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$3,807 pledged of $20,000 goal
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$3,807 pledged of $20,000 goal
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About this project

Ka La Ladies Watch (prototype) - modeled by Tristin Carson
Ka La Ladies Watch (prototype) - modeled by Tristin Carson

In 2010, Mark Carson started Individual Design with the goal of producing uniquely designed, high quality watches at affordable prices. It took 2 years to develop and begin deliveries of his Ka La ("The Sun" in Hawaiian) mens watches. Ever since those first customer deliveries in 2012, people have been asking for a ladies version of these unique watches with their signature case design and spinning seconds disk.

Mens Ka La watch (43 mm) and prototype Ladies case (34 mm) size comparison
Mens Ka La watch (43 mm) and prototype Ladies case (34 mm) size comparison

With the design goals of a more modest size and price point, Mark began designing a Ladies Ka La Watch and he is now ready to begin production as soon as funding is secured. With a unique design inspired by the sundial, these ladies watches are elegant enough for a night out while their contemporary design makes them suitable for daily wear. The retail price will be $400 when these watches are sold at selected fine watch and jewelry stores.

These quality watches will feature surgical grade (316L) stainless steel  cases and sapphire crystals and a Swiss quartz movement. Quick change straps (which require no tools to change) will be included so your watch can go with any outfit in a matter of seconds. Two (2) quick change straps, in your choice of colors, will be included with each watch and additional straps will be available for a reasonable price ($15 each when ordered with a watch).

Ka La Ladies Watch Design
Ka La Ladies Watch Design
Ka La Ladies Watch (prototype)
Ka La Ladies Watch (prototype)

We have already produced a prototype watch which has a plastic case and dial. The hands on this prototype are not part of the actual design but were used to verify dimensions. The prototype contains the designated Swiss movement and runs, so we have verified all dimensions and ergonomics.

Prototype Assembly
Prototype Assembly

We will be able to offer cases in brushed stainless steel and also PVD rose gold over stainless steel cases. Our stretch goals will include alternative dial and hand colors and mother of pearl dials!

Ka La Ladies Watch (prototype)
Ka La Ladies Watch (prototype)

Case: 316L Surgical Stainless Steel, 34 mm wide, 8.4 mm tall, 45 mm length overall

Crystal: Sapphire

Strap: Leather, 16 mm, with quick release pins

Movement: (Swiss) Ronda 763, quartz

Risks and challenges

Already being in the watch business, Mark Carson/Individual Design is fully capable of bringing this new watch to market.

The only real challenge is the time element. The production period is estimated to be 90 days, however with the upcoming holidays and the required shipping period from the factory to our distribution center, we reasonably expect it to take 4 months from funding to first deliveries.

Besides the watches themselves, we will contract to have branded boxes made for the watches to be delivered within. We already have contacts with box manufacturers, so this is not expected to present any problems.

Shipping will be via U.S. Postal Service Priority Mail to the United States. This averages 3 working days. For the rest of the world, we will offer Priority Mail International Service which will usually takes about a week. Customs duty and local taxes are the customer's responsibility outside of the U.S.

We have trained watchmakers and offer full support for our watches which come with a 1 year parts and labor warranty.

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  1. Select this reward

    Pledge $150 or more About $150

    Early Bird Special - One Ladies Ka La Watch (with 2 straps in your choice of colors) at less than the wholesale price. Retail value - $400.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 10 backers
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  2. Select this reward

    Pledge $200 or more About $200

    One Ladies Ka La Watch (with 2 straps in your choice of colors) at the wholesale price. Retail value - $400.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
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  3. Select this reward

    Pledge $250 or more About $250

    One Ladies Ka La Watch (with 2 straps in your choice of colors) for $150 less than the retail price ($400).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $350 or more About $350

    Two Ladies Ka La Watches (with 2 straps each in your choice of colors) at less than the wholesale price. Retail value - $800.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (35 days)