly work with craftsmen we have known for years. Our shoe designers draw and conceptualize each shoe style, ensuring the finest quality from design to development.
Our inspiration combines modern style and rich artisan heritage. The leather we use is tanned in one of the oldest leather tanneries in the subcontinent. By being one of the few shoemakers that still uses a hand–lasting process, each Markhor shoe is unique through its detail, color and comfort.
Thanks to our amazing backers, we hit our goal in less than 22 hours of our launch. We are beyond humble by this level of encouragement and your trust in Markhor shoes. It is safe to say you can feel how excited we are, let's not stop here..
MAKE IT PERSONAL - Now for everyone!
In the first week of our campaign we offered earlybird backers to engrave their initials or any message on the shoe sole.
Now it's open for anyone pledging $199/$99 - and if we meet $100k we'll do it for all level of backers.
Limited to 18 characters including space. Some ideas here to get you start!
Here is short video of the process (sorry about the poor light):
Our story begins in the year 2010 in a small village of district Okara, Pakistan, the birthplace of our founders Waqas and Sidra. Where they met with Hussain, a local, who made handmade leather shoes in a small workshop for a living. On visiting the workshop, they felt so proud and intrigued to see the work of the small group of talented craftsmen.
But everything was not going well. They learned that Hussain’s craft as well as other shoemakers in the region were at the risk of extinction because of the lack of essential resources and demand in the local market - all the consequence of mass production. Waqas left his college and Sidra had to shrug off the traditional gender biases in the society to work towards turning this craft into a world renowned brand. They were determined to make this craft known to the world.
Since then there has been no looking back. After making and selling shoes in small quantities around the globe, and facing many successes and numerous failures, the team decided to launch Markhor with the help of backers from Kickstarter.
We started working on our shoe collection back in February. From our experience of working and spending time with craftsmen we knew what could be achieved in term of quality, comfort and style.
We also learned that in order to bring the collection we would need more capital and support of founding customers. That’s why we decided to launch on Kickstarter to get the help we needed.
Your support will help us fund the craftsmen's salary, shoe lasts and meet minimum order sizes for leather and other materials. Thank you for helping us bringing Markhor brand into life.
PS. If you have any friend who has difficulty finding a wider pair of shoes, let them know that Markhor has a wider heart and can help them. Thanks!
PRESS / BLOGGER KIT
Our Media Kit contains all the visual assets and press summary you might need. Please download here - your consideration is appreciated.
We can also be reached at firstname.lastname@example.org
STAY IN TOUCH:
Risks and challenges
Whilst we have been making shoes by working with craftsmen since 2010 - this is the first time we are launching as Markhor. We waited till the right time to come to Kickstarter - even then it brings its own risks and challenges.
We are giving ourselves a conservative five month window to make and deliver your shoes. We'll most likely have them to you before April, but wanted to be absolutely sure to deliver on our promise.
Having said that, there are always risks of delay in anything which is handmade and involves such level of details. We will write our backers regularly through out the campaign (2-3/month), and keep posted on our progress.
If at any point you want to get in touch with us, please write us at email@example.comLearn about accountability on Kickstarter
- (45 days)