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Folk is a great poster font, but it lacks a lowercase. Let’s complete it!
Folk is a great poster font, but it lacks a lowercase. Let’s complete it!
64 backers pledged $3,054 to help bring this project to life.

About this project

$3,054

64

The origins of the Folk typeface project are in the streets of Sao Paulo, Brazil. Urban confusion. Initially made ​​for a poster, I saw in that first start there was the potential for a typeface that could recall the feelings of the writing used day-to-day in my city’s informal communication.

In my design process I treated each 'error' as a 'hit,' to form a set of glyphs that fit together in a natural manner. That is the greatest quality of Folk, and perhaps one reason it has been used by a large number of people already: The fonts evoke a doodle on notebook, a sale poster at the supermarket, or one at the science fair.

The Folk font family is composed of 4 styles: 

  1. Solid
  2. Shadow
  3. Outline
  4. Sketches

The idea is to combine the main typeface, Solid, with the other fonts, to create different outlines. With just its uppercase Folk has already become popular, used by Mozilla, the IFC film channel and Urban Outfitters - but it lacks the lowercase letters and other symbols needed for most typographic situations.

Use It In Print

Folk is an excellent display type that makes an impact when used in sizes above 70pt. For designers it can be fun to match the styles when making big headlines and posters.

It is also readable in paragraph settings, and this Kickstarter project to add a lowercase will bring balance and lightness that the current version so badly needs.

With four different styles, Folk can provide websites an interesting and fun typographic experience. 

When combining their styles, you can unleash your creativity, experiencing the feeling of writing with an authentic hand-made typeface.

Use It On The Web

The Folk Project has received the full support of the Google Web Fonts team, and if this project reaches its funding goals it will be published in Google Web Fonts - www.google.com/webfonts

Folk has been distributed without a fee for 4 years, and has a great following thanks to both its existing technical quality as well as its design. With the completion of the design of the lowercase glyphs, Folk become a complete typeface and will provide to users around the world a choice for a hand made typography with lots of fun and personality.

It will be published under the SIL Open Font License, a free, libre and open source license that allows all designers to use, study, customize and contribute to the fonts!

The Google Web Fonts experts will also review its technical details to ensure it works perfectly as a web font, and it will be hand-hinted by Google.

This project will take 2 months. 

At the end of the first month, Folk Solid will have a lowercase and all other glyphs required by Google Web Fonts for 'Basic Latin.'

At the end of the second month, the whole family will have this character set and the Project Rewards will be sent out.

Please note that this project’s funds are paid to ‘TeX Users Group’ (office@tug.org), a US based 501(c)3 non-profit, who are kindly running a ‘Libre Font Fund.’

Here is a preview of the "House of Blues" poster reward:

Here is a preview of the "Folk Origins" poster reward:

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    $1 Every dollar counts. If your dollar helps make this a reality you will be able to use the fonts online via Google Web Fonts. Play a part in making a cool typeface and enabling me to produce my creative vision.

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    12 backers
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    Pledge $5 or more About $5

    Join the project’s mailing list and receive status updates each week with behind the scenes photos from the studio and design previews + your name on the Folk website and documentation

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    16 backers
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  3. Select this reward

    Pledge $10 or more About $10

    All the above + 2 Standard Flyers + a personal thank you card from me, Marcelo

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    9 backers
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  4. Select this reward

    Pledge $15 or more About $15

    All the above + 3 Special Edition Flyers, "Folk Origins - São Paulo 454 years"

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    4 backers
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  5. Select this reward

    Pledge $25 or more About $25

    All the above + Exclusive Download of the new typeface, Folk Dingbats

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    15 backers
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  6. Select this reward

    Pledge $50 or more About $50

    All the above + Special Poster 11 inches x 17 inches of “Folk Origins - São Paulo 454 years

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    3 backers
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  7. Select this reward

    Pledge $75 or more About $75

    All the above + Special Poster 11 inches x 17 inches of "House of Blues"

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    Pledge $100 or more About $100

    All the above + be involved as an Art Director in the design of the fonts

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  9. Select this reward

    Pledge $200 or more About $200

    All the above + you choose a new name for the Folk font family.

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Funding period

- (32 days)