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SAN SERIF ON RED - A story of "Keep Calm And Carry On"'s video poster
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A short WWII drama about a young artist at the War Office, and how he is inspired to design one of the most iconic posters in history. Read more

Cardiff, UK Shorts
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This project was successfully funded on January 13, 2013.

A short WWII drama about a young artist at the War Office, and how he is inspired to design one of the most iconic posters in history.

Cardiff, UK Shorts
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About this project

SAN SERIF ON RED

The 'Keep Calm And Carry On' poster in possibly one of the most iconic illustrations ever produced, and almost certainly one of the defining slogans of the 21st Century. Designed in 1939 at the British Ministry of Information during the opening stages of WWII, the poster was created as one of a set of three with different slogans. Their simplistic design was unique - stark white typeface under the crown of King George VI, contrasted onto red, green and blue backgrounds. Two of the three posters were widely distributed, but 'Keep Calm And Carry On' was saved for the most dire situation - German invasion. Thankfully, the invasion never came, and the poster was never publicly released, with the majority of the copies pulped. However, a few copies survived, such as the one that landed into the hands of Barter Books in Alnwick, England. Since that rediscovery in 2000, over 60 years after it was first printed, the poster has soared in popularity. It has been copied and parodied in the form of posters, mugs, t-shirts, shopping bags, memes; even tea towels, calendars, books and CD's - almost every way imaginable.

"Keep Calm And Carry On" - The Original
"Keep Calm And Carry On" - The Original

Despite the commercialised parodies, the poster still remains a strong symbol of stoicism, and is a testament to those who had to continue on the daily grind despite the hardships and pressures of rationing, the blitz, and the loss of so many loved ones. It is this core message the poster carries so elegantly in its slogan that has made the 'Keep Calm And Carry On' poster such an appealing emblem of the modern age.

THE STORY

SAN SERIF ON RED’ is a fictional short WWII drama about Alfred Boone, a young, aspiring graphic designer working at the War Office. Afflicted with Glaucoma, a chronic sight condition, he was unable to join the army and fight for his country. Alfred finds himself stuck at home confronted with the accidental pregnancy of his girlfriend Vera and the accusations of cowardice from his mouthy war hero colleague Roger Clarke. Roger was a pilot in the RAF, and having been shot down and wounded in battle, he is lauded as a war hero. His aggressive attitude conflicts with Alfred’s quiet resilience, which comes to a head at the climax of the story. ‘San Serif On Red’ is a tribute to the slogan; recognition of the poster’s intended connotations, and a celebration of how one simple sentence devised over 70 years ago can characterise a nation and still resonate in the hearts of the British people, as well as those from around the globe.

A selection of promotional posters for the film
A selection of promotional posters for the film

WHO ARE WE?

We are Marker Films - a team of independent filmmakers and crew from South Wales:

Director - Gareth Jones
Producer - Peter Colleran
Writer - Jo Hazell
Director of Photography - Mitchell Thomas
Sound Designer - Sally Dixon
Post-Production & Editor - Ben Kelloway
Production Designers - Erin Larnder, Sarah Millward, Emma Malcolm
(Plus many more on the crew!)

Our goal is not only to produce a film of the highest possible calibre we can muster on a low budget, but also to create a film that captivates. We will give the Keep Calm And Carry On poster the respect and admiration it deserves by shooting a film that enchants the audience, yet stands honest and true to every moral value that the slogan embodies. We are looking for the best acting talent from all across the UK, and are hoping to shoot at some of the largest open-air museums and heritage sites in the country in order to truly bring this story to life.

WHAT WE INTEND TO DO

This is where you step in! We are desperately trying to raise £3000 towards the costs of the production, in addition to the money we are already investing ourselves. The location fees are one of the most significant obstacles standing in our way. This is a rough estimation of how we anticipate the raised money will be distributed:

- £1600 Location fees
- £700 Equipment hire
- £150 Travel
- £250 Actor's fees
- £300 Expenses, Food, Costumes

We are currently in the process of casting and trying to lock down locations. Principal photography is scheduled to begin in early February 2013, with plans to begin touring festivals from the summer onwards. This project will be a huge undertaking, and every member of the crew is working for free to ensure that we have the resources to produce an incredibly unique short film that will stand out to audiences all around the world. We expect that this will be one of the toughest productions we ever embark upon as filmmakers, but - in the true spirit of the poster we are all so inspired by - no matter what happens, we will strive to Keep Calm And Carry On.

Keep up to date on our social network:

Facebook: http://fb.me/SanSerifOnRed
Twitter: http://twitter.com/MarkerFilms

http://markerfilms.co.uk

Risks and challenges

This film is a period drama, meaning that we will have to spend a great deal of time and resources on finding authentic costumes and locations to really make the story truly believable and immersive. Despite the funding we receive, it will still be very difficult for us to obtain what we need, but at least with the costs mostly covered by your donations, we will be able to focus on what's really important! Any donators who feel that they might be able to help in some way - be it lending 1940's props or costumes to the production, or sharing knowledge or research of the time period - we would be extremely glad to hear from you! Any help at all would be greatly appreciated by the whole team. Creatively, we're trying to capture an era that none of us have lived in. Whilst we have a passionate interest in British cultural history of the 1930-1940's, we have no first hand experience. We're relying greatly on the research we find, and the opinions of historians, but we may not get it 100% right. We'll hope that when you see the film, you won't judge us too harshly if things are slightly amiss (We're trying our hardest!) and that you'll enjoy the story regardless!

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    A little goes a long way on the home front. You'll know you've done your small bit to help the success of San Serif On Red.

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    Public Announcement - A special thanks on the film's Facebook page and Twitter feed.

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    First Class - A personal, traditionally-typewritten letter of thanks from the Marker Films team.

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    27 backers Limited (23 left of 50)

    Special Delivery - A DVD or Blu-Ray copy of the final film --PLUS-- All pledges over £25 will receive a funder credit in the film

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    Mass Production - A printed copy of one of the film's promotional posters (Your choice!)

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    Confidential - An exclusive digital preview of the film prior to release into festivals.

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    Restricted Access - A professionally bound copy of the final script.

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    Exclusive - One of two limited edition books, with behind-the-scenes photos, concept artwork, storyboard segments, script extracts and comments from the cast and crew.

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    Behind the Scenes - A unique filmmaking experience! Join the crew on set for a day, shadowing a crew member of your choice - Producer, Director, Writer, DoP, etc - or maybe become a Trainee AC for the day? (Travel Not Included, Open to UK Pledges Only)

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    2 backers All gone!

    Head of the Office - A Major Funder Credit in the film, plus regular production updates, a bound copy of the script, a private screening of the final film, and dinner in Cardiff with crew/cast (Travel Not Included) .

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Funding period

- (40 days)