Ka La Ladies Watch
Uniquely Designed Ladies Watch - Jewelry Store Quality at a Department Store Price. Stainless Steel Case with Swiss Quartz Movement.
In 2010, Mark Carson started Individual Design with the goal of producing uniquely designed, high quality watches at affordable prices. It took 2 years to develop and begin deliveries of his Ka La ("The Sun" in Hawaiian) mens watches. Ever since those first customer deliveries in 2012, people have been asking for a ladies version of these unique watches with their signature case design and spinning seconds disk.
With the design goals of a more modest size and price point, Mark began designing a Ladies Ka La Watch and he is now ready to begin production as soon as funding is secured. With a unique design inspired by the sundial, these ladies watches are elegant enough for a night out while their contemporary design makes them suitable for daily wear. The retail price will be $400 when these watches are sold at selected fine watch and jewelry stores.
These quality watches will feature surgical grade (316L) stainless steel cases and sapphire crystals and a Swiss quartz movement. Quick change straps (which require no tools to change) will be included so your watch can go with any outfit in a matter of seconds. Two (2) quick change straps, in your choice of colors, will be included with each watch and additional straps will be available for a reasonable price ($15 each when ordered with a watch).
We have already produced a prototype watch which has a plastic case and dial. The hands on this prototype are not part of the actual design but were used to verify dimensions. The prototype contains the designated Swiss movement and runs, so we have verified all dimensions and ergonomics.
We will be able to offer cases in brushed stainless steel and also PVD rose gold over stainless steel cases. Our stretch goals will include alternative dial and hand colors and mother of pearl dials!
Case: 316L Surgical Stainless Steel, 34 mm wide, 8.4 mm tall, 45 mm length overall
Strap: Leather, 16 mm, with quick release pins
Movement: (Swiss) Ronda 763, quartz
Risks and challenges
Already being in the watch business, Mark Carson/Individual Design is fully capable of bringing this new watch to market.
The only real challenge is the time element. The production period is estimated to be 90 days, however with the upcoming holidays and the required shipping period from the factory to our distribution center, we reasonably expect it to take 4 months from funding to first deliveries.
Besides the watches themselves, we will contract to have branded boxes made for the watches to be delivered within. We already have contacts with box manufacturers, so this is not expected to present any problems.
Shipping will be via U.S. Postal Service Priority Mail to the United States. This averages 3 working days. For the rest of the world, we will offer Priority Mail International Service which will usually takes about a week. Customs duty and local taxes are the customer's responsibility outside of the U.S.
We have trained watchmakers and offer full support for our watches which come with a 1 year parts and labor warranty.Learn about accountability on Kickstarter
- (35 days)