BREAKING NEWS: Oh snap! We've reached our goal but keep those pledges coming! We have additional costs associated with the space that could use your support. See "71 POP $ Breakdown" pie chart below.
—71 POP— Artists Create, We Do The Rest
71 POP will be Detroit's first ever collaborative pop-up retail shop devoted entirely to emerging local creatives. Our goal is to install rotating shops of 71 new artists and designers at minimal or no cost to them. Simply put, our artists will come in and install their shops and we'll handle the rest! Aside from running all day-to-day operations, we'll also provide our designers with free marketing, online sales, and a launch event.
"A 'pop-up shop with a twist,' the space will allow young and emerging designers to work or create, while 71 POP sells their wares for a limited time — handling the nuts and bolts of running a business, from marketing to online sales to ringing up items at the cash register" -Model D
The shop is part of a community project spearheaded by I Am Young Detroit Publisher Margarita Barry, that aims to help creative entrepreneurs who are just starting out and don’t have the time, means, or resources to operate their own independent retail spaces. This might include emerging, student, or low-income designers from the Metro Detroit area who attend school or work during the day. 71 POP's companion website 71 Artists will highlight its impact by documenting the 71 artists who set up shop in the space through video content.
71 POP will house several "shop installations" at a time. Each shop installation features the product selection of a Detroit artist or brand that temporarily inhabits the space. The spaces will often change creating an ever-transforming collage of creativity and a unique way to shop local.
Here's how it works:
1) Designers will submit an application online. 2) Select designers will be chosen to team up with local and national brand sponsors to offset shop costs. Student and low-income designers will have the opportunity to apply for full or partial shop grants, while others will pay a nominal fee to set up shop in the space. 3) All successful applicants will have the chance to design a custom “shop” around their brand and aesthetic. 4) We’ll handle all operations, including marketing, e-commerce sales, and launch event consulting.
Should we meet or goal, the $8k will cover the Artist Shop Grants and the Kickstarter & Amazon fees!
The above pie chart displays the overall costs associated with launching 71 POP.
The future home of 71 POP is at 71 Garfield, a formerly abandoned property that has been converted into a combined housing and studio space for artists.
Situated in Midtown, the area is known as Detroit’s Cultural Center. Within its boundaries are The College for Creative Studies—one of the leading art schools in the country, Wayne State University—home to thousands of young and extremely talented urbanites, and the newly named Sugarhill Arts District that houses the Museum of Contemporary Art, and The George N’Namdi Art Gallery. It’s an innovative spot for Detroit’s up and coming young, creative class. Aside from being a great property with great foot traffic potential, 71 Garfield is completely green: geothermal, solar and wind and water retention systems will reduce net energy consumption and the waste stream to near zero.
Here's what it used to look like:
Here's what it looks like now:
- (62 days)