...What happens when mythology meets Venetian Masquerades and 3D printing technology.
"Lilith" is an eccentric accessory for women that possess a playful approach to personal style. This accessory takes directly from my Italian background, for is not only a pendant but is also a small portion of a Venetian mask. In other words... it`s a party nose.
"Liith" is ideal for celebrations like Mardi Gras and the New Year's Eve, and its playfulness resides in its decadent futility. But there is more...
"Lilith" exhudes an exotic and sensual look, because it has been modeled in the shape of a horn, a universal symbol of masculine power; yet two horns conjoined make a crescent moon, symbol of feminine essence.
That said, did you know that Lilith is an ancient goddess, iconographically represented with a crescent moon on her head? She is connected with the moon`s cycle of birth, death and regeneration, the highest expression of feminine creative energy.
I want a woman to feel sensually empowered when wearing "Lilith", this is the ambition of my design: a tool for expressing self confidence, while playing with sexual innuendo.
I designed this accessory in 2016 and through the year I have been implementing the design into resin cast maquettes, CGI models and 3D-printed prototypes.
At the beginning of 2017 I implemented the insertion of an aroma bead in the nose trunk, plus an optimization of the gems` distribution on the sphere. With spring spreading its scented aroma all around, I am finally happy with the outcome of my work, because "Lilith" has become a triumph of Italian style.
With this accessory, the latest trend in product design (3D printing) meets one of the most antique and renowned example of "made in Italy" (Venetian masks); that`s why I believe that "Lilith" is an innovative product.
In fact, the contemporary technology of 3D-printing enhances paradoxically the antique essence of this piece; I am referring to the the golden steel prototype, with its slightly rough look. This material exudes a hand made, worn out-like charme, that confers "Lilith" the look of an authentique Baroque ornament, designed possibly in the 17th century.
Isn`t that true that innovation takes directly from the past? I like to think so. "Lilith" will speak to you, with its magical appeal of a traditionally rooted, yet contemporary design.
I will be sharing updates about prototyping during this campaign, and bringing to life my ultimate version of "Lilith" with scented bead.
Please enjoy my product and feel free to address any question and/or considerations about my work. You will find me at the session ABOUT.
CREDITS FOR THIS CAMPAIGN:
Concept and prototype design: Maracole @maracole.com
3D modeling of the prototype: David Bachman @davidbachmandesign.com
3D-printing services: Shapeways.com
Photography and video recording: John Dongara/Marco Pierno
Video editing and original score: Jonny Footman
Photo model: Maracole
*I thank my collaborators for the accomplishment of a fun and compelling campaign.
Risks and challenges
The challenge of this product is the implementation of a fast production line. In this preliminar phase I have the models 3D printed and shipped to my studio, where I personally make the assemblage of the parts - as from video reference. This is no cost effective strategy, as I end up for paying twice for shipping, plus the assemblage of the parts is time consuming. I wonder how I could manage to take care of the production line on my own, respecting the deadlines established with my customers.
Another challenge of Lilith is the marketing strategy. This accessory is deeply rooted into my Italian provenance, and is thought for those consumers that are culturally aligned to my background, and prone to embrace my playful vision.
Learn about accountability on Kickstarter
I find it hard to identify my demographic at this stage, therefore I am rather approaching museum gift stores, that carry unusual, one of a kind, types of craft. I hope that, after this campaign, I will have gathered much information about the demographic of my product.